How to automate your email testing process with Litmus


Quality assurance (QA) testing and troubleshooting are critical steps to ensure you’re sending on-brand, error-free emails. And every minute you save on testing your campaigns can make a big difference. Establish a well-defined testing process to catch common email errors.

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How to set yourself up for A/B testing success


Because it’s so readily available, it’s easy to run split tests and see email performance in real time. But none of that matters if A/B testing isn’t set up correctly. Without a solid foundation, your A/B test results are unreliable and can lead you in the wrong direction.

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B2B Web Design Trends You Should Expect to See More of in 2022


Start with tried-and-true design standards, and then look at the trends impacting your customers and your industry. Here are the top trends you can expect to see more of as we move into 2022, and some examples of sites embracing these design methods. Guest post by Eleanor Hecks.

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Effective email marketing design


We’re on a real roll with email-related posts–see our tips here and here from the past two monthly columns–and since good things happen in threes, we thought we’d cap the series with some email tips related to design. That means testing on mobile devices to ensure your email lays out nicely on mobile devices and lays out in a way that makes it clear what value the message contains. Design is in the details. You are A/B testing, right?).

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A/B testing your email marketing


As we’ve discussed over the past few months, there are a lot of factors that contribute to the success (or failure) of your email marketing efforts, from visual design to how tightly your email and website work together to mobile-friendliness , among other issues. One of the concepts we discussed but didn’t dive too deeply into is A/B testing. There are a number of elements of your email marketing campaign that you can and should be testing.

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2010s to now: Email design trends that survived the test of time


We asked email experts Lily Worth , our email design and production specialist, and Brian Thies, email developer and owner of Thies Publishing , to dig into the archives and share some insight about their experience through the years, specifically with coding and design.

3 Email A/B Tests You Should Be Running Right Now [With Examples]


But you can test each and every element of email marketing with relative ease. In fact, that’s the secret: if you want to turn your email marketing into a gold mine, you need to be obsessively running A/B tests. That’s exactly what you’ll be testing. You should probably test it.

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Design thinking


In our days, design becomes the cornerstone of digital transformation projects. design takes its leading role not only in addressing client-facing problems but also in humanizing and simplifying complicated structures and technology infrastructures. Design thinking minimizes the uncertainty and risk of innovation by engaging customers or users through a series of prototypes to test and refine concepts. Roger Martin , author of the Design of Business.

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Why Testing the Rendering of Every Email You Send Increases Your ROI


Email design is a moving target. Whether marketers like it or not, it’s impossible to create a single email design because the rendering of any individual email changes depending on the email client and screen size used to view it, on top of many other factors.

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How To Create Emails That Sell With Conversion-centered Design


While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance.

Why Buyer Interaction Design Matters During The Coronavirus Pandemic

Tony Zambito

In essence, they must embrace Buyer Interaction Design?. What is Buyer Interaction Design?? Buyer Interaction Design? BxD) is the design of interactions between buyers and an organization’s marketing and sales communications. The purpose of Buyer Interaction Design ?

New in Litmus: Extended Dark Mode Testing


While we have supported Dark Mode testing on some clients for a while, our latest release extends Dark Mode testing to both the Gmail App on Android 10 and iOS, as well as in on Chrome and Firefox. Design for Dark Mode. Start Testing Today.

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How to Improve your Website Conversion Rate through Better UX Design


What is UX Design? It’s estimated that as many as 70% of online businesses fail simply because they didn’t conduct the necessary testing and work to boost their UX design. Their experience is affected by many factors such as loading speed, quality of content, and graphic design.

Are you testing the right things on your website?


It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot of money, so they can afford to test.” ” I was forced to edify them by explaining that it’s actually the opposite: “Amazon tests, so they have a lot of money.” Now, understand, none of these tests are bad ideas.

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Pro Tip: Too Many B Tests? Use Shared Elements for Better Organization


The RebelMouse platform offers unique multivariate testing that makes creating B tests for page layouts easy. However, sometimes having too many B tests can be hard for developers to organize and manage. Click here for a guide to all of Layout & Design Tool's elements.

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Optimizing and Testing Your Email Campaigns


How to refine and test your subject lines, pre-headers, personalization, and more. So, how do you go about effectively testing your email campaigns? In this blog series so far, we’ve covered copywriting, email design, compliance issues, and segmentation.

4 Tips For Effective Landing Page Design


But with no real design to it, it’s unlikely to actually result in many conversions. The actual design of your landing page — that is, the content, text, layout, etc — contributes to how effective it is at fulfilling its purpose: converting visitors into eventual customers.

A/B testing: how to optimize your conversions and generate more results


Few tools are as fundamental in this process as A/B tests. By A/B testing your pages and contents, you will be able to identify the best ways to communicate with your audience. In this text, you will learn: What is A/B testing? How can A/B testing benefit your strategy?

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How do you know how long to A/B test your website changes?


Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come back with the disheartening results: Not enough repetitions to know the right answer. So, you run an A/B test. You have a few ideas of how to make things better, but after a couple of months, you still aren’t sure you have enough repetitions to know whether to believe the test.

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11 Delightfully Simple A/B Testing Best Practices You Can Use Now!


Are you following A/B testing best practices for your opt-in marketing campaigns? Website split testing is an essential conversion optimization practice. ” Fortunately, this guide will help you learn how to A/B split test like a pro! Form design. Always Be Testing.

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60 A/B Testing Examples to Get You More Conversions


Are you looking for A/B testing examples that you can use to boost conversions on your site? A/B testing is an invaluable part of any marketing strategy. But for most marketers, A/B testing can be something we put on the backburner. Why You Need to A/B Test Your Campaigns.

