Marketing Insider Group

JANUARY 24, 2018

What IS the difference between marketing and sales content? The post Marketing and Sales Content – Differences That Matter appeared first on Marketing Insider Group. This is a good question to ask across your organization. The answers will reveal people’s thinking and understanding about “content” in general. Notice how clear, specific, consistent and actionable the responses are. Or not. Why does this matter? Effective sales content is a strategic imperative when […].

Differences 190

Differences Sales Content Question 190

Act-On

FEBRUARY 20, 2017

Act-On is different. Marketers looking to improve the efficiency of their programs by either upgrading their existing marketing automation platform or buying one for the first time face a major decision: Which system will provide the most efficiency, ease, compatibility, and return on investment? Today, marketers must choose among a range of MA software options on the market. But we strongly believe that, although this decision is big, it need not be difficult.

Act-On 159

Act-On Differences Efficiency Satisfaction 159

Onalytica B2B

APRIL 6, 2017

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. Ultimately, the difference between the two revolves around the how , the why and the what.

Differences 281

Differences Education Social Media PPC 281

ScribbleLive

JANUARY 22, 2018

More than that, if you are moderating incoming audience and moderator content AND adding social content from multiple networks, there’s a lot of clicking back-and-forth between different panels. The post And Now For Something Completely Different… appeared first on ScribbleLive.

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Differences Publisher Tagging Custom Publishing 141

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there are important differences. overlap, they do this in different ways. reports which are presented to different. What is different. perhaps focusing on different target customer groups or geographical regions. - different sales enablement activities.

Sales

Hive9

JUNE 3, 2016

While everyone in your marketing department is ultimately working toward the same goal, different people and teams have unique priorities and sub-goals.

Differences 151

Differences Work Business Marketing 151

Hive9

NOVEMBER 21, 2016

Enterprise organizations have had a big problem for years: their many departments exist in silos. Oftentimes, there are silos within individual departments themselves.

Differences 194

Differences Organic Organization Companies 194

Act-On

OCTOBER 7, 2016

We chatted about what client success truly means, how that is materialized in the sales cycle and beyond, and what it means for the different departments within an organization. Do you remember the switch five or so years ago?

Differences 266

Differences Customer Attitudes Training 266

Marketing Insider Group

OCTOBER 19, 2016

The post What Successful B2B Content Marketers Are Doing Differently [Research] appeared first on Marketing Insider Group. 62% of B2B marketers say their organization’s content marketing efforts are much more or somewhat more successful compared to a year ago.

Differences 256

Differences Research Content Marketing Benchmark 256

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You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

Lead Generation

Modern Marketing

JUNE 13, 2017

There are different types of analysis within MPM that help marketers answer the question of “where should I spend the next dollar,” two important examples are Strategic ROI and tactical attribution. Every marketing department has a different approach when looking at this analysis.

Differences 317

Differences ROI CMO Forrester 317

The ROI Guy

FEBRUARY 19, 2018

New research highlights that winning sales reps do things quite differently, especially when it comes to discovery, financial justification and collaboration.

Differences 62

Differences Proposal B to B Aggregator 62

KoMarketing Associates

AUGUST 3, 2017

Apart from knowing that the target audiences are different, the average business professional may not know the differences between business-to-business and business-to-consumer marketing. That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer. For example, differences are reflected in marketing spend. Below are some of these differences and how they can impact your marketing strategy.

B2C 121

B2C Differences Business to Business FAQ 121

KoMarketing Associates

JANUARY 25, 2018

The most significant difference between B2B SEO and B2C is the core goals and objectives of campaigns. As you can imagine, these essential differences impact how SEO is applied across programs; however, there are certainly some strategies that can be tailored to both B2C and B2B SEO campaigns. What’s the Difference Between B2B and B2C? When it comes to B2B and B2C, processes like transactions, sales and messaging differ entirely from one another.

B2C 210

B2C Differences SEO B2B 210

Avitage

JANUARY 8, 2018

What IS the difference between marketing and sales content? The post Marketing and Sales Content – Differences That Matter appeared first on Avitage. This is a good question to ask across your organization. The answers will reveal people’s thinking and understanding about “content” in general. Notice how clear, specific, consistent and actionable the responses are. Or not. Why does this matter?

Differences 146

Differences Sales Statistics Aging 146

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

How to accommodate GDPR’s consent requirements, and the differences between GDPR and CASL. As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25.

B2B

Act-On

OCTOBER 7, 2016

We chatted about what client success truly means, how that is materialized in the sales cycle and beyond, and what it means for the different departments within an organization. Do you remember the switch five or so years ago?

Differences 207

Differences Customer Attitudes Training 207

Contently

JANUARY 26, 2018

What struck me about these two interviews was that both men, despite different personalities and backgrounds, said something remarkably similar when I asked them about leadership in today’s complex world.

Trust 136

Trust Differences Build Storytelling 136

Act-On

AUGUST 15, 2017

Read this blog to learn the differences and similarities of B2C vs. B2B marketing. B2B Marketing Corporate Marketing Strategy B2B marketing B2B vs B2C B2C Marketing

B2C 141

B2C Differences B2B Marketing 141

Prospectr

FEBRUARY 21, 2017

Marketing terms get tossed around like nothing these days: “Full stack marketer” “Marketing evangelist” “Growth hacker” Do they have any substantive difference? ” Does any real difference exist between that and marketing?

Demand Generation 170

Demand Generation Differences Demand Generation 170

Spiralytics

MAY 6, 2018

Due to the rapid changes in digital marketing trends, businesses must think of better strategies to outweigh their competitors online. While search engine optimization (SEO) can help gain high traffic through ‘free,’ ‘editorial’ or ‘natural’ search results, search engine marketing (SEM) increases traffic through purchasing ads on search engines.

