Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. Here are 5 hacks you can use to boost your company’s organic social media reach. There are different best practices for every social media platform. Develop a Social Media Strategy.

Social Media 318

Social Media Organization Media B2B 318

Webbiquity

APRIL 22, 2021

Next, you’ll need to plan how you will meet those goals. This will help you develop a marketing strategy that will be successful now and in the future. For instance, you don’t want to develop an elaborate social media marketing plan for Pinterest if most of your customers are finding out about you on Facebook.

Small Business Marketing 285

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 285

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. Guest post by Nina Petrov.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Martech

MARCH 4, 2024

For example, you may have a social media specialist who can write email copy or video posts. Plan with agility Planning anything too far ahead will be a waste of time because as fast as you can put together an annual plan, it will be irrelevant. Agile planning involves looking at a shorter horizon. Get MarTech!

Work Management 109

Work Management Planning Marketing Management Deliverability 109

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. Project managers are responsible for planning, executing and closing individual projects within a program.

Budget Programs 102

Budget Programs Work Management Allocation Product 102

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 119

Planning Allocation Process B2B Marketing 119

Oktopost

SEPTEMBER 26, 2022

When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies. The 5 biggest mistakes social media professionals make. Episode Summary.

Content 174

Content Youtube Social Media Planning 174

Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes? In a world where many marketing departments merely reuse last year’s plan, MOps teams can bring a fresh perspective.

Planning 109

Planning Process Enterprise Management Lead Scoring 109

Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. These include videos, webinars, podcasts, articles, and social media posts. What is thought leadership? Many of them offer COVID-19 vaccinations.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Convince & Convert

MARCH 14, 2024

These services to clients are temporary, and can vary in different areas of the business such as operations, web development, marketing strategy, project management, digital marketing, social media, and much more. The market size of the management consulting services industry , for example, grew by approximately 250 billion U.S.

Paid Search Agency 145

Paid Search Agency Advertising Agencies Consulting Ad Agencies 145

Launch Marketing

NOVEMBER 9, 2022

While it is exciting to wrap up a year and review performance, it is also a bit chaotic when planning for a new year. Have you thought about your B2B marketing plan for next year? These four components ensure your marketing plan is successfully developed to increase leads, opportunities and revenue.

Planning 118

Planning Marketing Plans B2B Marketing Effectiveness 118

Navigate the Channel

NOVEMBER 17, 2023

These tactics are some that can be the foundation of all of the new tactics that are developed and presented as the years go by. A lot of businesses look for other ways to drag people in but your digital advertising can be a great addition to those plans and help to target the right people at the right time.

Tactics 123

Tactics Planning FAQ Marketing & Strategy 123

Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns.

Advertisements 102

Advertisements Advertising Allocation Planning 102

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. Paid social media expands your audience beyond current followers. Precise audience targeting is possible through social media platforms.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

SmartBrief - Marketing

FEBRUARY 26, 2024

Brands of all shapes and sizes can benefit from leveraging existing marketing technology (martech) platforms to develop an email newsletter to reach out to past, current and prospective customers. According to OptinMonster , 58% of consumers check email before any other information channel, including social media. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Search Engine Journal

DECEMBER 6, 2022

Planning will help you develop more effective topics and engaging content vs. creating posts spontaneously. Here's how to create a social media calendar. The post How To Create A Social Media Content Plan appeared first on Search Engine Journal.

Social Media 115

Social Media Media Content Effectiveness 115

Bionic

JULY 27, 2023

When media planning , you can never have enough data. You need data to make the best media buying decisions. Unlike other systems, Bionic enables you to customize your media planning platform. Unlike other systems, Bionic enables you to customize your media planning platform. Every media cost method.

Media Plans 78

Media Plans Paid Search Agency Advertising Agencies Media 78

Launch Marketing

MARCH 20, 2024

When leveraging an integrated marketing plan, which includes various marketing tactics such as email marketing, content marketing and social media marketing, businesses can reach their target audience, drive sales and see a 50% higher return on investment (ROI) than companies that do not utilize a marketing plan.

