Industrial Content Marketing — Different Strokes for Different Folks

Industrial Marketing Today

The post Industrial Content Marketing — Different Strokes for Different Folks by Achinta Mitra appeared first on Industrial Marketing Today. Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. That statement may seem like an overgeneralization but I have seen it happen one too many times to ignore. Sure, there are many common types of content assets used by manufacturers and industrial companies but how they [.]

Strategic ROI vs Attribution: CMOs Must Know the Difference

Modern Marketing

There are different types of analysis within MPM that help marketers answer the question of “where should I spend the next dollar,” two important examples are Strategic ROI and tactical attribution. Every marketing department has a different approach when looking at this analysis.

Trending Sources

Retargeting vs. Remarketing: Their Key Differences Explained

Spiralytics

While they may have some similarities, they are different concepts and are applied in a variety of ways, too. Retargeting and Remarketing are two buzzwords that marketers often hear and use interchangeably.

Good vs. Bad Content – What’s the Difference?

Type A Communications

June 8, 2017 by Chuck Frey We’re awash in a cesspool of bad content. Much of it is content that is so self-serving, it makes you cringe. Tired topics that. read more. Marketing Chuck Frey content marketing Cultivate Communications digital marketing

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

Top 5 Differences between Salesfusion and Microsoft Dynamics Marketing (MDM)

Salesfusion

The post Top 5 Differences between Salesfusion and Microsoft Dynamics Marketing (MDM) appeared first on Salesfusion. Sales CRM

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. To break it down further, here are five key differences between email marketing and marketing automation for your consideration: 1.

The Difference Between B2C and B2B Content Marketing

B2B Marketing Insider

The post The Difference Between B2C and B2B Content Marketing appeared first on Marketing Insider Group. A huge chunk of what I talk about relates to content marketing. I talk about how to create it, how to optimize it, and how to help it go viral.

B2C 124

B2B And B2C Marketing: Is There Really Any Difference?

B2B Marketing Insider

What’s the difference between B2B and B2C marketing? Is there any difference at all? While both B2B and B2C marketers may use the same terminologies, the methods and tactics they use can vary greatly given their different needs.

B2C 102

Infographic: How Our Brains Respond to Different Content Formats

Contently

According to a new infographic from Main Path Marketing , different types of content affect our brains in different ways—and also influence what we do next. Want to know more about how different types of content affect our brains?

Influencer Marketing Vs Influencer Relations- What’s the Difference?

Onalytica B2B

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. Ultimately, the difference between the two revolves around the how , the why and the what.

Understanding The Difference Between a CRM and MAP

ActiveDEMAND

There are some things in life that look or sound alike, but are quite different. In actuality, the reptiles are different on many levels, each with their own unique place and purpose in the world. Similar But Different. CRM and MAP : Similar on the Surface Only.

What’s the Difference Between Buyer, Customer, and User Personas?

Cintell

Do you know the difference? Buyer personas encompass all of the differing roles or stakeholders involved in the purchase decision and are usually represented by decision maker, influencer, champion, and gatekeeper roles. At its very basic level, a “persona” is a character.

How the Brain Processes Different Types of Content [Infographic]

Hubspot

Different stories are better told in different formats depending on the message they're trying to convey. Sometimes, the movie adaptation of a book is better than the book itself.

Email Delivery vs. Deliverability: What's the Difference?

Hubspot

Though the terms are often used interchangeably, they have very different meanings. When it comes to understanding the difference between delivery and deliverability, ask yourself these questions: Can a receiver accept your message?

The difference between “free speech” and politicizing your brand

grow - Practical Marketing Solutions

Now this situation is a little different from the first case because it involves the actual owner of the company. The post The difference between “free speech” and politicizing your brand appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Infographic: How Boomers and Millennials Use UGC Differently

Contently

A new infographic from Adweek , based on research by Olapic , illustrates the difference in online behavior between boomers and millennials. The post Infographic: How Boomers and Millennials Use UGC Differently appeared first on The Content Strategist.

Big blog posts that made a difference

grow - Practical Marketing Solutions

I encourage guest posts from community members and we had posts from nearly 50 different perspectives this year. I’m frequently asked by new readers if there is some way to catch up with the best content on my blog.

Should you create different social media posts for international clients?

grow - Practical Marketing Solutions

So because of cultural differences, you have to treat the world and local markets differently. There are two reasons I can think of that may explain this difference: When it comes to the internet, we’re still on the dark side of the moon.

Peer Reviews With a Difference

Paul Gillin

People love online review sites even if they don’t always trust them.

How do younger B2B buyers act differently to older B2B buyers?

