The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. Documented Content Strategy Helps. While, 47% of the least effective content marketers did not.

What Is Content Marketing Development?

KoMarketing Associates

Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. Let’s have a look: What Is Content Marketing Development? It’s that time of year again.

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How to Effectively Develop B2B Buyer Personas

Launch Marketing

Virtually all B2B marketers agree that it’s essential to develop buyer personas and apply them in all aspects of their marketing efforts. But despite this recognition, there is a great deal of variance and inconsistency in how buyer personas are developed and applied.

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do. Additionally, the effectiveness of B2B content marketing is dropping. coaching by Gilbert Bages. Many CMOs today are faced with a dilemma.

Socialize your videos for business development


H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. Marketers surveyed by Ascend2 ranked the importance and effectiveness of common video types as follows: Customer testimonials.

Five habits of highly-effective entrepreneurs


Below are five habits of highly effective entrepreneurs that you should consider following in order to increase your chances of success. This holistic view of your company can help you find inefficiencies.

5 Email Metrics to Help Diagnose Your Mistakes


Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. This metric will help tell you the mailable status of a list, each time you send.

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What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. They develop and document their editorial mission statement.

7 Essential Steps In Developing A B2B Social Media Strategy

KoMarketing Associates

And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective. Here are seven steps we’ve found in essential for establishing a path to success when developing B2B social media marketing strategies. Brand development – what about awareness building, thought leadership, or relationship building?

5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

Sharing or citing another great piece of content in your own posts usually has no negative effect on your own business. This is a tactic that we do here at KoMarketing, and it helps our audience stay up-to-date on the latest news and studies in B2B marketing.

How to Measure Campaign Effectiveness


You determined your purpose and your goal, decided who you wanted to target and found people who fit that criteria, developed and curated content to share with them over a series of emails and perhaps you hosted a webinar too.

How Kele Developed a Personalized Email Strategy

Modern Marketing

Through the optimization of marketing technologies and processes, she helps her clients better understand and engage their customers. It’s time to develop an email strategy that will resonate with each customer.

How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere


They’re focused on lead generation even though most leads go nowhere—when the focus should be on prospect development. Remember, developing relationships require getting to know the potential customer and demonstrating how you can bring relevant value to them.

Metrics to Help You Track Brand, Demand, and Expand


His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing.

Best Practices For Identifying And Developing Marketing Personas For ABM


To create great personas that will help both your marketing and sales teams be successful, you must understand how to do two things: 1) identify your multiple personas and 2) develop each of their profiles. Developing Persona Profiles.

The 1 Secret to Effective Customer Engagement at Any Scale

Modern B2B Marketing

Customer engagement is the key to effective digital marketing in the Engagement Economy. It increases customer satisfaction, which helps to retain customers while also making them your biggest advocates.

Get Ready for the TilLT Sales Development Challenge


Sales development is now the need-to-know skill set for growth and enterprise companies. Success depends on their ability to communicate effectively with a variety of decision makers. Companies with high-producing SDR teams are also ones with continued education paths and development.

How to Use Storytelling for More Effective Content Marketing


The following tips will help you to more effectively use storytelling as a marketing tool. Finally, you should consider employing content workers who can help brainstorm ideas for your stories and help you plan them. Develop Theme and Structure.

How Account-Based Marketing Changes the Business Developer’s Role

Modern Marketing

The goal of inbound marketing was to attract prospects by providing information that helped them learn about solutions to their problems. To implement account-based marketing, you must change the role of your business developers.

Developing Differentiators: How Research Can Help You Pass the Test

Hinge Marketing

Communicating your competitive advantage in your marketing copy and messaging can be difficult, but can be effective in attracting and closing new business when implemented effectively. For a differentiator to be effective, it must pass three tests: 1) Is it true?

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

This is where your good, old-fashioned sales process kicks in, and the content developed here should support it every step of the way. For example, ask your sales people w hat objections are they hearing regularly and develop content that answers it.

What Is Content Marketing Development?

KoMarketing Associates

Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. That said, there are a number of best practices to keep in mind when developing effective content marketing programs. Let’s have a look: What Is Content Marketing Development? First of all, let’s define content marketing development. It’s that time of year again.

The New Manager's Guide to Effective Leadership


But here you are, and the best thing you can do is to lean in to this experience as an opportunity for your own development. From finding your leadership style to learning how to navigate a working relationship, these tips are meant to help you get off on the right foot.

