Vision Edge Marketing

JANUARY 11, 2022

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. For example, solid quantitative data guides product development. A well-developed story for your company communicates your organization’s purpose and articulates your value proposition and your competitive advantage.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. And that comes from developing content that answers the questions your audience is asking.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Webbiquity

JULY 14, 2020

The latest research from TrustRadius answers reveals some interesting insights. Here are five more key findings from the research. More hopefully though, one out of five said they were adding projects focused on developing new products and services or updating their technology infrastructure. Is that still the case?

Research 332

Research Paid Search Agency Case Studies Planning 332

KoMarketing Associates

AUGUST 31, 2017

When it comes to search engine optimization, enterprise marketers are still investing an ample amount of their budget in tactics ranging from link building to content development. Technical SEO was named the top priority of resources for respondents, followed by content development, traffic analysis, and link building.

Press 136

Press Marketing Report SEO Advertising Agencies 136

Zoominfo

OCTOBER 8, 2019

Enter, the Customer Insight Report. In essence, building a Customer Insight Report involves packaging large amounts of information into a concise, comprehensible summary. This report will help unite your entire team towards a focused, effective sales campaign. What is a Customer Insight Report? That’s a tall order.

Ideal Customer Profiles 138

Ideal Customer Profiles Work Management Marketing Management Zoominfo 138

Hinge Marketing

NOVEMBER 3, 2022

Consulting firms have been grappling with that shift, and they will have to adapt their marketing and business development strategies to attract new buyers and address the evolving needs of their existing clients. At the same time, consider developing valuable educational content that reinforces your subject matter expertise.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 99

Research Case Studies Case Study Skype 99

Hinge Marketing

JULY 29, 2021

Most professional services executives place little value on research. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it. It turned out that the firm’s entire business development efforts were aimed at addressing a concern that prospective clients did not have.

Research 150

Research Service Planning B2B Thought Leadership 150

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Valasys

APRIL 11, 2024

The more we invest in skills development, the better the chance for people to keep pace with the digital transformation and land meaningful jobs. By analyzing job postings and required skills, researchers assess AI’s impact on specific ICT functions and their evolving job responsibilities.

Marketing AI 40

Marketing AI Research Digital Transformation Class 40

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy. What is customer advocacy?

Research 206

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 206

Hinge Marketing

NOVEMBER 9, 2022

About the Research. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry. Below are four key insights that came out of our report. Research Report Inside the Buyer’s Brain, Government Contracting Edition.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

KoMarketing Associates

SEPTEMBER 6, 2019

As B2B marketers look to reach out to C-level prospects and customers, new research suggests that they may want to make their content more innovative to capture the attention of these individuals. That being said, B2B marketers appear to be making the mark when it comes to providing gripping content, overall.

Marketing Report 121

Marketing Report B2B Marketing B2B Marketing Budget 121

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. At the same time, the traditional business development approaches that consultants have been using are becoming less and less effective. Why This Study is Needed.

Consulting 157

Consulting Research Work Management Marketing Management 157

Heinz Marketing

JUNE 29, 2022

Click here to access the full research report. Here is a sneak peak of the report and the findings we uncovered. Organizations exceeding revenue goals stand out as developing thoughtful, buyer-first strategies for their sales teams. Today’s buyers are doing more independent research than ever before.

Buy 91

Buy Research Correlation Training 91

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Heinz Marketing

OCTOBER 14, 2021

Our research aimed to explore the importance and need for investing in a comprehensive sales readiness strategy to drive a continuous state of excellence within revenue organizations. Click here to access the full research report. The post New Research: The New Sales Enablement Standard appeared first on Heinz Marketing.

Research 111

Research Ideal Customer Profiles Training B2B Sales 111

KoMarketing Associates

JUNE 11, 2019

As B2B marketers look to reach out to C-level prospects and customers, new research suggests that they may want to make their content more innovative to capture the attention of these individuals. That being said, B2B marketers appear to be making the mark when it comes to providing gripping content, overall.

Marketing Report 121

Marketing Report B2B Marketing B2B Marketing Budget 121

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 143

Social Media Research Social Marketing Media 143

Zoominfo

OCTOBER 8, 2019

Enter, the Customer Insight Report. In essence, building a Customer Insight Report involves packaging large amounts of information into a concise, comprehensible summary. This report will help unite your entire team towards a focused, effective sales campaign. Free Trial What is a Customer Insight Report?

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 130

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

markempa

MAY 30, 2017

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? images/2017/05/Matt-Sweezy-interview.mp3.

Linkedin 297

Linkedin Research Studies B2B 297

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Research 68

Research Startups Comparison Storytelling 68

Hinge Marketing

JUNE 25, 2020

Anyone who has sold professional services knows how complex the business development process can be. Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. What Is Prospect Research and Why Is it so Important?

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

KoMarketing Associates

JULY 17, 2019

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. This is followed by user reviews (35 percent) and third-party/analyst reports (32 percent).

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.” This results from a.)

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Litmus

MAY 26, 2023

Our State of Email reports have always depended on the kind and generous knowledge-sharing from the email community. The 2023 State of ESPs report is a prime opportunity to cultivate this collaborative spirit: it’s one of the aspects I personally cherish the most about the email geek community, which I’ll share more about below.

Peer-to-peer 63

Peer-to-peer Research Service Communities 63

B2B Marketing Directions

FEBRUARY 11, 2023

The generative AI-powered chatbot developed by OpenAI has been widely hailed by some members of the marketing community, and widely criticized by others. So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.)

Marketing AI 59

Marketing AI Research Planning Paid Search Agency 59

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

KoMarketing Associates

MAY 17, 2023

As marketers continue to leverage data and analytics to reach their key objectives, new research suggests that those who are exceeding their goals trust in the accuracy of this information. As a result, most Star Performers (47%) claimed that they have a “near complete” ability to develop a complete 360-degree view of their customers.

Marketing Report 240

Marketing Report Advertising Agencies Comparison Analytics 240

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 4 Best Content Planning Tools. 4 Best Content Planning Tools.

Planning 145

Planning Research Tools Best Practices 145

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. So let’s dive in and unlock the power of market research data. What Is Market Research? Market research is gathering and analyzing information about a target market. It aims to get answers to a specific research question.

Research 52

Research Paid Search Agency Business Analysis 52

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 69

Research Customer Satisfaction Hubspot Lead Scoring 69

B2B Marketing Directions

JANUARY 29, 2023

Source: Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. This research is conducted annually, and it consistently provides useful insights about the importance and value of B2B thought leadership content.)

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52