Webbiquity

APRIL 4, 2019

B2B marketers have to evolve fairly dramatically to achieve these benefits, however. They’ll need to develop a digital marketing infrastructure and a marketing plan. But they also need to have different skills and develop that publisher’s mindset to have success. This is the most valuable audience a brand can have.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Business development opportunities.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Double Duty: Why Hybrid Events Hook Millennials.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Start internally with your marketing team.

Buzz 101

Buzz Event Marketing Webcast Lead Scoring 101

Lake One

MAY 28, 2020

In the business world, one area hit especially hard is the world of event marketing. From conferences to experiential marketing, both B2B and B2C brands had to pivot fast. According to research conducted by PCMA in early April, 87% of in-person events were canceled and 66% were postponed as a result of COVID-19.

Event Marketing 76

Event Marketing Planning Conference B2B Sales 76

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Marketing Insider Group

NOVEMBER 21, 2022

The past few years have brought some exciting developments in the events industry. And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Webbiquity

APRIL 14, 2020

By roughly a 4:3 ratio, tech marketers are more likely than non-tech B2B marketers to say they will reallocate unused live events marketing dollars to other programs. By about the same margin, non-tech marketers say they are more likely to just cut budgets than their tech marketing peers.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

markempa

JULY 8, 2013

Brickstream enlisted the help of Arketi Group, a B2B marketing and public relations firm, to help create the impact it needed – booth or not. Together, they developed a stand-out identity which included: 1. Placed their logo and website link on the event’s webpage. Here’s how Brickstream responded.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Although we’re one quarter into 2021, there are still many unknowns about what the rest of the year will look like.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Tips 299

Tips Co-Registration Microsite Pricing 299

Martech

SEPTEMBER 1, 2023

Customer experience These CX experts have the 411 to get the most ROI from all the best practices and latest developments. Email marketing The email marketing experts to follow to stay on top of all the best practices and latest developments.

Marketing Analytics Tools 109

Marketing Analytics Tools Marketing AI Account Based Marketing ABM 109

Webbiquity

FEBRUARY 16, 2023

When it comes to preparing for recessions and talent shortages , companies need to invest their marketing capabilities by upskilling team members. By future-proofing through mobilization, B2B marketers will be able to develop more efficient and effective ways of working.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Webbiquity

SEPTEMBER 12, 2023

There’s lots, lots more to discover in this study, from concerns about venues and the role of event technology to the challenges of demonstrating event marketing ROI and the top priorities and expectations for attendees when deciding which in-person events to participate in. .” Just 1% strongly disagree.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Event Marketing 251

Event Marketing Conference Trends Planning 251

Webbiquity

AUGUST 18, 2020

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

NOVEMBER 17, 2021

Your online events will require an investment of time and resources, but the potential impact they can have on your business’s overall growth and development should more than make up your return on investment. How many guests that attended your previous event also attended your next event? Use real-time reporting tools.

Organization 240

Organization Marketing Management Planning Click Rate 240

Content Standard

DECEMBER 3, 2014

Savvy content marketers know that keeping their content strategies consistent in every channel is paramount to the success of their programs—however, many fail to connect the power of in-person events and event marketing strategies to their broader marketing strategies. The solution to this disconnect is simple.

Event Marketing 40

Event Marketing Marketing Strategy Marketing & Strategy Planning 40

Webbiquity

DECEMBER 29, 2020

Posts planned for next month include a comprehensive look at the decade-long development of web presence optimization (WPO), a list of the top Minnesota tech people on Twitter, and the first-ever video founders interview. Discover how content and event marketing go together. Watch for some exciting posts here in January.

Software 130

Software Event Marketing Planning Small Business Marketing 130

Launch Marketing

AUGUST 23, 2023

Interdepartmental Relations – In addition to technical knowledge and leadership experience, a VP of Marketing must also have an intimate understanding of marketing’s role across an organization. Without insight from these leaders, the marketing team will lack the fundamental knowledge needed to drive demand.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Content Standard

SEPTEMBER 29, 2014

The findings on fan engagement—which included the live-streaming of video—reflect the multiple ways in which mobile technology can be wielded for event marketing. Video in particular made a difference in this World Cup, and it should become even more critical to mobile event marketing in the future.

