How to Develop a Brand Voice You Can Live With

Act-On

If you’ve read about developing a brand voice before, you’ll be familiar with this exercise: Pick three words that describe your company’s brand voice. Those are three seriously well-developed brands that almost everybody knows, so they tend to be a good starting point.

What Is Content Marketing Development?

KoMarketing Associates

Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. Let’s have a look: What Is Content Marketing Development? It’s that time of year again.

Trending Sources

A Story of How Baseball and Video Helped Create a Winning Sales Development Team

Vidyard

Sure, you can just look at the numbers, at the quotas and accounts and commissions and deals closed…but for Adam Brophy, Manager of the Business Development team at Uberflip, the art of sales is so much more. What makes a good salesperson? No, forget that. What makes a great salesperson?

8 Questions to Help You Decide if Your Content is Good Enough

The Point

Here are 8 simple questions to help you decide whether that content is good enough. Does the topic help to qualify the prospect as someone suffering from a problem or pain point your product/service can solve? What’s the problem or challenge that your content purports to help address?

Socialize your videos for business development

Biznology

H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. Sharing their insights in bite-size videos can help satisfy buyers’ cravings and extend your brand almost indefinitely.

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

Matched with keyword research , develop an editorial calendar that tackles topics related to keyword strategy that your site’s SEO strategy is lacking visibility for. Provide thought leadership in support of business development initiatives.

How Account-Based Marketing Changes the Business Developer’s Role

Modern Marketing

The goal of inbound marketing was to attract prospects by providing information that helped them learn about solutions to their problems. To implement account-based marketing, you must change the role of your business developers.

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do. coaching by Gilbert Bages. Many CMOs today are faced with a dilemma.

11 Top Tips For Developing YouTube Influencers

Act-On

So instead of paying a YouTuber to read some short script that says how amazing your products are, instead have them help the customer by teaching them how to use it. Thus marketing automation helps make visible the attract process that begins the customer funnel.

3 Mistakes to Avoid When Developing a Demand Generation Strategy

ANNUITAS

Developing a comprehensive Demand Generation Strategy is not a simple task. The three biggest mistakes a company can make in the development of their strategy are some of the most fundamental. Marketing automation has forever changed the way B2B marketing is conceived and executed.

5 SEO Best Practices for Content Development

Salesfusion

We’ve all heard it time and again, but it’s worth reiterating: Developing content as part of your marketing efforts, be it blog posts, webinars, videos or even new pages on your website, is only half the battle. To start, you should develop a list of keywords that are relevant to your content.

5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

This is a tactic that we do here at KoMarketing, and it helps our audience stay up-to-date on the latest news and studies in B2B marketing. Having a mixture of these types of content helps our audience stay educated, relevant, and interested in what we have to say as a company.

How Kele Developed a Personalized Email Strategy

Modern Marketing

Through the optimization of marketing technologies and processes, she helps her clients better understand and engage their customers. It’s time to develop an email strategy that will resonate with each customer.

Best Practices For Identifying And Developing Marketing Personas For ABM

bizible

To create great personas that will help both your marketing and sales teams be successful, you must understand how to do two things: 1) identify your multiple personas and 2) develop each of their profiles. Developing Persona Profiles.

Digital Developments in Event Marketing

Biznology

I’ve been keeping an eye on some of the new developments, and happily share a few here. . What new digital developments are you seeing as part of the business event marketing mix? Getty Images via @daylife.

3 Tips for Marketers Developing Training Materials

ANNUITAS

Whether it is the launch of a program, campaign, product, or instructional how-to’s, as marketers we’ve most likely developed training materials and conducted training sessions for members of our organizations. Blog Developing taining materials

Developing Differentiators: How Research Can Help You Pass the Test

Hinge Marketing

In a competitive professional services landscape, developing solid differentiators is the bedrock of your marketing strategy. To find more information about how research can help grow your firm, download our free Professional Services Guide to Research below.

Get Ready for the TilLT Sales Development Challenge

DiscoverOrg

Sales development is now the need-to-know skill set for growth and enterprise companies. Companies with high-producing SDR teams are also ones with continued education paths and development. How to Grow Your Sales Development Performance.

5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. This metric will help tell you the mailable status of a list, each time you send.

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Marketing Automation for Sales Development: An Essential for Revenue Success

Modern B2B Marketing

In my experience as the Director of Enterprise Sales Development at Marketo, I’ve seen firsthand how marketing automation generates more quality leads and contacts that turn into great sales opportunities. Author: Ernesto Castillo Marketing automation isn’t just for marketing.

MQL 44

11 Helpful Resources for Improving Your Business Skills

Hubspot

Here are 11 of the best resources out there to help you become more business-savvy. 11 Helpful Resources for Improving Your Business Skills. Having a career mentor (or a few career mentors) with business experience is a crucial part of your professional development.

