Remove differences
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The Wikipedia test for content marketing

Biznology

To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Here’s a way to find out: go read the Wikipedia page for your product. What differentiates it from similar products? And if you’re not sure what a clear description would look like, read Wikipedia.

Wikipedia 172
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B2B branding: more important than ever!

Exo B2B

According to Wikipedia, branding is “a kind of brand power. Your points of differentiation must be conveyed through your brand image: the message conveyed, your offering, your capacity for innovation… Your B2B branding must reflect several key points Knowledge of your customer. This is especially true in B2B!

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

Wikipedia defines social entrepreneurship as “the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.” This idea of doing something good for society has been especially embraced by millennials who empower this rise of social entrepreneurship.

Branding 159
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Schema Markup for Attorneys

DAGMAR Marketing

Typically, search engines struggle to differentiate the price of a product from a 5-star review. Schema markup makes it easier for search engines to differentiate the two and in turn, it can provide users with the information they are looking for in any category. Schema markup vs. structured data. Structured data.

SERP 103
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3 insights from intelligent content conference

Biznology

It’s easy enough to run a text extraction program against a large repository of generic content, such as DBPedia —the database of content in Wikipedia. But many of those entities the system extracts will be irrelevant to your audience because they don’t relate to how you differentiate your business against competitors.

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Media Is The New Marketing: 7 Steps From Start To Millions | Webinar Recap

Parse.ly

You’ve got to get away from this type of identical content and, instead, think about how your content can be different. I identified their problem when I found out that they were targeting 18 different audiences with that one blog. Think about your content and see how can you truly differentiate your message and your story.

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Thought Leadership Marketing is an Oxymoron

Digital B2B Marketing

Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#.