Trending Sources

Socialize your videos for business development

Biznology

H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. On-demand product demonstration videos. Brighten up your product sheet PDFs with testimonials.

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

The term, audience development , has become more ubiquitous in the world of marketing. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing.

How to Build a Productive Company Culture

Hubspot

And like a personality , a company’s culture can develop organically over time. Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal , like productivity. It's about creating a culture that's productive by design.

Case studies: Using the social web for new product development

grow - Practical Marketing Solutions

I’m delighted to present today eight exciting new mini-case studies which demonstrate the power of social collaboration to create business value through new product development. Results: CDC cut the time of product delivery from 24 months to 12-16 weeks.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. A great example is Moz’s Web Developer’s SEO. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production.

18 Productivity-Boosting Bots for Marketers

Hubspot

In fact, we've found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity. We rounded up some of our favorite productivity-boosting bots and compiled them into a directory. Directory of 18 Productivity-Boosting Bots for Marketers.

3 Mistakes to Avoid When Developing a Demand Generation Strategy

ANNUITAS

Developing a comprehensive Demand Generation Strategy is not a simple task. The three biggest mistakes a company can make in the development of their strategy are some of the most fundamental. Product-centric planning-.

Benefits of promotional products advertising campaigns

Biznology

Have you used promotional products for advertising and branding for your company? In this article, we will feature statistics from an informative infographic all about promotional product advertising campaigns. Promotional Products Can Show Off Your Brand.

Are Pessimists More Productive Than Optimists?

Hubspot

There’s no arguing that positive thinking is a key to productivity. With a multitude of studies backing positive thinking as a key to being productive, is the converse true? As it turns out, according to new research, pessimists might actually be more productive than their colleagues.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. A great example is Moz’s Web Developer’s SEO. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production.

Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo?

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? Don’t just give them a product to review. We’re looking at developing content models.

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices.

How to Have the Most Productive Q1 Ever: 11 Helpful Tips

Hubspot

Productivity is one of those things that's too general to master quickly. All of those goals fall under the "productivity" umbrella. Depending on where you are in your career, and what your goals are for the first quarter, you might have different productivity goals.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. A great example is Moz’s Web Developer’s SEO. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production.

How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

By now you might have heard about Product Hunt – a website and mobile app that ranks new products every day. But it might be a little harder to tell if Product Hunt is the right platform for your own company. Only silly products like “Ship Your Enemies Glitter?”

Why Every Marketing Leader Should Develop A Marketing Technology Roadmap

bizible

If your marketing strategy revolves around a small market, for instance you sell expensive products to senior level executives, then your focus will be on deep insights on smaller contact data sets.

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

Matched with keyword research , develop an editorial calendar that tackles topics related to keyword strategy that your site’s SEO strategy is lacking visibility for. Provide thought leadership in support of business development initiatives.

11 Top Tips For Developing YouTube Influencers

Act-On

According to studies by the influencer marketing company Octoly , videos made by the YouTube community about your products can often get 9X as many views that the videos your own company will make – and that includes paid views. 8) Production Quality: Who Cares?

Want to Be More Productive? Start By Making Your Bed

Hubspot

Believe it or not, this incredibly simple and mundane task can set you up for a productive and successful day. How Making Your Bed Influences Your Productivity. 2) Being organized leads to greater productivity. Productivity Professional Development Daily Syndication

Get Ready for the TilLT Sales Development Challenge

DiscoverOrg

Sales development is now the need-to-know skill set for growth and enterprise companies. Teams focused in this area are tasked with the front-line communication required to open the eyes of prospects to the pain-point solving their product offers.

11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas

Hubspot

It also has a number of free add-on products that make saving stuff to Evernote easier, like their Chrome extension Evernote Web Clipper that lets you save texts, links, and images you see online into your Evernote account with one click. Business Productivity featured-1 Daily Canonical

How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? Then you might have some animated explainer videos, motion graphic videos, or business profile videos on your website that explain, at a high level, about your company or the product/service.