SEM 69

SEM Differences Search Engine Search 69

Fusion Marketing Partners

MAY 1, 2018

I just got off the phone with a B2B CEO who wanted to build his B2B branding messaging around the […]. B2B Brand B2B Branding Brand

Differences 98

Differences Brand Branding Build 98

Tomorrow People

SEPTEMBER 19, 2017

What separates good from great in B2B content marketing and what’s stopping marketers from producing truly differentiated content? Content Marketing Differentiation

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Differences Differentiation Content Marketing Content 233

Marketing Insider Group

JUNE 8, 2016

What’s the difference between B2B and B2C marketing? Is there any difference at all? While both B2B and B2C marketers may use the same terminologies, the methods and tactics they use can vary greatly given their different needs.

B2C 186

B2C Differences Tactics B2B 186

Tomorrow People

FEBRUARY 25, 2016

Make the most of your inbound marketing campaign by learning about the differences between paid media, owned media and earned media

Differences 193

Differences Inbound Marketing Media Campaign 193

Marketing Insider Group

JUNE 16, 2016

At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. The concepts behind each approach use different execution methods so it’s vital to comprehend the logic behind them before you start out.

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Differences Lead Generation Generation Lead 184

Spiralytics

APRIL 2, 2018

Let’s compare the two marketing strategies. Many people use the terms inbound marketing and content marketing interchangeably, including us marketers and sales professionals.

Differences 102

Differences Inbound Marketing Content Marketing Industry 102

Spiralytics

MAY 24, 2017

While they may have some similarities, they are different concepts and are applied in a variety of ways, too. Retargeting and Remarketing are two buzzwords that marketers often hear and use interchangeably.

Differences 94

Differences Marketing Advertisement Advertising 94

Industrial Marketing Today

MAY 21, 2014

The post Industrial Content Marketing — Different Strokes for Different Folks by Achinta Mitra appeared first on Industrial Marketing Today. Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. That statement may seem like an overgeneralization but I have seen it happen one too many times to ignore. Sure, there are many common types of content assets used by manufacturers and industrial companies but how they [.]

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Differences Industry Content Marketing Content 175

TaylorMadeIn KEW

DECEMBER 10, 2017

I’ve structured my book in 3 parts; in Part One I explore the environment in which we as B2B marketers are now working, one in which we must think different about our customers, our organisations and our profession. ESSENTIAL STEPS TO THINK DIFFERENT. ©anyaivanova on iStock.

Differences 76

Differences Custom Publishing Strategy B2B 76

SnapApp

MARCH 22, 2018

Check out the difference: . Plan for multiple posts from a few different micro-influencers to build a rising tide of dedicated brand advocates who drive organic engagement. . Influencer marketing is now a billion dollar game on Instagram, that’s right, billion with a B. .

Differences 93

Differences Hashtag Vertical Trust 93

Marketing Insider Group

JULY 18, 2017

The post Digital Marketing, Content Marketing, Demand Generation and More – What’s the Difference? Let’s just admit it. Modern marketing has evolved so quickly over the past few years that we haven’t done the best job creating the constructive terminology to define what we’re doing. Our innovation first, figure-out-how-to-explain-what-we’re-doing-for-the-benefit-of-others second approach has caught up with the digital marketing world – or should I say demand generation? Content marketing?

Demand Generation 197

Demand Generation Differences Demand Generation 197

Hive9

APRIL 15, 2016

Understanding and demonstrating marketing ROI isn’t easy. It’s a challenge that’s long plagued marketing organizations and one that remains challenging given how much easier it is today to collect marketing analytics than it’s ever been before. Marketing Maturity Hive9

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Differences ROI Analytics Organic 179

Contently

DECEMBER 13, 2016

According to a new infographic from Main Path Marketing , different types of content affect our brains in different ways—and also influence what we do next. Want to know more about how different types of content affect our brains?

Differences 147

Differences Youtube Impression Paper 147

B2B Marketing Directions

MAY 27, 2018

Given the widespread popularity and near universal adoption of content marketing, you may be surprised to hear that some marketing industry analysts and thought leaders are contending that it's time to think about content marketing differently.

Differences 68

Differences Gartner Practices Content Marketing 68

Direct Response Coach

JUNE 24, 2013

The post Market Segmentation: Different customers need a different strategy appeared first on McCarthy and King Marketing. Many marketing executives like to keep things simple: Find a marketing strategy that works – and repeat. I subscribe to this approach myself – for the most part. But I also recognize the importance of market segmentation – and that not all customers have the same value in terms of revenue potential. If a particular [.]

Differences 125

Differences Segmentation Customer Strategy 125

Contently

FEBRUARY 9, 2018

The Hopkins researchers wanted to know what made the biggest difference between a Super Bowl ad people loved and one they didn’t. BuzzFeed and Frank, however, wanted to do things differently.

Ads 144

Ads Differences Spot Banner Ads 144

Marketing Insider Group

FEBRUARY 2, 2016

The post The Difference Between B2C and B2B Content Marketing appeared first on Marketing Insider Group. A huge chunk of what I talk about relates to content marketing. I talk about how to create it, how to optimize it, and how to help it go viral.

B2C 167

B2C Differences Viral Content Marketing 167

Salesfusion

OCTOBER 8, 2014

The post Top 5 Differences between Salesfusion and Microsoft Dynamics Marketing (MDM) appeared first on Salesfusion. Sales CRM

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Differences CRM Marketing Sales 188

Contently

JANUARY 18, 2017

A new infographic from Adweek , based on research by Olapic , illustrates the difference in online behavior between boomers and millennials. The post Infographic: How Boomers and Millennials Use UGC Differently appeared first on The Content Strategist.

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Differences Amazon Demographics Hashtag 134