Martech

APRIL 10, 2024

By following the best in the business. Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. She also co-hosts the popular YouTube series “HubSpot Hacks.” Business email address Sign up now Processing.

CRM 94

CRM Work Management Marketing Management Marketing Automation Services 94

Hubspot

FEBRUARY 4, 2021

That's why we spoke to experts on HubSpot's SEO team to learn how they've improved content strategy over time. How to Improve SEO Like HubSpot. When your business is growing, it's important to increase the share of unbranded searches coming to your website. Form strong relationships with your developers and designers.

Hubspot 101

Hubspot SEO Content Lead Scoring 101

SmartBug Media

AUGUST 17, 2020

The goal is to reveal the pain points and benefits of each platform so that you can make an informed decision based on what fits your business or project best. We’ll start with the cons first and then move toward the many benefits of the HubSpot ecosystem. There is no getting around having to pay for HubSpot.

CMS Development 93

CMS Development Industry CMS Hubspot Enterprise Management 93

Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration.

Enterprise Management 92

Enterprise Management Hubspot Features Ideal Customer Profiles 92

Lake One

JANUARY 19, 2021

Minneapolis MN – Lake One Digital, a remote Platinum Solutions Partner , announces the launch of a new virtual HubSpot Marketing Strategy training program for small and medium sized businesses. Topics include keyword research, persona development, content strategy, sales and marketing alignment, and more.

Training 52

Training Hubspot Advertising Mediums Advertising Agencies 52

Hubspot

AUGUST 20, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. At the end of 2019, the Education Partner Program team at HubSpot had the challenging opportunity of deciding our priorities for the coming year.

Hubspot 97

Hubspot Work Management Marketing Management Paid Search Agency 97

Hubspot

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it. Know your customer.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Hubspot

APRIL 15, 2020

For your business to thrive, it's undeniably critical you set up a process for conducting effective interviews — and, in 2020, it's equally vital you create a comprehensive virtual interview strategy, as well. Don’t lose the small talk you would normally have with candidates in-person.

Hubspot 88

Hubspot FAQ Transparency Video Marketing 88

SmartBug Media

SEPTEMBER 15, 2020

NOTE: You need HubSpot Professional/Enterprise in order to leverage this feature. When you design a lead management process at your organization, best practice is to include service level agreements (SLAs) between marketing, sales, and business development to clearly establish expectations. One other HubSpot list.

Lead Ranking 76

Lead Ranking Marketing Qualified Leads Hubspot MQL 76

Hubspot

DECEMBER 7, 2020

This post will outline the importance of interactive presentations and share tips from HubSpot experts for giving engaging, interactive presentations. Should you choose to use a PowerPoint, this HubSpot download gives you four different slide templates to choose from that can be used to create high-quality presentations.

Hubspot 93

Hubspot Interactive Marketing Comparison Planning 93

Marketing Insider Group

JULY 10, 2023

Running a business is a quick way to push your decision fatigue to the limit. A McKinsey survey showed that most business leaders believe that most of the time they spend on decision-making is ineffective. Developers are improving these tools to automate the data collection, analysis, and decision-making process. Image Source 2.

Budget Programs 245

Budget Programs Marketing Automation Services CMS Development Marketing Budget 245

SmartBug Media

SEPTEMBER 15, 2020

NOTE: You need HubSpot Professional/Enterprise in order to leverage this feature. When you design a lead management process at your organization, best practice is to include service level agreements (SLAs) between marketing, sales, and business development to clearly establish expectations. One other HubSpot list.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Hubspot MQL 59

Hubspot

MAY 14, 2020

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. Here at HubSpot, one way we’ve scaled our community content creation is by leveraging internal teams’ expertise and time to provide value to the community members.

Communities 95

Communities Hubspot Webinar Metrics Work Management 95

Hubspot

AUGUST 10, 2020

I asked HubSpot's marketers this question and compiled their tips. When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? Check out this example from HubSpot: This story corresponds with a post about free personality tests.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. Both events mark a continued expansion of their product.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Webbiquity

MAY 16, 2023

Because of the way it was developed, UGA could never be made European General Data Protection Regulation (GDPR)-compliant. That’s a huge part of why Google developed GA4. ” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. But it’s not a UGA replacement.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Sprout Social

NOVEMBER 15, 2018

Social media has evolved from a nascent marketing channel to an integrated part of all business functions. It’s become critical for businesses to develop a sophisticated approach for how they find, communicate with and support their customers on social. Communicate bi-directionally and collaborate to resolve tickets.

Hubspot 84

Hubspot Enterprise Management Advertising Agencies Paid Search Agency 84

Zoominfo

OCTOBER 28, 2020

In 2020, businesses have broadened partnership ideas and grabbed onto sparks of innovation that may not have been needed before the pandemic. Small businesses and enterprises have been especially successful at aspects of product launches. Figure 1 : Mentions of “product launch” jumped up in 2020. Source: ZoomInfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Hubspot

FEBRUARY 6, 2019

This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. We see businesses using more kinds of software, not less, that all needs to work together. Good platforms are flywheels: More customers attract more developers, who build more apps, which attract more customers, and so on.

