Salesforce Marketing Cloud

DECEMBER 6, 2023

There are signals showing us what design trends are coming – from the most attended Dreamforce sessions to the design discussions on LinkedIn and Trailhead design groups. What we’re noticing is that whether you’re a developer, admin, architect, or business leader, design will matter more than ever.

Design 72

Design Trends Guidelines Class 72

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. With remote work now the norm and AI influencing so many aspects of our professional lives, B2B leaders now expect more from their websites. This trend has stuck. This is no longer the case.

Design 94

Design Trends Marketing Websites B2B 94

BOP Design

FEBRUARY 8, 2022

Designs play an integral role in building connections — whether it’s for business or with other individuals. When you’re going digital, you want a human-centric design that can help you grow and make an impact on your market. Over the years, we’ve had the honor of working with various brands and businesses from all over the world.

Paid Search Agency 103

Paid Search Agency Design Word of Mouth Advertising Agencies 103

Salesforce Marketing Cloud

JANUARY 18, 2024

But working with large language models, or LLMs , requires prompting. How we “design” our prompts – the order, the specificity, length, style, tone, and other aspects – are important to consider. Proper grammar and sentences that we would use with human interactions do not work as well when talking to machines.

Design 59

Design Tips Lead Ranking Ad Exchange 59

BOP Design

MARCH 3, 2023

As an experienced B2B web design agency , we know what it takes to design and build quality websites that convert. We also know that not everyone is comfortable in the design space or knows where to start when giving feedback on a website design. Read more: Planning tips for a B2B web design project.

Design 100

Design Tips B2B Copywriting 100

BOP Design

JANUARY 26, 2023

Often, marketers come to our B2B web design agency to update or refresh their websites. But what objectively makes a B2B website design look dated? In this post, we take a close look at 5 things that make any website design look outdated. While nostalgia is having a resurgence in design, it doesn’t apply to icons.

Design 119

Design B2B Paid Search Agency Copyright 119

ClickZ

JULY 9, 2020

The biggest achievement of technology can be seen in logo designing. It can work as your assistant when you do creative work and help you achieve photorealistic effects, find the right content with an intuitive search, and more. In other words, AI is not going to replace designers but merely work as their assistants.

Marketing AI 130

Marketing AI Design eCommerce Domain 130

Webbiquity

DECEMBER 6, 2018

A lot of work goes into building a website. No matter if you’re starting from scratch or using a template—creating a unique design, populating your site with compelling content, and optimizing all elements—takes time and energy. Do yourself a favor and take some time to make sure you’re avoiding these common website design flaws.

Design 217

Design Marketing Websites Mobile Marketing Search Marketing 217

BOP Design

JUNE 13, 2023

Ensuring accessibility has become an essential aspect of B2B website design and development , guaranteeing that individuals with disabilities can access and use websites or mobile applications without encountering access barriers. Dictation Software Works with voice commands. Runs by keyboard command instead of a mouse.

Design 62

Design Marketing Websites B2B Guidelines 62

Salesforce Marketing Cloud

AUGUST 30, 2023

Would you trust an intern to help design a prominent piece of your product experience? This summer, I was Futureforce’s first intern on the Content Design team. Would I drown in intern “grunt work”? I mainly got to work on Salesforce Starter , designing aspects of Starter’s home page. Who was I going to meet?

Design 69

Design Content Thought Leadership Validation 69

Velocity Partners

AUGUST 16, 2023

Generative AI may one day be able to take on a fully-fledged designer — or it could fall flat on its originality-deficient face. But spotlighting the ways AI fails to totally replace creatives obscures how it could help them do better work, faster. Can Midjourney sub in for your designers?

Design 74

Design Generation B2B Ethics 74

FunnelEnvy

JUNE 12, 2023

But when it comes to designing your landing page, there’s a rare path to certainty: testing different options with real traffic to see which page visitors prefer. A good headline should always do the following: Use action words related to the benefit of your product or service, not its features. Incorporate jargon without overdoing it.

