B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks
JUNE 22, 2016
There is no substitute for the human touch when developing a relationship and ramping up trust to the next level. In reality, what you want to foster is not a B2B relationship, but a person-to-person (P2P) one. By using the phone at this point, you can break through the clutter by reaching out on a human level, establishing credibility and building that P2P relationship. “A small leak will sink a great ship.” ” — Benjamin Franklin.