Marketing Automation Services 74

Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 74

Martech Advisor

MARCH 31, 2020

And while marketers and business leaders struggle to make the best of a bad situation, markets and revenues around the world seem to be in a state of steady decline. Now, as the dust begins to settle and new routines form, the corporate world returns to business as usual, albeit from home. Brands Offer Free Tools and Services.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

Enterprise Management 55

Enterprise Management CMS Development Work Management Marketing Management 55

Vision Edge Marketing

APRIL 11, 2023

In fact, 70% of B2B buyers cite company reputation as the most influential factor when choosing with which company to do business. Authentic branding can help B2B companies differentiate themselves from their competitors, establish trust and credibility with their customers, and increase customer loyalty.

Loyalty 198

Loyalty Branding Brand Identity Ad Building 198

Hubspot

MAY 28, 2018

A lot of marketers want to know: how does HubSpot optimize for search? At HubSpot, our blogging team realized this shifting behavior, so they altered our blog strategy to focus on topic clusters , instead of specific keywords. People are hungry for immediate answers. The takeaway: search engines are incredibly intuitive.

Lead Scoring 77

Lead Scoring Lead Ranking Hubspot Google 77

sagefrog

APRIL 2, 2024

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. But what exactly is a MarTech stack, and how can it benefit your business? 7 Proven MarTech Tools Every B2B Marketer Needs 1.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Hubspot

MAY 11, 2020

program by The Energy Project at HubSpot. The training was led by Nick Congelosi , HubSpot's Management and Leadership Development Head. His team is responsible for overseeing global leadership development across HubSpot with workshops, certifications, and trainings like PeopleFuel®?. Take more breaks.

Hubspot 93

Hubspot Product Tips Training 93

Contently

JANUARY 11, 2023

That might be a piece of cake for brands with a small number of customers to serve. Tech innovations and business growth goals have driven marketers to engage more often over more channels, resulting in digital overwhelm. It is much harder for enterprise brands with millions of consumers. For them, personalization requires technology.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Hubspot

FEBRUARY 22, 2019

Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. For example, if we had a “Competitors” campaign, we’d have a “HubSpot Marketing Competitors” ad group and a “HubSpot Sales Competitors” ad group. HubSpot CRM").

Hubspot 74

Hubspot Cost Google Process 74

SocialPilot

JANUARY 31, 2024

Imagine the profit you can generate by combining these two different segments of businesses. HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. HubSpot wants to gain more reach in the online and offline sales and marketing industry.

Case Study 90

Case Study Case Studies Studies Work Management 90

Hubspot

APRIL 15, 2024

But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible. That‘s why we connected with some sales leaders for their takes on habits the most successful prospectors exhibit.

Allocation 77

Allocation Work Management Trigger Marketing Marketing Management 77

SmartBug Media

FEBRUARY 16, 2024

Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention. Every business can benefit from customer feedback—but how can your business listen to your customers’ voices and turn that feedback into the benefits described above? We’ve got all the tips you need.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

chiefmartech

OCTOBER 22, 2023

There are a small number of very large companies at the head of the tail, such as Adobe, HubSpot (disclosure: where I work), Oracle, and Salesforce. Vertical software companies — specialize in a specific industry (small or large). Hobby horse — not (initially) intended as a scalable business.

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

Hubspot

MARCH 23, 2017

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. The HubSpot Growth Stack consists of HubSpot's marketing, sales, and CRM software.

Hubspot 77

Hubspot Conversion Work Management Marketing Management 77

SmartBug Media

APRIL 1, 2020

On the hunt for the best website-building software to develop your online presence? It's never been easier to get online, but you'll want to pick the right website builder to help you create a site that matches your business needs. WordPress HubSpot Wix Squarespace Shopify. HubSpot CMS. Best Website-Building Software.

Work Management 134

Work Management Budget Programs Marketing Management CMS Development 134

DealSignal

DECEMBER 29, 2023

Whether you’re a small business owner, a marketing leader, or simply exploring data solutions, this article is tailored for you. In essence, DealSignal equips businesses with top-tier, accurate information that is crucial for successful outreach. In a Nutshell Looking for a Clearbit alternative?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Hubspot

APRIL 14, 2021

A widening set of engagement channels are leveling the playing field for businesses of all sizes to bring customers back to their products. Founder George Deglin and his team began as a small crew of app and game developers solving their own problems with reaching their users in a unified way.

Marketing Automation Services 80

Marketing Automation Services SMS Hubspot Mobile Marketing 80

Hubspot

APRIL 12, 2023

With proper sales activity management, you can influence sales objectives and business results. In other words, getting the business results you want hinges on managing the activities that precede them. Do you have sales development reps who generate leads and then distribute those leads to account executives?

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Martech

AUGUST 2, 2023

That’s changed and now they can be considered by businesses of all sizes. Call analytics is essential for improving marketing, developing sales leads and proving ROI, according to Amber Callan, COO at Agile & Co., a small, inbound marketing agency in St. Business email address Subscribe Processing. Get MarTech!

Analytics 95

Analytics Paid Search Agency Advertising Agencies Keywords 95