InsideView Sales Stars Named Finalists for Women in Sales Awards

InsideView

Kelsey Carricato, our Director of Sales and Business Development, and Valerie Ochoa, our Sales Development Team Lead have both made it to the final stage of this national recognition. It’s no coincidence that Kelsey and Val work together on our sales development team.

Email Marketing Certification: Welcome the First Litmus-Certified Email Pros

Litmus

Designers, developers, and marketers get the skills they need to advance their careers through our Litmus Live Workshops. They also completed a practical project judged by its: Demonstrated understanding of the HTML, CSS, and core email development concepts discussed throughout the workshops.

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Create Customer Content in Multiple Languages

Avitage

Look at how those responsible to meet that requirement had to change content processes, adopt new technologies, and develop new techniques. This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches.

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Deliver Customer Content in Multiple Languages

Avitage

Look at how those responsible to meet that requirement had to change content processes, adopt new technologies, and develop new techniques. This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches.

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Keep Customers and Build Brand Love with Email: Webinar Recording + Q&A

Litmus

In this webinar, we teamed up with Mike Nelson from Really Good Emails and Val Geisler from Fix My Churn to share email strategies on how to get customers to buy again, ask customers to come back when the time is right, and build deeper relationships through nurturing. Are there certain developments or people within your organization that could keep them up to date on this? Lyla Rozelle : Val offered some great advice—ask if you can test it!

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Demand Science Group Acquires Cobena and Adds to Executive Team as it Enters Next Level of Market Growth

PureB2B

Majority Investment in business intelligence firm expands innovative solutions offered by DSG; Company names Bill Harrigan as SVP of M&A and Corporate Development. DSG also named Bill Harrigan to the newly-created executive team position of SVP of M&A and Corporate Development.

CMWorld in Review: people, personas, PAC-MAN and taco trucks

NetLine

So many content marketers find themselves poring over details while developing excellent content with masses in mind, though aware that only one set of eyes at a time will be digesting the value of their message. Following on from this data, our pal Val (can’t leave a rhyming opportunity on the table) took the floor to discuss how she and her team at ITProTV deployed a content syndication strategy for the B2B side of their business.

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Level Up Your Email Skills: What You’ll Learn at our Litmus Live 2019 Workshops

Litmus

And they cover a range of topics, from design and development to email marketing strategy and professional development. While we’ve tackled some advanced development topics in workshops before, this year marks the first time we’ve dedicated an entire half-day workshop to interactive email. Getting Started with Interactive Emails assumes some coding and email development knowledge. Understanding Email Design and Development.

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Email inspiration: 16 places to look for exciting email examples

Litmus

So, where can you find email inspiration and examples for new strategy, copy, design, and development ideas? The Open Rates Newsletter from Val Geisler. Looking for some fresh ideas for your email program?

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#SproutChat Recap: Collaborating With Multiple Team Members

Sprout Social

Additionally, looping in social team members during the development and planning of larger marketing campaigns is also helpful. — Val Vesa (@adspedia) May 3, 2017. From multiple people responding to social posts to several stakeholders creating and planning content, collaborating on social can be a challenge. Luckily there are several strategies that help make sure wires don’t get crossed.

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Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020

Unbounce

Use these tips from the leading ecommerce experts to develop your game plan and boost your online sales. Val Geisler, CEO of Fix My Churn , pointed out on Twitter what happens when you repeatedly try to push the same deal to shoppers.

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2021 Marketing Predictions: What Are The Experts Expecting?

Brandpoint

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. Developing customer personas and target audiences are essential skills for today’s marketer. After a year like 2020, it’s hard to want to get into the prediction business.

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Optimize audience engagement on your posts with Sprout’s ViralPost® send time technology

Sprout Social

In addition to relying on social feeds to stay up-to-date on the latest COVID-19 developments, consumers are also craving new ways to connect and find community. — Val Vesa (@adspedia) September 7, 2018.

Don’t Fear Chatbots If You Have a Rich Content Strategy

Content Marketing Institute

NLP-based bots are the front ends to more sophisticated cognitive systems, as Val Swisher explained in a presentation on natural language processing at the Intelligent Content Conference. A natural language processor works by looking at each and every sentence and figuring out all the different parts of speech so it can understand the meaning and intent of that sentence,” Val explains.

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Chatbots, AI, and Context: Top Takeaways From Intelligent Content Conference

Content Marketing Institute

Sharing this view of bots as one of many content channels, Cruce Saunders made the case that marketers developing chatbots should avoid the temptation to create a whole new batch of (largely duplicated) content. Companies need to develop models that enable existing #content to be reused from a shared repository. Content reuse reduces costs of development, review, and maintenance, and increases consistency and quality.

How to Write Blogs Faster (Without Sacrificing Quality)

Brandpoint

For example, I’m not a technical SEO pro, so I referred to our web development team to help me communicate step-by-step instructions on implementing structured data. Though grotesque, Brandpoint’s other blog writer Val Turgeon is a fan of “vomit” writing. Blog writing is fun. You get to tackle new subject matter, read some interesting sources and, who knows, maybe even include a Star Wars AND Simpsons reference in the same blog.

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IoT 2016: Top 100 Influencers and Brands

Onalytica B2B

” Evan Sinar – Chief Scientist at Development Dimensions International. The talent development potential of IoT gathered data is massive, providing unprecedented opportunities to spot skill blind spots and to provide actionable information about how to close these gaps. Development Dimensions International. Windows Developer.

Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should

Unbounce

Val Geisler , email expert at FixMyChurn, offers this advice: Landing pages help you be super specific with your audience, and they help your audience feel seen and heard. We’ve all had it happen.

#SproutChat Recap: How to Teach Your Colleagues Personal Branding

Sprout Social

Val Vesa (@adspedia) April 12, 2017. As you develop your personal brand, sharing news about the business you own or work for is a great way to help legitimize your efforts and add credibility. Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization.

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Delivering Episode 14: How does an average subscriber think about email?

Litmus

Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry. Hi, Val.

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Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

Unbounce

” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). You can drag and drop a campaign together without involving your web developer.). Don’t let our header image fool you. Christmas is not right around the corner. The holiday shopping season is not upon us.

Tom Pisello: The ROI Guy: VMware launches new version of ROI / TCO.

The ROI Guy

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Microsoft Virtualization with Hyper-V - better val.

Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.

Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

First developed in 1986 to analyze the cost of competing PC platforms, TCO’s influence has been extended to virtually all technologies. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Microsoft Virtualization with Hyper-V - better val.