The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 99 Marketing Terms to Improve Your Marketing Vocabulary. Learn more about developing buyer personas here.).

An introduction to ecommerce APIs for non-developers

chiefmartech

Market leaders like Adobe, Marketo, Twitter, and Apple either opened or revamped their API and developers’ platforms. In other words: APIs allow your developers to build tailored software you need faster. Thanks to them, you can increase your software development savings.

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How to use competitive pricing strategy to increase sales

RockContent

In an unstable business environment, data-driven decision making and some level of automation is a great combination that’ll give your company greater control and agility. We’re all getting used to this new, uncertain environment.

The 21st Century Innovation Paradox and What We Can Do About It

Marketing Insider Group

The problem is, nothing kills the creative mindset that’s necessary for innovation like the high-pressure environment most of us are operating in. Creating the right environment involves focusing on values, not actions – people can’t be afraid to fail.

30 Books to Help Make You a Better Marketer

Marketo

Leadership development. Content marketing is a vital part of the Engagement Economy and an important way to develop strong relationships with your customers. By understanding the key drivers behind human behavior, marketers can develop a more robust plan to engage their customers.

Help 137

11 Plays to Get Your Business Back After Covid-19 And The New Normal

Hinge Marketing

Clients are withholding payment or asking for new terms. This article will highlight 11 of those game plays from the playbook for leadership, marketing, business development, sales, re-packaging/pricing, delivery, and technology. In sports, to win, you have to stay in peak condition.

How to Talk to Pretty Much Anyone About Pretty Much Anything

Hubspot

Most of us are conditioned to ask and respond to the same questions at every cocktail party we attend -- so do everyone a favor and leave the “what do you do for work” as a first question at home. How do you think about your long-term competitive strategy as it relates to Company A?

Corporate Purpose Becoming a Prerequisite for Recovery

Biznology

There are two emerging imperatives for business recovery that directly draw on the purpose movement: Ensuring the well-being of employees Taking a long-term perspective that broadens the definition of stakeholders well beyond shareholders.

Don’t Duct Tape Your Demand Generation Right Now: Adopt a Strategic Approach to Demand Marketing

ANNUITAS

Only 21% said they are aligned with their sales counterparts in developing and measuring demand generation programs. Unfortunately, this environment had led to companies rushing to quickly redo their demand programs hoping for success.

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The Critical Importance of "Unrealistic" Thinking

B2B Marketing Directions

In a quintessential passage in the article, Levitt explained the decline of railroads in terms that have become part of the fabric of business: "The railroads did not stop growing because the need for passenger and freight transportation declined.

Why Now is the Time for ABM

Strategic-IC

We look at the strategic defensive and offensive moves companies should take in the current environment - and why now is the time for ABM. Develop an accelerated pipeline of “good-fit” deals. Re-tool your offering - what will work in the current environment?

Improve Your Ability to Anticipate the Pitch- What’s Your Edge?

Measure Up Marketing

Because scenarios help you understand the magnitude of a trend and the uncertainty of your environment. They provide a vehicle for developing a set of strategies that optimize your chances of success under all possible outcomes.

The Perils & Pleasures of Rebranding: The Puppet Story

Act-On

It was months of planning … Having the runway is incredibly important in terms of getting employees to wrap their hands around it and support what is a drastic change. There might be huge shifts in the business in terms of the strategy or the product.

How to Identify Revenue Growth Opportunities

B2B Marketing Directions

But it's exceptionally difficult to consistently generate above-average growth over the long term. They must find the right balance between short-term and long-term growth opportunities. I'll cover balancing short-term and long-term opportunities in my next post.

Demand Generation – It’s Not That Easy

ANNUITAS

Is success in today’s ever changing B2B buying environment really just a matter of want to? of CMOs feel that they can prove the short-term impact of marketing spend quantitatively. Even fewer 28.6% – can prove the long-term impact on a quantitative basis.

8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

Most importantly, mobile device adoption has habitually conditioned searchers to scan vertically more than horizontally. The more important long-term value, as detailed in Search Engine Land founding editor Danny Sullivan’s follow up column on Authorship, is the idea of Author Rank.

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The Founder Interview Series #25: Tim Duncan, Innovative Construction Technology

Webbiquity

ICT Tracker uses AR to superimpose the 3D model on the built environment, allowing the foreman to record installation status of components. TD: I’d bring on a development team earlier. Outsourcing development had its benefits, such as controlling costs and finding expertise.

The Perils & Pleasures of Rebranding: The Puppet Story

Act-On

It was months of planning … Having the runway is incredibly important in terms of getting employees to wrap their hands around it and support what is a drastic change. There might be huge shifts in the business in terms of the strategy or the product.

Demand Generation – It’s Not That Easy

ANNUITAS

Is success in today’s ever changing B2B buying environment really just a matter of want to? of CMOs feel that they can prove the short-term impact of marketing spend quantitatively. Even fewer 28.6% – can prove the long-term impact on a quantitative basis.

