Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go-to-market Leadership?
ANNUITAS
NOVEMBER 29, 2023
The challenge with the modern B2B CMO role is one of positioning. It also positions the CMO to credibly ascend to a true Chief Growth Officer (CGO). All of this begs the question: Is the role of the B2B CMO past its prime? Yet it’s tough to answer this with a binary yes or no. This may sound like it’s not really a CMO role anymore.
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