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Industrial Content Marketing — Different Strokes for Different Folks

Industrial Marketing Today

The post Industrial Content Marketing — Different Strokes for Different Folks by Achinta Mitra appeared first on Industrial Marketing Today. Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. That statement may seem like an overgeneralization but I have seen it happen one too many times to ignore. Sure, there are many common types of content assets used by manufacturers and industrial companies but how they [.]

What Makes Act-On Different?

Act-On

Act-On is different. Marketers looking to improve the efficiency of their programs by either upgrading their existing marketing automation platform or buying one for the first time face a major decision: Which system will provide the most efficiency, ease, compatibility, and return on investment? Today, marketers must choose among a range of MA software options on the market. But we strongly believe that, although this decision is big, it need not be difficult.

Why C-Levels Need To Think Differently About Social Media Strategy

Modern Marketing

Don’t think customer service is an issue your social media team needs to worry about? Think again. Whether you’re prepared for it or not, social media affects more areas of your company than marketing alone.

The Difference Between Paid, Owned and Earned Media

Tomorrow People

Make the most of your inbound marketing campaign by learning about the differences between paid media, owned media and earned media

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

Top 5 Differences between Salesfusion and Microsoft Dynamics Marketing (MDM)

Salesfusion

The post Top 5 Differences between Salesfusion and Microsoft Dynamics Marketing (MDM) appeared first on Salesfusion. Sales CRM

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. To break it down further, here are five key differences between email marketing and marketing automation for your consideration: 1.

The Difference Between B2C and B2B Content Marketing

B2B Marketing Insider

The post The Difference Between B2C and B2B Content Marketing appeared first on Marketing Insider Group. A huge chunk of what I talk about relates to content marketing. I talk about how to create it, how to optimize it, and how to help it go viral.

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B2B And B2C Marketing: Is There Really Any Difference?

B2B Marketing Insider

What’s the difference between B2B and B2C marketing? Is there any difference at all? While both B2B and B2C marketers may use the same terminologies, the methods and tactics they use can vary greatly given their different needs.

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B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" meaningfully with different target audiences. and ways that are significantly different from marketing's traditional role. B2B Marketing.

Infographic: How Our Brains Respond to Different Content Formats

Contently

According to a new infographic from Main Path Marketing , different types of content affect our brains in different ways—and also influence what we do next. Want to know more about how different types of content affect our brains?

How the Brain Processes Different Types of Content [Infographic]

Hubspot

Different stories are better told in different formats depending on the message they're trying to convey. Sometimes, the movie adaptation of a book is better than the book itself.

The difference between “free speech” and politicizing your brand

grow - Practical Marketing Solutions

Now this situation is a little different from the first case because it involves the actual owner of the company. The post The difference between “free speech” and politicizing your brand appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

What’s the Difference Between Buyer, Customer, and User Personas?

Cintell

Do you know the difference? Buyer personas encompass all of the differing roles or stakeholders involved in the purchase decision and are usually represented by decision maker, influencer, champion, and gatekeeper roles. At its very basic level, a “persona” is a character.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" meaningfully with different target audiences. and ways that are significantly different from marketing's traditional role. B2B Marketing.

Email Delivery vs. Deliverability: What's the Difference?

Hubspot

Though the terms are often used interchangeably, they have very different meanings. When it comes to understanding the difference between delivery and deliverability, ask yourself these questions: Can a receiver accept your message?

Infographic: How Boomers and Millennials Use UGC Differently

Contently

A new infographic from Adweek , based on research by Olapic , illustrates the difference in online behavior between boomers and millennials. The post Infographic: How Boomers and Millennials Use UGC Differently appeared first on The Content Strategist.

6 Different Types of Buyer Journey Maps

Kapost

The post 6 Different Types of Buyer Journey Maps appeared first on Kapost Content Marketing Blog. Organizations that use a mapping program to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue, marketing research from the Aberdeen Group reveals.

CMOs and Cross Channel: You Won't Believe How Much Perception Differs From Reality

Modern Marketing

In just looking the first area, "matching customers across multiple devices" the difference between the two is 60 percentage points or in reality, 428%. Yeah four-hundred and twenty-eight percent difference between perception and reality.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" meaningfully with different target audiences. and ways that are significantly different from marketing's traditional role. B2B Marketing.

