A/B testing your email marketing

Biznology

As we’ve discussed over the past few months, there are a lot of factors that contribute to the success (or failure) of your email marketing efforts, from visual design to how tightly your email and website work together to mobile-friendliness , among other issues.

A/B 184

Blog Design Blink Test: Simple, Easy Navigation

Writing on the Web

In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality (Banners, logo, photos).

Test 192

Design thinking

Biznology

In our days, design becomes the cornerstone of digital transformation projects. design takes its leading role not only in addressing client-facing problems but also in humanizing and simplifying complicated structures and technology infrastructures.

Design 155

What Is A/B SEO Testing?

Single Grain

It’s easy to feel frustrated if you fall within that range, especially if you’ve executed an SEO strategy you hoped would work. A/B SEO testing. What Can I A/B Test? Say you’re split testing your product descriptions. In fact, Etsy did an SEO test similar to this.

A/B 100

The Sales Enablement Handbook

enablement strategy should work on the premise. That includes the hiring of sales force to work within the sales. metric can also work. Therefore, the effectiveness of various sales enablement strategies can be tested by. The Sales Enablement.

Are you testing the right things on your website?

Biznology

It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot of money, so they can afford to test.”

Test 172

How do you know how long to A/B test your website changes?

Biznology

Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come back with the disheartening results: Not enough repetitions to know the right answer. So, you run an A/B test.

A/B 160

How to work with a content marketing agency on creative design

Tomorrow People

They’re digital designers, too. We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. Everyone’s got an opinion on design. Because the criteria for judging graphic design and page layout are the same as judging content : objective. That’s what design means in your content marketing activities: whatever works. What is design? Design is collaborative. That’s design.

Agency 196

3 Reasons Why Email Testing Boosts Email Performance

Litmus

Testing every email you send reduces costly mistakes and ensures that you’re leveraging this valuable marketing channel to its fullest capabilities. Testing your emails ensures they don’t break on the way. As a result, an email that worked yesterday might look completely broken today.

Test 106

How to Design Landing Pages that Convert

Single Grain

Even good marketing people don’t always understand how to design landing pages that convert prospects into customers. In this article, we’ll share that process – the keys to designing landing pages that convert from start to finish. Testing Ability: You A/B test your ads right?

Paradigm of Strategic Value-Based Discounting for the B2B Industry

www.marketjoy.com | +1 484-302-0110 Step 1 - Identify Poorly Designed and Executed Discounting Policies The first step involves identifying any non-strategic discount pricing methods, such as the following examples, which your company has been using. Paradigm of Strategic Value-Based.

A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation

To answer that question and more for one B2B SaaS nonprofit, Jon Powell, Senior Executive Research and Development Manager, MECLABS Institute, worked with Shari Tishman, Director of Engagement, and Lauren Wagner, Senior Manager of Engagement, both of VolunteerMatch. Before the test.

5 Email Testing Myths You Shouldn’t Fall For

Litmus

We talk to people about email testing day in and day out. However, we found that even among brands that care a lot about email quality, some only test their emails infrequently. Then don’t fall for these myths: “We work with templates, so we don’t need to test.”.

Test 78

The 28 Best Web Design Tools

Webbiquity

Ideally, the website should set the company apart not only through words but also the visual presentation: what “personality” does the brand convey through the colors, fonts, layout, and other design elements? The collection showcases individual type designers and foundries.

Design 213

Why & How to Test Subject Lines on Your Next Email Campaign

The Point

If you took a poll of B2B marketers (see below), my guess would be that only a small percentage test email subject lines with any regularity. Of course, the long-term benefits of testing subject lines far outweigh the risks. You don’t HAVE to test subject lines 50/50.

Test 247

B2B Web Design Essentials: A Quick Intro for CMOs

BOP Design

However, embarking on a new B2B web design project can be a totally different animal. In this article, we share the essentials of a B2B web design for CMOs and marketing teams getting ready for a new website. Basic Web Design Elements & Terms.

The Basics of UX Design

Ceros

UX design, or user-experience design, is the process of designing products or systems—usually digital ones—with the customer’s needs in mind. To begin, it helps to understand the core principles of good user experience design. . What is User Experience Design?

7 Conventional Landing Page Design Tactics You Should Still Test

Hubspot

Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours. The genius of A/B testing your landing pages is that it allows you get a little bit crazy without making a permanent error.

29 Guides to Beautiful and Effective Website Design

Webbiquity

How can designers produce websites that offer both stunning visual design and fast page load speed? How can sites be best designed to optimize search visibility ? Website Design Guides. ” Creative Websites with Unusual Navigation by Designer Ledger.

Design 234

13 Email A/B Testing Mistakes that Limit Your Success

Litmus

“You have to test, otherwise you are just making an educated guess,” said Stuart Clark of Red C at Litmus Live London 2017. Email A/B testing was a recurring topic at all three Litmus Live events last year, as well as this year. Ecommerce brands that A/B test.

