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Want More App Engagement? Try Human-Centered Design

Salesforce Marketing Cloud

The IT team credits this increase to human-centered design. “We To build the new app, the team applied human-centered design. What is human-centered design? Human-centered design is an approach to problem solving that begins with identifying user needs and then creating solutions that meet those needs.

Design 104
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4 Web Design Trends That Will Stand The Test of Time

Marketing Insider Group

Design trend changes often feel like the heavy duty cycle on your washing machine. When it comes down to it, design preferences change in the blink of an eye. But, you can’t build a website without making some concrete design decisions. Be bold with your typography and graphic design elements. The question now is how.

Design 223
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Prioritizing Customer Experience Within Your Web Design

Biznology

On the other hand, they’ll be more likely to form a negative overall brand view if they had a terrible experience navigating the website. If the goal is to prioritize customer experience within your web design, you must address how you want a person to feel when they interact with your website and how to make your site easy to use.

Design 195
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Commonly Asked Questions on B2B Website Design

BOP Design

At Bop Design, our team lives and breathes B2B website design and development on a daily basis. But we live in reality and we know that not everyone is as well-versed in B2B web design. As such, we’ve pulled the internet and have responded to the most commonly asked questions about web design for B2B.

Design 107
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7 B2B Website Design Trends to Look For in 2024

BOP Design

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. With remote work now the norm and AI influencing so many aspects of our professional lives, B2B leaders now expect more from their websites. This trend has stuck. This is no longer the case.

Design 94
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5 Things That Make a B2B Web Design Look Outdated

BOP Design

Often, marketers come to our B2B web design agency to update or refresh their websites. But what objectively makes a B2B website design look dated? In this post, we take a close look at 5 things that make any website design look outdated. While nostalgia is having a resurgence in design, it doesn’t apply to icons.

Design 119
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How to Design for Colorblindness: An Email Marketer’s Tips For Accessibility

Litmus

Now, that said, there’s loads of ways you can work to make your emails more accessible. Accessibility, especially in design, is less about flipping a switch—although we do have a switch for that —and more about changing how you think about design in the first place. Why design visually accessible emails in the first place?

Design 87