Trade Press Services Newsletter

FEBRUARY 1, 2024

When you’re stuck in a rut, it can be challenging to understand what’s not working by yourself. Instead of completely abandoning an initiative that isn’t working, look for the elements that are effective, even if they’re small, and build on those. Seek feedback. Develop a new skill.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. Descriptive names (e.g., Hybrid names (e.g., Microsoft). Invented names (e.g.,

Enterprise Management 108

Enterprise Management Work Management Marketing Management Brand Identity 108

Martech

MARCH 12, 2024

The “What Will You Design Today?” In this current campaign, we’re starting to look more at, wall-to-wall, how anyone from HR to sales can use Canva to design and to work,” said van der Werff. To emphasize how Canva promotes teamwork and a fun atmosphere, the campaign included this playful “Win at Work” 30-second spot.

Marketing AI 116

Marketing AI Tools Enterprise Management B2B 116

Navigate the Channel

DECEMBER 15, 2021

However, many building materials companies forget that they have a key ally in their corner—interior designers. But, if you aren’t working to reach them, there’s no way they’ll even know you exist. Keep reading to learn why marketing to interior designers is important for building materials companies and the best ways to do so.

Paid Content 65

Paid Content Paid Search Agency Design Ad Building 65

Trade Press Services Newsletter

NOVEMBER 2, 2023

If trade shows and speaking engagements are part of your marketing plan, include the award logo on booth designs and handouts. But you took the time to complete and submit the application, and the judges reviewed your work and deemed it worthy of recognition. Connect with Other Award Winners. We can help!

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Webbiquity

JANUARY 25, 2018

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!). Trade show buyers tend to come prepared.

Trade Show 208

Trade Show Buy B2B Work Management 208

Marketing Insider Group

JULY 31, 2023

Video Source: Dan Martell Vertical SaaS When we talk about Vertical SaaS, we’re talking about software that’s designed for a specific industry or market. Vertical SaaS, however, is designed to handle the specific challenges and requirements of running a dental practice. Watch the video below.

Verticals 197

Verticals Work Management Marketing Management High Quality Lead 197

Trade Press Services

MARCH 18, 2024

One of the most important choices during a literary journey is determining the right book publishing format for your work. Three Types of Publishing When authors commit the time and energy required to write a book, it’s essential to find the right publisher for their work. Is artistic control important to you?

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Bluetext

AUGUST 5, 2022

From interior design and entertainment to digital design and branding, nostalgic nods to the early 2000s are making a resurgence everywhere. In this post, we’ll be diving into the influence Y2K trends are having in the creative digital design landscape today. Asymmetrical designs with flat, analog user interfaces.

Design 26

Design Trends Advertising Agencies Paid Search Agency 26

Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

Trade Press Services Newsletter

JULY 6, 2023

Ensure your resume is well-designed, well-written, and current. Highlight thought leadership works. One tip: do not call yourself a thought leader—that’s a designation that you must earn, not declare. The post Reinforce Your Personal Brand: Three Tips for a Stronger Resume appeared first on Trade Press Services.

Personalization 130

Personalization Tips Brand Identity Branding 130

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Salesforce Marketing Cloud

DECEMBER 20, 2023

Get the guidelines ‘Companies treat their LLMs as trade secrets’ Transparency in AI has always been important, but came to the fore with the October publication of the Foundation Model Transparency Index. Establish a transparency framework that documents the model’s design, data sources, and oversight mechanisms.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Navigate the Channel

AUGUST 8, 2023

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Even though trade show costs continue to increase, attendance is still one of the main ways to meet new customers, making it a worthwhile investment—when done well.

Trade Show 65

Trade Show FAQ Mobile Marketing Social Media 65

Navigate the Channel

OCTOBER 31, 2023

. – ER Marketing is privileged to receive a top Building Systems Council (BSC) Jerry Rouleau Award for Excellence in Marketing and Home Design, administered and judged by the National Association of Home Builders (NAHB), one of the largest trade associations in the U.S., The ad’s goals were to associate Feeney Inc.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Cable Press 65

The Lead Agency

JANUARY 18, 2023

As the new year kicks off and teams return to work, marketing events calendars are filling up quickly. Attending trade show exhibitions is one of the leading types of in-person events utilised by B2B companies. 92% of trade show attendees come to see and learn about what’s new in products and services.

B2B Marketing 62

B2B Marketing Trade Show Planning B2B 62

Webbiquity

JULY 27, 2018

Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company. There are a number of benefits to consulting a marketing agency for trade show booth design.

Trade Show 113

Trade Show Tips Ad Building Work Management 113

Martech

OCTOBER 24, 2023

Partner on work to build skills that benefit the whole team In agile marketing, teams are working toward delivering customer-ready marketing in short cycles. To do that effectively, team members need to flex outside of traditional roles and be willing to pitch in when work needs to get done.

