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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Therein lies the power of word-of-mouth marketing.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Therein lies the power of word-of-mouth marketing.

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Word of Mouth Marketing: How to Make It Keep Happening

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We’re exposed to word-of-mouth marketing all the time. We trust our friends and family, so we’ll take their word over an advertisement. Trust is at the heart of WOMM (word-of-mouth marketing). Trust is at the heart of WOMM (word-of-mouth marketing). My word-of-mouth wake up call.

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The Importance of Developing Trust Through Branding

Marketing Insider Group

With each of these crises, brands face new challenges and must completely reevaluate their values and strategically plan their responses, because their audiences are watching very closely, and can easily verbalize their experiences (both positive and negative) in real-time. It’s called word-of-mouth marketing and it will always be relevant.

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Want to Keep Your Employees? Invest in Career Development

Zoominfo

However, the emphasis that companies put on compensation over career development is greatly skewed: 92% of employers plan to give or have given base-pay increases this year, but only 29% say they have a clear learning and development plan for employees. Why Does Career Development Matter?

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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. Like any other relationship, positive change requires continuous effort. Efficiency is vital in building positive customer relationships and brand loyalty. Guest post by Alain Glaeser. Embrace automation tools.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Ways Businesses can effectively strategize & execute Word of Mouth Marketing (WOMM).