BOP Design

JUNE 15, 2021

For a content marketing strategy to be effective, the B2B website design must support and properly enable the content strategy. Whether you are building a website from the ground up or looking to update your website design, below are tips to help set the stage with your web design for a successful content marketing strategy.

Paid Search Agency 118

Paid Search Agency Design Marketing Websites Tips 118

Scoop.it

AUGUST 10, 2023

Website design is constantly evolving alongside consumer and market trends, but there are some key elements and design pillars that will always stand the test of time. Building the right website architecture First things first, it’s important to keep in mind that good web design starts with good website architecture.

Design 77

Design Effectiveness Paid Search Agency Lead Scoring 77

Webbiquity

AUGUST 1, 2023

Bake-In SEO Your website design should incorporate search engine optimization (SEO) from the earliest stages. Of course, the URL should also be part of your company-wide standard email signature. Optimization isn’t something to “tack on” at the end, when the site is ready to launch.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Biznology

JUNE 7, 2018

Today, we are offering tips on how promotional products tie into your web design and branding. Your web design should let your brand shine and your logo should be instantly recognizable. When designing your promotional products, make sure to add your logo, not just your company name. About Your Logo. Like this post?

Promotion 168

Promotion Design Product Brand Identity 168

Hubspot

APRIL 27, 2021

Another way to set expectations is by creating a design brief. It's essential in the early stages of your design project, whether you're working with someone in-house or outsourcing it to an agency or independent contractor. The assigned designer will then complete it based on conversations with the client. A logo (re)design.

Design 83

Design Template Paid Search Agency Budget Programs 83

Webbiquity

DECEMBER 9, 2020

Begin by analyzing your current site design to find any weaknesses. Just enter the URL of the website to get a detailed analysis. You can either create a mobile-friendly website or invest in a responsive design. Responsive designs are preferable since they make your website compatible with all devices.

SEO 271

SEO Traffic Tips SERP 271

SmartBug Media

FEBRUARY 1, 2021

Launching a new website isn’t the end of the design process. Make sure you’re avoiding these common web design mistakes marketing departments commit after revamping their websites. Web Design Mistake #1: Thinking, “Analytics? Web Design Mistake #2: Leaving Loose Ends. Web Design Mistake #3: Setting It and Forgetting It.

Design 84

Design Paid Search Agency Landing Pages Marketing Analytics Tools 84

Webbiquity

JUNE 30, 2022

Update the overall design of your website. Understand and utilize current user experience (UX) and user interface (UI) design methods across your website’s pages. Also, use a modern, professional graphic design approach for your website. Getting the design right is only half the battle. Here are six ways in to do that.

Marketing Websites 292

Marketing Websites Ad Building Lock-In Case Study 292

ATAK Interactive

MARCH 7, 2017

Location Based URLs. If your business operates multiple locations, it would behoove you to give each location its own page with a unique, location-specific URL. Follow their URL convention for every location they operate, www.companynamelocation.com.

Design 114

Design Business Display Advertising Funnels 114

Marketing Insider Group

APRIL 2, 2024

Today, we’re sharing the only technical SEO checklist you’ll ever need, designed to guide your website to optimal visibility and performance. Canonical URLs and Handling Duplicate Content Duplicate content can confuse search engines, making them wonder which version of a page to show in search results.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

NuSpark Consulting

OCTOBER 1, 2023

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. ” You will see a custom webhook URL. Copy this URL. Choose to send leads to a webhook.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

NuSpark Consulting

OCTOBER 1, 2023

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. ” You will see a custom webhook URL. Copy this URL. Choose to send leads to a webhook.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

Marketing Insider Group

MARCH 11, 2024

Your content should be designed with these goals in mind, from start to finish. Your sitemap should include: Video titles Descriptions Play page URLs Thumbnail URLs Raw video file URLs This can significantly improve the chances of your videos appearing in search engine results. Increase brand awareness? Drive sales?