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Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing


You work hard to craft the right message and perfect design for your email campaigns. That’s why we built Litmus Spam Testing : to provide you with the insight and resources you need to identify and fix issues before you hit send—even if you aren’t a deliverability expert (yet).

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What Is A/B SEO Testing?

Single Grain

A/B SEO testing. In this guide, we’ll explain why A/B testing is important, the SEO elements you can split test, and a handful of companies who’ve run controlled experiments that resulted in increased search traffic. What Can I A/B Test? Say you’re split testing your product descriptions. The same concept applies to split testing your meta titles and descriptions. In fact, Etsy did an SEO test similar to this. Why Bother with SEO Testing?

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A/B Testing


The importance of testing. There are so many ever-changing variables: design trends, your company’s creative strategy, and even how people receive their emails. When to test. What to test. Testing these changes can indicate how your audience consumes your content.

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6 steps to a powerful email design system your team will love


Email marketers—and especially the designers that build campaigns—are constantly looking for ways to improve the production process. One tool we’ve found increasingly helpful—and seen others adopt to great success—is an email design system. What is an email design system?

Graphic Design Trends for Social Media in 2021


When it comes to social networks, success requires more than quality content and a competent strategy – the “third whale” is thoughtful design. You can test different styles and formats with minimal risks – users will immediately let you know what they like or dislike.

Why A/B Tests Are Just Part of the Story


To optimize web pages, A/B Tests or MVT are established testing methods and are considered as the Holy Grail of conversion optimization. Ultimately, the success of re-positioning a button, using a different headline or a complete re-design of a landing page will be based on quantitative data. Everybody who tested on their own already knows that good optimization strategies are only successful if you combine multiple testing methods. Testing & Optimization

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5 Best Tools to Test & Improve Your Email Deliverability


Content and design : Not directly related to email deliverability rate but are responsible for high open-rate, good click-through-rate that signals to the ISP that your emails are valuable and the sender is legit. But as smart marketers, we can’t really just rely on luck and not test.

Email Marketing: Do you test your legacy marketing?

B2B Lead Generation

A key component of the change Chris covered was testing subject lines for a new email campaign. So, in today’s B2B Lead Roundtable Blog, I wanted to share the results of Chris’ email test that you can use to aid your testing and optimization efforts. Before we get started, let’s review the research notes for some background information on the test. Test Design: A/B/C split test. Test your way out of legacy marketing.

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B2B Web Design: Tips for Lead Generation

BOP Design

B2B web designs can be lovely and enjoyable, but they should also be functional. In this brief article, we are going to share 5 B2B web design tips for lead generation. Create a Clear Flow in Your Design. Use Design to Guide the Prospect.

What is responsive web design and how to use it


Luckily, technology has evolved enough to propose a great way to make sure content is displayed correctly no matter what you are using: responsive web design. See below what you will learn while reading this article: What is responsive web design? What is responsive web design?

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Test font post

ATAK Interactive

As the primary channel to engage your contacts, you need to optimize your emails with A/B testing to ensure you’re getting the most out of the channel. For those looking to maximize the ROI of their marketing efforts, here is an overview of email split testing. Design and layout.

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A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation

VolunteerMatch was selected as the “client” for this year’s Email Summit live test. The team designed a three-part series of experiments, the first two leading up the interactive live test to launch tomorrow, Feb. Since today marks the first day of Summit activities I’ll be giving you a behind the scenes look at Test No. Before we get into the specifics of this test, let’s review why this test is important to the series. Test Design: A/B split test.

Which email clients should I test in?


Here are three different ways you can approach your email testing and troubleshooting process and the benefits and drawbacks that come with each. Test your email in every single email client and device. It’s an email designer’s hydra, growing more heads for every single one you cut off.

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Litmus Live 2021: Top 10 Takeaways from Day 2


Test everything to drive engagement and ROI. Elliot Ross (CEO, Taxi for Email) gave a breakdown of email design systems and how they can help you scale your email operation. Test everything to drive engagement and ROI. Test your emails, folks.

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The Salesforce User Experience (UX) Designer Certification


Design skills are key Skill up with the Designer role and certification Get to know the Salesforce Designer Ready to get started? Here’s your certification guide Hear from Salesforce Designer Asterisk Loftis Ready, set, go: Dive into your UX Designer Certification.

What To Do When You’ve Run Out Of Testing Ideas


If you’re running a testing program to optimize your customers’ experience, you’re already doing things right. Gaining valuable insights through testing will set you apart from your competitors and give you an edge on satisfying your audience. Throughout the process, however, it’s possible to get stuck — a sort of “writer’s block,” if you will — and draw a blank with what to test next. Testing & Optimization

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Bop Design’s Favorite B2B Web Designs of the Moment

BOP Design

In this blog, Bop Design is presenting some of our favorite B2B website designs and providing reasons why we contend they hit client marketing objectives. All of these B2B web designs have one thing in common: each B2B company wanted to generate more leads through their website.

ClickFlow as a RankScience Alternative (for SEO Testing)

Single Grain

Benchmarking and testing are the new tools in your SEO arsenal. In fact, benchmarking and testing are your new checklists. What Is SEO Testing? But things aren't that easy anymore, so that's where SEO testing comes in. Learn More: Why You Should Run SEO Tests.

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11 Email Design Best Practices to Grab Your Reader’s Attention


Simply put, your email marketing strategy goes a long way toward growing your business—and part of the secret to a winning strategy includes effective email design. Why does Email Design Matter? The way your email is designed can positively impact email performance.