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Best Twitter Guides, Tips and Tools of 2010


Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Which companies are really succeeding on Twitter, and how are they doing it? How to Get More Followers on Twitter.

Social media strategy leaders: Tory Starr


From web producer for American Experience to an editorial and social media lead on The Takeaway, she’s also coached Public Radio International journalists and WGBH employees on how to use social media in their research and reporting. Follow her on Twitter: @torystarr3.

Trending Sources

Search isn’t about search anymore, it’s about social


In addition to editorial “blog” content, it’s always worth developing content on the domain in addition to producing content only for social media. Tweeters : Twitter’s hard but worth it, if you can make the right connection.

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

5 Things You Can Do to Begin Developing Your Personal Learning Network. This 3:45 second clip from Will Richardson provides great insight into the importance of developing your PLN. 5-Join the microblogging phenomena by reading Tweets at Twitter. Subscribe via RSS Reader.

Get the Most Out of Twitter Hashtags

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Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Tracking hashtags What’s buzzing on Twitter right now?

How Social Media, Content Transform Marketing from Expense to Investment


online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership.

A Guide to Creating a Thought Leadership Campaign

Digital B2B Marketing

You have been asked to develop a campaign to establish your company as a thought leader and become one of the leading voices within your industry. The blog will increasingly be discovered through search and develop its own audience. Develop Social Profiles. Release Research.

The seven R’s of thought leadership

The B2B Research Blog

Five reasons to develop a thought leadership strategy. Social media channels, especially blogs and Twitter, have opened up new opportunities to connect but require a constant stream of quality content. Conducting an exclusive survey is a great tool in this respect, but remember that B2B audiences are likely to be research savvy so settle for nothing less than a reliable, representative and solidly executed piece of work. Subscribe and receive new posts by email or RSS.

How to use social media for B2B

Chris Koch

Trouble is, we’re finding in our research that most companies stop here. Develop a target audience. Offline research and segmentation are important pieces of this effort. Gather research. Image by HubSpot via Flickr.

9 Twitter Tips for B2B Marketing Success

Modern B2B Marketing

The same holds true when developing strategies for Twitter. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1. Encourage employees – Don’t look simply at one official presence on Twitter.

Google is a lying liar that lies


Google is not a thinking thing or thesaurus – As a direct result of Twitter ‘s success, Google rightfully feels like its results need to be real-time. Google still loves RSS and ATOM – Google loves structured date, remember?

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New York Times: all’s fair in love and marketing


If we had more of a digital-first approach, we would have developed in advance an hour-by-hour plan to expand our package of related content in order to keep readers on our site longer, and attract new ones. Our Twitter account is run by the newsroom.

15 Elements Most Successful Blogs Have in Common


If that’s happening on your site, please scrounge up the time (or money) to have a developer look at what’s going on and fix it. These are the buttons with the share counts (except for the darn Twitter button, of course) that appear on each individual blog post’s page. 13) An RSS feed.

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The 21 Best Content Curation Tools


Grab content (articles, videos, whatever) from your web browser, email, or a wide range of apps including Twitter, Flipboard and Pulse, and save it in Pocket. Sample review: “You can get access to 200,000+ RSS feeds. 19) Ctrlq RSS Search.

How to Manage Your Content Marketing in 30 Minutes a Day


Develop a Process. Sometimes all it takes is a small acknowledgement: These small conversations will go a long way in developing solid relationships with your audience, and your acknowledgment will encourage them to keep engaging and sharing. Dive Into Research.

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Social Selling: Aligning Your Sales and Marketing For The Modern Buyer

The Forward Observer

As a result, the way your customers research purchases and buy has changed : • 90% of customer buying decisions are starting online. Forrester) • 75% of B2B buyers use social media to research vendors. Bonus tip: easily monitor multiple blogs with a free RSS reader like

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

The next step is in having a short list of resources that can be considered “go to locations” for research, third party perspective, and references in content development. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator.

Three customer insights for your marketing plan

The B2B Research Blog

To develop and manage a resonant, differentiated brand it’s essential to understand what your brand ‘means’ to the market. Subscribe and receive new posts by email or RSS. Connect with Andrew on Twitter or Google+. B2B Marketing Magazine column B2B market research Marketing planning Marketing strategySpring. As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans.

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3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. Increased Developer Productivity.

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Three customer insights for your marketing plan

The B2B Research Blog

Identifying segments on this basis leads to a much better ROI – marcomms resonate, propositions have greater appeal and new products see higher demand (read more on B2B market segmentation research here ). And if content marketing is your thing, then this understanding ensures that your content is of interest (read more on B2B thought leadership research here ). To develop and manage a resonant, differentiated brand it’s essential to understand what your brand ‘means’ to the market.

