Hard Bounce vs. Soft Bounce: What’s the Difference?


And the difference between a hard and soft bounce is whether or not it’s permanent or temporary. The post Hard Bounce vs. Soft Bounce: What’s the Difference? Dealing with spam filters can be tricky.

The Ultimate B2C Marketing Automation Guide: How It’s Different


There are rumours that email marketing will soon be dead and it does not lead to good returns. And many more!!

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CDP and DMP: What Is the Difference?


Yet, there are distinct differences between the platforms that you need to understand to optimize your B2B marketing results from both. The purpose of DMPs is to collect, categorize, and segment data from different sources.

The Difference Between Firmographic and Technographic Data


When we are considering buying something, we can consult different websites, brands, storesin order to find the perfect match. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account.

Agility In Digital Marketing Is Table Stakes For Success

Speaker: Megan Sangha and Amit Pande, Wrike Team

Digital marketing today looks very different from last year, and changes will only continue. As marketers are consistently pressured to face more unknowns and do more with less, many marketing leaders are sharpening their focus on agility and asking some tough but critical questions: Are we as agile as we should be? Can we easily manage campaigns and collaborate from kickoff to launch? Can we quickly access the data we need to inform our decisions? Do we have the right tools to be agile, pivot as needed, and maximize success?

5 Ways Difference Makers Make a Difference During Times of Upheaval

Heinz Marketing

Difference Makers make a difference. In times of upheaval, such as the current health scare, social justice and political situations, the difference between teams that emerge as victors and others that seem stuck comes down to the Difference Maker.

What is the difference between CMS and hosting?


There are some clear differences and this post will show you what they are. Then take a look at the 5 main kinds of hosting and how they are different among them. The post What is the difference between CMS and hosting?

HubSpot vs. Salesforce Campaigns: 3 Key Differences

SmartBug Media

This platform was created through acquisitions, offering each user a different experience and connection, depending on the products a company uses. HubSpot vs. Salesforce: Campaign Differences. HubSpot and Salesforce are easily two of the top-rated CRM platforms.

Virtual Events & Webinars: What Are The Key Differences?

Marketing Insider Group

It’s also possible that some might not even understand if there are differences between the two or if one has value over the other. To help clarify this and guide your decision, we have provided a detailed analysis of the key differences, so you can decide which one works best for your plans.

Industrial Content Marketing — Different Strokes for Different Folks

Industrial Marketing Today

The post Industrial Content Marketing — Different Strokes for Different Folks by Achinta Mitra appeared first on Industrial Marketing Today. Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. That statement may seem like an overgeneralization but I have seen it happen one too many times to ignore. Sure, there are many common types of content assets used by manufacturers and industrial companies but how they [.]

Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies. It's 2019. Business models have shifted.

The Difference Between Point-In-Time Data and Live Data


Here’s Matt Amundson’s quick take on the difference between point-of-time data and live data (see also the transcript below). Point-in-time data is static. Live data is up-to-date. Which type of data is fueling your business? What is point-in-time data?

What is the difference between home.php and front-page.php in WordPress?


Different websites need distinct files to call the functions they need and to display content to visitors. That is why you need to know the differences between home.php and front-page.php. What are the differences between home.php and front-page.php?

Marketing and Sales Content – Differences That Matter


What IS the difference between marketing and sales content? The post Marketing and Sales Content – Differences That Matter appeared first on Avitage. This is a good question to ask across your organization. The answers will reveal people’s thinking and understanding about “content” in general. Notice how clear, specific, consistent and actionable the responses are. Or not. Why does this matter?

Five Simple Business Changes That Can Make a Big Difference


Fortunately, you don’t have to blow your budget in order to make a big difference in how your business operates. The post Five Simple Business Changes That Can Make a Big Difference appeared first on B2B Marketing Blog | Webbiquity. Contributed post.

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. The modern era of MarTech is great, isn't it?

Content Marketing vs. Copywriting: What Are the Major Differences?


We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Copywriting and content marketing call for different skills and success metrics. “Aren’t writers just writers?”

Differences Between Selling to Women vs. Men (Yes, Gender is a Factor)


Are there differences in selling to women vs. men in B2B sales? Isn’t it all the same? If that’s the mentality you’ve adopted, it might be time to rethink. In partnership with leading sales linguist Steve W. Martin, ZoomInfo surveyed 350+ B2B buyers, and we put this question to the test.

