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8 Questions to Help You Decide if Your Content is Good Enough

The Point

Here are 8 simple questions to help you decide whether that content is good enough. Does the topic help to qualify the prospect as someone suffering from a problem or pain point your product/service can solve? What’s the problem or challenge that your content purports to help address?

What Is Content Marketing Development?

KoMarketing Associates

This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Let’s have a look: What Is Content Marketing Development? It’s that time of year again.

A Story of How Baseball and Video Helped Create a Winning Sales Development Team

Vidyard

Sure, you can just look at the numbers, at the quotas and accounts and commissions and deals closed…but for Adam Brophy, Manager of the Business Development team at Uberflip, the art of sales is so much more. But often our work happens over phone or email.

Socialize your videos for business development

Biznology

H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. They don’t want testimonials, they want to find out how your solution works for people like them.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. A great example is Moz’s Web Developer’s SEO. With marketing now responsible for helping to nurture and. There will be more companies developing SLAs between sales and. Technology will help marketers.

How to Work Faster in Excel: 6 Helpful Tips & Features

Hubspot

If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work. These tips and features are designed to help you work faster and smarter. How to Work Faster in Excel: 6 Helpful Tips.

6 Phrases to Demonstrate Active Listening -- at Work, or Elsewhere

Hubspot

That came to light when someone important to me pointed out that I don't seem to have any interest in what he does for work. In reality, I could learn to appreciate my friend's line of work, for example, if I learned to listen actively. How can I help?”.

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? Mark: One of the things I admire about you is that you were one of the first people I worked with that understood the importance of social influence.

Does Native Advertising Work?

Content Standard

For those who are unfamiliar, let me explain: imagine your team is working with a journalist to create your next native ad. Going further, because mobile goes everywhere, Facebook provides guidelines and development tools for inserting native ads in mobile apps.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. A great example is Moz’s Web Developer’s SEO. With marketing now responsible for helping to nurture and. There will be more companies developing SLAs between sales and. Technology will help marketers.

Why Every Marketing Leader Should Develop A Marketing Technology Roadmap

bizible

Fifteen years ago marketers began investigating whether technology could help solve the problem of marketing teams working in silos with separate assets, data and reporting. When do certain tools that help with segmenting or automating emails and serving ads become necessary?

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

Matched with keyword research , develop an editorial calendar that tackles topics related to keyword strategy that your site’s SEO strategy is lacking visibility for. Provide thought leadership in support of business development initiatives.

How AG's Sales Development Managers Motivate Reps in February [Part 2]

Sales Prospecting Perspectives

And even though you may keep your offices heated at a level that stimulates sales productivity, the constant snowfall and bitingly cold temperatures outside can affect your sales development team’s productivity if you''re not keeping a close eye on your team.

How to Work With a Developer: 6 Tips for Improving Your Relationship

Hubspot

You just hired your first developer. But before you start putting work on their plate, you should know that developers are a special breed of people. (I 6 Tips for Working With Developers. Imagine you're a builder working on a brand new house. You did it.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. A great example is Moz’s Web Developer’s SEO. With marketing now responsible for helping to nurture and. There will be more companies developing SLAs between sales and. Technology will help marketers.

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do. Trying To Connect On An Impersonal “Business-Speak” Level Does Not Work. coaching by Gilbert Bages. Many CMOs today are faced with a dilemma.

3 Soft Selling Skills I See In My Best Sales Development Reps

Sales Prospecting Perspectives

From what she has seen working with experienced sales guys and gals over the years is that they rely far too much on their hard skills to get them by. Sales development reps at times don''t take into consideration that they are interrupting a prospect''s day.

How AG's Sales Development Managers Motivate Reps in February [Part 1]

Sales Prospecting Perspectives

February is also a time when we need to keep our sales development reps extra motivated whether working from the office or at home during inclement weather. It''s simple, but the success that SDRs have on a project ripples across all aspects of their work life.

11 Top Tips For Developing YouTube Influencers

Act-On

So instead of paying a YouTuber to read some short script that says how amazing your products are, instead have them help the customer by teaching them how to use it. The cost of working with YouTubers is highly variable.

5 Reasons Not to Build Your Sales Development Team One Rep at a Time

Sales Prospecting Perspectives

Sales development reps, you''ve all heard it. If your company has a sales development team, you know that one of the few things that helps these sales reps get through the day is knowing that the person sitting next to them is dealing with the same challenges.

Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. Whether that’s commenting or sharing to help you grow your audience or taking the next step down the buying process, you want to keep people moving forward.