Landing Pages 73

Landing Pages Design Conversion Best Practices 73

Webbiquity

MARCH 16, 2017

Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. As UX designers, you know the value of a good call-to-action (CTA). Guest post by Alex Berg.

Design 235

Design SEO Tips Lead Scoring 235

Litmus

JUNE 8, 2023

Now, that said, there’s loads of ways you can work to make your emails more accessible. Accessibility, especially in design, is less about flipping a switch—although we do have a switch for that —and more about changing how you think about design in the first place. Why design visually accessible emails in the first place?

Design 87

Design Tips Wikipedia Features 87

Walker Sands

OCTOBER 19, 2023

As we weighed options, we watched about a dozen videos to compare different brands, models and design features. B2B companies especially benefit from video content, with motion design and videos enabling straightforward explanations of complex concepts. Recently, my wife and I decided to buy a new couch.

Paid Search Agency 52

Paid Search Agency Design B2B Marketing Advertising Agencies 52

Tomorrow People

MARCH 6, 2018

They’re digital designers, too. We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. Everyone’s got an opinion on design. Because the criteria for judging graphic design and page layout are the same as judging content : objective.

Paid Search Agency 235

Paid Search Agency Advertising Agencies Ad Agencies Design 235

Salesforce Marketing Cloud

JUNE 14, 2023

All the headlines touting the magical powers of generative AI are, understandably, making some designers nervous. If they’ve had little or no experience working with AI or large language models (LLMs), it can be especially daunting. But, designers are actually well-positioned to meet this moment.

Marketing AI 78

Marketing AI Design Work Management Lead Ranking 78

Litmus

OCTOBER 3, 2022

All these elements need to work harmoniously for your email footer to have a measurable impact on your subscribers. In this article, we will look at the essential elements of an email footer, best practices for designing an email footer, email footer best practices, and some design inspiration. Not sure how to word it?

Design 94

Design Practices Best Practices CAN-SPAM 94

Litmus

NOVEMBER 3, 2021

While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance. What is conversion-centered design?

Design 125

Design Conversion Urgency Marketing Cross-Selling 125

Navigate the Channel

AUGUST 18, 2022

However, you only reap these benefits if your logo design is spot on. A bad logo design can turn people away from your company and even discourage consumers from buying your product or service. How do you avoid a “bad” logo design? Start your design in black and white. Avoid unnecessary words.

Design 65

Design Planning Paid Search Agency Trends 65

Litmus

JUNE 8, 2023

Now, that said, there’s loads of ways you can work to make your emails more accessible. Accessibility, especially in design, is less about flipping a switch—although we do have a switch for that —and more about changing how you think about design in the first place. Why design visually accessible emails in the first place?

Design 68

Design Tips Wikipedia Features 68

Hubspot

APRIL 27, 2021

The biggest lesson I've learned in working with clients was the importance of setting expectations from the very beginning. Another way to set expectations is by creating a design brief. Here's everything you need to know about what to include in a design brief and the templates that will help you create one quickly.

Design 83

Design Template Paid Search Agency Budget Programs 83

Marketing Insider Group

MAY 1, 2017

” The word is too conceptual to have any useful meaning. In my world, words matter. To work, words must convey common meaning. I believe the word “content” and how it’s used actually causes problems. The post Situation-ready content, on-purpose, by design appeared first on Avitage.

Design 147

Design Content Verticals B2B Sales 147

Launch Marketing

OCTOBER 27, 2021

6 Tips to Create Effective Graphic Design for your B2B Company . Designing graphics that draw them in, rather than deter them, are essential for cultivating an effective online presence. Why is good graphic design important? . CTA: Ensure your designs are aligned with your brand identity. Graphic Design Tips.

Design 118

Design Paid Search Agency Effectiveness Tips 118

Webbiquity

JULY 25, 2023

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. It provides an opportunity to rethink and revise the graphic design, content, visitor experience, and technical structure of the site.

