How to Develop a Brand Voice You Can Live With

Act-On

If you’ve read about developing a brand voice before, you’ll be familiar with this exercise: Pick three words that describe your company’s brand voice. Those are three seriously well-developed brands that almost everybody knows, so they tend to be a good starting point.

What Is Content Marketing Development?

KoMarketing Associates

Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. Let’s have a look: What Is Content Marketing Development? It’s that time of year again.

Trending Sources

A Story of How Baseball and Video Helped Create a Winning Sales Development Team

Vidyard

Sure, you can just look at the numbers, at the quotas and accounts and commissions and deals closed…but for Adam Brophy, Manager of the Business Development team at Uberflip, the art of sales is so much more. What makes a good salesperson? No, forget that. What makes a great salesperson?

Socialize your videos for business development

Biznology

H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. Sharing their insights in bite-size videos can help satisfy buyers’ cravings and extend your brand almost indefinitely.

8 Questions to Help You Decide if Your Content is Good Enough

The Point

Here are 8 simple questions to help you decide whether that content is good enough. Does the topic help to qualify the prospect as someone suffering from a problem or pain point your product/service can solve? What’s the problem or challenge that your content purports to help address?

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do. coaching by Gilbert Bages. Many CMOs today are faced with a dilemma.

5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. This metric will help tell you the mailable status of a list, each time you send.

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3 Mistakes to Avoid When Developing a Demand Generation Strategy

ANNUITAS

Developing a comprehensive Demand Generation Strategy is not a simple task. The three biggest mistakes a company can make in the development of their strategy are some of the most fundamental. Marketing automation has forever changed the way B2B marketing is conceived and executed.

5 SEO Best Practices for Content Development

Salesfusion

We’ve all heard it time and again, but it’s worth reiterating: Developing content as part of your marketing efforts, be it blog posts, webinars, videos or even new pages on your website, is only half the battle. To start, you should develop a list of keywords that are relevant to your content.

7 Books That Will Help You Develop More Empathy

Hubspot

Luckily, if you’re a leader, you can teach yourself how to develop more empathy. 7 Books That’ll Help You Develop More Empathy. Self-awareness is crucial for developing empathy -- once you understand yourself, you can understand others.

5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

This is a tactic that we do here at KoMarketing, and it helps our audience stay up-to-date on the latest news and studies in B2B marketing. Having a mixture of these types of content helps our audience stay educated, relevant, and interested in what we have to say as a company.

7 Essential Steps In Developing A B2B Social Media Strategy

KoMarketing Associates

Here are seven steps we’ve found in essential for establishing a path to success when developing B2B social media marketing strategies. Brand development – what about awareness building, thought leadership, or relationship building? For Example: Consider how social media has an impact in SEO performance, through the development of relationships with influencers and third party publishers, in an effort to acquire high quality links.

How Kele Developed a Personalized Email Strategy

Modern Marketing

Through the optimization of marketing technologies and processes, she helps her clients better understand and engage their customers. It’s time to develop an email strategy that will resonate with each customer.

Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing.

Digital Developments in Event Marketing

Biznology

I’ve been keeping an eye on some of the new developments, and happily share a few here. . What new digital developments are you seeing as part of the business event marketing mix? Getty Images via @daylife.

Best Practices For Identifying And Developing Marketing Personas For ABM

bizible

To create great personas that will help both your marketing and sales teams be successful, you must understand how to do two things: 1) identify your multiple personas and 2) develop each of their profiles. Developing Persona Profiles.

3 Tips for Marketers Developing Training Materials

ANNUITAS

Whether it is the launch of a program, campaign, product, or instructional how-to’s, as marketers we’ve most likely developed training materials and conducted training sessions for members of our organizations. Blog Developing taining materials

Developing Differentiators: How Research Can Help You Pass the Test

Hinge Marketing

In a competitive professional services landscape, developing solid differentiators is the bedrock of your marketing strategy. To find more information about how research can help grow your firm, download our free Professional Services Guide to Research below.

How Account-Based Marketing Changes the Business Developer’s Role

Modern Marketing

The goal of inbound marketing was to attract prospects by providing information that helped them learn about solutions to their problems. To implement account-based marketing, you must change the role of your business developers.

What Is Content Marketing Development?

KoMarketing Associates

Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. That said, there are a number of best practices to keep in mind when developing effective content marketing programs. Let’s have a look: What Is Content Marketing Development? First of all, let’s define content marketing development. How can you use these insights to help guide future posts?

11 Helpful Resources for Improving Your Business Skills

Hubspot

Here are 11 of the best resources out there to help you become more business-savvy. 11 Helpful Resources for Improving Your Business Skills. Having a career mentor (or a few career mentors) with business experience is a crucial part of your professional development.