Beyond

Older buyers are world-weary, politically incorrect and dismissive of social media. Younger buyers are excitable, naive and generally puppy-like. Maybe. But the Buyersphere 2015 Report gives us the facts

Digital Marketing Requires Different skills

Sales Engine

Most marketing organizations today do not have the right resources in place to properly execute a content marketing strategy for lead generation, and if you’ve had less than desirable results, this could be a major reason why.

How Is Marketing Attribution Different Than Other Marketing Measurement Tools?

bizible

More differences between marketing automation and attribution here. ). The Biggest Difference Is. Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it.

Why C-Levels Need To Think Differently About Social Media Strategy

Modern Marketing

Don’t think customer service is an issue your social media team needs to worry about? Think again. Whether you’re prepared for it or not, social media affects more areas of your company than marketing alone.

Digitization, digitalization and digital transformation: the differences

i-Scoop

Recently I heard someone saying he wanted to digitize his business. It sounded weird. The digitization of an entire business: how do you do that? Turn everyone and everything in bits and bytes? Automate everything and replace humans by robots? Of course he didn’t mean digitize.

Social Media Copywriting: How to Compose Text for 5 Different Channels

Hubspot

Different channels have different audiences, peak times, and character limits. And each one is built for a different style of writing, which means there’s one more thing to consider: What should the copy for each social network look like?

A different way to think about social media ROI

grow - Practical Marketing Solutions

I have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program.

Your Marketing Hiring Strategy Should Bring Different Disciplines Together

Content Standard

Choosing leaders to run teams or departments is a little different. The post Your Marketing Hiring Strategy Should Bring Different Disciplines Together appeared first on The Content Standard by Skyword.

France’s Google is different than ours

Biznology

Aesthetics are different and so are user interface (UI) and user experience (UX) expectations. Our easy expecation for accessibility and response is high and we expect consistency across many different platforms.

How to think differently about B2B Content: Interview with Florence Quinn

Sales Engine

My view of social media is a little bit different than others because I believe that very quickly and easily, social media like Facebook can become like the Yellow Pages, and I think it’s a kiss of death for a brand to be eroded in the social media space just because they want to engage.”

Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

However there are key differences between Baidu PPC and Google AdWords as well. In this post, I’ll first outline the eight ways Baidu PPC differs from AdWords from an account and settings perspective. Next month, we’ll look at some differences in account management and optimization. It’s a different story when opening a Baidu PPC account. The major difference is Baidu requires businesses prepay their advertising spend.

PPC 45

Good Bots vs. Bad Bots: How to Tell the Difference

Hubspot

Now that you’ve reviewed the different types of bots out there, you might be able to more easily recognize any potentially harmful activity. Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz.

The Difference Between Content And Content Marketing Is The Destination

B2B Marketing Insider

What is the difference between content and content marketing? The difference between the two is the destination you will use to attract and build an audience. The post The Difference Between Content And Content Marketing Is The Destination appeared first on Marketing Insider Group. Everyone does content. There’s product content, sales content, customer service content, event content, employee-generated content, marketing and campaign content. Even advertising is content.

The Difference Between a Brand and a Logo

Beyond

A logo is certainly an integral part of a brand, but a logo on its own is far from being one. A brand is so much more

20 blog posts that made a difference — and why

grow - Practical Marketing Solutions

Social Media and the Forgotten Business Opportunity — A post about returning to our roots and considering how our online approach to connection is different than how we would act in real life.

What Is the Difference Between ABM and Key Account Marketing?

KEO Marketing

ABM, or account based marketing , and key account marketing are terms for similar marketing and sales outreach efforts. Key account marketing and ABM both involve targeting key account stakeholders to drive B2B sales.

How Do Marketers Using Single and Multi-Touch Attribution Differ? [2016 State of Pipeline Marketing Data]

bizible

The mindset is already there (almost half of single-touch users know a different model should be used), now it’s just time to make the switch.

What’s The Difference Between “Engagement” and Account Based Everything?

Engagio

Whether you call it Sales Engagement, Account Based Engagement, or Flibbidity Whatever Engagement, the word engagement itself has come to mean so many different things that it has deviated from its original intention and definition.

How (and Why) Customer Success is Different from Customer Support

Act-On

We chatted about what client success truly means, how that is materialized in the sales cycle and beyond, and what it means for the different departments within an organization. Do you remember the switch five or so years ago?

Why brands need a different kind of content.

Biznology

My exploration of this sub topic started with a Pew Research study on the use and retention of various content forms suited to different platforms vs. their simple share-ability. So, for those still practicing Coupon Content marketing exclusively, I’d like to propose a different path.