SEO 245

SEO Marketing Websites Lead Ranking Lead Scoring 245

Launch Marketing

OCTOBER 27, 2021

Designing graphics that draw them in, rather than deter them, are essential for cultivating an effective online presence. By implementing strategic graphic design practices on the Kimbia website, they experienced a 21% increase in traffic and dropped their bounce rate from 65% to 45%. Why is good graphic design important?

Design 103

Design Paid Search Agency Effectiveness Companies 103

Webbiquity

MARCH 30, 2024

Spreading the word as much as possible. Image credit: Canva Studio on Pexels You already know that, but the question is: how can you ensure you are spreading the word about your new business in the right way, and in a way that will be effective? What words are they likely to use when describing what they are looking for?

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Adobe Experience Cloud Blog

APRIL 12, 2019

Not to point any fingers, but how many marketers are guilty of asking designers something along the lines of “Can you just make it prettier?”. For many marketers, working with a designer can be one of the most challenging tasks they face while building a brand. Bolster Your Brand by Learning to Speak ‘Designer’.

Design 133

Design Thought Leadership Forecasting Marketo 133

Marketing Insider Group

APRIL 8, 2024

How CustomGPT Works Almost two-thirds of businesses, or 64% , anticipate that AI will boost their productivity, according to a survey by Forbes Advisor. Understanding the nuts and bolts of how CustomGPT works will give you a clearer picture of why it can be a valuable tool for your business.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Hubspot

OCTOBER 19, 2020

And, for generations, Australian artists have embraced the continent's colorful culture in their work. Today, it can be seen in architecture, graphic design, and online. In fact, many Australian brands exemplify the region's immersive or eye-popping artistic techniques in web design and user experience. Slaven Torline.

Design 101

Design Marketing Websites eCommerce Interactive Marketing 101

Avitage

APRIL 18, 2017

” The word is too conceptual to have any useful meaning. In my world, words matter. To work, words must convey common meaning. I believe the word “content” and how it’s used actually causes problems. The post Situation-ready content, on-purpose, by design appeared first on Avitage.

Design 120

Design Content Verticals B2B Sales 120

Marketing 261

DECEMBER 28, 2020

Instilling a design brief process can make or break a design project. I recently learned this the hard way after burning through a couple of thousand dollars on a design asset that was not at all usable. The first mishap I chalked up to working with a “bad designer” via an online marketplace.

Template 62

Template Design Creativity Deliverability 62

Hubspot

DECEMBER 3, 2019

As people spend more and more time online, the role of the web designer has become increasingly crucial. As a web designer, it's your job to stay on top of new techniques, technologies, and tricks that continue to emerge at a phenomenal rate. Things Web Designers Love. Things Web Designers Dislike. Image Source.

Stats 99

Stats Design Research Word of Mouth 99

Marketing Insider Group

OCTOBER 16, 2023

In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. At its core, BuzzSumo is a tool designed to make your content marketing journey smoother and more informed. If you work with a team, Buffer’s got you covered.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

SmartBug Media

APRIL 29, 2021

Whether you are selling shoes or SaaS, we’ve compiled a list of the top web design trends to keep your business “on a roll” for 2021. A few web design trends to create a uniquely beautiful site include: Standout Fonts. Give your website dimension by incorporating design elements that breathe life into your pages. Add Texture.

CMS Development 105

CMS Development Trends Design Industry CMS 105

Hubspot

APRIL 8, 2021

These reports also incorporate various design elements that support your metrics and create a unique, creative, and visually appealing story of your business activities. Designing an annual report is a careful process, as it is crucial to find a balance between powerful graphics and clarity and understanding. Incorporate branding.

Template 76

Template Design Examples Display 76

Hubspot

JANUARY 18, 2021

2020 was — in a word — unprecedented. Desires for new and different –– but also reassuring and less overwhelming –– experiences will exert significant influence over customer appetites in 2021, including in visual communications and graphic design. Here, let's dive into the graphic design trends you'll see in 2021.

Design 101

Design Trends Peer-to-peer Opt-out 101