Bannersnack

NOVEMBER 9, 2023

8 minutes read If you’re a graphic designer working in a creative team where there are a lot of campaigns going on at the same time, you might be thinking about how you can optimize and automate your graphic design process. According to a study by Nucleus Research, marketing automation can reduce marketing overheads by 12.2%.

Design 52

Design Process Optimization Creativity 52

Litmus

MARCH 6, 2024

While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance. What is conversion-centered design?

Design 97

Design Conversion Urgency Marketing Cross-Selling 97

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Also think about simplicity from a design perspective.

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. With remote work now the norm and AI influencing so many aspects of our professional lives, B2B leaders now expect more from their websites. This trend has stuck. This is no longer the case.

Design 94

Design Trends Marketing Websites B2B 94

BOP Design

DECEMBER 20, 2021

It’s always good to ask yourself questions – like what’s working and what’s not working. The company caters to business owners and entrepreneurs and, while the world of HR, payroll, benefits, and compliance is complex, its B2B website design and value are simply and clearly defined. Keep a running list.

Design 112

Design B2B Thought Leadership B2B Case Study 112

B2B Digital Marketer

OCTOBER 26, 2023

Unveiling the key strategies to captivate users and drive success in B2B software Introduction In this episode of B2B Digital Marketer, we delve into the power of user-centered design and its impact on organizational growth. With expertise in the B2B space, he has worked with various organizations in both consulting and leadership roles.

Design 52

Design Customer Satisfaction Case Studies Amazon 52

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. About the Study This is the ninth edition of the High Growth Study. How did they do it?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Tony Zambito

JUNE 8, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. How have buyers adapted to working from home? June 8, 2020.

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

Salesforce Marketing Cloud

APRIL 26, 2022

So, what is a Salesforce Designer? What does a Salesforce Designer do? What kind of designer can I be? How do I become a Salesforce Designer? Career prospects and opportunities for Salesforce Designers Which certifications are necessary for the job? So, what is a Salesforce Designer? HIT THE TRAILS.

Design 97

Design Peer-to-peer Work Management Ethics 97

Bluetext

FEBRUARY 26, 2024

Sometimes referred to as “Night Mode”, “Shadow Mode” or “Dark View”, this dark mode is a design term used to describe a low-light user interface that uses a dark color as the primary background color, reversing the default light-on-dark design that designers have used for decades. Dark mode can also save device battery life.

Design 47

Design Marketing Websites Trends First-Mover Advantage 47

Salesforce Marketing Cloud

JULY 5, 2023

In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. Design leaders are often the ones who end up determining what an ideal user experience looks like – and what it doesn’t look like.

Design 96

Design Personalization Ethics Ad Exchange 96

BOP Design

OCTOBER 6, 2020

Professional B2B Web Design That Supports Your Brand. There is a saying by digital designer Adam Judge, “The alternative to good design is always bad design. There is no such thing as no design.” When people work with a company, they want to know they’re working with professionals.

Design 131

Design Marketing Websites Ad Building B2B 131

Salesforce Marketing Cloud

JULY 14, 2022

The charity that made a lasting impact The power of compassion in business Finding the ideal design thinking opportunity How to add Salesforce to your design toolkit Why Salesforce Design Certifications are a must Four tips to supercharge your design career journey. Trailhead Trail – Get to Know Relationship Design.

Design 98

Design Work Management Peer-to-peer Paid Search Agency 98

KoMarketing Associates

MAY 15, 2018

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ?

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Case Study Case Studies Studies Effectiveness 152

Zoominfo

MAY 24, 2021

As life gradually returns to the new normal, companies across the globe are reevaluating how and where their employees should work. Launched on May 17, this site will keep potential job candidates and business professionals in the know on the latest working models of top companies across the globe. The current status of remote work .

Zoominfo 130

Zoominfo Work Management Planning Customer Surveys 130

BOP Design

DECEMBER 21, 2021

At Bop Design, we are big proponents of inbound marketing for lead generation. In this article, we take a look at B2B content marketing practices that work and why they are effective. Why do explainer pieces work well for B2B firms? Case Studies or Use Cases. Thought Leadership Articles.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Spiralytics

APRIL 16, 2023

It isn’t to sell a specific product; it’s designed to empower Mac users to break the status quo. A study suggested that older audiences may be more susceptible to rational appeals in advertising. Source: CXL A 2021 study showed that negative headlines elicit an emotional response in the brain much faster than positive ones.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

Biznology

OCTOBER 21, 2021

After 20 months of working through the pandemic, women are exhausted, overwhelmed, sick of school closings, ready to burn our masks in a giant bonfire. Most important, we wanted to hear directly from women about how they would design the future of work. Many said that remote work meant relief from daily micro-aggressions.

Lead Ranking 104

Lead Ranking Customer Surveys Studies Research 104

Biznology

APRIL 1, 2020

Looking to raise the level of your working-from-home game with video, videoconferencing, video production, virtual classrooms, interactive video, and more? A workplace productivity study by Panopto and YouGov actually put a dollar value on the cost.). The post Working From Home Video Resources appeared first on Biznology.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

BOP Design

JUNE 22, 2023

A guide to crafting a B2B web design that provides a great customer experience and improves conversions. The success of a B2B website design depends on its ability to convert visitors into new clients. The Bop Design team put together this comprehensive guide to help you build an effective new website.

