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How long should your online business video production be?

Biznology

This is probably because of online video content’s ease of consumption and its tremendous power to people get educated and make decisions. But what is the optimal length of an online business video production ? The post How long should your online business video production be?

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Get Ready for the TilLT Sales Development Challenge

DiscoverOrg

Sales development is now the need-to-know skill set for growth and enterprise companies. Teams focused in this area are tasked with the front-line communication required to open the eyes of prospects to the pain-point solving their product offers.

How to build a killer content team

Biznology

Don’t sweat creating a C-level position. Many SMEs can’t dedicate the time needed for constant production. Staying with an inefficient content production process is easy. Education – get your team on the same page.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

A shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment. Positioning and Messaging Firm Attracts New Clients Using an Account-Based Marketing Approach.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

finding opportunities for guest posting or product reviews), social media and email contact information, website outbound links, advertising opportunities, competitor backlinks, industry influencers, link building opportunities, and more. 19) Positionly. SEO has a lot of moving parts.

SEO 109

Marketing Analytics: 3 steps to help Sales and Marketing improve productivity

B2B Lead Generation Blog

Aimee had been an early adopter of marketing automation, and she witnessed its value in her previous position. However, she knew the system could do more than what she was using it for, especially with recent product upgrades.

Countdown for a Successful Rolling Product Launch

B2B Marketing Traction

I recently read and curated a Forbes article that suggested a successful product launch is a rolling launch. It inspired me to write this countdown to a successful rolling product launch. Month 8 – Create some initial messaging in your new product space.

5 reasons B2B firms should invest in social media

Biznology

Instead, use it to educate and to be helpful. Establishing and cultivating visible thought leadership positions. Over the last ten years, there has been a profound change in the way business people make buying decisions, and social media is at the heart of this.

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13 Key Website Design and Development Areas to Bring in Business

Hinge Marketing

When it comes to website design and development, professional services firms that commit these common lapses hurt their ability to compete and engage its audiences. Let’s examine 13 make-or-break areas when it comes to website design and development.

Why Every CEO Should Have a Social Media Presence

Onalytica B2B

However, a prospect being initially approached in a passive, “non-salesy” way by the CEO of a company versus being cold called by a Business Development Manager is likely to be better received.

Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm

Hinge Marketing

Expertise is your product and it’s all you have to sell. Talent acquisition is a long-term strategy that identifies and addresses business goals, while recruiting is simply the process of filling a specific position or positions to address more immediate needs.

Why People Give Back: The Neuroscience Of Advocacy

Influitive b2b

This positive reciprocal behavior helped the human species not only survive, but thrive. Business Value – Educate your advocates. One of the best ways to do this inside an advocate marketing program is through education. It certainly didn’t offer any career development.

13 Types of Product Content Sales Needs to Close More Deals

Hubspot

While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell.

5 Most Common Reasons why Influencer Marketing Fails

Onalytica B2B

Now, I acknowledge that this is a crude measure, but it does show that Influencer Marketing / Relations is not called out as a key focus for many Marketing, Comms and Social Media positions which is to be expected in an area that is still maturing.

Social media strategy leaders: Hester Tinti-Kane

Biznology

How has your education and workplace learning brought you to where you are now, a leader in social media strategy? After working on a national show filmed in Boston, I came upon an interesting opportunity in publishing with a company called Simon and Schuster Education.

7 Ways social media has changed leadership

grow - Practical Marketing Solutions

You don’t need capital or assets or even a production path. What replaces the traditional educational ladder? Is there still a role for traditional management education? At least in the short-term, you can fake your way into a position of leadership on the web.

How to change your company culture for marketing success

grow - Practical Marketing Solutions

Whenever I worked on a new customer contract, we always had an extremely conservative legal position, especially when it came to anything that had to do with the competition. How to get a change effort started: education, quick wins and the safe sandbox.

4 Non-Marketing Skills You Need to Become a Better Marketer

grow - Practical Marketing Solutions

Product development must make a quality deliverable or marketing will prove impossible. For example, Ben Kaplan , director of mobile strategy and product at the American Cancer Society, championed the development of a new mobile app for the organization.

Which Department Owns Influencer Marketing?

Onalytica B2B

Market Positioning. The questions are: which team has the strengths to engage influencers and turn them into brand advocates who can improve brand reputation or act as a third party salesforce for your products or solutions?

5 Things That Need to Change in B2B Marketing 2016

ANNUITAS

Invest More in Skills Development: In the latest ANNUITAS Demand Generation study , more than 50% of organizations said their marketing personnel was only somewhat effective or not effective when it came to demand generation. Blog 2016 B2B Marketing content production strategy strategy first

Seven Ways to Use Social Media for Business

Webbiquity

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Get ideas for product development.

Celebrities may be Making a Fortune With Their ‘#ad’ Posts, but What About The Brands?

