Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions
Vision Edge Marketing
MARCH 12, 2024
A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. Edwards Deming’s words resonate: “In God we trust; all others bring data.”
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