Socialize your videos for business development

Biznology

H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. On-demand product demonstration videos. Brighten up your product sheet PDFs with testimonials.

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

The term, audience development , has become more ubiquitous in the world of marketing. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing.

Trending Sources

Why Employee Development is Important

ANNUITAS

When was the last time, if ever, you had a clear direction for career development with defined goals? One of the recurring themes in studies that I’ve reviewed recently is how important employee development ranks in overall job satisfaction and engagement.

11 Top Tips For Developing YouTube Influencers

Act-On

According to studies by the influencer marketing company Octoly , videos made by the YouTube community about your products can often get 9X as many views that the videos your own company will make – and that includes paid views. 8) Production Quality: Who Cares?

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. Join Carlos Hidalgo for a candid and in-depth conversation about: Developing a conversational approach to demand generation.

How to Build a Productive Company Culture

Hubspot

And like a personality , a company’s culture can develop organically over time. Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal , like productivity. It's about creating a culture that's productive by design.

Are Pessimists More Productive Than Optimists?

Hubspot

There’s no arguing that positive thinking is a key to productivity. With a multitude of studies backing positive thinking as a key to being productive, is the converse true? As it turns out, according to new research, pessimists might actually be more productive than their colleagues.

18 Productivity-Boosting Bots for Marketers

Hubspot

In fact, we've found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity. We rounded up some of our favorite productivity-boosting bots and compiled them into a directory. Directory of 18 Productivity-Boosting Bots for Marketers.

Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo?

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices.

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

Matched with keyword research , develop an editorial calendar that tackles topics related to keyword strategy that your site’s SEO strategy is lacking visibility for. Provide thought leadership in support of business development initiatives.

About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development

KoMarketing Associates

For example, what about becoming a good writer or adept at graphics tools, in order to develop effective communication strategies for social and link building outreach? Some of the tools I am fond of using for SEO campaign development.

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Why Every Marketing Leader Should Develop A Marketing Technology Roadmap

bizible

If your marketing strategy revolves around a small market, for instance you sell expensive products to senior level executives, then your focus will be on deep insights on smaller contact data sets.

Industrial Content Marketing: Product Centric vs. Customer Centric Content

Industrial Marketing Today

of developing a content marketing strategy. This company has […] The post Industrial Content Marketing: Product Centric vs. Customer Centric Content by Achinta Mitra appeared first on Industrial Marketing Today.

Want to Be More Productive? Start By Making Your Bed

Hubspot

Believe it or not, this incredibly simple and mundane task can set you up for a productive and successful day. How Making Your Bed Influences Your Productivity. 2) Being organized leads to greater productivity. Productivity Professional Development Daily Syndication

Chalk Talks: Crushing Your Next Product Launch with Video

Vidyard

Launching a new product can be a challenge. So now if you’ve ever been involved with a product launch at all, you’re probably familiar with some of the key challenges. As a product marketer, I’m always concerned about how can we communicate the value of our product?

How to Have the Most Productive Q1 Ever: 11 Helpful Tips

Hubspot

Productivity is one of those things that's too general to master quickly. All of those goals fall under the "productivity" umbrella. Depending on where you are in your career, and what your goals are for the first quarter, you might have different productivity goals.

Good news for business — costs of B2B video production content is at an all time low!

Biznology

But today, the consumer habits driving our business behavior and decision-makers are watching more and more B2B video production content to make purchase decisions. Middle stages (using a corporate video production company) – what makes up the cost of a corporate video production company.

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11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas

Hubspot

It also has a number of free add-on products that make saving stuff to Evernote easier, like their Chrome extension Evernote Web Clipper that lets you save texts, links, and images you see online into your Evernote account with one click. Business Productivity featured-1 Daily Canonical

How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? Then you might have some animated explainer videos, motion graphic videos, or business profile videos on your website that explain, at a high level, about your company or the product/service.

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A Story of How Baseball and Video Helped Create a Winning Sales Development Team

Vidyard

Sure, you can just look at the numbers, at the quotas and accounts and commissions and deals closed…but for Adam Brophy, Manager of the Business Development team at Uberflip, the art of sales is so much more. What makes a good salesperson? No, forget that. What makes a great salesperson?

