KoMarketing Associates

OCTOBER 19, 2022

As B2B marketers measure the success of their content, new research indicates that those in the tech sector are starting to develop more of it to unlock its full potential. Additionally, 29% are developing three to five times more content than they did just 12 months ago. This was followed by video content (49%).

Marketing Report 189

Marketing Report B2B Marketing B2B Content 189

Marketing Insider Group

JANUARY 31, 2023

Partnering with a Digital Full Service agency offers tightly coordinated campaigns that touch on all marketing aspects: Creative Design & development Advertising Search Social Although this can be ideal in many situations, this model often lacks the ability to curate your marketing efforts to the specific needs of your business.

Advertising Agencies 295

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 295

KoMarketing Associates

JANUARY 24, 2023

The Account-Based Marketing Leadership Alliance (ABMLA) and Momentum ITSMA recently partnered to publish the “Elevating ABM: Building Blocks for Long-Term Growth” report, and statistics suggested that the majority of organizations (71%) intend to increase their ABM spending in 2023.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

KoMarketing Associates

SEPTEMBER 21, 2022

However, new research indicates that they are still not fully included in the development of these apps. Airship recently published the results of its “2022 Mobile App Experience Gap Survey,” and statistics indicated that most marketers (96%) still rely on developers to improve the user experience of their organization’s app.

Marketing Report 208

Marketing Report Work Management Mobile Marketing Marketing Management 208

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. To download a free copy of the 2017 survey report, click here.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

KoMarketing Associates

NOVEMBER 17, 2022

Although some marketers have begun developing an account-based marketing (ABM) strategy, new research indicates that many are still in the early stages of leveraging ABM to drive results. Additionally, 24% are aiming to invest more in email marketing, and the same percentage want to increase their investment in content syndication.

Account Based Marketing 227

Account Based Marketing ABM Advertising Agencies Advertising Benchmark 227

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. You can find the full report here , and a helpful summary from Practical Ecommerce here.) ” Just 25% of U.S.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Image: CMO Survey. billion in 2019.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Those reporting that they had implemented a CDP fell from 31% to 25%. Those reporting that they had implemented a CDP fell from 31% to 25%. billion in 2028.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Webbiquity

MAY 16, 2023

Because of the way it was developed, UGA could never be made European General Data Protection Regulation (GDPR)-compliant. That’s a huge part of why Google developed GA4. Like UGA, it provides an incredible range of reports. It does also report some basic analytics. If not, save the money and go with Fathom.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Zoominfo

APRIL 30, 2021

Here’s what the data says: According to a recent ZoomInfo survey of approximately 600 sales and marketing professionals, 54% of respondents said their organization hosted virtual events, while 40% stopped hosting events completely after the pandemic began in 2020. But are virtual events actually worthwhile?

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Zoominfo

FEBRUARY 15, 2023

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Martech

MARCH 8, 2024

As marketers know, the roles in the modern marketing organization include people who analyze data, create content, develop platforms, buy media and more. SEO agencies, according to a new report by Enough Digitial. This is quite impressive, given that, as the report states, “SEO has traditionally been viewed as male-dominated.”

Advertising Agencies 110

Advertising Agencies Paid Search Agency Ad Agencies CMO 110

Martech

FEBRUARY 22, 2024

Of the 250 marketers surveyed, 55% indicated their companies are looking to simplify their stack in the next 12 months. The report is based on a survey of 250 marketers in the U.S., Some 57% of marketers are feeling overwhelmed by the number of martech platforms available on the market, according to a new study by U.K.-based

Marketing Automation Services 94

Marketing Automation Services Paid Search Agency Marketing Management Tools 94

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

JUNE 14, 2023

Here’s a collection of statistics about AI and marketing with the date of the survey included. The Semrush survey also found: 48% of marketing leaders say AI is making the most significant difference in how customers interact with them. If IBM does this survey again it’s likely price will have fallen off this list.

Marketing AI 134

Marketing AI Stats Planning Marketing Automation Services 134

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” They gave engineers a percentage of free time to develop new products. Develop a hypothesis, establish controls the best you can and strive to isolate those variables.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Marketing Budget Marketing AI 52

Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. How has it been for you?

