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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

Some of organizations provide information at no charge but do check their citation policies. Examples: Forbes The Economist Government agencies In any major county, state, country, and continent, government workers study all manner of concerns and often are required to release the findings publicly.

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

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Understanding Data Governance: How To Develop A Solid Framework

Zoominfo

And that means data governance — managing the data produced, acquired, and used by a company — has become a critical function. A comprehensive data governance strategy is essential to addressing data quality , security, privacy, and access — all of which are key to maximizing the value of a company’s data assets.

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The 5 key pillars of AIOps in marketing

Martech

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. Governance. First, what is AIOps?

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Guidelines for Responsible Content Creation with Generative AI

Contently

That’s why robust ethical principles are necessary to guide AI development and implementation. For example, using generative AI to produce articles or videos could allow bad actors, authoritarians, and even governments to sow division. So how is AI being governed? AI’s output also must be generated responsibly.

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Getting smarter together: Trends in AI for B2B marketing

SmartBrief - Marketing

This, along with developing a strategy for its purposeful utilization, creates an environment in which marketer and machine get smarter together and empower the customer-obsessed future of work. B2B organizations must prioritize quality and value of content interactions over quantity.

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

Marketing Data Visualization is key to developing data-driven insights for decision-making; Advanced Visualization is near the top of the BI technology priorities in our flagship BI market study and is a key enabler to bring this to fruition. Q: Something that you and I have talked about is embracing the role of the Marketing Technologist.

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