7 Essential Steps In Developing A B2B Social Media Strategy

KoMarketing Associates

Here are seven steps we’ve found in essential for establishing a path to success when developing B2B social media marketing strategies. Brand development – what about awareness building, thought leadership, or relationship building? For Example: Consider how social media has an impact in SEO performance, through the development of relationships with influencers and third party publishers, in an effort to acquire high quality links.

5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

For instance, a window manufacturer could have themes like this: Monday: Piece of content about their windows and other products. As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase.

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. 12 Ways to Be More Productive on the Weekends.

8 Powerful TED Talks on Designing a More Productive Life

Hubspot

For many of us, achieving peak productivity can seem like a Sisyphean struggle. While accomplishing tasks is certainly part of the picture, being productive isn’t just about checking items off a list. 8 Inspiring TED Talks That Will Change How You Think About Productivity.

Want a Happier, More Productive Life? Start Making Fewer Decisions

Hubspot

That's how they stay productive. Podcast Productivity Professional Development Daily PromoThink about all the personal and professional choices you make in a day: Eggs or yogurt? Blue shirt or black shirt? Do I spend time on this task now or later? Do I ask for help or dive in?

How Kele Developed a Personalized Email Strategy

Modern Marketing

It’s time to develop an email strategy that will resonate with each customer. A leading supplier of building automation products, Kele knew their customer interactions weren’t unique enough. A/B test a product pitch against a discount offer in a nurture program.

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

SEO developed slowly over time, but as an “industry,” it’s now in decline. Yes, you should know what keywords they use to find your products and services and use those in your site, especially in page titles and headlines on the pages.

Best Practices For Identifying And Developing Marketing Personas For ABM

bizible

To create great personas that will help both your marketing and sales teams be successful, you must understand how to do two things: 1) identify your multiple personas and 2) develop each of their profiles. Developing Persona Profiles.

[Interview] How B2B CMOs Manage and Develop Marketing Plans 

bizible

We look at three brand metrics: Unaided awareness, i.e. the percentage of respondents who are aware of your product, brand, or advertising, i.e. your brand is top-of-mind without being assisted. While at the same time we have product brands that have been around for 100 years.

No Internet, No Problem: 12 Tips for Staying Productive Offline

Hubspot

But believe it or not, there are ways to stay productive without internet access. 12 Ways to Stay Productive Without Internet. You might also benefit from more professional development support and better feedback. How else do you stay productive without internet?

Want to Be Productive All Day Long? Start With a Morning Freewrite

Hubspot

We've all heard that you should never check your email when you first get to the office if you want to start your day at peak productivity. Productivity Professional Development Daily SyndicationThis post originally appeared on HubSpot's Sales Blog.

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. Leo details some of the technical challenges that retailers must overcome in order to embrace this product marketing opportunity. Podcasts Product Marketing

How to Create a 'To-Don't' List: A Productivity Trick for Focusing On What Really Matters [Infographic]

Hubspot

Developed by Tom Peters, author of In Search of Excellence , this tool helps you focus on what’s actually important and serves as a conscious reminder of what’s not. Productivity Professional Development Daily SyndicationThis post originally appeared on HubSpot's Sales Blog.

5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. While I aspire to build Gerr.is

3 Tips for Marketers Developing Training Materials

ANNUITAS

Whether it is the launch of a program, campaign, product, or instructional how-to’s, as marketers we’ve most likely developed training materials and conducted training sessions for members of our organizations. Blog Developing taining materials

How to Be Happier: Tips for Developing an Optimistic Outlook on Life [Infographic]

Hubspot

Productivity Professional Development Daily IGSSWhether you tend to see the glass half full or half empty, there's plenty of research that suggests optimistic people experience a number of physical, social, and emotional benefits.

The One Cognitive Bias That Could Be Derailing Your Productivity

Hubspot

It's a theory of productivity we're taught at a very young age, from the moment our parents make us sit down and practice the piano. We're taught time and time again that productivity equals practice, output, and action. Productivity Professional Development Daily TOFU

How to use customer data to develop marketing insights

Biznology

Offer a small reward, like five percent off a purchase or early access to a new product, for completing the survey. Find out what factors into their use of your website and products. When someone has had a chance to use the product they ordered, ask them to rate the product.

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How Publishers Develop and Monetize Audiences with Digital Marketing

Modern B2B Marketing

Here are three steps I’ve seen publishers taking to develop and monetize their audiences: 1. When content is your product, you’re sitting on a mountain of behavioral data–the holy grail for audience engagement–whether you’re looking to lift content consumption or target offers.