How to Effectively Develop B2B Buyer Personas

Launch Marketing

Virtually all B2B marketers agree that it’s essential to develop buyer personas and apply them in all aspects of their marketing efforts. But despite this recognition, there is a great deal of variance and inconsistency in how buyer personas are developed and applied.

How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

This free service helps website owners and developers monitor and maintain their website presence in Google Search results. Google knows that if it helps people find free, relevant, and helpful information, its audience will grow. How Google Interprets Helpfulness.

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Marketing Automation for Sales Development: An Essential for Revenue Success

Modern B2B Marketing

In my experience as the Director of Enterprise Sales Development at Marketo, I’ve seen firsthand how marketing automation generates more quality leads and contacts that turn into great sales opportunities. Author: Ernesto Castillo Marketing automation isn’t just for marketing.

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How to Hire a Designer to Help With Content Marketing

Act-On

You can write a really fabulous eBook, but if it’s not well laid out and there are no images to help tell the story, your intended reader might pick your competitor’s colorful infographic instead. Can you get design help for less? Looks matter. That might not seem fair, but it’s true.

30 Books to Help Make You a Better Marketer

Modern B2B Marketing

Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Leadership development. By understanding the key drivers behind human behavior, marketers can develop a more robust plan to engage their customers.

11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas

Hubspot

Thankfully, there are some amazing tools out there that can help us track and organize ideas in all different situations. This is a great help in cutting down on email. Having an idea is one thing; executing on it is another entirely.

The H.E.L.P. Method For Writing Business Content

Modern Marketing

As a former corporate blog editor, my personal priority was to ensure that the content supported our audience’s education and professional development, and offered information that would empower them to do their jobs better. Content should foster helpfulness and facilitate improvement.

6 Marketing Reports Used To Develop Competitive Advantage

bizible

We’ll explain why they help marketers make better decisions and why they are so important to demand generation. A good marketing report helps you make decisions. The process starts with choosing metrics, developing analytics, getting insights and then making decisions.

5 helpful hacks to go above & beyond your sales goals

Biznology

These hacks will help you maximize your sales and blow your goals right out of the water. The post 5 helpful hacks to go above & beyond your sales goals appeared first on Biznology. Work smarter, not harder.

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How to Build Self-Confidence After a Bad Month: 8 Helpful Tips

Hubspot

It makes 29% of us reluctant to ask for help at home , and 40% of us afraid to be nice at work -- because we fear that people will take advantage of us. It makes sense, then, that many of us are afraid to ask for help at work for fear of looking foolish or ill-informed.

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How to Have the Most Productive Q1 Ever: 11 Helpful Tips

Hubspot

Have a look, and see which ones will help you achieve the most this quarter. Whether it’s staying organized, coming up with ideas, or promoting your posts, that's what bookmarked sites are for -- to keep all of your best, helpful resources in one place.

11 Helpful Tips for Becoming a Better Networker [Infographic]

Hubspot

Hiring Professional Development DailyThis post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. My freshman year of college, I had a roommate who participated in an internship program in Washington, D.C.

How Marketing Technology Can Help Tell Brand Stories

Crimson Marketing

But the question to really ask yourself when choosing marketing technology is: “Does the new technology help tell a better story about my brand or will the story be about the technology itself?” The post How Marketing Technology Can Help Tell Brand Stories appeared first on.

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Running marketing like lean software development

chiefmartech

You might be asking yourself — what do software development and marketing have in common? In truth, there is a lot more common ground than you might think between the processes that occur in a software product development team and a marketing team.

Informing Content Strategy with Buyer Persona Development

Tony Zambito

  Buyer persona development is a methodology for informing strategy.    Buyer research insight : buyer persona development, done via sound qualitative means, can reveal illuminating insight into what buyers are actually researching for in the buying process. 

How to Develop a Strong Visual Brand on Social Media

Hubspot

Using the same colors over and over again will help consumers become familiar with your brand. Understanding color psychology can also help you reflect the feelings you want to evoke from your customers. The new world of marketing is increasingly visual.

How to Set Up your Market Development Funds Program: Part 2

Computer Market Research

How to Set Up your Market Development Funds Program: Part 2. Program Guides to Help Optimize your Market Development Funds Program Performance Efficiently and Effectively. Market Development Funds Program Description . Market Development Funds Program at a Glance .

How to Develop an Unforgettable Voice in Your Writing

Hubspot

It lies within your power to hone, develop, and sharpen your writing voice. In this article, I''ll share seven of the techniques that helped me to develop my writing voice. Need help improving your online marketing results?

Developing Holiday Marketing Content, NOW

SnapApp

You might be tempted to lean on promoting your last white paper or starting a brand new webinar series – but why not extend the campaigns you’re already running and use seasonal themes to help promote them? Can you help ease their minds with your solution?