A/B 90

What To Do When You’ve Run Out Of Testing Ideas

Modern Marketing

If you’re running a testing program to optimize your customers’ experience, you’re already doing things right. Gaining valuable insights through testing will set you apart from your competitors and give you an edge on satisfying your audience. Testing & Optimization

Test 278

10 Ideas to Kick Your A/B Testing Program Up a Notch

KoMarketing Associates

And if you’ve been focusing on A/B split-testing as the way to get there, you’ve already done something smart: A/B split-testing is widely named as the most effective way to improve conversion rates. That tends to make most people play it safe, and stick to more vanilla tests.

A/B 248

The Ultimate Guide to Email Design

Hubspot

To ensure your emails stand out and grab the attention of these target audience members, you must consider email design. What is email design? The design should be attention-grabbing, aesthetically-pleasing, and on-brand so recipients recognize it’s from your company.

You’re an Educational Institution, So Test, Test, Test!

Fathom

It’s even more shocking when I’m working with a research university. It’s not what you are doing, but what you aren’t doing: testing. Students spend every day studying for tests that help them to prepare for the future. There is no way to know if you aren’t testing.

Test 101

A/B Testing on Landing Pages with ActiveDEMAND

ActiveDEMAND

It’s no secret, we love testing and analysis in marketing. Digital, in particular, offers so many ways to test messaging, design, tone, pitches, your imagination is really the limiting factor in what you can test for. We also recommend a big, hairy, audacious test.

Survey design tips

Savanta

The rise of low-cost online survey platforms such as Survey Monkey has led to commensurate rise in poorly designed surveys. So, here’s some tips if you’re planning to design your own survey. Write this down in a short statement and constantly refer back to it when designing the survey. Now review the survey against the goals you set at the beginning of the design process to check that it will gather all the information you need.

Survey 120

3 hacks of agile scrum for content design

Biznology

It was an experiment in applying agile methods to digital marketing work. Once we worked out the bugs, we scaled it to a lot of other teams. Since then, I have worked on more than a dozen agile teams, and served as product owner for several of them.

Design 173

Should I Design My Demand Gen Landing Pages for SEO?

The Point

However, we argued against the move, contending that SEO should never be a factor in designing (or hosting) demand gen landing pages, and that any SEO efforts should focus on the main site exclusively. Here are the top 3 reasons why demand gen landing pages shouldn’t be designed for SEO: 1. Another example: a landing page designed for SEO would include links to high-profile Web pages to build authority for those pages.

Is Big Testing the Future of Marketing?

Marketing Insider Group

This post hits on all those topics and asks if Big Testing is the future of marketing. I’m the co-founder and CTO of ion interactive , a marketing software company that provides a SaaS platform for creating and testing post-click experiences.

Test 261

Using Test and Control Groups to Measure Marketing ROI

Modern B2B Marketing

Let’s walk through one particularly effective method: using test and control groups. Testing the effectiveness of a new initiative against a well-formed control group is a great way to measure its real impact. Designing Your Test. Pros and Cons of Test and Control Groups.

Test 103

Best Website Design Guides and Tips of 2010

Webbiquity

Website design standards continue to evolve and grow more sophisticated. Beyond the technology, website designs are becoming more visually rich, with increasing use of animation, lush photography and beyond-the-ordinary typefaces. Visual Website Design. Web Design Strategy.

Design 222

Designing for Humans and Bots, Too: How a HubSpot Designer Approaches SEO

Hubspot

In the early days of the web, design and SEO weren't really friends -- websites with good SEO often had a weak design, while websites with impressive design often weren't great for SEO. Designing with SEO in mind ultimately creates an excellent customer experience.

Everything You Need to Know About Landing Page Design

Hubspot

The answer: Great landing page design. Landing Page Design. Landing page design is the process of creating an enticing site page for your target audience and website visitors. Responsive Design. For your landing page design to be successful, it needs a clear purpose.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Continually develop and refine new design iterations that work seamlessly across multiple screen sizes and functionalities (e.g.,

Design 248

How do you test your website’s names?

Biznology

” But they at least had tested the word with riders and they made the decision with their eyes open, rather than just changing the name just because they wanted the new cool name. Try to choose uniform-length, short names that you have tested for recognition.

Our Favorite Web Designs & Why We Like Them

BOP Design

As Art Director at a B2B web design agency , I see a lot of website designs. While some of what defines “good” web design is subjective (color palates, image choices, movement, etc.), there is a fair amount of design choices that are better than others for very specific reasons.

Remote HubSpot Employees Give 8 Tips for Working From Home

Hubspot

Remote work is becoming so valuable to prospective employees that the second-most searched word on HubSpot's career page is "remote.". Clearly, people love the idea of working from home or a location outside the office. Determine if remote work is right for you. Remote Working