How to Develop a Brand Voice You Can Live With

Act-On

If you’ve read about developing a brand voice before, you’ll be familiar with this exercise: Pick three words that describe your company’s brand voice. Those are three seriously well-developed brands that almost everybody knows, so they tend to be a good starting point.

What Is Content Marketing Development?

KoMarketing Associates

Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. Let’s have a look: What Is Content Marketing Development? It’s that time of year again.

Socialize your videos for business development

Biznology

H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. Video Content for Business Development is Just a Video. The post Socialize your videos for business development appeared first on Biznology.

A Brief History Of Developer Relations Programs: How DevRel Evolved Into Developer Communities

Influitive b2b

This post is part of a series on the evolution of developer relations, evangelism and advocacy as a marketing and community-building function. Click here to read the first blog in the series, An Introduction To Developer Relations: What It Is And Why You Need It. When I joined Constant Contact in 2013, developer relations programs.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

Join Carlos Hidalgo for a candid and in-depth conversation about: Developing a conversational approach to demand generation. B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.

The Sales Development Playbook #PeopleMatter #MustRead

Smashmouth Marketing

My opinion of Trish as a sales development expert is beyond what I could deliver in this article. As it pertains to a sales development team - your people are your only true asset. There is a ton of sales development goodness. People DO Matter when it comes to sales development.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy.

An Introduction To Developer Relations: What It Is And Why You Need It

Influitive b2b

Over the last several years, the dramatic shift from brick and mortar stores to cloud service offerings has made programmers, developers, and engineers some of the most sought-after professionals on the planet. However, unlike many market segments, developers seem to live in their own world, with their own values.

How Are Things Changing in Sales Development?

Vidyard

Trish discusses her views on Account-Based Revenue, what no longer works in sales development, and some essential sales tools your teams should be using. How Are Things Changing in Sales Development? When asked about the changes happening in Sales development Trish was quick to point out that there is a C level change going on in sales development, and here’s why. ” What no Longer Works in Sales Development?

Digital Developments in Event Marketing

Biznology

I’ve been keeping an eye on some of the new developments, and happily share a few here. . What new digital developments are you seeing as part of the business event marketing mix? Getty Images via @daylife.

How to Develop Rockstar B2B Buyer Personas

Marketing Insider Group

Learning to develop b2b buyer personas is essential to building a modern marketing organization. When developing a buyer persona some of the common traits are appearance, personality, their story, their needs, and their values.

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

Matched with keyword research , develop an editorial calendar that tackles topics related to keyword strategy that your site’s SEO strategy is lacking visibility for. Provide thought leadership in support of business development initiatives.

3 Mistakes to Avoid When Developing a Demand Generation Strategy

ANNUITAS

Developing a comprehensive Demand Generation Strategy is not a simple task. The three biggest mistakes a company can make in the development of their strategy are some of the most fundamental. Marketing automation has forever changed the way B2B marketing is conceived and executed.

5 SEO Best Practices for Content Development

Salesfusion

We’ve all heard it time and again, but it’s worth reiterating: Developing content as part of your marketing efforts, be it blog posts, webinars, videos or even new pages on your website, is only half the battle. To start, you should develop a list of keywords that are relevant to your content.

Developer Advocacy: Why Brands Must Go Deeper Than Developer Evangelism

Influitive b2b

This is the third post in a developer relations and advocacy series. In my previous posts, I touched on the concept of developer advocacy—AKA turning developers into brand advocates. In this post, I’ll cover how developer advocates are different from developer evangelists, and where growing a community of advocates (and shifting the mindset of your.

A Story of How Baseball and Video Helped Create a Winning Sales Development Team

Vidyard

Sure, you can just look at the numbers, at the quotas and accounts and commissions and deals closed…but for Adam Brophy, Manager of the Business Development team at Uberflip, the art of sales is so much more. What makes a good salesperson? No, forget that. What makes a great salesperson?

New Developments in B2B Loyalty Marketing

Biznology

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . It is this basic approach that has stood the test of time in account development.

5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase.

The Ultimate Guide For Developing Your B2B Sales Content Strategy

Marketing Insider Group

The post The Ultimate Guide For Developing Your B2B Sales Content Strategy appeared first on Marketing Insider Group. When it comes to content and strategy, few people share a clear and common meaning of each word. Put them together, and what you have is downright perplexing.

How Kele Developed a Personalized Email Strategy

Modern Marketing

It’s time to develop an email strategy that will resonate with each customer. How Kele Developed a Personalized Email Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Digital Relevance: Developing Marketing Content and Strategies that Drive Results

ViewPoint

Ardath Albee’s new book Digital Relevance: Developing Market ing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015). Developing Marketing Content.