Fulfillment 243

Fulfillment Video Marketing Content CTR 243

Moz

SEPTEMBER 16, 2019

Introducing the Automated PageSpeed Insights Report: With this tool, we are able to quickly uncover key performance metrics for multiple URLs with just a couple of clicks. All you’ll need is a copy of this Google Sheet , a free Google API key , and a list of URLs you want data for — but first, let’s take a quick tour. You betcha!

Google 52

Google Automation API Landing Pages 52

RebelMouse

APRIL 29, 2022

We’ve recently updated the UI and UX in our Layout & Design Tool (L&D) to be able to precisely control what content is shown in what spot in the scroll. To find a post’s ID, open the post in Entry Editor, and check the URL for the unique ID (i.e., the sequence of numbers at the end of the URL). Not on RebelMouse yet?

Design 52

Design Tools Tagging Ideal Customer Profiles 52

Marketing Insider Group

JUNE 29, 2020

From looking after its design to maintaining all the web pages, web development is undoubtedly a lot of work. Be it a small or a large business, your website needs a good web developer because 48% of people cited website design as the first factor when it comes to deciding the credibility of a business. User-friendly URL.

Traffic 313

Traffic Organization SEO Lead Scoring 313

Marketing Insider Group

MARCH 18, 2020

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. DivvyHQ is a full content management platform designed for teams and marketers managing a lot of content. We use Divvy to manage content across all our clients.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Webbiquity

MARCH 5, 2020

Indexable URLs. Non-indexable URLs via: Non-200 status codes: 3XXs, 4XXs, 5XXs. Duplicate URLs. Orphaned URLs. using the origin URL originally stated upon setup of the data connector. This dashboard has been designed to report on progress on a quarterly basis. Indexing considerations. First input delay.

SEO 313

SEO Google Ad Building Marketing Analytics Tools 313

BOP Design

APRIL 13, 2023

A 404 page informs a visitor to a B2B website they have reached the domain they requested (specific web address), but the URL path provided no information. Below are several reasons why a 404 “error” page would come up for a user: A mistyped URL—the page link is typed incorrectly into the user’s address bar.

Marketing Websites 101

Marketing Websites B2B Domain Design 101

Webbiquity

MAY 10, 2018

Ensure that all of your site’s 301 redirects are going to the right URLs. It’s likely your website has permanent (301) redirects pointing to the wrong URLs or even broken links that are sending 404 error messages to search engine crawlers. Your URLs have a certain amount of PageRank associated with them.

PageRank 255

PageRank Organization Tips Marketing Agencies 1 255

Stevens & Tate

MARCH 20, 2024

Additionally, reflecting on past design decisions that may have fallen short is essential. A user-friendly design encourages longer visits and more interactions. An overly product-centric approach can lead to designs that don’t fully resonate with users. Identify any existing barriers to conversion and address them.

Marketing Websites 79

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 79

Circle Studio

NOVEMBER 21, 2018

However, many marketers and company executives feel like they are hearing a foreign language when website designers and developers begin meeting with them. If you are considering a website redesign, there are quite a few terms that designers and developers use that you may not be familiar with. Web Terms Marketers Need to Know.

CMS Development 74

CMS Development Design Marketing Management Paid Search Agency 74

Marketing Insider Group

AUGUST 28, 2023

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. If your competitors aren’t quite hitting the mark in these areas, consider it an opportunity to improve your own UX design. Are their menus intuitive?

SEO 213

SEO Lead Scoring Lead Ranking SERP 213

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. URL: Your keyword should also be in the URL and it should be no longer than 75 characters. We have all your B2B website design and development needs here.

Lead Generation 125

Lead Generation Traffic Marketing Websites Lead Scoring 125

Marketing Insider Group

MARCH 11, 2024

So are URLs, meta titles, descriptions, and headings. If you aren’t using well-designed landing pages, add them to your website. No longer can you just smatter the right keywords throughout a webpage or blog post and get noticed. If that’s still your strategy, that’s one reason why you aren’t generating leads.

Top of Funnel 276

Top of Funnel Sales Qualified Leads Leads Lead 276

Marketing Insider Group

AUGUST 21, 2023

It’s a complete rebuild, specifically designed to give marketers more insightful and useful data about their online audiences. It’s designed to keep your app at the forefront of your users’ minds and helps you broaden your reach. If you want to be successful in digital marketing , you have to stay ahead of the curve.

