B2Bbloggers

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Is Pinterest Pointless for B2B Firms?

B2Bbloggers

So that’s why some pins on Pinterest, whether they are of funny pictures or cool products, end up linking to unwanted sites. Even if you are one of those rare service-oriented B2B brands that develops a large following and gets people pinning your links, then what?

B2B Social Media FAQ: How Much Should We Budget?

B2Bbloggers

Scouring the social networks for mentions of your company and products. At minimum, you should be prepared to devote these resources to your social media program: A leader: someone who is responsible and accountable for results, and for developing all of the creative inputs.

FAQ 46

Are You Ready for B2B Mobile Marketing?

B2Bbloggers

Developing Visual and Video Content. Creating engaging images and video delivers customers tremendous value for product research, education, training, installations, troubleshooting … the list goes on and on. Mobile computing is not only a challenge for consumer brands.

Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.

B2Bbloggers

A buyer persona is a description of a specific person for whom your products and services are intended. First things first, you need to begin by gaining a full understanding of how your products are purchased. Which ones relate most closely with your products?

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. A great example is Moz’s Web Developer’s SEO. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production.

6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

Fortunately, business buyers don’t stop being human when they clock in for the day as managers, developers, and owner/operators. Buyers fear that a bad purchase decision could lead to loss of time/money/productivity/data/hardware/resources for their business.

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

In the face of all of that though, a commitment to both personal and professional development has never been more important. Determine the behavioral trends that are changing in your market and consider how they will impact your products.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

So for additional support, I have included some of my favorite experts’ tips in the links below: Shannon Paul’s 28 Step How To Develop A Social Media Strategy.

Buy 40

7 Steps For Dealing With Negative Blog Reviews And Comments.

B2Bbloggers

It’s natural to feel attacked when someone says something bad about you or your products. Both are essential for developing relationships online (and offline, too). Don’t let negative content about you or your product discourage you or slow you down.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. A great example is Moz’s Web Developer’s SEO. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production.

B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

Of course the growth in smartphone sales (up 20% in 2009) is driving the development of apps. A more powerful use of B2B apps is to enable greater personal productivity and connectivity. Find out what would make your customers and prospects more productive.

Top Four Ways to Convert Social Networkers into Customers

B2Bbloggers

Nobody cares about your product. Nobody cares about your product. If you want to turn social media folks into purchasers then you need to focus on their experience with your brand, not the product or services your offering.”. If you’re a tech company, use social media to determine your next product offering. Zappos.com isn’t selling products,” Walters says, “It’s selling experience.” Develop Content Beyond your Product.

Use Storytelling for Powerful B2B Web Content

B2Bbloggers

Today’s B2B websites must do more than just sell products and services in order to be truly effective. While a solid product is crucial to turning leads into customers, the final decision is often driven by emotion. The story of a spray dryer manufacturer donating equipment to a local tech college, for example, shows its involvement in the community’s education and economic development.

Overcoming the B2B Marcom Manager's Content Conundrum

B2Bbloggers

A blog alone takes a minimum of 12 posts per month, and it’s recommended that you have at least two months’ worth of blogs already in the queue to ease the pressure of developing content on demand.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. A great example is Moz’s Web Developer’s SEO. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production.

5 Ways Marketing Automation Can Funnel Better Leads to Sales

B2Bbloggers

Demand Generation Marketing automation facilitates demand generation through targeted marketing programs that drive awareness for a product or service. With a marketing automation platform, you can develop integrated marketing programs including, but not limited to email marketing.

Recipes For Great B2B Videos [#B2Bchat Recap]

B2Bbloggers

The chat revolved around several topics like scenarios where B2B videos can go viral, the advantages between slick or raw production styles, the differences between in-house and out-sourced content, techniques and “secret” recipes, etc.

Podcasting As Content Marketing: An Interview With Podcast Pro.

B2Bbloggers

So a company that does consistent production of audio or video content will see a big improvement in visibility when people are searching for the topics those programs relate to. You can also incorporate audio testimonials from clients who’ve used the product.

Want to Build a B2B Community? Twitter Chat Offers Advice and How.

B2Bbloggers

The suggestions on starting with your customers especially resonated with me – they know your product and company best, and can provide real-world feedback, rather than a second-hand opinion. Ron_Hudson : Involve existing customers/clients in product/service improvement/development.

