Expert insights. Personalized for you.
This month, we’ve decided to focus on one of the most engaged audiences across the entire NetLine platform: Software Developers. Deep-Dive Exercise: Exploring the Nuance of the Software Developer Audience. Those job functions are: Software Development. MORE
As a company involved in website development, it is very crucial to know what your customers are saying about your websites. It is pivotal for your web development business to know if your website is meeting their needs and expectations. Is Your Website Development Process Redundant? MORE
Developing personas allows you to create content and messaging that appeals to your target audience. The post Developing Your Target Personas appeared first on ATAK Interactive. Introduction to Buyer Personas . What is a Buyer Persona? . Hubspot deserves credit for the widespread practice of businesses adopting b uyer p ersona s in their marketing efforts , so let’s use their most concrete definition to explain the concept : . buyer persona ?is MORE
Web development is one of the best ways to do that! . From looking after its design to maintaining all the web pages, web development is undoubtedly a lot of work. The process of web development includes languages such as HTML, Python, Java, and CSS. . Guest post by Sheryl Jones. MORE
As it stands, the idea of lead development is grossly underutilized by sales and marketing professionals today. Whether your lead development strategy is executed on by an SDR or a direct sales rep, one thing remains true- it’s hard. The Lead Development Cadence. MORE
This post identifies 12 pitfalls associated with dashboard development and how to avoid them. As such, dashboard development is typically a deliberate investment, one in which rework and redoes are costly. The 12 Most Prevalent Pitfalls of Dashboard Development and How to Avoid Them. MORE
And like any strategy, it takes time and planning to develop and get right. In this article, we’ll walk through the basics of a blog marketing strategy, its many benefits, and 6 actionable steps you can take to develop yours right away. MORE
To be successful in the long run, companies must understand the importance of developing trust through branding and focus on establishing that trust as much as they do on launching new product lines and services. Developing Trust Doesn’t Need to Be Difficult. MORE
The person in your organization responsible for spearheading these efforts is known as a Sales Development Representative (SDR), tasked to keep your pipeline full by driving the sales outreach process. What is a Sales Development Representative? MORE
Many development opportunities assumed participants could travel (or at least that they would not be forced to work from home indefinitely). Personal development often originates with other people. Who says professional development requires a formal structure? MORE
This post is part of a series on the evolution of developer relations, evangelism and advocacy as a marketing and community-building function. Click here to read the first blog in the series, An Introduction To Developer Relations: What It Is And Why You Need It. When I joined Constant Contact in 2013, developer relations programs. MORE
The post 5 Foundations for Developing Copy appeared first on Heinz Marketing. Cameron Katoozi , Marketing Consultant at Heinz Marketing . Copywriting isn’t everyone’s strong suit; the goal is to create the most persuasive and compelling content while staying as concise as possible. MORE
Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. That said, there are a number of best practices to keep in mind when developing effective content marketing programs. Let’s have a look: What Is Content Marketing Development? First of all, let’s define content marketing development. It’s that time of year again. MORE
In that battle however, the process of nurturing and developing the leads has, for the most part, relied heavily on quantity over quality of lead follow up. Yes, marketing and sales automation has a place in lead development, but not if it inhibits you from creating opportunities. MORE
But how does this connect to B2B brand development? Your brand is more than just your logo, it’s a reputation that you have to develop and maintain constantly. Why Is B2B Brand Development Important? The benefits of a well developed B2B brand are far and wide. MORE
Over the last several years, the dramatic shift from brick and mortar stores to cloud service offerings has made programmers, developers, and engineers some of the most sought-after professionals on the planet. However, unlike many market segments, developers seem to live in their own world, with their own values. MORE
There’s no question that developer marketing and relations requires a unique and multi-faceted strategy just as B2B or B2C customer marketing would. Last month at Developer Marketing Summit, Mike Stowe, Director of Developer Marketing at […]. Developer Relations MORE
The global academia business with a 175-year heritage is currently developing two data products that focus on research intelligence: an AI-driven topic summarizer tool, and research strategy reports that are used to inform strategic research direction. MORE
In that battle however, the process of nurturing and developing the leads has, for the most part, relied heavily on quantity over quality of lead follow up. Yes, marketing and sales automation has a place in lead development, but not if it inhibits you from creating opportunities. MORE