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Best Practices For Identifying And Developing Marketing Personas For ABM

bizible

To create great personas that will help both your marketing and sales teams be successful, you must understand how to do two things: 1) identify your multiple personas and 2) develop each of their profiles. Developing Persona Profiles.

How Publishers Develop and Monetize Audiences with Digital Marketing

Modern B2B Marketing

Here are three steps I’ve seen publishers taking to develop and monetize their audiences: 1. When content is your product, you’re sitting on a mountain of behavioral data–the holy grail for audience engagement–whether you’re looking to lift content consumption or target offers.

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. 12 Ways to Be More Productive on the Weekends.

Want a Happier, More Productive Life? Start Making Fewer Decisions

Hubspot

That's how they stay productive. Podcast Productivity Professional Development Daily PromoThink about all the personal and professional choices you make in a day: Eggs or yogurt? Blue shirt or black shirt? Do I spend time on this task now or later? Do I ask for help or dive in?

About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development

KoMarketing Associates

For example, what about becoming a good writer or adept at graphics tools, in order to develop effective communication strategies for social and link building outreach? Some of the tools I am fond of using for SEO campaign development.

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8 Powerful TED Talks on Designing a More Productive Life

Hubspot

For many of us, achieving peak productivity can seem like a Sisyphean struggle. While accomplishing tasks is certainly part of the picture, being productive isn’t just about checking items off a list. 8 Inspiring TED Talks That Will Change How You Think About Productivity.

How Kele Developed a Personalized Email Strategy

Modern Marketing

It’s time to develop an email strategy that will resonate with each customer. A leading supplier of building automation products, Kele knew their customer interactions weren’t unique enough. A/B test a product pitch against a discount offer in a nurture program.

5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

For instance, a window manufacturer could have themes like this: Monday: Piece of content about their windows and other products. As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase.

Why Product Managers & Salespeople Should be Friends

Your Sales Management Guru

Why product managers and salespeople should be friends. In most companies, the product/service managers have limited interaction with the sale’s team except for the introduction of a new offering or at an annual customer summit. Generally, the product/service manager (PM) is responsible for determining what the future offering should have from a feature/function capability. Better product/services released quicker helps everyone.

No Internet, No Problem: 12 Tips for Staying Productive Offline

Hubspot

But believe it or not, there are ways to stay productive without internet access. 12 Ways to Stay Productive Without Internet. You might also benefit from more professional development support and better feedback. How else do you stay productive without internet?

Want to Be Productive All Day Long? Start With a Morning Freewrite

Hubspot

We've all heard that you should never check your email when you first get to the office if you want to start your day at peak productivity. Productivity Professional Development Daily SyndicationThis post originally appeared on HubSpot's Sales Blog.

3 Tips for Marketers Developing Training Materials

ANNUITAS

Whether it is the launch of a program, campaign, product, or instructional how-to’s, as marketers we’ve most likely developed training materials and conducted training sessions for members of our organizations. Blog Developing taining materials

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

SEO developed slowly over time, but as an “industry,” it’s now in decline. Yes, you should know what keywords they use to find your products and services and use those in your site, especially in page titles and headlines on the pages.

How to Be Happier: Tips for Developing an Optimistic Outlook on Life [Infographic]

Hubspot

Productivity Professional Development Daily IGSSWhether you tend to see the glass half full or half empty, there's plenty of research that suggests optimistic people experience a number of physical, social, and emotional benefits.

How to Create a 'To-Don't' List: A Productivity Trick for Focusing On What Really Matters [Infographic]

Hubspot

Developed by Tom Peters, author of In Search of Excellence , this tool helps you focus on what’s actually important and serves as a conscious reminder of what’s not. Productivity Professional Development Daily SyndicationThis post originally appeared on HubSpot's Sales Blog.

A Story of How Baseball and Video Helped Create a Winning Sales Development Team

Vidyard

Sure, you can just look at the numbers, at the quotas and accounts and commissions and deals closed…but for Adam Brophy, Manager of the Business Development team at Uberflip, the art of sales is so much more. What makes a good salesperson? No, forget that. What makes a great salesperson?