The Difference Between a Customer Journey and a Buyer Journey

Carla Johnson

The post The Difference Between a Customer Journey and a Buyer Journey appeared first on Carla Johnson. April 8, 2021 I hear B2b marketers use the terms customer journey and buyer journey interchangeably.

What is the Difference Between Earned, Owned, and Paid Traffic?

Benchmark Email

And when evaluating your site traffic and determining where it’s coming from, it’s important to be able… The post What is the Difference Between Earned, Owned, and Paid Traffic?

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The Difference between HTTP and HTTPS

Pearl Digital Marketing

In this blog, we will take a look at the difference between HTTP and HTTPS and work out which one is best for your website. SEO SEO Mistakes Difference Between HTTP and HTTPSIf you've got an eye for detail, then you may have noticed that some websites begin with HTTP while others start with HTTPS. Ever wondered why that is?

How a Common Content Strategy Unites Marketing’s Different Natures


Here, I want to focus on the role of content strategy within an overarching marketing strategy, and how content will contribute to a common alignment across the different marketing natures. M arketers might have different micro-goals (e.g.,

Strategic ROI vs Attribution: CMOs Must Know the Difference


There are different types of analysis within MPM that help marketers answer the question of “where should I spend the next dollar,” two important examples are Strategic ROI and tactical attribution. Let’s take a deeper dive into the two areas in the table below: Here is the key takeaway: both of these are valuable approaches to measurement, but they each answer different questions. Every marketing department has a different approach when looking at this analysis.

5 Key Differences Between Email Marketing and Marketing Automation


Here are 5 factors to better understand the difference between email service providers and marketing automation. Do you need an email marketing solution or a marketing automation platform? Email Marketing Marketing Automation email email marketing marketing marketing automation

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. Download this eBook to discover a list of best practices for selling to government agencies, and tips on how to increase your chances of success.

Whisper or Shout? How Lead and Demand Generation Differ


When you’ve got a secret to tell someone, do you shout? No, you whisper. But when you’ve got a group announcement to make, you know a whisper won’t cut it. Whispering is intimate. If lead generation — the process of creating, maintaining, and monitoring prospect interest — were a spoken conversation, it would be a quiet, one-on-one chat. Shouting, on the other hand, gets attention.

High-Performing Marketers Do these 9 Subtle Details Differently according to a Salesforce Survey

Sword and the Script

High-Performing Marketers Do the Details Differently. Here’s what they do differently: 1. If you’ve noticed, the percentage difference between high performers and moderate performers is modest – but that’s the point. It’s a subtle difference but perhaps an important one.

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Content Optimization vs SEO: What’s the Difference?


Content optimization is the act of improving a piece of content to ensure it comprehensively covers all relevant topics. Content Optimization

Why and How Content Planning Differs from Content Strategy


The increasingly complex state of content marketing today requires better structure and organization, especially for busy content marketing teams. Understanding the distinction between content planning and content strategy is step one.

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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

In this exclusive webinar, you’ll hear B2B expert Howard J. Sewell detail a pragmatic approach to ABM planning, execution, and orchestration. Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI.

Customer Experience: What’s the Difference?


Although these terms are often used interchangeably, they are in fact two very different concepts. Only when you know the difference between them can you understand how to effectively meet your customer’s needs and provide a seamless customer journey. .

Customer Journey Vs. Buyers’ Journeys: What’s the Difference?

The Brit Agency

While marketing terms and buzzwords are often used interchangeably, there’s generally vast differences in what they actually mean. Two phrases that are commonly used interchangeably but are completely different are the buyers’ journey and the customer’s journey.

Mobile vs. Desktop: Differences Between Mobile & Desktop SEO


Are mobile and desktop SEO really that different, and if so, do you need both to succeed in SEO? In SEO, the terms “mobile” and “desktop” can actually apply in two different contexts. The post Mobile vs. Desktop: Differences Between Mobile & Desktop SEO appeared first on SEO.co.

RFQ vs. RFP: What’s the Difference?


Below, we'll discuss everything you need to know about RFQs -- from what they are, to how to write one, to how it's different from an RFP. Now, what's the difference between an RFQ and an RFP?

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Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.

How To Create Content For Different Personas

Atomic Reach

How to Create Content for Different Personas. When you create content for different personas and use the needs, desires, budgets, pain points and other details of your persona it makes your message relevant. These two types of companies have different needs, budgets and pain points.