Mobile Marketing 40

Mobile Marketing Event Marketing Planning Mobile Advertising 40

Martech

JANUARY 10, 2024

I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Here are a few tips for success I have developed from watching hundreds of presentations and reading tons of audience feedback. I hope these help you the next time you take the stage.

Conference 110

Conference Tips Work Management Marketing Management 110

Webbiquity

SEPTEMBER 17, 2019

But there are a few things about marketing that are vital to understand in order to be successful. In the technology sector, they are most often software developers or engineers. There’s been a lot written about how to develop customer personas, with most of the best stuff coming from Tony Zambito. Which is fine.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Marketing Insider Group

SEPTEMBER 20, 2021

With a bit of creativity and open-mindedness, your association program can take advantage of the expanded possibilities of the digital world to diversify your own virtual event programming. Infuse an element of healthy competition into your virtual event marketing by teasing some of these digital titles.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Customer Experience Matrix

DECEMBER 13, 2020

Feel free to play along at home and let me know what stories you see developing. It’s obvious that there will be a permanent shift towards more digital events, with in-person events reserved for situations where they offer a unique advantage. I’ll share some of those below. remote work is here to stay.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Salesforce Marketing Cloud

JUNE 21, 2022

The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. .” ” Marc has always had a clear vision about how events connect with customers and drive results. .

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Heinz Marketing

JULY 22, 2021

But with the right strategy, you can develop a well-rounded campaign plan that will help you drive predictable pipeline. The worst thing you can do is try to develop a campaign plan with no real sense of what you’re trying to accomplish. Step 4: Develop Campaign Messaging. Content marketing. Digital marketing.

Planning 135

Planning Ideal Customer Profiles Campaigns Top of Funnel 135

markempa

JANUARY 4, 2006

« Top Six Lead Generation Challenges for the Complex Sale in 2006 | Main | This Years Hot New Lead Generation Strategy is Thinking » Use Event Marketing Successfully for Lead Generation Events are a highly visible way to demonstrate your marketing prowess. Or the lack of it. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Webbiquity

JUNE 26, 2018

However, the failure to make an adequate investment in creating an attractive trade show booth or display makes a lousy first impression and wastes your time and money attending the event. To optimize your event marketing investment, make a professional display vendor part of your ecosystem of event technology and service providers.

Trade Show 211

Trade Show Social Media Display Vendors 211

SocialPilot

JANUARY 26, 2024

” “Create a Snapchat post showcasing a behind-the-scenes look at [Product/Service Development or Team Activity]. ” “Develop a sequence of email content for a drip campaign targeted at [Specific Audience Segment], focusing on nurturing leads and guiding them through the sales funnel.”

Examples 78

Examples ROI Planning Work Management 78

SmartBrief - Marketing

AUGUST 14, 2023

The ideal use of an agency (or consultant) is for strategic planning and often, the setup and launch of marketing campaigns or programs. Ongoing management can be cost-effective when done in-house – if you can recruit, manage, develop and retain top talent. Just run the numbers on cost vs. performance/benefit.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

The Point

MARCH 22, 2024

They should be more specific and tangible and communicate how the reader will benefit, for example: * Learn the 3 key marketing use cases for AI * Discover a 5-point plan for crafting an effective AI strategy * Hear first-hand how to develop a roadmap for implementing AI in your organization How to Make a Webinar Email Stand Out Click To Tweet 3.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Martech

AUGUST 29, 2023

subscribers) Charles Farina Charles is head of innovation for the ad services company AdSwerve and is always up on the latest GA4 developments. followers) X/Twitter: @janetdmiller (5K followers) Website: Marketing-Mojo.com Jeff Sauer Jeff is the founder of Data Driven U and the author of the renowned blog Jeffalytics. In your inbox.

Marketing Analytics Tools 94

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 94