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification


Content and social planning should be done together to ensure that both functions are helping each other execute effectively. A digital asset management tool that organizes content based on tags, format and other parameters will help ensure that social managers share content more than once over an extended amount of time. The former is more appropriate for professional development content and business news (like acquisition and growth announcements).

11 Helpful Resources for Improving Your Business Skills


Here are 11 of the best resources out there to help you become more business-savvy. 11 Helpful Resources for Improving Your Business Skills. Having a career mentor (or a few career mentors) with business experience is a crucial part of your professional development.

3 Mistakes to Avoid When Developing a Demand Generation Strategy


In fact, the shiny new tactical capabilities that a marketing automation platform brings to the table can be so exciting that they often distract from deeper, more strategic planning that is essential for marketing automation to be effective.

7 Keys to Giving Effective Feedback to Creatives


And in order to get the final creative you really want, giving effective feedback is crucial. Doing creative work is often about making choices between different approaches, so ask them to help you understand why they chose a particular element or structure.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

While there are never guarantees with B2B content marketing and SEO, there are ways to orchestrate your program to help mitigate mistakes and overcome inevitable obstacles. Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%).

30 Books to Help Make You a Better Marketer

Modern B2B Marketing

Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Leadership development. By understanding the key drivers behind human behavior, marketers can develop a more robust plan to engage their customers.

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Personalized content for more effective content marketing


You have developed personas for your key audience segments, haven’t you? Talk to you web development team and technology teams to see what you can manage internally. These can be helpful, too. Though some will help there, too.). Don’t call them, they’ll call you.

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Here is what they had to say about their most effective B2B marketing tactics over the past year. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. For me, it’s “helping brands reach, engage and convert new customers.” EMAIL MARKETING EFFECTIVENESS. Depending on your marketing objectives, budget, industries and products, effective marketing tactics vary.

Six Must-Haves for an Effective Blog Post

Navigate the Channel

Develop a posting routine and your most loyal readers will look forward to blog entries with great anticipation. Blog posts written from the first person perspective develop a rapport with readers. This approach will help readers identify with the author’s voice and be inclined to return for additional visits even if they aren’t a current customer. The blog content should be helpful, relevant and intellectually stimulating.

Buyer Decisions Are Not What You Think

Tony Zambito

Obtaining such viewpoints are very helpful. They can help lay a foundation of how organizations and people will consider decisions. Helping Buyers Make Better Decisions. by Gregor Črešnar.

Is “Sadvertising” an Effective Video Marketing Strategy?

Content Standard

Marketers have long understood that emotions, like nostalgia and humor , can help sell products and services. Tearjerker content may also help alleviate another human emotion: disconnect. More time means more freedom to develop emotional content (and bring you to tears).

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6 Marketing Reports Used To Develop Competitive Advantage


We’ll explain why they help marketers make better decisions and why they are so important to demand generation. A good marketing report helps you make decisions. The process starts with choosing metrics, developing analytics, getting insights and then making decisions.

15 Habits of Highly Effective Content Marketers


The other day, I realized something while reading a bunch of articles about becoming a more effective content marketer. While your job is to ensure that your voice gets heard by others, the most effective habit you can build is actively listening to your audience.

How to Have the Most Productive Q1 Ever: 11 Helpful Tips


Have a look, and see which ones will help you achieve the most this quarter. Whether it’s staying organized, coming up with ideas, or promoting your posts, that's what bookmarked sites are for -- to keep all of your best, helpful resources in one place.

4 Dimensions of Effective B2B Marketing Plans

Modern Marketing

A writer by trade, Liz also specializes in campaign Development and execution and content creation and management. However, amidst these developments, one critical practice remains in the proverbial stoneage: planning. Collaborate on campaign and program development.

Plan 100

3 Social Media Storytelling Ingredients for Effective Brand Narratives

Content Standard

The answer comes down to one word: development. If you want to become a better storyteller and dive into the nuts and bolts of narratives, there are loads of books that can help you do that.

The Emerging Importance Of B2B Ethnography To Buyer Personas

Tony Zambito

These three pressing concerns are causing CEOs and CMOs to reevaluate how to understand their buyers and their abilities to help buyers achieve their goals. Resulting in a 3D view of buyers, which can help inform strategies related to each.