Should you create different social media posts for international clients?

grow - Practical Marketing Solutions

So because of cultural differences, you have to treat the world and local markets differently. There are two reasons I can think of that may explain this difference: When it comes to the internet, we’re still on the dark side of the moon.

Big blog posts that made a difference

grow - Practical Marketing Solutions

I encourage guest posts from community members and we had posts from nearly 50 different perspectives this year. I’m frequently asked by new readers if there is some way to catch up with the best content on my blog.

Why CMOs Need To Know the Difference Between Cross Channel Orchestration and Coordination

Modern Marketing

Let's cut right to the chase kids. It is important for CMOs and all marketers to differentiate between cross channel coordination and orchestration. Sending messages to individual Email, SMS, Push, and Social lists might feel like cross channel orchestration, but it isn’t.

Digital Marketing Requires Different skills

Sales Engine

Most marketing organizations today do not have the right resources in place to properly execute a content marketing strategy for lead generation, and if you’ve had less than desirable results, this could be a major reason why.

Peer Reviews With a Difference

Paul Gillin

People love online review sites even if they don’t always trust them.

Digitization, digitalization and digital transformation: the differences

i-Scoop

Recently I heard someone saying he wanted to digitize his business. It sounded weird. The digitization of an entire business: how do you do that? Turn everyone and everything in bits and bytes? Automate everything and replace humans by robots? Of course he didn’t mean digitize.

How Is Marketing Attribution Different Than Other Marketing Measurement Tools?

bizible

More differences between marketing automation and attribution here. ). The Biggest Difference Is. Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it.

How do younger B2B buyers act differently to older B2B buyers?

Beyond

Older buyers are world-weary, politically incorrect and dismissive of social media. Younger buyers are excitable, naive and generally puppy-like. Maybe. But the Buyersphere 2015 Report gives us the facts

Good Bots vs. Bad Bots: How to Tell the Difference

Hubspot

Now that you’ve reviewed the different types of bots out there, you might be able to more easily recognize any potentially harmful activity. Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz.

What’s The Difference Between “Engagement” and Account Based Everything?

Engagio

Whether you call it Sales Engagement, Account Based Engagement, or Flibbidity Whatever Engagement, the word engagement itself has come to mean so many different things that it has deviated from its original intention and definition.

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A different way to think about social media ROI

grow - Practical Marketing Solutions

I have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program.

France’s Google is different than ours

Biznology

Aesthetics are different and so are user interface (UI) and user experience (UX) expectations. Our easy expecation for accessibility and response is high and we expect consistency across many different platforms.

Tactical vs. Strategic Marketing Professionals: What’s the Difference and Why Should You Care?

Marketri

These are a few of the most important reasons why Presidents, Owners, Executives, and Partners need to care about understanding the difference between strategic marketing professionals and tactical marketing professionals. No Marketing Results. Marketing Staff Turnover. Wasting Valuable Time.

How to think differently about B2B Content: Interview with Florence Quinn

Sales Engine

My view of social media is a little bit different than others because I believe that very quickly and easily, social media like Facebook can become like the Yellow Pages, and I think it’s a kiss of death for a brand to be eroded in the social media space just because they want to engage.”

The Difference Between Content And Content Marketing Is The Destination

B2B Marketing Insider

What is the difference between content and content marketing? The difference between the two is the destination you will use to attract and build an audience. The post The Difference Between Content And Content Marketing Is The Destination appeared first on Marketing Insider Group. Everyone does content. There’s product content, sales content, customer service content, event content, employee-generated content, marketing and campaign content. Even advertising is content.

How Do Marketers Using Single and Multi-Touch Attribution Differ? [2016 State of Pipeline Marketing Data]

bizible

The mindset is already there (almost half of single-touch users know a different model should be used), now it’s just time to make the switch.

The Difference between Content Marketing and Marketing Content

Kapost

Play on words aside, there’s a big difference between using content across the buyer’s journey to deliver a consistent customer experience (marketing content), and using content to specifically support top-of-funnel marketing activities (content marketing).

The Difference Between a Brand and a Logo

Beyond

A logo is certainly an integral part of a brand, but a logo on its own is far from being one. A brand is so much more

20 blog posts that made a difference — and why

grow - Practical Marketing Solutions

Social Media and the Forgotten Business Opportunity — A post about returning to our roots and considering how our online approach to connection is different than how we would act in real life.