Features 226

Features Work Management Privacy Marketing Management 226

Martech

OCTOBER 11, 2023

Invent a new concept and own the URL The idea : Creating a new concept or strategy that gains traction in your industry and owning the primary URL associated with that concept. Long-term benefits : A book serves as a cornerstone for your expertise and can be a long-lasting asset that continually reinforces your authority in your field.

Marketing AI 127

Marketing AI SEO Thought Leadership Search Marketing 127

Litmus

APRIL 23, 2021

From my very scientific study (I observed my daughter as she started writing reports over this past year), I have learned that one of the first aspects of design that people ever start playing with is typography. As a marketer and designer, you know the pressure to stay on-brand in email with colors, design, and—yes—typography.

Paid Search Agency 143

Paid Search Agency Google Design Email Marketing 143

Optinmonster

APRIL 15, 2024

Here are the different types of questions you could ask for different business scenarios: Survey Question Ideas for Getting Feedback on a Website Design What did you like best about our website? Step 2: Edit the Campaign In this step, we’ll design the campaign to make sure it stands out on your site when you publish it.

Customer Surveys 77

Customer Surveys Marketing Websites Marketing Management Template 77

Stevens & Tate

MARCH 26, 2020

You will want to have a professionally designed website to ensure that it’s technically sound, visually appealing, and user-friendly. While you might consider building your website yourself in order to save money, the following are a few reasons why it’s worth investing in a professional web design: 1. Update Your Website.

Design 65

Design Business SERP SEO 65

Litmus

AUGUST 22, 2023

Typography can support brand identity and create visually unique emails—but you shouldn’t sacrifice accessibility for the sake of design. To deliver both a beautiful and accessible email design , stop trapping your message in images, and start using live text with web safe fonts and web fonts. Why would you use web fonts?

Paid Search Agency 71

Paid Search Agency Terms and Conditions Design Google 71

Hubspot

JUNE 10, 2019

Sharing or hyperlinking to the URL of a landing page, rather than a homepage, also increases the likelihood of turning traffic into conversions. 15 Free Professionally-Designed Landing Page Templates. 15 Free Professionally-Designed Landing Page Templates. Gradient is sleekly designed for a content-based offer.

Landing Pages 77

Landing Pages Template Design Hubspot 77

ATAK Interactive

MARCH 7, 2017

Location Based URLs. If your business operates multiple locations, it would behoove you to give each location its own page with a unique, location-specific URL. Follow their URL convention for every location they operate, www.companynamelocation.com.

Design 60

Design Business Display Advertising Funnels 60

ATAK Interactive

MARCH 7, 2017

Location Based URLs. If your business operates multiple locations, it would behoove you to give each location its own page with a unique, location-specific URL. Follow their URL convention for every location they operate, www.companynamelocation.com.

Design 60

Design Business Display Advertising Funnels 60

Optinmonster

MARCH 21, 2024

In short, customer feedback should inform every stage of your business, from product development to web design to marketing. However, you can edit that anchor text or use the URL in the code to turn any button, image, or text on your site into a MonsterLink. You can also easily retrieve your popup campaign’s URL at any time.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Spiralytics

DECEMBER 21, 2022

A visually appealing e-commerce website is great, but you must have a strong technical foundation to support your design elements without sacrificing usability. Clean up your URL Structure. Learning how to create a clean URL structure is one of the easiest ways to improve the technical SEO of your e-commerce website.

SEO 114

SEO Marketing Websites Demand Generation Agencies Demand Generation 114

Trade Press Services

FEBRUARY 5, 2024

Website: Prioritize a responsive design. A “responsive design” adapts to the screen size, resolution and format of the user’s device. From a marketing perspective, a responsive design represents a vital opportunity to adapt meaningfully to the visitor’s device experience. Here are tips for various marketing channels: 1.

Advertising Channels 109

Advertising Channels Optimization Tips Mobile Advertising 109