When it comes to career growth on the SDR team, what we found is that team leaders and managers are prone to helping other SDRs without a direct ask from management,” explains Brian Vital, Vice President of Sales Development, at ZoomInfo. MORE
In a world of digital media where you can search anyone on the internet within the matter of a few seconds, it’s crucial to have a developed profile that truly embodies how you want to be seen. Are you ready to develop your personal brand? MORE
Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. That said, there are a number of best practices to keep in mind when developing effective content marketing programs. Let’s have a look: What Is Content Marketing Development? First of all, let’s define content marketing development. It’s that time of year again. MORE
Brand development process is being able to influence your audience to believe that they are buying into an adventure, an identity. Based on recognizable brands, here is the development process solved: Discovery. Once you have discovered where you stand, develop your product promise. MORE
In this guide, we’ll cover the specific steps you should take to develop your content strategy, plus real-world content strategy examples from brands who are doing it right. When you’re developing personas, aim to define: Content your target customers use. MORE
They simply don’t have the business development team structure to support steady, consistent growth. Billable professionals, slammed with work, “have no time” to find and develop new prospects. Watch the On-Demand Webinar: Business Development Plays to Close Deals in Turbulent Times . MORE
The post Campaign Development appeared first on ER Marketing. home slider MORE
Programming is a field that is always evolving and changing , which is why there's no shortage of available libraries for front-end development. Developers need to have access to the most powerful tools possible to make their brand’s website stand out from the rest. Development websit MORE
Making digital channels are a priority in your marketing strategy development. The 7 steps for a marketing strategy development. Fortunately, this info is easier to get today using social media and interactive content development to engage and connect with them. MORE
However, 23% of B2B marketers say they are still just developing a strategy to use intent data, while 8% claimed they are looking into intent data solutions, meaning there is still work to be done. MORE
As a developer, this can be a daunting task. Dipping my toes into time-saving tools from a developer’s toolbox. So I was always on the lookout for products or ways to cut down my development time to allow me to spend more time on the little email quirks instead. MORE
Running the sales development team at InsightSquared has afforded me the opportunity to create such an environment and keep our team motivated by exposing a clear path to improvement. Last week, I talked about how to use data to run your sales development team and drive results during a live webinar. Here are some of the key takeaways: Choosing the Right KPIs for Your Sales Development Team. Using data to run your sales development team is ongoing. MORE
This is the third post in a developer relations and advocacy series. In my previous posts, I touched on the concept of developer advocacy—AKA turning developers into brand advocates. In this post, I’ll cover how developer advocates are different from developer evangelists, and where growing a community of advocates (and shifting the mindset of your. MORE
When work gets busy, it’s easy to become so distracted by meetings, emails, and deliverables, that we completely lose sight of our professional development. The post 5 Resources for Professional Development appeared first on Heinz Marketing. MORE
You can add “business development vs. sales” to that long list. Business development can concern anything your company does to expand its market reach. You’ll even see sales rep positions advertised online under the title of “business development representative.” MORE
Develop Related Topics 
Vision Edge Marketing
APRIL 26, 2022
This post identifies 12 pitfalls associated with dashboard development and how to avoid them. As such, dashboard development is typically a deliberate investment, one in which rework and redoes are costly. The 12 Most Prevalent Pitfalls of Dashboard Development and How to Avoid Them.
Marketing Insider Group
MARCH 14, 2022
And like any strategy, it takes time and planning to develop and get right. In this article, we’ll walk through the basics of a blog marketing strategy, its many benefits, and 6 actionable steps you can take to develop yours right away.
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Hinge Marketing
SEPTEMBER 9, 2020
They simply don’t have the business development team structure to support steady, consistent growth. Billable professionals, slammed with work, “have no time” to find and develop new prospects. Watch the On-Demand Webinar: Business Development Plays to Close Deals in Turbulent Times .
Influitive
MAY 25, 2017
This post is part of a series on the evolution of developer relations, evangelism and advocacy as a marketing and community-building function. Click here to read the first blog in the series, An Introduction To Developer Relations: What It Is And Why You Need It. When I joined Constant Contact in 2013, developer relations programs.
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This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.
