Level Up Your Email Skills: What You’ll Learn at our Litmus Live 2019 Workshops

Litmus

One of the best ways to learn from experts, though, is during a Litmus Live workshop. Over the course of four hours, our interactive workshops combine lecture, group discussion, and hands-on exercises packed with insights from top minds in email marketing. Who is this workshop for?

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Contently Q3 Product Launch: Content Requests, Editorial Workshops, and Language Localization

Contently

As a result, we developed a content requests feature that will make it easy for marketers to manage asks from other teams. Editorial workshops. This quarter, we are releasing new in-person workshops led by Contently’s executive editor, Deanna Cioppa.

How to Onboard Clients with Immersion Workshops - Whiteboard Friday

Moz

Immersion workshops are the answer. Through some hard knocks and bumps along the way, we've come up with this immersion workshop model that I want to share with you. So to combat that problem, let's talk through the immersion workshop. Why do an immersion workshop with a client?

Branding workshops 1/3 – Big Ideas and picking winners

Integrated B2B

I’ve run plenty of B2B branding workshops over the years. Given free rein in this way, workshop participants get highly enthusiastic about the way their company’s key stories could be told. But throwing more and more ideas on the table can quickly develop into a problem.

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How to Develop Your Own Content Marketing Roadmap

Marketing Insider Group

Learn how to develop your own content marketing roadmap —one that’s a custom fit for your business. An effective way to get them on board is with a content marketing workshop that includes everyone in your company from the janitor to the CEO. Think of content marketing as a journey.

Branding workshops 2/3 – Your next team-building event?

Integrated B2B

Here’s what I see as the key take-aways from a team-building brand workshop: Reminds people of the Big Picture – what are we really trying to achieve with all our hard work on the details? It’s this last point that I find particularly useful with a workshop of this kind.

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Branding workshops 2/3 – Your next team-building event?

Integrated B2B

Here’s what I see as the key take-aways from a team-building brand workshop: Reminds people of the Big Picture – what are we really trying to achieve with all our hard work on the details? It’s this last point that I find particularly useful with a workshop of this kind. So what are the essential elements of a good team-building-style branding workshop? The post Branding workshops 2/3 – Your next team-building event?

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Why Workshops Work: The Secret to Selling Long-Lasting Retainers

Hubspot

By giving a client workshop -- either pre- or post-sale -- agencies can guide clients through the mental and cultural transformation that needs to take place for inbound to be successful. The workshop is the perfect catalyst to get everybody on the same page,” Sheridan said.

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Content Creation Workshop Roadshow | 7,000+ Miles in 100 Days

Hubspot

I had failures, I had successes, but most importantly, I learned a lot and developed an understanding of how to start and grow an efficient and effective content process. Click here to learn more about and register for the content creation workshop.

Branding workshops 3/3 – How to get great results

Integrated B2B

It’s either a CMO’s dream scenario or his/her worst nightmare: The entire marketing department gathered in a workshop and told they should put all their branding ideas on the table – and that every idea is welcome. How do you get results from a branding workshop? So having to reject one, two or more of their suggestions during an in-house branding workshop might feel hard – both for them and for you as their manager.

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You probably have too many personas

Biznology

Developing personas has become kind of a cottage industry among marketing consultants. They’ve got techniques for facilitating persona workshops. If you are paying a consultant to develop your personas, then why wouldn’t you want more? Personas are a good thing.

Seven B2B Marketing Lessons I Learned at a Photography Workshop

Leadspace

This past weekend I attended a workshop led by Eric Kim , considered one of the most influential street photographers working today. Eric gave some pretty simple advice at the start of the workshop: If you want to make better photos, take a look at photographers whose work you admire.

3 Mistakes to Avoid When Developing a Demand Generation Strategy

ANNUITAS

Developing a comprehensive Demand Generation Strategy is not a simple task. The three biggest mistakes a company can make in the development of their strategy are some of the most fundamental. Marketing automation has forever changed the way B2B marketing is conceived and executed.

How to Succeed with Marketing Automation, Lesson 1: The Discovery Workshop

Marketo

At Marketo, we work with customers on a daily basis to make sure that they have what they need to be successful with marketing automation, and we have developed a delivery framework called Drive that enables marketers to achieve faster speed to value and higher marketing maturity.

An Alternative Approach to Developing Content Marketing Personas

Content Marketing Institute

And if we are to build successful, trusted platforms, we must change the way we go about developing the personas that will subscribe to them. To gain subscribers for our #content platforms, we must change how we develop personas, says @Robert_Rose. Audiences are not just buyers.

In British Columbia? Consider attending a live, half-day workshop about driving more leads and sales with marketing

Sales Lead Insights

If you are near Kelowna, Victoria or Vancouver, consider attending one of this series of live, half-day workshops: Marketing for Leads and Sales: What’s Working Best for Technology companies Today. By attending, you will: Learn proven business development strategies, marketing tactics, tips and resources that you can put to work immediately. These workshops are sponsored by.

Three Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.”

How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

By actively experiencing the brand (as opposed to passively consuming it), consumers are far more likely to develop the type of connection that will ultimately lead to a sense of loyalty towards the brand. Classes and Workshops. Want to hear a secret?

Developing Your Content Marketing Strategy

Hinge Marketing

But how do you develop your content marketing strategy? You will have to develop multiple streams of content if the audiences have fundamentally different interests and priorities. You are developing credibility and sharing expertise, not pitching specific services.

3 Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” *This post first ran September 25, 2014 via the ANNUITAS blog.

