What Is Content Marketing Development?

KoMarketing Associates

Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. Let’s have a look: What Is Content Marketing Development? It’s that time of year again.

Developer Advocacy: Why Brands Must Go Deeper Than Developer Evangelism

Influitive b2b

This is the third post in a developer relations and advocacy series. In my previous posts, I touched on the concept of developer advocacy—AKA turning developers into brand advocates. In this post, I’ll cover how developer advocates are different from developer evangelists, and where growing a community of advocates (and shifting the mindset of your.

A Brief History Of Developer Relations Programs: How DevRel Evolved Into Developer Communities

Influitive b2b

This post is part of a series on the evolution of developer relations, evangelism and advocacy as a marketing and community-building function. Click here to read the first blog in the series, An Introduction To Developer Relations: What It Is And Why You Need It. When I joined Constant Contact in 2013, developer relations programs.

What Is Content Marketing Development?

KoMarketing Associates

Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. That said, there are a number of best practices to keep in mind when developing effective content marketing programs. Let’s have a look: What Is Content Marketing Development? First of all, let’s define content marketing development. It’s that time of year again.

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

multilingual content development and holds degrees in technical translation and linguistics, as well. The authors, my good friends at Acrolinx, have developed a unique software platform for. Developing a tone of voice can’t just be a box-ticking exercise. WATCH YOUR TONE!

Five Actionable Social Media Tips for Your Web Development Business


Regardless of what kind of business you run, you’re expected to have a strong online presence—and that is doubly true for web development businesses. As web development is a visually-charged business, consider using YouTube. By David Gutierrez.

How to Develop a Content Marketing Strategy, Not a Plan

Marketing Insider Group

Where a lot of marketers fall short in developing a content marketing strategy is in understanding the importance of the strategy relative to tactics and plans. The post How to Develop a Content Marketing Strategy, Not a Plan appeared first on Marketing Insider Group. That all-important unifying force that should be both driving and pulling together every element of your content, from the design of your landing pages to the experience customers have […].

How Carbon Black Added 500+ New Members To Their Product Development & Marketing Teams

Influitive b2b

For a modern technology company to thrive, having a community of engaged customers is essential. Nobody knows this better than Kate Cohen, Senior Manager of Product Marketing at Carbon Black, a leading provider of endpoint security solutions. Carbon Black’s customer community has a critical mission: to band together and combat attackers who threaten their companies’.

Key Web Development Concepts for Marketers

Modern B2B Marketing

Though as a developer I won’t typically be tasked with creating content, there are some key metrics and concepts that I keep in mind when developing that will help both the marketing team and me achieve our goals.

eBook: The 9 Ingredients Your Need to Create Better Content

developing a mature content strategy. Acrolinx Score develops for those content. is developing a strategy to guide you. Fortunately, agile content development practices and technology. The 9 Ingredients. You Need to Create. Better Content It isn’t easy.

Socialize your videos for business development


H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. Video Content for Business Development is Just a Video. The post Socialize your videos for business development appeared first on Biznology.

How Mobile App Development is Fueling Digital Marketing

Marketing Insider Group

The post How Mobile App Development is Fueling Digital Marketing appeared first on Marketing Insider Group. We have moved fully into the age of smartphones. One area that is continuing to grow, especially for business purposes, is apps. Want more proof of that concept? Have to look at the data provided by Yahoo, which found that a shocking 90% of people’s mobile usage is coming from apps now. According to Google, […].

How to develop buyer personas for B2B marketing

Tomorrow People

Creating buyer personas is a powerful way to build the audience understanding every B2B marketing department needs for success, and an essential part of your campaign research. b2b promotional campaigns buyer personas

5 SaaS Security Best Practices for Developers


Several vulnerabilities occur during the development process itself. Software developers can help prevent future attacks by making security a top priority throughout the development process. 1) Develop a detailed security plan long before the project commences.

How To Develop Great Marketing Content with a Small Team


There’s no question that content marketing is an essential part of your overall marketing plan. marketing strategy

The Sales Enablement Handbook

There are several types of sales enablement which will allow you to develop a firmer understanding of how it is. in developing less experienced or able members of. utilizing a company intranet to ensure easy access; developing a CRM. The Sales Enablement.

Business Development Strategy: A High-Growth Approach

Hinge Marketing

Your business development strategy can be key to the success or failure of your firm. Business Development Defined. Business development (BD) is the process that is used to identify, nurture and acquire new clients and business opportunities to drive growth and profitability.

A Quick Overview of Website Development (& What to Expect)

BOP Design

Unless you are involved in website development, the whole concept of web development and web design can be a bit of an enigma. For this reason, it’s not uncommon to have questions or be confused about why website development takes so long. Development Takes Time.

[Interview] How B2B CMOs Manage and Develop Marketing Plans 


Although we are decentralized, we have a shared set of tools for developing marketing plans. We recently published our first issue of Fast CMO magazine and in doing so learned a great deal about how today’s B2B CMOs approach marketing planning.