What Is Content Marketing Development?

KoMarketing Associates

Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. That said, there are a number of best practices to keep in mind when developing effective content marketing programs. Let’s have a look: What Is Content Marketing Development? First of all, let’s define content marketing development. How can you use these insights to help guide future posts?

Marketing: 4 Things You Should Do for Sales Development that Aren’t MQLs

Modern B2B Marketing

of the best sales development leaders out there. Both are beloved captains who are awesome at finding talented people and developing them into great sellers. How will it help? Help with the content, to be sure the connection between their messages and yours are tight.

MQL 37

11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas

Hubspot

Thankfully, there are some amazing tools out there that can help us track and organize ideas in all different situations. This is a great help in cutting down on email. Having an idea is one thing; executing on it is another entirely.

3 Developments that are Sabotaging the Social Media Movement

grow - Practical Marketing Solutions

When I think I’m going a bit overboard I can’t help but notice some disturbing signs – starting with … The Selling Out of Social Media. Social provides amazing tools for this collaboration and we should be taking the lead in developing and implementing them.

How to Build Self-Confidence After a Bad Month: 8 Helpful Tips

Hubspot

It makes 29% of us reluctant to ask for help at home , and 40% of us afraid to be nice at work -- because we fear that people will take advantage of us. It makes sense, then, that many of us are afraid to ask for help at work for fear of looking foolish or ill-informed.

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How to Have the Most Productive Q1 Ever: 11 Helpful Tips

Hubspot

Have a look, and see which ones will help you achieve the most this quarter. Whether it’s staying organized, coming up with ideas, or promoting your posts, that's what bookmarked sites are for -- to keep all of your best, helpful resources in one place.

Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing.

6 Marketing Reports Used To Develop Competitive Advantage

bizible

We’ll explain why they help marketers make better decisions and why they are so important to demand generation. A good marketing report helps you make decisions. The process starts with choosing metrics, developing analytics, getting insights and then making decisions.

Running marketing like lean software development

chiefmartech

You might be asking yourself — what do software development and marketing have in common? In truth, there is a lot more common ground than you might think between the processes that occur in a software product development team and a marketing team.

The H.E.L.P. Method For Writing Business Content

Modern Marketing

As a former corporate blog editor, my personal priority was to ensure that the content supported our audience’s education and professional development, and offered information that would empower them to do their jobs better. Content should foster helpfulness and facilitate improvement.

5 tips to help you make business decisions that get results

Biznology

This will help you recharge and give you a fresh perspective on your situation, whether you are in the midst of hiring a new employee or preparing a presentation. The post 5 tips to help you make business decisions that get results appeared first on Biznology.

How Marketing Technology Can Help Tell Brand Stories

Crimson Marketing

But the question to really ask yourself when choosing marketing technology is: “Does the new technology help tell a better story about my brand or will the story be about the technology itself?” The post How Marketing Technology Can Help Tell Brand Stories appeared first on.

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11 Helpful Tips for Becoming a Better Networker [Infographic]

Hubspot

Hiring Professional Development DailyThis post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. My freshman year of college, I had a roommate who participated in an internship program in Washington, D.C.

How to Develop a Strong Visual Brand on Social Media

Hubspot

Using the same colors over and over again will help consumers become familiar with your brand. Understanding color psychology can also help you reflect the feelings you want to evoke from your customers. The new world of marketing is increasingly visual.

Informing Content Strategy with Buyer Persona Development

Tony Zambito

  Buyer persona development is a methodology for informing strategy.    Buyer research insight : buyer persona development, done via sound qualitative means, can reveal illuminating insight into what buyers are actually researching for in the buying process. 

4 Helpful Tools for Organizing Your Social Media Calendar

Hubspot

In this post, we’ve rounded up some of the most helpful tools and templates for building out an effective social media content plan. So if you're not already using a social media content calendar , hear me out: Calendars help you get organized to avoid the dreaded scramble when things come up.

Persona Development for Professional Services Marketers

Hinge Marketing

Persona development allows us to see the world through our clients’ eyes and understand what they care about and how they think. Many firms develop a range of personas covering their key buyer segments, influencers, and even prospective employees. Develop a standard questionnaire and set up calls with clients that fit in each persona segment. To help bring this fictional person to life, we need to turn him or her into a character.

How to Develop an Unforgettable Voice in Your Writing

Hubspot

It lies within your power to hone, develop, and sharpen your writing voice. In this article, I''ll share seven of the techniques that helped me to develop my writing voice. Need help improving your online marketing results?

How to Be Happier: Tips for Developing an Optimistic Outlook on Life [Infographic]

Hubspot

In fact, Happify put together the following infographic to bring to light some helpful tips and tricks for becoming more optimistic -- both personally and professionally. Productivity Professional Development Daily IGSS