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The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. And it all starts with powerful product messaging that makes your startup stand out.

Startups 161
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The 50 Best Startup Tools For 2021

Marketing Insider Group

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021. Marketing Tools for Startups.

Startups 363
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B2B Executive On Fortune 50 + Startup Partnership Development

Nudge.ai

Today we interview Doug Gould , an experienced partnership development executive who has worked in B2B roles with incredible companies like Microsoft , Xamarin , and Cloudability. DG: Throughout my career, I’ve mainly been selling to developers and technologists at enterprise level companies. Building Your Partnership Programs.

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Building Buyer Personas: How to Drive More Leads for Your Startup

Launch Marketing

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. In this blog post, we will demystify the concept of buyer personas for startups, shed light on their pivotal role, and equip you with the knowledge and skills to create them effectively.

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Four Administrative Mistakes to Avoid When Starting a B2B Business

Webbiquity

Between product design to staffing to fundraising, finance, and marketing your startup , it can feel overwhelming. When startups hire new employees, they sometimes just throw their staff to the wolves. Only about 20% of startup businesses today have an official training program in place for their new hires. Planning Is Key.

Startups 253
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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. And, interesting fact – she’s Canadian!

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. From product development to marketing campaigns, data-driven insights enable businesses to allocate resources effectively and make decisions that are more likely to yield positive outcomes. Review your bench.