Zoominfo
SEPTEMBER 16, 2020
But how does this connect to B2B brand development? Your brand is more than just your logo, it’s a reputation that you have to develop and maintain constantly. Why Is B2B Brand Development Important? The benefits of a well developed B2B brand are far and wide.
Navigate the Channel
FEBRUARY 12, 2021
The post Campaign Development appeared first on ER Marketing. home slider
Marketing Insider Group
JANUARY 28, 2021
To be successful in the long run, companies must understand the importance of developing trust through branding and focus on establishing that trust as much as they do on launching new product lines and services. Developing Trust Doesn’t Need to Be Difficult.
Influitive
JULY 20, 2017
This is the third post in a developer relations and advocacy series. In my previous posts, I touched on the concept of developer advocacy—AKA turning developers into brand advocates. In this post, I’ll cover how developer advocates are different from developer evangelists, and where growing a community of advocates (and shifting the mindset of your.
Influitive
AUGUST 25, 2021
There’s no question that developer marketing and relations requires a unique and multi-faceted strategy just as B2B or B2C customer marketing would. Last month at Developer Marketing Summit, Mike Stowe, Director of Developer Marketing at […]. Developer Relations
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With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
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ATAK Interactive
OCTOBER 14, 2021
Programming is a field that is always evolving and changing , which is why there's no shortage of available libraries for front-end development. Developers need to have access to the most powerful tools possible to make their brand’s website stand out from the rest. Development websit
Heinz Marketing
MAY 26, 2021
When work gets busy, it’s easy to become so distracted by meetings, emails, and deliverables, that we completely lose sight of our professional development. The post 5 Resources for Professional Development appeared first on Heinz Marketing.
Litmus
FEBRUARY 3, 2021
As a developer, this can be a daunting task. Dipping my toes into time-saving tools from a developer’s toolbox. So I was always on the lookout for products or ways to cut down my development time to allow me to spend more time on the little email quirks instead.
Influitive
APRIL 18, 2017
Over the last several years, the dramatic shift from brick and mortar stores to cloud service offerings has made programmers, developers, and engineers some of the most sought-after professionals on the planet. However, unlike many market segments, developers seem to live in their own world, with their own values.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Join Christian Bonilla, VP of Product at UserTesting, as he reveals tips for taking ownership of the product vision to guide the development process. He will discuss how a strong product vision informs your strategy and roadmap, common traps to avoid, share real-life examples, and show ways to reinforce the product vision into your team’s day to day.
Tomorrow People
APRIL 7, 2022
The global academia business with a 175-year heritage is currently developing two data products that focus on research intelligence: an AI-driven topic summarizer tool, and research strategy reports that are used to inform strategic research direction.
Zoominfo
NOVEMBER 4, 2020
When it comes to career growth on the SDR team, what we found is that team leaders and managers are prone to helping other SDRs without a direct ask from management,” explains Brian Vital, Vice President of Sales Development, at ZoomInfo.
Oktopost
OCTOBER 23, 2021
The person in your organization responsible for spearheading these efforts is known as a Sales Development Representative (SDR), tasked to keep your pipeline full by driving the sales outreach process. What is a Sales Development Representative?
KoMarketing Associates
JULY 6, 2021
However, 23% of B2B marketers say they are still just developing a strategy to use intent data, while 8% claimed they are looking into intent data solutions, meaning there is still work to be done.
Speaker: Anthony Crain, Agile Transformation Consultant at cPrime, and Zach Wolfe, Enterprise Customer Success Manager at Wrike
Agile Methodology has led to an era of transparency and collaboration within software and development teams. However, as many project managers have discovered, agile can work in non-technical teams as well. But how about managing both? How do we bridge the gap between technical and non-technical teams to create a holistically agile project? The key is engagement. The engineering team doesn't need to have marketing degrees, and the marketing team doesn’t need a coding bootcamp. What they do need is a sense of engagement in each aspect of the project, and the ability to collaborate as effectively as possible.
KoMarketing Associates
DECEMBER 22, 2016
Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. That said, there are a number of best practices to keep in mind when developing effective content marketing programs. Let’s have a look: What Is Content Marketing Development? First of all, let’s define content marketing development. It’s that time of year again.