Planning 113

Planning Customer Satisfaction Advertising Agencies Paid Search Agency 113

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Sprout Social

MARCH 19, 2024

In this article, we’ll explore what AI insights are exactly, how they work and how they’re applied practically to progress different industries. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

Marketri

APRIL 4, 2024

Why One Tactician Won’t Work The solo marketer was a sub-optimal but feasible structure in the 1980s and 1990s for mid-sized B2B businesses. In fact, the marketing field has entered the era of hyperspecialization, which means that work previously done by one person is broken into more specialized pieces done by several people.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Navigate the Channel

JUNE 5, 2023

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. This assessment also helps you determine the trade shows to attend in the future.

Trade Show 65

Trade Show Cost per Lead Thought Leadership Marketing Budget Creation 65

Webbiquity

FEBRUARY 1, 2018

If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. Guest post by Jessica Kane. Image Credit: JD Lasica. Hospitality Suites.

Trade Show 186

Trade Show Contingency Planning Conference Vendors 186

Trade Press Services

APRIL 1, 2024

For example, Brady Mick is an architect, client leader, and workplace strategist who proactively designs workspaces to align with employee behaviors rather than the other way around. Individuals transition from a fully assigned work environment to a more behaviorally focused and agile space,” writes Mick. “In

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. So, you need to get the most out of your participation in every trade show. A key element in optimizing trade show participation is proper advance planning. In 2017, 79% of U.S. Six to 12 Months Out.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

Webbiquity

NOVEMBER 9, 2021

But first, they have to be convinced that it is designed for people like them, that it can solve specific problems or meet specific needs they have, and that it’s different from or better than competitive alternatives in some meaningful way. What do you care about, what do you stand for, why is your company a cool place to work.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Lake One

JULY 20, 2023

We’ve been going to trade shows since fishbowls, raffle tickets, and QR codes were cutting-edge. Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Start small and build from there.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

Tiecas

MARCH 21, 2024

Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. For more on this, see my previous post: Industrial Blogging Lessons Learned from Working with Technical SMEs. (By It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

EMagine B2B Blog

MARCH 31, 2015

This post is the beginning of a new Web Design series written by our Senior UX Designer, Fallon Boegmann. Who is your designer, really? With different modes of thinking, the idea of a traditional designer began to evolve into several species of design-folk. UX Design (User Experience). Accessibility.

Design 40

Design Deliverability Guidelines Differentiation 40

Unbounce

MARCH 17, 2022

In a market where it takes so much work to gain customer trust, what can you do to become a trustworthy brand? Look how Trade Coffee shares its mission and beliefs on its “Our Mission/About Us” page. Image courtesy of Trade Coffee. Image courtesy of Trade Coffee. Free Up Resources to Work on a More Authentic Brand.

Ad Building 140

Ad Building Brand Identity Branding Landing Pages 140

Liveintent

APRIL 26, 2022

On April 4, 2022, we said goodbye to our previous office at 222 Broadway and hello to our brand new NYC HQ at One World Trade Center! The People Development and IT teams worked tirelessly to make this space our own. Although change can be hard, us LiveIntenters are excited to make new memories at One World Trade Center.

Conference 62

Conference Spending Design Ads 62

Trade Press Services Newsletter

MARCH 2, 2023

The same approach to spring cleaning your home also works for your marketing efforts. This simple task will ensure your hard work is protected if faced with a computer crash. Review and refresh the copy and design for these automated emails to ensure they are engaging and accurately reflect your brand. Declutter your computer.

B2B 130

B2B CAN-SPAM Press Click Rate 130

Liveintent

APRIL 4, 2023

LiveIntent has officially been in the One World Trade building for a year! Our Marketing team also designed a colorful mural and what office isn’t complete without plant babies and a plant wall?! People coming in from time to time introducing themselves, as well as talking about their work, has broadened my view.”

Paid Search Agency 62

Paid Search Agency Software Design Features 62

BOP Design

AUGUST 18, 2020

Since in-person meetings and trade shows are canceled until who knows when, your B2B website has become your most important sales asset (next to your people, of course). A nicely designed pop-up or floating bar (see example below) that links to a page that goes into more detail works well. Make sure your forms are working.

Marketing Websites 77

Marketing Websites Tips Trade Show Paid Search Agency 77

Martech

APRIL 9, 2024

It has worked with the U.K. It is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Optable is finding that the targeting and measurement mechanisms work.

Privacy 109

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 109

SWZD

MARCH 8, 2018

It was a fascinating and wide-ranging conversation covering the connections between design thinking, marketing and unlocking the power of people – whether at the company or country level. She then pursued her graduate education at Carnegie Mellon, which had a cutting edge program exploring the intersections of technology, business and design.

Design 48

Design Paid Search Agency B2B Thought Leadership Demand Generation Agencies 48

Brandpoint

DECEMBER 17, 2020

“The Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) Standards for Accessible Design in September 2010. Some, especially those funded by or involved in trade with the U.S. To designate required fields in forms, use an asterisk, an exclamation mark and the word “required” in lieu of pop-ups.

Marketing Websites 150

Marketing Websites Guidelines Internet Marketing Ethics 150