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Mobile Positioning: A Business Must


Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Apps, games and videos must be developed for Androids and iPads, as well. Guest post by University Alliance.

The Positive Power of Jealousy: Finding Your Direction

grow - Practical Marketing Solutions

I attended stage productions at local theaters, listened to talk radio, saw acquaintances pursue careers in theater, broadcasting, music or other creative areas, and instead of feeling joy over their success, I felt jealousy hit me, like a punch in the gut. Laila Ali.

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The essential guide to building your business through Twitter search

grow - Practical Marketing Solutions

. Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. But if you search Twitter, the results are real-time conversations. Contains phrase “Steelers” but not “attend” with a positive sentiment.

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? Don’t just give them a product to review. We’re looking at developing content models.

15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. Twitter offers B2B marketers another avenue to participate in conversations with prospects.

Klout Founder says Lithium deal will propel new development

grow - Practical Marketing Solutions

Klout Founder Joe Fernandez spoke to me shortly after the public announcement and discussed his emotional journey in founding a company, fighting for funding and legitimacy, building an enterprise, and finally positioning his life’s work for a new era of growth.

The 26 Best All-in-One SEO Tool Suites


Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. 19) Positionly. SEO has a lot of moving parts.

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The 2011 #Nifty50 Top Twitter Men Reprise


Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Positioning Strategy: 5 Common-Sense Approaches that Never Work

Hinge Marketing

Today, I’d like to talk about five approaches to positioning strategy that are bound to fail. But there are other more fundamental reasons they make poor positioning platforms. Let’s find out why they are so beguiling and so utterly worthless as market positions.

Five ways to help your product market itself online

grow - Practical Marketing Solutions

If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. More and more we’re seeing marketing built into products, allowing the code to do some of the advertising work for you.

How Savvy Marketers Harness Social Data for Product Development


Moving to a fully integrated marketing picture for enterprise, using social media to compliment traditional market and product development research only makes sense. It also drives relevant reporting throughout the enterprise for strategy and product marketing decisions.


5 Proven Ways to Stay Productive at Work During the Summer Slump


Summer is fast approaching (well, technically it’s already here), which means the hardest time of year to stay productive at the office is upon us. So here are five, (mostly) scientifically-proven, useful tips to staying productive during the summer slump: Take a vacation.

The Top #Nifty50 Women in Technology on Twitter for 2012


A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She’s a rock star on Twitter and also speaks French.

15 Ways B2B Marketers Can Be Using Twitter

KoMarketing Associates

The ever-growing world of Twitter has unlocked opportunities for every type of user; everyone from emerging artists, celebrities, big brands, news sources, and B2B marketers can find a Twitter niche. Answer and Ask : Twitter is a network of asking and receiving.

How To Blend B2B SEO Into On-Site Content Development

KoMarketing Associates

As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier.

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14 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products


When Swiss chocolate company Milka launched in France, they turned to Paris-based agency Buzzman to devise a unique way to introduce their product to the French people. This Twitter-powered metronome is a good start.

Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm

Hinge Marketing

Expertise is your product and it’s all you have to sell. Talent acquisition is a long-term strategy that identifies and addresses business goals, while recruiting is simply the process of filling a specific position or positions to address more immediate needs.

The Best Product Videos Ever (and Why They Make You Buy)


I could watch product videos all day long. If possible, I''d watch the length-equivalent of The Godfather Part III in product videos at work (assuming they were good enough and my boss allowed it). Arguably Boring Products, Inarguably Brilliant Videos.

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F1 Racing and Data: The Developments, Challenges & Rewards

Modern Marketing

First, there were the stimulating developments around where the future of marketing technology is headed; and second, the amazing stories from the thrilling world of Formula 1 Racing. Pole position. Backing that human synchronization are tools and products that simplify, while empowering, the most harmonious of cross-channel communications. For more event highlights, follow the event discussion on Twitter with the hashtag #MME14.

The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine


I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. However, Twitter doesn’t exactly offer a robust analytics platform. What Is the Right Way to Measure Your Twitter & Vine Marketing? Twitter Reach & Database Growth.

An End to B2B Social Media Madness

Marketing Craftmanship

Forget Facebook, Twitter and Google+. But your video products must be sophisticated, professionally produced, and no longer than 3 minutes. Resist the temptation to include sloppy, home-made productions, or hour-long webinar presentations.

