Industrial Marketing Today

MAY 21, 2014

The post Industrial Content Marketing — Different Strokes for Different Folks by Achinta Mitra appeared first on Industrial Marketing Today. Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. That statement may seem like an overgeneralization but I have seen it happen one too many times to ignore. Sure, there are many common types of content assets used by manufacturers and industrial companies but how they [.]

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Differences Industry Content Marketing Click 106

Spiralytics

MAY 24, 2017

While they may have some similarities, they are different concepts and are applied in a variety of ways, too. Retargeting and Remarketing are two buzzwords that marketers often hear and use interchangeably.

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Differences Marketing Advertisement Advertising 47

Modern Marketing

JUNE 13, 2017

There are different types of analysis within MPM that help marketers answer the question of “where should I spend the next dollar,” two important examples are Strategic ROI and tactical attribution. Every marketing department has a different approach when looking at this analysis.

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Differences ROI Forrester CRM 95

Act-On

FEBRUARY 20, 2017

Act-On is different. Marketers looking to improve the efficiency of their programs by either upgrading their existing marketing automation platform or buying one for the first time face a major decision: Which system will provide the most efficiency, ease, compatibility, and return on investment? Today, marketers must choose among a range of MA software options on the market. But we strongly believe that, although this decision is big, it need not be difficult.

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Lead Generation

B2B Marketing Insider

OCTOBER 19, 2016

The post What Successful B2B Content Marketers Are Doing Differently [Research] appeared first on Marketing Insider Group. 62% of B2B marketers say their organization’s content marketing efforts are much more or somewhat more successful compared to a year ago.

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Salesfusion

OCTOBER 8, 2014

The post Top 5 Differences between Salesfusion and Microsoft Dynamics Marketing (MDM) appeared first on Salesfusion. Sales CRM

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B2B Marketing Insider

FEBRUARY 2, 2016

The post The Difference Between B2C and B2B Content Marketing appeared first on Marketing Insider Group. A huge chunk of what I talk about relates to content marketing. I talk about how to create it, how to optimize it, and how to help it go viral.

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Act-On

SEPTEMBER 26, 2016

There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. To break it down further, here are five key differences between email marketing and marketing automation for your consideration: 1.

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B2B Marketing Insider

JUNE 8, 2016

What’s the difference between B2B and B2C marketing? Is there any difference at all? While both B2B and B2C marketers may use the same terminologies, the methods and tactics they use can vary greatly given their different needs.

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Contently

DECEMBER 13, 2016

According to a new infographic from Main Path Marketing , different types of content affect our brains in different ways—and also influence what we do next. Want to know more about how different types of content affect our brains?

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Differences Youtube Impression Paper 59

Cintell

APRIL 21, 2015

Do you know the difference? Buyer personas encompass all of the differing roles or stakeholders involved in the purchase decision and are usually represented by decision maker, influencer, champion, and gatekeeper roles. At its very basic level, a “persona” is a character.

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Persona Differences Gatekeeper Customer 89

Hubspot

DECEMBER 5, 2016

Different stories are better told in different formats depending on the message they're trying to convey. Sometimes, the movie adaptation of a book is better than the book itself.

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Process Differences Video Audience 58

Onalytica B2B

APRIL 6, 2017

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. Ultimately, the difference between the two revolves around the how , the why and the what.

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Hubspot

JULY 11, 2016

Though the terms are often used interchangeably, they have very different meanings. When it comes to understanding the difference between delivery and deliverability, ask yourself these questions: Can a receiver accept your message?

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B2B Marketing Insider

JULY 18, 2017

The post Digital Marketing, Content Marketing, Demand Generation and More – What’s the Difference? Let’s just admit it. Modern marketing has evolved so quickly over the past few years that we haven’t done the best job creating the constructive terminology to define what we’re doing. Our innovation first, figure-out-how-to-explain-what-we’re-doing-for-the-benefit-of-others second approach has caught up with the digital marketing world – or should I say demand generation? Content marketing?

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grow - Practical Marketing Solutions

JANUARY 26, 2017

Now this situation is a little different from the first case because it involves the actual owner of the company. The post The difference between “free speech” and politicizing your brand appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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Terms and Conditions Differences Brand Branding 54

grow - Practical Marketing Solutions

DECEMBER 28, 2012

I encourage guest posts from community members and we had posts from nearly 50 different perspectives this year. I’m frequently asked by new readers if there is some way to catch up with the best content on my blog.

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grow - Practical Marketing Solutions

JUNE 17, 2015

So because of cultural differences, you have to treat the world and local markets differently. There are two reasons I can think of that may explain this difference: When it comes to the internet, we’re still on the dark side of the moon.

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Differences Social Media Acquisition Word of Mouth 82

Paul Gillin

JUNE 3, 2014

People love online review sites even if they don’t always trust them.