The 10 Best Customer Service and Customer Engagement Platforms


Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. 4: The 14 Best Content Planning and Research Tools. #5:

The Eight Best Online Tools for Sales Professionals


According to research from IDC , over 40% of all marketing materials aren’t used by sales teams. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 22: The 32 Best Twitter Marketing Tools. #23:

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. If you want some basic tips on Twitter, check out Twitter 101 or Hubspot’s How To guide. Taking Your Marketing to the Next Level With Twitter Link to Your Twitter Testimonials.

Online Display Advertising, Targeting, and Capturing Leads


It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The GDN ad planner assists in researching these placements.

Cards That Always Win in Content Marketing (That You Have No Business Playing)

Content Standard

Literary and art event research and reporting throughout the year to create a resource for the audience to engage with between issues. Automatic content aggregation via RSS feeds and algorithms is a luck-of-the-draw strategy, which is historically unappealing for content marketing.

11 Must-Subscribe Marketing News Blogs and Websites


Subscribe to these blogs and websites via email or add them to your favorite RSS reader to stay on the cutting edge of all things marketing! TechCrunch ( Subscribe via RSS | Subscribe via Email ): Follow TechCrunch to stay on top of new technology developments and the latest tech news.

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How to Blog Consistently Without Burning Out


It''s also the most efficient self-development and personal growth tactic I am aware of. I don''t have time to check RSS feeds: I use my trusted Twitter list to deliver industry news right to me as it happens. Develop your own way to organize your reading list.

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4 Content Strategies for B2B Corporate Blogging

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The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals. My last article, " 5 Steps for Crafting an Effective B2B SEO Blogging Strategy ," focused on developing an organizational plan for a corporate blogging strategy.

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Generating Leads from a Facebook Fan/Business Page Engagement Strategy


Research shows posts with videos and images have higher engagement than non-visual posts. Below is a sample Welcome tab developed by app maker PageMagix. Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation?

How We Overcame 2015’s Top Content Marketing Challenges

KoMarketing Associates

Developing a Voice in a Community. Developing an authoritative “voice” in the community can be a challenge, but there are certainly ways to expedite the process and become a trusted source of your own. It’s also critical to develop a distinctive tone when launching a program.

The Graying of Facebook, Research and Other Signposts for Social Media Maturity

B2B Marketing Savvy

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Ah… Twitter and Facebook, we knew you when…. Sure, campaign 2008 thrust Twitter on to the public stage, but what else?

26 Content Marketing Tools to Use in 2013 | OMI Blog

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RSS Feeds Hootsuite Plugin – If you use Hootsuite, this plugin is great for keeping track of your RSS feeds all in one place. Content Research. This will not only help you with research, but also with generating additional content ideas. Classes. Events Calendar.

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The 3 P’s of B2B Lead Generation: People, Process, Platforms


I research and learn from words. A demand generation plan is a process; a lead qualification system is a process; developing a content strategy is a process. per month on a tool just recently- and yes, it was another Twitter tool! .

The 3 P’s of B2B Lead Generation: People, Process, Platforms


I research and learn from words. A demand generation plan is a process; a lead qualification system is a process; developing a content strategy is a process. per month on a tool just recently- and yes, it was another Twitter tool! .

Essential 5 Step BuzzSumo Process For Social Media Agencies


Skim the headlines on the first page or two to see if you notice any trends or content ideas that you would like to develop for your client. This not only develops their reputation as a thought leader.

The Science of Productivity: How to Get More Done in a Day


According to a study by Award-Winning Psychology Researcher Dr. John Bargh, before we embark on big projects, our brains attempt to simulate real, productive work by focusing on small, mindless tasks to pass the time -- and, consequently, prevent us from getting anything done.

How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity


Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Use Twitter.

11 Pro Tips for Better Business Blogging

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Stephanie Kaplan Company: Twitter: @StephanieKaplan Facebook: Stephanie Kaplan 2. Devesh Dwivedi Company: Twitter: @Break9to5Jail Facebook: BreakingThe0to5Jail 3. Matt Mickiewicz Company: Twitter: @sitepointmatt 4.

11 Tips to Help Improve Your Brand's Communication Strategy


For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” JetBlue responds quickly to customer service questions on Twitter.

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24 (of the) Best Business Blogging Guides, Tips and Tools of 2011


Noting that will well over 100 million blogs on the web now it can be challenging to stand out, the effervescent Diana Adams shares a list of common mistakes to avoid such as making your RSS button hard to find, posting inconsistently, and failing to respond to reader comments.