Why Employee Development is Important


When was the last time, if ever, you had a clear direction for career development with defined goals? One of the recurring themes in studies that I’ve reviewed recently is how important employee development ranks in overall job satisfaction and engagement.

Report: How Top Businesses Approach Content Creation

brands develop their content. top priorities, and the tactics they’re using to develop.

5 SEO Best Practices for Content Development


We’ve all heard it time and again, but it’s worth reiterating: Developing content as part of your marketing efforts, be it blog posts, webinars, videos or even new pages on your website, is only half the battle. To start, you should develop a list of keywords that are relevant to your content.

How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

Use these tools to help you understand how (and what) users are searching in your space and develop insights on how you can provide better answers for them. Additionally, if you have a search option on your website, ask your developer if they can pull that query data on a monthly basis. The answers will help you put yourself in the customer’s shoes and bring new perspective to your content development efforts.

How to Develop Rockstar B2B Buyer Personas

Marketing Insider Group

Learning to develop b2b buyer personas is essential to building a modern marketing organization. When developing a buyer persona some of the common traits are appearance, personality, their story, their needs, and their values.

7 Essential Steps In Developing A B2B Social Media Strategy

KoMarketing Associates

Here are seven steps we’ve found in essential for establishing a path to success when developing B2B social media marketing strategies. Brand development – what about awareness building, thought leadership, or relationship building? For Example: Consider how social media has an impact in SEO performance, through the development of relationships with influencers and third party publishers, in an effort to acquire high quality links.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

is no one-size-fits-all discounting strategy, so it is important to develop and test a series of strategies to see. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110.

3 Tips for Marketers Developing Training Materials


Whether it is the launch of a program, campaign, product, or instructional how-to’s, as marketers we’ve most likely developed training materials and conducted training sessions for members of our organizations. Blog Developing taining materials

5 Skills Modern Content Marketers Needs (+ Resources to Develop Them)


Let’s take a look at five specific areas of expertise that are essential today, as well as some expert insight and resources to help develop them as well. The post 5 Skills Modern Content Marketers Needs (+ Resources to Develop Them) appeared first on SnapApp.

The Sales Development Playbook #PeopleMatter #MustRead

Smashmouth Marketing

My opinion of Trish as a sales development expert is beyond what I could deliver in this article. As it pertains to a sales development team - your people are your only true asset. There is a ton of sales development goodness. People DO Matter when it comes to sales development.

Professional Development


Professional Development Bulletin Example See all emedia audiences Audience: Purchasers of technical training and professional development solutions Circulation: 31000 Content: Technical training & professional development. Audiences Homepage Professional Development HR Management Article

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

Join Carlos Hidalgo for a candid and in-depth conversation about: Developing a conversational approach to demand generation. B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.

Electronics Development


Electronics Development Bulletin Example See all emedia audiences Audience: Design Engineers, OEMs, Electronics Engineers & Engineering Managers Circulation: 44,000 Content: White papers, best practice guides, Audiences Electronics Homepage Electronics Development Article

How Account-Based Marketing Changes the Business Developer’s Role

Modern Marketing

To implement account-based marketing, you must change the role of your business developers. Once you know the firmographics of ideal accounts, you can develop a profile and find the companies that meet it.

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

The term, audience development , has become more ubiquitous in the world of marketing. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing.

The Ultimate Guide For Developing Your B2B Sales Content Strategy

Marketing Insider Group

The post The Ultimate Guide For Developing Your B2B Sales Content Strategy appeared first on Marketing Insider Group. When it comes to content and strategy, few people share a clear and common meaning of each word. Put them together, and what you have is downright perplexing.

Is Account Based Sales Development Right For Your Business?


Account Based Sales Development (ABSD) is a huge step forward for the world of sales development. When the right sales development teams adopt the broader account-based strategy, they’re seeing dramatic results. Kristina McMillan, Sales Development Practice Leader, TOPO.

How to Hire a Freelance Developer


Hiring your first freelance developer can seem difficult, but it doesn’t need to be. I’ve worked on both sides of this equation as an independent, freelance web developer and as someone who’s run a large development team. How to Hire a Freelance Developer.

Why Marketing Is Business Development’s Most Valuable Player

Modern B2B Marketing

the aftereffect of developing a product. The Untapped Potential of Business Development + Marketing. If there is one area where marketing commonly gets left out, it’s business development. This usually stems from the friction caused by the dual pressures of business development wanting marketing to drive better leads and marketing expecting business development to better nurture leads for higher close rates.

An Alternative Approach to Developing Content Marketing Personas

Content Marketing Institute

And if we are to build successful, trusted platforms, we must change the way we go about developing the personas that will subscribe to them. To gain subscribers for our #content platforms, we must change how we develop personas, says @Robert_Rose. Audiences are not just buyers.

A Step-by-Step Guide to Audience Development

Content Marketing Institute

We wanted to develop and deliver value to our audience over time and think about how to keep them coming back.”. In addition to defining an audience development framework and matching the right content to each stage, the team also changed its approach to content marketing strategy. “iQ