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

Salesforce Marketing Cloud

MAY 23, 2022

What is strategy design? How does strategy design differ from user experience (UX) design? Salesforce Strategy Designer Certification Skills needed to become a Salesforce Certified Strategy Designer Ready to get certified? Trailhead Module: Inclusive Design. DESIGN TOGETHER. DESIGN TOGETHER.

Design 98

Design Peer-to-peer Deliverability Validation 98

Martech

OCTOBER 11, 2023

Posts focused on topics close to their hearts, such as Earth Day, Bring Your Child to Work Day, MLK Day, volunteer work, etc. Their posts offer high educational value and most often link to studies and research. million followers, and then redistributing through other platforms. Get MarTech! In your inbox.

Social Media 123

Social Media Media B2B B2B Thought Leadership 123

KoMarketing Associates

JUNE 18, 2019

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Litmus

AUGUST 17, 2020

In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. As well as 3D features within popular design programs, such as Adobe Photoshop and Illustrator, designers are starting to leverage more complex 3D tools. Designmodo.

Design 119

Design Trends Paid Search Agency Trigger Marketing 119

Hinge Marketing

DECEMBER 7, 2020

Hinge announces the release of a new study of high visibility thought leaders and the clients that retain them. These are the types of questions this study was designed to answer. About the Study. The current study investigates 220 VEs and 275 clients that retained the services of high-visibility subject matter experts.

Studies 96

Studies First-Mover Advantage Ideal Customer Profiles Case Studies 96

Stevens & Tate

MAY 15, 2023

Putting thought into your web design is a must if you have any ambitions to grow your business. While the content that you host on your site and the strength of your SEO strategy will help you attract leads, your web design will play a big part in your ability to convert leads. Keep it simple. Learn more by clicking here!

Design 64

Design Conversion Mobile Advertising Display 64

Walker Sands

OCTOBER 19, 2023

As we weighed options, we watched about a dozen videos to compare different brands, models and design features. B2B companies especially benefit from video content, with motion design and videos enabling straightforward explanations of complex concepts. Recently, my wife and I decided to buy a new couch.

Paid Search Agency 52

Paid Search Agency Design B2B Marketing Advertising Agencies 52

Litmus

NOVEMBER 3, 2021

While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance. What is conversion-centered design?

Design 125

Design Conversion Urgency Marketing Cross-Selling 125

Salesforce Marketing Cloud

JULY 26, 2023

So when Smyth began design research for an employee experience (EX) project, he committed to making it inclusive. Learn about ethical design Find out how to incorporate these concepts into your work Embrace the responsibility +300 points Module Ethics by Design Building trust Slack worked in ways that traditional research methods didn’t.

Research 52

Research Design Peer-to-peer Ethics 52

Webbiquity

APRIL 19, 2022

Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Customer stories are further testimony to the quality of your work and another indirect way to promote your successes. Essentially, case studies are marketing collateral. Showcase Prestige Clients.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. Here are some employee activation case studies from those who have. Putting their new skills to work, these employees were even more motivated to share.

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Case Study Case Studies Activities Studies 145

Salesforce Marketing Cloud

DECEMBER 1, 2021

Design skills are key Skill up with the Designer role and certification Get to know the Salesforce Designer Ready to get started? Here’s your certification guide Hear from Salesforce Designer Asterisk Loftis Ready, set, go: Dive into your UX Designer Certification. Design skills are key. SIGN UP FOR FREE.

Design 98

Design Peer-to-peer Customer Satisfaction Paid Search Agency 98

Brandpoint

MAY 3, 2023

That’s where a well-designed website comes in. Let’s explore six manufacturing websites that have taken website design to the next level. From clean and modern designs to high-quality images and videos, these websites have incorporated key design elements that effectively tell their story to their clients.

Design 62

Design Marketing Websites Examples Best Practices 62

SmartBug Media

MARCH 30, 2020

Web development is not a one-and-done process; new design trends and increasing competition mean that organizations must keep the digital face of their brand fresh and optimized for a positive UX. An increase in mobile device usage has also contributed to the web-design boom. The Difference Between Responsive and Adaptive Design.

Design 114

Design Mobile Marketing Work Management Marketing Websites 114

Hubspot

APRIL 27, 2021

The biggest lesson I've learned in working with clients was the importance of setting expectations from the very beginning. Another way to set expectations is by creating a design brief. Here's everything you need to know about what to include in a design brief and the templates that will help you create one quickly.

Design 83

Design Template Paid Search Agency Budget Programs 83

Launch Marketing

MARCH 20, 2024

Does it work? The truth is that when done properly, marketing works, and we have proof. Establishes Credibility: 75% of buyers say they judge a company’s credibility by the company’s website design. Another study found that 80% of buyers are more likely to do business with a company if it offers personalized experiences.

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62