Heinz Marketing
NOVEMBER 24, 2021
The post 5 Foundations for Developing Copy appeared first on Heinz Marketing. Cameron Katoozi , Marketing Consultant at Heinz Marketing . Copywriting isn’t everyone’s strong suit; the goal is to create the most persuasive and compelling content while staying as concise as possible.
PureB2B
JANUARY 22, 2021
As it stands, the idea of lead development is grossly underutilized by sales and marketing professionals today. Whether your lead development strategy is executed on by an SDR or a direct sales rep, one thing remains true- it’s hard. The Lead Development Cadence.
ATAK Interactive
APRIL 17, 2019
Developing personas allows you to create content and messaging that appeals to your target audience. The post Developing Your Target Personas appeared first on ATAK Interactive. Introduction to Buyer Personas . What is a Buyer Persona? . Hubspot deserves credit for the widespread practice of businesses adopting b uyer p ersona s in their marketing efforts , so let’s use their most concrete definition to explain the concept : . buyer persona ?is
Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”
Developing and utilizing Personas is hard work! Join Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales," in this amazing session where you’ll learn actionable tactics for going beyond firmagraphics to integrating truly insightful persona indicators.
Zoominfo
AUGUST 26, 2021
You can add “business development vs. sales” to that long list. Business development can concern anything your company does to expand its market reach. You’ll even see sales rep positions advertised online under the title of “business development representative.”
Altitude Branding
JULY 17, 2020
As a company involved in website development, it is very crucial to know what your customers are saying about your websites. It is pivotal for your web development business to know if your website is meeting their needs and expectations. Is Your Website Development Process Redundant?
KoMarketing Associates
DECEMBER 22, 2016
Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. That said, there are a number of best practices to keep in mind when developing effective content marketing programs. Let’s have a look: What Is Content Marketing Development? First of all, let’s define content marketing development. It’s that time of year again.
Marketing Insider Group
NOVEMBER 10, 2020
Many development opportunities assumed participants could travel (or at least that they would not be forced to work from home indefinitely). Personal development often originates with other people. Who says professional development requires a formal structure?
Speaker: Michael Brito, EVP, Zeno Group
As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.
Heinz Marketing
APRIL 27, 2022
In a world of digital media where you can search anyone on the internet within the matter of a few seconds, it’s crucial to have a developed profile that truly embodies how you want to be seen. Are you ready to develop your personal brand?
RockContent
APRIL 21, 2020
Making digital channels are a priority in your marketing strategy development. The 7 steps for a marketing strategy development. Fortunately, this info is easier to get today using social media and interactive content development to engage and connect with them.
Marketing Insider Group
JULY 30, 2020
This month, we’ve decided to focus on one of the most engaged audiences across the entire NetLine platform: Software Developers. Deep-Dive Exercise: Exploring the Nuance of the Software Developer Audience. Those job functions are: Software Development.
Marketing Insider Group
JUNE 29, 2020
Web development is one of the best ways to do that! . From looking after its design to maintaining all the web pages, web development is undoubtedly a lot of work. The process of web development includes languages such as HTML, Python, Java, and CSS. . Guest post by Sheryl Jones.
Advertiser: ZoomInfo
This eBook will answer all your questions and more on Conversation Intelligence (CI) by providing a complete overview and its need in Revenue organizations - delivering impact from your Sales Development Representatives all the way to the C-Suite.
PureB2B
DECEMBER 19, 2020
In that battle however, the process of nurturing and developing the leads has, for the most part, relied heavily on quantity over quality of lead follow up. Yes, marketing and sales automation has a place in lead development, but not if it inhibits you from creating opportunities.
PureB2B
DECEMBER 19, 2020
In that battle however, the process of nurturing and developing the leads has, for the most part, relied heavily on quantity over quality of lead follow up. Yes, marketing and sales automation has a place in lead development, but not if it inhibits you from creating opportunities.
Stevens & Tate
OCTOBER 11, 2021
Brand development process is being able to influence your audience to believe that they are buying into an adventure, an identity. Based on recognizable brands, here is the development process solved: Discovery. Once you have discovered where you stand, develop your product promise.
Marketing Insider Group
JANUARY 31, 2022
In this guide, we’ll cover the specific steps you should take to develop your content strategy, plus real-world content strategy examples from brands who are doing it right. When you’re developing personas, aim to define: Content your target customers use.
Advertiser: ZoomInfo
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.
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