7 Essential Steps In Developing A B2B Social Media Strategy

KoMarketing Associates

Here are seven steps we’ve found in essential for establishing a path to success when developing B2B social media marketing strategies. Brand development – what about awareness building, thought leadership, or relationship building? For Example: Consider how social media has an impact in SEO performance, through the development of relationships with influencers and third party publishers, in an effort to acquire high quality links.

3 Tips for Marketers Developing Training Materials

ANNUITAS

Whether it is the launch of a program, campaign, product, or instructional how-to’s, as marketers we’ve most likely developed training materials and conducted training sessions for members of our organizations. Blog Developing taining materials

Why Every Marketing Leader Should Develop A Marketing Technology Roadmap

bizible

And using revenue as a North star, known as pipeline marketing , enables marketers to develop a competitive advantage through new marketing technology.

New developments in B2B marketing list acquisition

Biznology

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category.

How Account-Based Marketing Changes the Business Developer’s Role

Modern Marketing

To implement account-based marketing, you must change the role of your business developers. Once you know the firmographics of ideal accounts, you can develop a profile and find the companies that meet it.

5 Ways To Develop Content That Reigns

Crimson Marketing

The post 5 Ways To Develop Content That Reigns appeared first on. The latest statistic is that 27 million pieces of content are being shared daily ! With such an abundance of information, it becomes harder and harder to win the attention of your audience.

What Is Content Marketing Development?

KoMarketing Associates

Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. That said, there are a number of best practices to keep in mind when developing effective content marketing programs. Let’s have a look: What Is Content Marketing Development? First of all, let’s define content marketing development. It’s that time of year again.

The Demographics of Developers Around the World [Infographic]

Hubspot

If there were 100 developers in the world, how many would be women? For example, a whopping 94% of developers are male. And while 77% of developers are professionals, a significant minority are creating software just for the fun of it. Mobile Hiring Development Daily IGSS

How Publishers Develop and Monetize Audiences with Digital Marketing

Modern B2B Marketing

Here are three steps I’ve seen publishers taking to develop and monetize their audiences: 1. Author: Hally Pinaud “Content is King.”. When Bill Gates made this proclamation back in 1996 , the world wide web we know was in its infancy.

Why Sales Development Representatives should live in sales

Salesfusion

The post Why Sales Development Representatives should live in sales appeared first on Salesfusion. Sales Blog

People Don’t Read Your White Papers. Who Cares?

The Point

One of the primary reasons that so many B2B companies develop and publish content that is little more than a brochure in sheep’s clothing (besides the fact that too many product managers are writing white papers) is that marketers believe demand generation content needs to sell.

Paper 64

How to Effectively Develop B2B Buyer Personas

Launch Marketing

Virtually all B2B marketers agree that it’s essential to develop buyer personas and apply them in all aspects of their marketing efforts. But despite this recognition, there is a great deal of variance and inconsistency in how buyer personas are developed and applied.

Persona Development for Professional Services Marketers

Hinge Marketing

Persona development allows us to see the world through our clients’ eyes and understand what they care about and how they think. Many firms develop a range of personas covering their key buyer segments, influencers, and even prospective employees. Develop a standard questionnaire and set up calls with clients that fit in each persona segment. The post Persona Development for Professional Services Marketers appeared first on Hinge Marketing.

11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas

Hubspot

Having an idea is one thing; executing on it is another entirely. Ideas come to us in all shapes and sizes, in all levels of importance, and at all different times of day. Sometimes, we get inspired by something we read online and want to capture it and comment on it.

Marketing Automation for Sales Development: An Essential for Revenue Success

Modern B2B Marketing

In my experience as the Director of Enterprise Sales Development at Marketo, I’ve seen firsthand how marketing automation generates more quality leads and contacts that turn into great sales opportunities. Author: Ernesto Castillo Marketing automation isn’t just for marketing.

MQL 45

Driving Business: When Business Development and Marketing Are in Sync

Hinge Marketing

Business development and marketing go hand-in-hand. While both business development and marketing are responsible for growing the firm's client base, they each have separate roles in achieving the same goal. In other cases, business development and marketing teams might be at odds.

How to Use LinkedIn for Business Development

Hinge Marketing

LinkedIn for Business Development: Getting Started So, how should you get started? Thus, using LinkedIn for business development is powerful.

How to use customer data to develop marketing insights

Biznology

The post How to use customer data to develop marketing insights appeared first on Biznology. Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right?

Best Practices For Identifying And Developing Marketing Personas For ABM

bizible

To create great personas that will help both your marketing and sales teams be successful, you must understand how to do two things: 1) identify your multiple personas and 2) develop each of their profiles. Developing Persona Profiles.