Privacy 109

Privacy Google Advertising Agencies Paid Search Agency 109

Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Some 55% say it will have a moderate to significant impact on their holiday spending, according to a Numerator survey. Gartner’s own research says only 9% of U.S.

Gartner 110

Gartner Marketing Report Planning Paid Search Agency 110

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. Only 27% say they’re influenced rarely by email, and 16% report no impact. Here are some of the ways marketers will improve their email programs in the year ahead.

Email Marketing 123

Email Marketing Marketing AI Enterprise Management Work Management 123

Martech

DECEMBER 1, 2023

will use it for other website content, according to the Fall 2023 CMO Survey. For instance, our recent survey required organizing and analyzing text string responses. Consider the various market research reports (like the CMO Survey) we use and cite. Google Search Central Up to 64.7%

Marketing AI 140

Marketing AI Classified Ads Generation Lead Ranking 140

Martech

JANUARY 8, 2024

However, developers are expected to make the necessary changes by the trial end date. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Why we care.

Google 100

Google Domain Customer Surveys Advertisements 100

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. By hiring, developing, and augmenting. We saw that come through in the survey responses. Skill development can come in the form of online learning platforms, trainings, conference attendance, and so on.

Planning 137

Planning Enterprise Management Paid Search Agency Content Marketing 137

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Raising awareness about rare conditions and the unique challenges that individuals face is crucial for developing effective therapies and treatments. Life sciences leaders are taking note, recognizing the need to incorporate health consumers’ perspectives when it comes to product and therapy development. Download the free guide 1.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

FMG Suite

MARCH 20, 2024

Winners of the Top Workplaces National Award are determined by a researched-backed 24-question survey designed to measure employee satisfaction. Top Workplaces identifies organizations from across the country dedicated to a people-first culture. FMG is headquartered in San Diego, CA, with satellite offices across the United States.

Customer Satisfaction 59

Customer Satisfaction Paid Search Agency Customer Surveys Software 59

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. We have yet to develop a metaverse advertising strategy (34%). Metaverse goals. Provides an additional ecommerce channel (34%).

Advertising Agencies 105

Advertising Agencies Planning Paid Search Agency Ad Agencies 105

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Martech

JULY 14, 2022

Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members. The vendors respond.

Account Based Marketing 113

Account Based Marketing Enterprise Management Work Management Marketing Management 113

Salesforce Marketing Cloud

APRIL 5, 2024

Accessibility guidance for SLDS The Salesforce Lightning Design System provides accessible markup which will serve as a foundation for your application development. According to a 2023 World Health Organization (WHO) report , there are over two billion people who experience vision impairment. Start building 1.

Design 98

Design Guidelines Forrester Barriers 98

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Martech

APRIL 17, 2023

That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” ” The predicted increase of over 30% is derived from a survey of 200 U.S. and European Union. and European marketers, as well as interviews with industry experts. Why we care.

Spending 142

Spending Analytics Work Management Marketing Management 142

Martech

NOVEMBER 9, 2022

In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. Also, HubSpot also reported that 18% of U.S. Also, podcast ads drive an aided brand recall rate of 71%, per Nielsen. .

Advertising Channels 126

Advertising Channels B2B Marketing Planning B2B 126

Martech

OCTOBER 28, 2022

. “ To help accelerate SMB growth, Microsoft developed a quantitative and qualitative research program to better understand how SMBs manage their digital marketing today and to identify the pain points digital marketing leads face. Four universal digital marketing pain points. Keeping it fresh. “ Time and resource constraints.

Paid Content 134

Paid Content Advertising Agencies Paid Search Agency SMB 134

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. But social media technology ensures your brand is maximizing—not just managing—social, and developing at the lightning speed pace of the industry.

Social Media 99

Social Media Work Management Marketing Management Media 99

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. The full report is an interesting read that covers a lot more.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

chiefmartech

JUNE 13, 2022

More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months. Overall, salaries grew 23% since the last time we surveyed them in 2019.

Work Management 124

Work Management Allocation Marketing Management Paid Search Agency 124