Work 80

Get Ready for the TilLT Sales Development Challenge

DiscoverOrg

Sales development is now the need-to-know skill set for growth and enterprise companies. Companies with high-producing SDR teams are also ones with continued education paths and development. How to Grow Your Sales Development Performance.

Best Practices For Identifying And Developing Marketing Personas For ABM

bizible

To create great personas that will help both your marketing and sales teams be successful, you must understand how to do two things: 1) identify your multiple personas and 2) develop each of their profiles. Developing Persona Profiles.

How Can Marketing and Business Development Work Together to Maximize Results?

Marketri

But, how do these departments and key attributes effectively work together to increase a firm’s ROI? While each department has its separate “duties” and functions, ultimately, they must work together to support the firm’s overall goal -- to grow the business.

Are You Addicted to Work? [Flowchart]

Hubspot

How many of you out there wrestle with the urge to work outside of normal working hours? If you have a hard time taking a break from work to the point where your physical and mental health are on the decline, it's very possible you're actually addicted to work.

Work 40

Digital Developments in Event Marketing

Biznology

I’ve been keeping an eye on some of the new developments, and happily share a few here. . That’s including sessions, speaker bios, maps, the works. What new digital developments are you seeing as part of the business event marketing mix? Getty Images via @daylife.

5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. This is a tactic that we do here at KoMarketing, and it helps our audience stay up-to-date on the latest news and studies in B2B marketing.

8 ways to refresh your brain when you’re overworked

Biznology

You don’t think clearly, which makes it harder to work, which leads to more stress. Resisting the urge to eat (or do anything else) while you work. If you work near any kind of green space, a quick walk can reduce your stress level and even help prevent depression.

Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

Maybe there are a few things in here that will help you as your develop out your content marketing strategy. To capture this objective, we develop content packages that require some sign-up information like this white paper on attracting and retaining customers with content.

3 Tips for Marketers Developing Training Materials

ANNUITAS

Whether it is the launch of a program, campaign, product, or instructional how-to’s, as marketers we’ve most likely developed training materials and conducted training sessions for members of our organizations. Work with those limitations rather than against them.

Marketing Automation for Sales Development: An Essential for Revenue Success

Modern B2B Marketing

In my experience as the Director of Enterprise Sales Development at Marketo, I’ve seen firsthand how marketing automation generates more quality leads and contacts that turn into great sales opportunities. Author: Ernesto Castillo Marketing automation isn’t just for marketing.

MQL 46

Developing Differentiators: How Research Can Help You Pass the Test

Hinge Marketing

Differentiators like “we have quality staff” or “we provide great customer service” may be true, but these are boxes that most clients expect to be checked when working with any professional services firm.

7 Ways You're Letting Guilt Sabotage Your Work

Hubspot

And it’s killing the quality of our work. 7 Ways You're Letting Guilt Sabotage Your Work. What if my colleagues think I’m weird, or that I'm not getting my work done? L uckily, I work somewhere that encourages taking that time to breathe, and has resources in place to support it.

Work 50

How to Work With Difficult People [Infographic]

Hubspot

They'll get to help people grow! In the infographic below, the folks at Wrike have put together helpful advice for managing difficult team members. Management Leadership Professional Development Daily IGSS

Work 45

11 Helpful Resources for Improving Your Business Skills

Hubspot

But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work. Here are 11 of the best resources out there to help you become more business-savvy. 11 Helpful Resources for Improving Your Business Skills.

The Art of Turning Off: 7 Ways To Do Your Best Work (By Forgetting About Work)

Hubspot

Creative work takes a tremendous amount of energy. So much energy, in fact, that “turning off,” or forgetting about work for a period of time can feel counterproductive to a marketer who is set on creating something engaging and effective – especially if they’re under a deadline.

Work 50

How to Build Self-Confidence After a Bad Month: 8 Helpful Tips

Hubspot

That's true of dating, and it's true of negative fallbacks at work. It makes 29% of us reluctant to ask for help at home , and 40% of us afraid to be nice at work -- because we fear that people will take advantage of us. 4) Evaluate how engaged you are at work.

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How to Have the Most Productive Q1 Ever: 11 Helpful Tips

Hubspot

We had a look at some of our favorite productivity posts over the past year, and chose the tips we believe will be the most applicable as we work our way through the next few months. Have a look, and see which ones will help you achieve the most this quarter.

Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi

Fearless Competitor

Maybe there are a few things in here that will help you as your develop out your content marketing strategy. To capture this objective, we develop content packages that require some sign-up information like this white paper on attracting and retaining customers with content.