How do you sell when your buyers can’t buy? Mounting dysfunction in the B2B buying process

Biznology

Why do you think B2B buying has developed in this way? This might be decision support tools, workshops, diagnostics to help drive consensus, simple advice from sales professionals, or marketing content that helps customers anticipate these obstacles. Everyone is aware that B2B buying is complex. It involves multiple parties over long decision-making cycles. In a large enterprise, this can take months, if not years, and involve dozens of individuals in the buying circle.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Nuggets from Social Media workshops as of late… posted in Uncategorized |. I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics.

Developing Buyer Personas That Grow With Your Brand (And Your Audience)

Content Standard

Marketers develop buyer personas to better understand the brand’s audience intimately, and then build a content strategy around the information needs of those personas. Developing Buyer Personas Based on Audience Insights.

Ask the Author Series: Featuring Gary Walker, Author of The CustomerCentric Selling® Field Guide to Prospecting and Business Development (Part 2 of 2)

Sales Intelligence View

A: While the book is meant to educate the salesperson and sales manager on what to do and how to do it, the real learning takes place during the development of the prospecting and business development plan and the execution of that plan.

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TENCompetence | Building The European Network for Lifelong Competence Development

Buzz Marketing for Technology

It is developing and using infrastructure to support individuals, groups and organisations in lifelong competence development. 4th Competence Open Workshop in Madrid. Despite the uncharacteristically wet weather, Spain's capital provided an impressively stylish backdrop for the 4th TENCompetence Open workshop. TENCompetence Open Workshop - Madrid April 10,11th 2008. TENCompetence Open Workshop 2008. TENCompetence Open Workshop 2008.

Customer experience enemy #1: the org chart

Biznology

A consultant friend recently asked me to put together a questionnaire for a discovery workshop on digital customer experience. I’ve had this experience despite working with talented experience designers, content people, and developers.

Freelance Writing: How to Develop a Long-Term Relationship

Content Standard

A few ways I’ve seen this feedback loop work is by giving notes on content, rather than editing it yourself—commenting on each story submitted to you and hosting workshops for your freelancers.

The Five Pillars to Business Value / ROI Selling Success

The ROI Guy

This should include reporting on the percentage of sales reps / partners adopting the toolkit, the number of business cases developed / delivered each month, and the percentage of opportunities towards which the tools are being applied.

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B2B Lead Generation Blog: Blogging & RSS Events

B2B Lead Generation

The live workshop will take place in Washington, DC on February 17th. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC? The live workshop will take place in Washington, DC on February 17th. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC?

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Adapting an ABM Approach for Account-Based EVERYTHING

DiscoverOrg

Account-Based Sales Development. Account-Based Sales Development (ABSD) is a coordinated strategy that combines personalized, multi-channel, multi-threaded, outbound activities to create high-value opportunities in new and existing customers. Start with an alignment workshop.

What's Your Story?

Sales Engine

It’s a primary driver around why we at Sales Engine Media use video interviews to capture information from experts as a large part of our content development process with clients. Content Creation Development strategy Social Media Video StrategyChristopher Kogler, Narrative IQ.

5 easy steps to building ongoing thought-leadership content

Sales Engine

The development of ongoing, thought-leadership content has become the necessary element for a marketing program that increases visibility and produces leads , but it’s not enough simply to publish a blog or white paper anymore. What pieces of content have you already developed?

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Why Is Website Search So Hard To Do Well?

Biznology

If your company is unhappy with your website search results, Alex Holt and I offer Biznology Jumpstart Workshops for companies just like yours to turbo-charge your site search. Photo credit: Wikipedia. I’m starting to see a lot more companies working on improving their website search.

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Why Organizational Culture Matters to Your Marketing

Biznology

My concern is that in our impatience to encourage organizations to develop social media strategies with appropriate goals and metrics, we have failed to give sufficient focus to the obstacles that they might face. Photo credit: Wikipedia.

You Can Get a Year’s Worth of Engaging B2B Content in Just One Day!

The Content Factor

That’s why The Content Factor created our workshop, “A Year’s Worth of Content in a Day.” ” This workshop is designed to fast-track the planning and brainstorming phase of the editorial calendar process using techniques borrowed from the agile development process.

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Is your website search engine a random web page generator?

Biznology

To go even deeper into the subject, contact us for a Biznology Jumpstart Workshop on Website Search with your team. Monthly Newsletter Web Site Search Customer marketing Web Design and Development Web search engine Website Website Search Photo credit: The Shifted Librarian. Harsh question, I know, but the search results for many website search engines appear almost random. The reason I am familiar with this situation is because clients often ask me for help.

Hack Day how-to

Choozle

On the development team, we focus on growing T-shaped skill sets , but cross-departmental knowledge is a vital ingredient for true innovation. Choozle team Company Downloads design sprint design week dev team development team engineering team hack day John john schnipkoweit

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6 Reasons Why You Should Attend a Conference

Stevens & Tate

They will also hold numerous workshops that you can participate in. Articles Blog Brand Development Public RelationsThere are hundreds of manufacturing conferences that are held every year around the country.

6 Reasons Why You Should Attend a Conference

Stevens & Tate

They will also hold numerous workshops that you can participate in. Articles Blog Brand Development Public RelationsThere are hundreds of manufacturing conferences that are held every year around the country.

How to Get Better Marketing Talent

Hubspot

If you’re in the same boat, it could be worthwhile to reach out to the career development departments of nearby colleges and universities to find out what you can do to help bring some of that knowledge to the student body. Professional Development Daily Canonical

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