Onalytica B2B

Now, whilst some may be happy to recommend a product to their copious followers just for a freebie, or because they genuinely like the product, many actually do so because it pays well- very well. Are their followers going to be interested in buying our product/service?

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How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. Influencers are all in a position of authority within their community. Well, it depends on your goals, your audience, and your product or service.

Content is the new currency—and your invitation to the dance.

Sales Engine

Everyone’s talking about content marketing , and companies are investing big dollars to jump on the bandwagon—but most are still thinking about it from yesterday’s marketing perspective where marketing’s primary role is branding and positioning.

RFP 80

Social selling and the social enterprise: From fantasy to reality

grow - Practical Marketing Solutions

We do have large enterprise solutions that have a long sales cycle but we have some very high velocity products so we can absolutely track the deliverables of our program. We need content for the education market, for healthcare, for security, and so on.

Social 115

5 Ways to Drive the Success of Influencer Relations

Onalytica B2B

The by-product of this may also increase employees’ confidence when actually interacting and building relationships with influencers- if they can see the benefit, they’re going to be far more invested and confident in general. Develop your content marketing strategy.

Lead Nurturing for Higher Education: Best Practices

NuSpark

The recruitment efforts at higher education institutions are naturally and rightfully following the trends and best practices generally acknowledged by marketing and sales specialists across a wide assortment of various fields.

SMS 2

How to Get Better Marketing Talent

Hubspot

It’s not that I received anything less than a great education. And as the consumption of products, services, and information continues to rely more on technology -- that’s not good. 2) Collaborate with educational institutions. For educators.

Wiki 29

21 Things Recruiters Absolutely Hate About Your Resume

Hubspot

I was applying for a marketing position at a technology company. (No, Because my college major had nothing to do with marketing or technology, I'd written "Relevant coursework: Statistics" in the education section of my resume in an effort to d raw a connection.

Class 49

23 Better Alternatives to the “Just Checking In” Email

Hubspot

Invite them to an upcoming webinar or educational event your company is hosting. Ask whether newly created positions relevant to your product reflect new company initiatives: Strategic shifts indicate changing needs. This post originally appeared on HubSpot's Sales Blog.

Sales 58

Nothing Breaks Barriers Like Trust: Wise Words from Yotam Dor

Vidyard

Having spent his childhood making stop-motion animated videos with his parents Hi8 camcorder, Yotam followed his video aspirations straight to post-secondary education. Getting that position at the centre was like a mini MBA,” Dor told me in an interview.

8 Tips for Giving Great Peer Feedback

Hubspot

It provides employees opportunities for growth and education in their roles. As uncomfortable as you might feel providing feedback to your peers, they want to hear from you: 76% of employees surveyed were motivated by positive feedback from their peers.

7 Psychology-Backed Hacks for Boosting Your Motivation

Hubspot

The important thing is to be able to quickly refer back to a list of positive moments that will provide you a jolt of intrinsic motivation. Coming from a positive place rather than a place of fear will go a long way to keeping you motivated.

When Should You Put Content Behind a Form?

Sales Engine

As a side note, B2B companies that are producing lots of content with no conversion mechanisms are a good example of what we talk about when we say the marketing’s function in the new world can’t be only about branding and positioning.

Paper 61

Is your brand making maximizing interest from potential customers?

Biznology

At the top of the funnel your emails should be focused on providing value in different ways with the goal being to find out what type of content, or product/service, each prospect is interested in. Develop customer personas.

Sales 37

Three reasons B2B marketers should care about sustainability

The B2B Research Blog

This in turn communicates positive brand messages such as trust, creates a favourable brand personality and builds affinity. Sustainability is also starting to drive another of marketing’s remits: product innovation. We operate on our clients’ premises, we use their utilities, we feed them, we feed their own employees and we feed their customers, we manage their facilities to make sure that they are safe, comfortable, productive places.

New Research Reveals the Personality Traits of Top-Performing Sales Reps

Hubspot

The study found that while organizational factors can positively impact a salesperson’s performance, top salespeople possess certain traits that help them stand out anywhere. Want to test the educational level at which you communicate?

Teaching is the New Marketing

grow - Practical Marketing Solutions

Of all the marketing strategies that professionals will embrace in 2016, I believe teaching and education will rise in prominence. Educational marketing isn’t well-understood, but it is actually quite simple. In short, we positioned ourselves as facilitating education.

Class 108

10 – 15 leads a day using game theory

Sales Intelligence View

Game theory is no game – it is advanced mathematics designed to predict behavior, developed for the U.S, While your competition is busy trying to hustle a cold call from a skeptical secretary, try one of the tactics each day to develop 10-15 warm leads.

5 Online Marketing Tips Every Financial Advisor Should Know

Hubspot

Think about this truth: Our customers don’t care about our products or services; they care about themselves. When developing your personal presence online, it’s important not to let compliance fears depersonalize your language. Social Media Professional Development