7 Ways social media has changed leadership

grow - Practical Marketing Solutions

You don’t need capital or assets or even a production path. One guru has 100,000 Twitter followers. He bought Twitter followers and Facebook Likes to appear to be powerful. At least in the short-term, you can fake your way into a position of leadership on the web.

Seven Ways to Use Social Media for Business


A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Get ideas for product development.

4 Non-Marketing Skills You Need to Become a Better Marketer

grow - Practical Marketing Solutions

Product development must make a quality deliverable or marketing will prove impossible. For example, Ben Kaplan , director of mobile strategy and product at the American Cancer Society, championed the development of a new mobile app for the organization.

The Single Most Important Element for Increasing B2B Lead Gen and Sales


In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why convenience stores can thrive within blocks of the nearest supermarket, despite their much higher prices. The ability to buy a “whole product” (e.g.,

12 Things You Learned in College That Prepared You for the Real World


7) Use Twitter to connect with people you don't know, but want to. Twitter wasn't around when many of us were in college. Otherwise, by the end of the day, my productivity has become the definition of diminishing marginal returns.".

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Foolproof Formulas to Turn a Cluttered Twitter Stream Into Real Business


Here are a few tried and true examples to help you make the most of your interactions on Twitter. In the example below, Yale Appliances is helping a Twitter user decide between GE and Electrolux ranges. A good company will find these happy customers on Twitter and thank them.

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Five 2015 digital marketing trends for your consideration

grow - Practical Marketing Solutions

I predict that we will see some interesting new content forms develop in 2015. Some tantalizing possible combinations might be Facebook + Pinterest or Google + Twitter. It may also drive another huge wedge between developed and developing nations.

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Five social media courses make one social media strategy meal


A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram. and Bing in a very positive, at best, or neutral, at very least.

Twitter success demands both top influencers and everyone else


The idea easily transfers to Twitter. Previously, the digital divide was a barrier to not just many Americans but quite a few developing nations becoming part of the global conversation. I have won contracts and business on the power of five-digit followers on Twitter, which is modest compared to most of my peers. A wider and more open-minded audience has more positive effects than we can realize. Image via CrunchBase.

Twitter to Launch New Ad API, and Other Marketing Stories of the Week


There have been a number of major developments in the world of online advertising recently. As inbound marketers, we know the potential of targeted advertisements and how effective they can be when positioned correctly. Twitter Prepping Bigger Ad Play, From Ad Week.

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24 Growth Hacks to Try Today


Since Twitter has a 140-character limit, these short snippets are prime for shareability. Google penalizes sites with intrusive mobile interstitials, so make sure you’re creating something that doesn’t interfere with a positive user experience. 12) Use Twitter retargeting.

The Two Core Elements of B2B Social Media Marketing Success


Product data sheets / brochures. Product reviews. Product comparison grids. • research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). Remarkable: ask yourself—if I were on a buying team that was evaluating my product or service, is this a piece of content that I would feel inspired to pass along to other members of the team? Develop relationships with those influencers. Follow them on Twitter.

10 Social Media Marketing Mistakes Businesses Must Avoid


Having thousands of fans, followers, and likes leverages the power of validation and social proof, especially since visitors tend to take positive action when they see others have already shared the page. Twitter, 255 million active users. Guest post by Gary Dek.

Can traditional TV succeed as mainstream video?

grow - Practical Marketing Solutions

By Merav Chen, {grow} Community Member In 2005 I left a job at a traditional TV production company and took a marketing position at an internet company. I’m now working with a TV production company to launch digital channels and video-based websites for OTT platforms.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours?

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How to Take Your Own Professional Headshot: A Budget-Friendly Guide


L ike a business logo, it'll show up everywhere you s howcase your personal brand online: your Twitter profile, your LikedIn profile, your blog, your email signatures , and so on. Get one or two of those, and don’t position them to close to you [to] avoid weird shadows.".

13 Networking Mistakes You Need to Stop Making


Here are 13 networking mistakes that could be holding you back from developing meaningful business relationships and creating real value out of them. They'll look at your LinkedIn profile, your Twitter page, and your blog posts. Hiring Professional Development TOFU

8 Time Management Tips to Help You Hit Your Long-Term Deadlines


This concept is referred to as the procrastination "doom loop" -- a cycle of putting off tasks, feeling anxiety and guilt, and consequently working with lower productivity and efficiency due to these negative feelings. 5) Create a schedule where you can be most productive.

The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale


Some companies are in the position to implement a growth stack right off the bat and then enhance and customize it with the right collection of integrated tools. Let us know what you think of Lead Flows on Product Hunt.