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Review Differences Recency Custom Publishing 52

Contently

JANUARY 18, 2017

A new infographic from Adweek , based on research by Olapic , illustrates the difference in online behavior between boomers and millennials. The post Infographic: How Boomers and Millennials Use UGC Differently appeared first on The Content Strategist.

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Differences Amazon Hashtag Behavior 50

Sales Engine

JUNE 16, 2016

Most marketing organizations today do not have the right resources in place to properly execute a content marketing strategy for lead generation, and if you’ve had less than desirable results, this could be a major reason why.

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bizible

OCTOBER 27, 2015

More differences between marketing automation and attribution here. ). The Biggest Difference Is. Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it.

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grow - Practical Marketing Solutions

MAY 12, 2013

I have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program.

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Differences ROI Social Media Terms and Conditions 112

i-Scoop

NOVEMBER 25, 2016

Recently I heard someone saying he wanted to digitize his business. It sounded weird. The digitization of an entire business: how do you do that? Turn everyone and everything in bits and bytes? Automate everything and replace humans by robots? Of course he didn’t mean digitize.

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Modern Marketing

APRIL 18, 2017

Don’t think customer service is an issue your social media team needs to worry about? Think again. Whether you’re prepared for it or not, social media affects more areas of your company than marketing alone.

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Differences Social Media Acquisition Word of Mouth 91

Hubspot

MAY 15, 2017

Different channels have different audiences, peak times, and character limits. And each one is built for a different style of writing, which means there’s one more thing to consider: What should the copy for each social network look like?

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Differences Channel Social Media Hashtag 57

Biznology

APRIL 7, 2015

Aesthetics are different and so are user interface (UI) and user experience (UX) expectations. Our easy expecation for accessibility and response is high and we expect consistency across many different platforms.

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Differences Google Broker SEM 75

Sales Engine

APRIL 14, 2016

My view of social media is a little bit different than others because I believe that very quickly and easily, social media like Facebook can become like the Yellow Pages, and I think it’s a kiss of death for a brand to be eroded in the social media space just because they want to engage.”

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Content Standard

JUNE 16, 2017

Choosing leaders to run teams or departments is a little different. The post Your Marketing Hiring Strategy Should Bring Different Disciplines Together appeared first on The Content Standard by Skyword.

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Differences Creative Range Experience 31

B2B Marketing Insider

DECEMBER 1, 2015

What is the difference between content and content marketing? The difference between the two is the destination you will use to attract and build an audience. The post The Difference Between Content And Content Marketing Is The Destination appeared first on Marketing Insider Group. Everyone does content. There’s product content, sales content, customer service content, event content, employee-generated content, marketing and campaign content. Even advertising is content.

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KoMarketing Associates

MAY 11, 2017

However there are key differences between Baidu PPC and Google AdWords as well. In this post, I’ll first outline the eight ways Baidu PPC differs from AdWords from an account and settings perspective. Next month, we’ll look at some differences in account management and optimization. It’s a different story when opening a Baidu PPC account. The major difference is Baidu requires businesses prepay their advertising spend.

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Hubspot

MARCH 15, 2017

Now that you’ve reviewed the different types of bots out there, you might be able to more easily recognize any potentially harmful activity. Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz.

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grow - Practical Marketing Solutions

DECEMBER 30, 2013

Social Media and the Forgotten Business Opportunity — A post about returning to our roots and considering how our online approach to connection is different than how we would act in real life.

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Differences Forecast Blogger Social Media 84

Marketri

JULY 12, 2017

What's the real difference between CGO and CMO? Comparing a good Chief Growth Officer description against what we know about Chief Marketing Officers is something we’ve been fixated on for some time now. Are Chief Growth Officers (CGOs) simply high-octane Chief Marketing Officers (CMOs)?

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bizible

DECEMBER 16, 2016

The mindset is already there (almost half of single-touch users know a different model should be used), now it’s just time to make the switch.

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Multi-Touch Differences Touchpoints Stats 60

Paul Gillin

JANUARY 20, 2011

There are plenty of opportunities to apply social media tactics, but the context is different. As Eric and I began to dig into this topic, we put some thought into how B2B and B2C markets differ. My fourth book, Social Marketing to the Business Customer , came out this week.

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B2C Differences Vendor Amazon 76

Act-On

OCTOBER 7, 2016

We chatted about what client success truly means, how that is materialized in the sales cycle and beyond, and what it means for the different departments within an organization. Do you remember the switch five or so years ago?

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Customer Differences Attitudes Training 55

Biznology

JULY 25, 2016

My exploration of this sub topic started with a Pew Research study on the use and retention of various content forms suited to different platforms vs. their simple share-ability. So, for those still practicing Coupon Content marketing exclusively, I’d like to propose a different path.

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Engagio

APRIL 17, 2017

Whether you call it Sales Engagement, Account Based Engagement, or Flibbidity Whatever Engagement, the word engagement itself has come to mean so many different things that it has deviated from its original intention and definition.

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