Why It’s Better to Run Marketing like a Pit Crew- What’s Your Edge?

Measure Up Marketing

Consider how the speed at which Marketing must operate in today’s environment. Analyze and develop metrics to improve effectiveness and reduce inefficiencies and the associated performance reporting.

The Art of Turning Off: 7 Ways To Do Your Best Work (By Forgetting About Work)

Hubspot

The students were assigned to one of four conditions. While one group received no breaks, three groups were given a 12-minute break to a) rest, b) perform a short-term memory task, and c) do something boring that would allow them to daydream.

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Communication skills that will improve your sales success

Conversica

Although sales is often considered a skill that a person is either born with or not, there are key communication habits that individuals can develop in order to improve their sales acumen. Even if something seems obvious, asking the question allows the customer to answer in their terms.

Branding the “Circular Economy” for Millennials

Biznology

Wikipedia defines it as “a generic term for an industrial economy that is, by design or intention, restorative …and in which material flows are designed to either reenter the biosphere or circulate at high quality without entering the biosphere”.

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Marketing Adjustments for Turbulent Times

Launch Marketing

In an environment of such sweeping and sudden change, effective communication is ever more vital and “doing nothing” is certainly not a viable option. The buyer personas that most have developed never accounted for things like social distancing and shelter-in-place. It’s highly likely that the topics and themes you previously concepted and sequenced are no longer going to hold the same relevance in the present and may, in some cases, be tone-deaf to current conditions.

Self-Driving Marketing Campaigns: Possible But Not Easy

Customer Experience Matrix

Anyone who's dug a bit deeper knows two more things: self-adjustment only works in circumstances similar to the initial training conditions. The dominant feature of today’s business environment is accelerating change.

What B2B Marketing Tactics are working right now during COVID-19?

Engagio

How are you creating clarity, guidance, direction and tangible value to help your customers navigate through and succeed in this environment? We’ve certainly seen some drop-off in terms of efficiency, so making certain that we double down there will be important.

A Marketing Plan is not Marketing Strategy

TaylorMadeIn KEW

Because strategy and planning are fundamentally different, with distinct purposes: strategy is about outcomes (what we want to achieve and how we succeed), while plans are about outputs (what we do): A strategy is the approach you take to achieve a long-term primary goal – an outcome.

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A martech milestone: IT leaders embrace the upside of “shadow IT”

chiefmartech

That’s a pretty broad embrace of “ citizen development ” among the leaders of non-IT “citizens.” Not so out of the realm of reason to imagine how every marketer can be an app developer.

Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

Many intelligence platforms integrate with other tools in your tech stack – your CRM, marketing automation, sales development, applicant tracking systems, and more – making the handling of your data more efficient and synergistic.

13 Ways Agile Content Marketing Benefits B2B Enterprises

Valasys

B2B marketers swear by the philosophy of agile these days, whether it is about developing their human resources or optimizing their marketing strategies, content marketing being no exception. Prologue.

Sales Pipeline Radio, Episode 132: Q&A with Dave Lorenzo @TheDaveLorenzo

Heinz Marketing

We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. A lot of B2B sales professionals are doing long term, complex sale efforts, “ The 60 Second Sale ” sounds a little like “12 minute abs.” So, if you are adding value to somebody who already trusted you, you could close a deal in 60 seconds if you met those exact conditions. We focus on the short term.

How COVID-19 is Changing the Future of B2B marketing

Engagio

If the economic environment improves over the medium-term, marketing (and, consequently, ABM budgets) will likely increase again. But how you till the garden, condition the soil, add fertilizer – how you work the variables now will give you epic tomatoes this summer.

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What B2B Marketing Tactics are working right now during COVID-19?

Engagio

How are you creating clarity, guidance, direction and tangible value to help your customers navigate through and succeed in this environment? . We’ve certainly seen some drop-off in terms of efficiency, so making certain that we double down there will be important.

The 13 Best Email Template Builders for Any Budget

Hubspot

Long-term time savings. Creating a library of email templates can save you a ton of time long-term, allowing you to quickly choose and lightly edit past templates for new emails. Dynamic content that changes based on defined conditions.

What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

It is possible however to qualify for an inhospitable environment. We need to find value gaps that we can attach a price to, so that we can justify the benefit in terms of added value. But what companies need to start doing is developing value-based relationships.”. Many buyers are so conditioned to deal in price, they are caught off guard. Unless you are the low-price leader, value selling is essential to the success of your business.

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What To Do & See at DMA’s 2016 &THEN

Marketo

Beth operates GE Business Innovation, which develops new businesses, markets, and services models and drives brand value and partners to enhance their innovative culture.

Sales Pipeline Radio, Episode 201: Selling into Healthcare During a Pandemic. Q & A with Nurse Lindsay Leeder @VeraWholeHealth

Heinz Marketing

We cover a wide range of topics, with a focus on sales development and inside sales priorities. And the other thing I’d love to talk about, there’s been a lot talked about in terms of the science of social distancing and why that’s so important for flattening the curve.