What I Learned About B2B Social Media In Memphis

B2Bbloggers

You should be aware of what (and where) people are talking about you, your brand, and your products. To close, there were several themes that developed between the group of us that met in Memphis (Where in the world is Trey Pennington?

Tapping Social Networks for Business: Interview with @ClaraShih.

B2Bbloggers

Talk to anyone in sales or business development; you don’t always talk to customers or business associates about work. You can use it for marketing or customer service or to source ideas from the community on how to improve your product.

Conduct a Content Audit For Your Content Marketing Strategy.

B2Bbloggers

Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation.

18 Hot Topics For B2B Blogs | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

You can also post videos of interviews, keynote speeches, product demos, events and staff shenanigans. Develop a resource list.

#B2BChat: Analysts, Analyst Relations and Influencers in B2B.

B2Bbloggers

Much of this is as a result of the increased pace of technology development, as well as economic uncertainty and a desire on the part of both vendors and end-users alike to mitigate risk in purchasing/partnership decisions.

How Starting Your Own Trade Publication Builds B2B Business

B2Bbloggers

Today, it’s the original trade publication in the open-source development world, sloganed as “a Red Hat community service.” Give away your secrets— if you can show your audience how hard it is to do what you do without you, imagine what a relief your product will be later. A goal of our business is to become the “thought and tech leaders” of self-storage, and this publication is one way we project authority while barely mentioning the brand or products at all.

Recipes for Great Viral B2B Videos [#B2Bchat]

B2Bbloggers

The pros and cons of in-house development versus out-sourcing Are there any “secret recipes” that fuel successful B2B content?

Content Marketing Is …

B2Bbloggers

Start 4:20 PM EST Content Marketing is: An approach for interacting, influencing, and attracting today’s modern working professional that sources products using search engines, social networks, industry specific web sites, word of mouth and more.

5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.

B2Bbloggers

However, look beyond marcom for content providers such as sales, tech support, product management and even R&D.

#B2Bchat – Professional Development Paradox for B2B Marketers

B2Bbloggers

We consider conferences to be ‘captive audiences’ and go after the attendees with new product introductions, marketing messages, and (when budgets allow) lavish parties. In the next B2B chat we’ll discuss the role of industry organizations in B2B marketers’ professional development.

B2B Marketing Predictions: Six Things That Won't Happen In 2011.

B2Bbloggers

B2B Marketers will not suddenly stop talking about their products Why? It is much easier to repurpose old existing marketing collateral than it is to invest in content strategy , buyer personas , and developing a team’s skills.

5 Best Productivity Tips to Maximize Sales Development Reps' Time

Sales Prospecting Perspectives

As sales development reps, our time is precious. It is essential that we manage our time in the most productive and efficient way possible in order to hit our goals, stay organized, and keep our clients happy.

Socialize your videos for business development

Biznology

H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. On-demand product demonstration videos. Brighten up your product sheet PDFs with testimonials.

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

The term, audience development , has become more ubiquitous in the world of marketing. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing.

How to Develop an Effective Naming Architecture

CMO Essentials

At its core, a naming architecture is employed to simplify and ease navigation of a product portfolio via clear and concise names. There are typically four steps to developing a simple and effective naming architecture: 1. How will products be organized in relation to each other?

How to Build a Productive Company Culture

Hubspot

And like a personality , a company’s culture can develop organically over time. Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal , like productivity. It's about creating a culture that's productive by design.

Case studies: Using the social web for new product development

grow - Practical Marketing Solutions

I’m delighted to present today eight exciting new mini-case studies which demonstrate the power of social collaboration to create business value through new product development. Results: CDC cut the time of product delivery from 24 months to 12-16 weeks.

Why Employee Development is Important

ANNUITAS

When was the last time, if ever, you had a clear direction for career development with defined goals? One of the recurring themes in studies that I’ve reviewed recently is how important employee development ranks in overall job satisfaction and engagement.

18 Productivity-Boosting Bots for Marketers

Hubspot

In fact, we've found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity. We rounded up some of our favorite productivity-boosting bots and compiled them into a directory. Directory of 18 Productivity-Boosting Bots for Marketers.

5 Steps to Successfully Build Your Company's Sales Development Efforts

Sales Prospecting Perspectives

Whether they''re Sales Development Representatives (SDRs), Market Development Representatives (MDRs), or simply inside sales, their role is a critical and strategic part of an efficient, scalable sales process. What are your best B2B sales tips for building a sales development team?