How to Develop a Brand Voice You Can Live With


I became very familiar with a couple of these handy books back when I worked at ad agencies. And you’ll have a spiffy draft to work from as your content operation scales up. If you’re in a large company that’s already done a lot of brand work, you may only have to look at its tagline.

What Is Content Marketing Development?

KoMarketing Associates

This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Let’s have a look: What Is Content Marketing Development? It’s that time of year again.

A Story of How Baseball and Video Helped Create a Winning Sales Development Team


Sure, you can just look at the numbers, at the quotas and accounts and commissions and deals closed…but for Adam Brophy, Manager of the Business Development team at Uberflip, the art of sales is so much more. But often our work happens over phone or email.

Socialize your videos for business development


H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. They don’t want testimonials, they want to find out how your solution works for people like them.

5 helpful hacks to go above & beyond your sales goals


Work smarter, not harder. The hack: use a social channel monitoring program to set alerts and see only work-related messages. Humans work much better with deadlines. The hack: Schedule your most demanding work during the times you feel sharpest, usually in the morning.

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8 ways to refresh your brain when you’re overworked


You don’t think clearly, which makes it harder to work, which leads to more stress. Resisting the urge to eat (or do anything else) while you work. If you work near any kind of green space, a quick walk can reduce your stress level and even help prevent depression.

How to Work Faster in Excel: 6 Helpful Tips & Features


If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work. These tips and features are designed to help you work faster and smarter. How to Work Faster in Excel: 6 Helpful Tips.

Crafting content that works


For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. Whether that’s commenting or sharing to help you grow your audience or taking the next step down the buying process, you want to keep people moving forward.

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Digital Developments in Event Marketing


I’ve been keeping an eye on some of the new developments, and happily share a few here. . That’s including sessions, speaker bios, maps, the works. What new digital developments are you seeing as part of the business event marketing mix? Getty Images via @daylife.

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

Matched with keyword research , develop an editorial calendar that tackles topics related to keyword strategy that your site’s SEO strategy is lacking visibility for. Provide thought leadership in support of business development initiatives.

Developing Differentiators: How Research Can Help You Pass the Test

Hinge Marketing

Differentiators like “we have quality staff” or “we provide great customer service” may be true, but these are boxes that most clients expect to be checked when working with any professional services firm.

How to Work With a Developer: 6 Tips for Improving Your Relationship


You just hired your first developer. But before you start putting work on their plate, you should know that developers are a special breed of people. (I 6 Tips for Working With Developers. Imagine you're a builder working on a brand new house. You did it.

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do. Trying To Connect On An Impersonal “Business-Speak” Level Does Not Work. coaching by Gilbert Bages. Many CMOs today are faced with a dilemma.

How Can Marketing and Business Development Work Together to Maximize Results?


But, how do these departments and key attributes effectively work together to increase a firm’s ROI? While each department has its separate “duties” and functions, ultimately, they must work together to support the firm’s overall goal -- to grow the business.

5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. This is a tactic that we do here at KoMarketing, and it helps our audience stay up-to-date on the latest news and studies in B2B marketing.

Does Native Advertising Work?

Content Standard

For those who are unfamiliar, let me explain: imagine your team is working with a journalist to create your next native ad. Going further, because mobile goes everywhere, Facebook provides guidelines and development tools for inserting native ads in mobile apps.

7 Books That Will Help You Develop More Empathy


Unwinding from work is pivotal to avoid burnout. If you’re an empathetic leader, you can infuse more purpose into your employees’ work and refine your company’s culture. Luckily, if you’re a leader, you can teach yourself how to develop more empathy.

Metrics to Help You Track Brand, Demand, and Expand


His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing.

“How I Work”: Jim Ninivaggi – Chief Readiness Officer, Brainshark, Inc. @JNinivaggi #HowIWork

Heinz Marketing

Is Inc Magazines’ “ How I Work ” a favorite of yours? or maybe, Lifehacker’s This Is How I Work Series? For some time we’ve been doing our own #HowIWork series of B2B sales, marketing or business leaders answering “How I Work” questions ( starting with my own answers). He’s also a founding member of the Sales Enablement Society and a member of the Forbes Business Development Council. First thing you do when you come into work? How I wor

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7 Essential Steps In Developing A B2B Social Media Strategy

KoMarketing Associates

And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective. Here are seven steps we’ve found in essential for establishing a path to success when developing B2B social media marketing strategies. Brand development – what about awareness building, thought leadership, or relationship building?

6 Phrases to Demonstrate Active Listening -- at Work, or Elsewhere


That came to light when someone important to me pointed out that I don't seem to have any interest in what he does for work. In reality, I could learn to appreciate my friend's line of work, for example, if I learned to listen actively. How can I help?”.