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. Peter Crofut of the Media Exchange emphasizes that the CTV industry is still relatively young and lacks significant mergers and acquisitions, a trend expected in a rapidly expanding market. With so much on the line, advertisers need to get it right. Why Go it Alone?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

Launch Marketing

AUGUST 23, 2023

The VP of Marketing must collaborate and communicate well with executives in product development, sales , operations and customer success. An agency has a larger team of resources that can devote time to crafting a strategy and plan, establishing a budget, conducting market research, and driving execution.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

SmartBrief - Marketing

MARCH 10, 2024

Content elements (overall length, use of bullet points and embedded media) CTAs Sending schedule (week, day, time, etc.). By implementing the above steps and considering competitor insights, you can develop an effective email marketing plan for your brand that attracts, engages, and converts potential customers.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Salesforce Marketing Cloud

JANUARY 12, 2024

Limited resources don’t have to mean scrapping plans — it’s all about adapting. Big trends like consumers embracing ecommerce and businesses leaning into digital transformation are being accelerated with every new tech development. SMB leaders are experts at making the most of limited resources to draw in customers.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

SalesIntel

FEBRUARY 19, 2024

Despite meticulous planning, many businesses find themselves grappling with failed lead-generation strategies. While social media may appear to be a marketing-specific activity, it can be a very powerful tool for sales teams to identify potential customers and engage with them. Target Audience? Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. The Canva team also utilizes very specific channels plans for each social platform.

Rules 148

Rules Planning Brand Identity Branding 148

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Compensation was a significant motivator for many respondents.

Social Marketing 96

Social Marketing Planning Work Management Social Media 96

Launch Marketing

OCTOBER 18, 2023

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. Highlight on Social Media. Another channel to reach a broad audience is through social media. Looking for assistance with marketing, designing, developing or promoting your website?

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

SmartBug Media

FEBRUARY 21, 2024

The combination of brand positioning, lead generation, digital marketing, local advertising, and paid media helps franchisees maximize their marketing efforts while adhering to established brand standards. SmartBug Media: Can you provide some insights into the types of franchise networks you've worked with in your career?

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

Oktopost

MARCH 13, 2023

Stephanie Melgoza goes Behind the Post to reveal her data driver social media strategy. But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey?

Work Management 118

Work Management Social Media Marketing Management Gartner 118

SocialPilot

FEBRUARY 11, 2024

Here’s something interesting: Per Influencer Marketing Hub’s 2023 Benchmark Report , 63% of marketers plan to incorporate AI or Machine Learning into their influencer campaigns, with an additional 25% considering its use. Content Strategy AI has transformed how content strategies are developed in influencer marketing.

Sales Management 90

Sales Management ROI Planning Work Management 90

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Social media should be part of healthcare organizations’ strategy. Please review our full disclaimer before reading any further.

Social Media 104

Social Media Enterprise Management Work Management Marketing Management 104

Bionic

FEBRUARY 7, 2023

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. That said, the development and practical application of AI technologies has gained significant momentum recently with advances in computing power, data storage and machine learning algorithms.

Media Plans 91

Media Plans Media Advertising Agencies RFP 91

Velocity Partners

FEBRUARY 20, 2024

Understanding the role of each paid media channel in your GTM strategy. Paid Media How have historical campaigns performed, including PPC, Paid Social, or Programmatic Advertising? How well are we equipped to report on the content and campaigns we plan to create, and what adjustments are necessary? Honing SEO skills.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Scoop.it

APRIL 11, 2024

In addition, 99% of marketers cite webinars as key to their plans. The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. Moz develops SEO software tools and regularly hosts webinars to train business owners on web development, SEO, and analytics.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Navigate the Channel

NOVEMBER 19, 2023

Once you have determined the best platforms for your social media plan and have developed your content calendar, you’re on your way to executing your social communication plan and distributing relevant content for your audience. Need help setting social media policies and/or monitoring and supporting your community?

Social Media 65

Social Media Media Communities FAQ 65

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing?

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Marketri

APRIL 4, 2024

They have one person and some tools, but key skill sets are missing, starting with a professional capable of marketing strategy and planning, which is typically done by a CMO. Imagine leaving for a cross-country trip without a roadmap. You may eventually get there, but it will take 10x as long and cost much more.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118