Why Every Marketing Leader Should Develop A Marketing Technology Roadmap


Fifteen years ago marketers began investigating whether technology could help solve the problem of marketing teams working in silos with separate assets, data and reporting. When do certain tools that help with segmenting or automating emails and serving ads become necessary?

Are You Addicted to Work? [Flowchart]


How many of you out there wrestle with the urge to work outside of normal working hours? If you have a hard time taking a break from work to the point where your physical and mental health are on the decline, it's very possible you're actually addicted to work.

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3 Tips for Marketers Developing Training Materials


Whether it is the launch of a program, campaign, product, or instructional how-to’s, as marketers we’ve most likely developed training materials and conducted training sessions for members of our organizations. Work with those limitations rather than against them.

5 tips to help you make business decisions that get results


As a business owner, you can instill the top employee perks and incentives to promote peak performance so your team works efficiently. The post 5 tips to help you make business decisions that get results appeared first on Biznology.

New developments in B2B marketing list acquisition


To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category.

How Account-Based Marketing Changes the Business Developer’s Role

Modern Marketing

The goal of inbound marketing was to attract prospects by providing information that helped them learn about solutions to their problems. To implement account-based marketing, you must change the role of your business developers.

I Followed My Fathers’ Footsteps and Developed My Passion for Sales


It’s funny but honestly, for me, the best part about what I get to do every day is not just about making money, it’s more about helping my customers. I work for a great company that not only provides outstanding sales & marketing services to our clients but is dedicated to human kindness and compassion that can change lives. The post I Followed My Fathers’ Footsteps and Developed My Passion for Sales appeared first on Televerde. Sales management is in my DNA.

How to Work With Difficult People [Infographic]


They'll get to help people grow! In the infographic below, the folks at Wrike have put together helpful advice for managing difficult team members. Management Leadership Professional Development Daily IGSS

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What Is Content Marketing Development?

KoMarketing Associates

This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. Let’s have a look: What Is Content Marketing Development? It’s that time of year again.

The Art of Turning Off: 7 Ways To Do Your Best Work (By Forgetting About Work)


Creative work takes a tremendous amount of energy. So much energy, in fact, that “turning off,” or forgetting about work for a period of time can feel counterproductive to a marketer who is set on creating something engaging and effective – especially if they’re under a deadline.

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11 Helpful Resources for Improving Your Business Skills


But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work. Here are 11 of the best resources out there to help you become more business-savvy. 11 Helpful Resources for Improving Your Business Skills.

How to Hire a Designer to Help With Content Marketing


You can write a really fabulous eBook, but if it’s not well laid out and there are no images to help tell the story, your intended reader might pick your competitor’s colorful infographic instead. That’s a basic amount of design work a small company needs for content marketing.

7 Ways You're Letting Guilt Sabotage Your Work


And it’s killing the quality of our work. 7 Ways You're Letting Guilt Sabotage Your Work. What if my colleagues think I’m weird, or that I'm not getting my work done? L uckily, I work somewhere that encourages taking that time to breathe, and has resources in place to support it.

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How Engaging Content Helps You Improve Your Search Rankings


How Google Works. Matt Cutts, the head of Google’s web spam team and spokesperson for all things search-related, outlines how search works on Google: Google delivers results in two steps. This formula seems to be working; in 2015 Google earned a whopping $67.39

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How to Effectively Develop B2B Buyer Personas

Launch Marketing

Virtually all B2B marketers agree that it’s essential to develop buyer personas and apply them in all aspects of their marketing efforts. But despite this recognition, there is a great deal of variance and inconsistency in how buyer personas are developed and applied.

Persona Development for Professional Services Marketers

Hinge Marketing

Persona development allows us to see the world through our clients’ eyes and understand what they care about and how they think. Many firms develop a range of personas covering their key buyer segments, influencers, and even prospective employees. Develop a standard questionnaire and set up calls with clients that fit in each persona segment. To help bring this fictional person to life, we need to turn him or her into a character.

Why Marketing Automation Does Not Work


Again and again, prospects and clients tell us they have invested in marketing automation systems that they want to put to work. First, you have to understand your buyers and develop buyer personas. The post Why Marketing Automation Does Not Work appeared first on NuSpark Marketing.

11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas


Thankfully, there are some amazing tools out there that can help us track and organize ideas in all different situations. It is entirely web-based, though, so the interface isn't quite as flexible as an app, and you'll need working internet to access your mind maps.

Marketing Automation for Sales Development: An Essential for Revenue Success

Modern B2B Marketing

In my experience as the Director of Enterprise Sales Development at Marketo, I’ve seen firsthand how marketing automation generates more quality leads and contacts that turn into great sales opportunities. Author: Ernesto Castillo Marketing automation isn’t just for marketing.

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