How to Market a Startup, Part 1: Branding, Customer, and Messaging

Webbiquity

Most startup founders aren’t marketing professionals. They don’t start out thinking about the intricacies of marketing: how to shoot, edit, and promote a video; how design, test, and optimize landing pages; or how to develop conditional email sequences.

How to Market a Startup, Part 2: Planning, Staffing, and Measuring

Webbiquity

Effective marketing for a startup company is all about focus. You’ve got limited time (you’re likely already working 80+ hours per week!) Google startup marketing plan template and you’ll get dozens of ideas.

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg

If you’re at a small company or startup, you were probably impressed and inspired by the highly sophisticated and advanced techniques that your peers at large companies with big teams are using to build lead pipeline. As a small startup, the trick is knowing how to use it.

Five Actionable Tips for Growing a Successful Startup Business on a Budget

Webbiquity

You can learn a great deal and avoid some potentially costly missteps by studying the experiences of modern startups, such as in the founders and entrepreneurs interview series here or the example of Tim Chen. How to Grow and Scale Your Startup Business on a Budget.

PR for B2B Startups: How to Boost Your Exposure

B2B PR Sense

Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let's consider a couple facts. Every year, around 100 million startups are launched throughout the world. Why PR Is Important for Startup Success.

The 50 Best Startup Tools For 2016

Marketing Insider Group

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016.

9 Promising FinTech Startups You Should be Watching

Marketing Envy

And many startups are here to lead us to the new frontiers. A recent MoneyLive Banking Report concluded that a majority of executives in traditional UK financial institutions now see FinTech startups as a “significant threat” to their business model. FinTech Startups FinTech Marketing

Wednesday Wisdom: Design Thinking Trends for 2019

Biznology

Design strategy and lean user research are spinning up the most demand.”. Startups that promiser to empower Internet privacy, person-to-person networking, and create new passive income streams are an emerging trend in the blockchain space.

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10 Most Promising B2B Startups in the UK for 2018

Marketing Envy

When it comes to innovation, the UK tech sector is still dominating Europe, with startups popping up across the country. London, the major startup hub, unsurprisingly is being ranked number 1 in the. 2016, was a major year for startups in the UK, and the campaign group Startup Britain has counted over half a million. Ravelin is working to provide real-time fraud analysis and help make the fraud analyst’s job easier. Startup Marketing B2B Marketing

Graphic Designer Girl Meets ABM Startup World

Terminus

Editor’s Note: This blog post was written by Dionna Williams, Graphic Design Intern at Terminus. Dionna is a senior studying graphic design at Georgia Southern University. You can learn more about Dionna and her work at dionnawilliams.net. The Startup Culture at Terminus.

How to Design Landing Pages that Convert

Single Grain

Even good marketing people don’t always understand how to design landing pages that convert prospects into customers. In this article, we’ll share that process – the keys to designing landing pages that convert from start to finish. How It Works. How does all this work together?

The 6-Step Unicorn Startup Blueprint: How Tech Superstars Break the Mold

Zoominfo

Once upon a time, startups with a billion-dollar valuation were so unique that they were deemed unicorns. However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Unicorn startups tend to move quickly.

7 Steps to Aligning Your B2B Startup Brand

bizible

While five years might seem like a short stint for a company in their twenties, five years can feel like a lifetime for a startup. A company’s imagery ought to communicate a startup’s personality. The oversight resulted in a quick fix, and we quickly drew up guidelines on button design.

The 8 Best Startup Logos From Shark Tank, and Why They Work

Hubspot

If you're a young startup just beginning to find your footing in the business world, having a quality, professional-looking logo can help you look great in front of potential investors and clearly establish what your brand stands for. The 8 Best Startup Logos from Shark Tank Season 8.

Design Disruptors: The Story Behind One Startup's Decision to Produce a Feature-Length Documentary

Hubspot

Not only did the small marketing team from the growing startup take on the challenge of creating a feature-length documentary, but they managed to release a trailer in less than a year's time. Their documentary, Design Disruptors, will be released for free in early 2016.

Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor

NuSpark

In the 70’s, the phrase “Nobody ever got fired for buying IBM” was anathema to IBM’s startup competitors for good reason. External anxiety causing factors such as a successful track record of a known, established competitor brand are beyond the landing page designer’s control.

Growth Secrets From Canva: How the Design Startup Acquires 30,000 New Users a Day [Podcast]

Hubspot

Turns out, it's working. Visual content: We all know we need it. but many of us don't have the skills, tools, or knowledge of how to do it well. Since 2013, Canva's been on a mission to change that.

How to Design the UX of a Website or App to Increase Conversions

Single Grain

Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is the reason behind your software product’s existence. 7 Marketing Strategies that Work to Increase Conversions.

A 12 Step New Year’s Resolution Plan for Startups in 2017

HG Data

Declining Trendlines: According to market intelligence firm Mattermark, negative indicators for hiring trends, monthly unique site visits, social activity, app downloads and more suggest a growing group of “zombie unicorns” —VC-backed startups could be hard pressed to raise additional money if the market cools quickly. In June 2016, high-end furniture startup One Kings Lane—valued around $1 billion just two years ago—sold to Bed Bath & Beyond for a paltry $11.8 Working.

6 AI Startups We're Keeping an Eye On

Hubspot

And as research from CB Insights indicates, in 2016, over 500 AI startups raised roughly $5 billion in funding. 6 Artificial Intelligence Startups to Watch. Here’s a peek at how it works: Why We're Paying Attention. Which AI startups are you keeping an eye on?

How Google Designs Great Content, in 5 Steps

Contently

To create this type of content for its global audience, Google, a company whose corporate motto used to be “Don’t be evil,” turns to one of psychology’s best-known constructs for its content design strategy. That brings us to Google’s final step on the design hierarchy.

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30 Top Startup Marketing Tools to Build and Scale Your Business

Leadfeeder

What are the best startup marketing tools to help a company grow from a handful of customers to 100, 1,000, or 10,000 paying customers (or more)? Below, we’ve compiled a list of the best tools we could find to help you grow your startup. Design. Analytics Tools for Startups 7.

8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. Everywhere I’ve worked, I’ve had a low budget , no staff, no resources, and limited access.

B2B Startups Beating the Incumbent with Great Content Marketing

Outbrain

Launching a startup is no simple endeavor, and growing a business is oodles more challenging. Most startups are challenged by a limited budget, competition from larger, more established players and for those entering a new market – figuring out how to educate consumers and create demand.

Here’s How the Cartoon Design Trend Caught Fire and Why Every SaaS Is Rebranding

Unbounce

For example, Jimmy Daly, Marketing Director at Animalz , recently called out this design trend on Twitter. And while we considered illustrations, our design team ultimately decided to go in a different direction. Is it worth a heavy investment in design to look different? Desig

What Startups Should Know When Looking for an Agency Partner

Eric Mower + Associates

cities for startups and ranked them among the top 100 cities worldwide. The criteria include quantity of startups, strength of ideas, business environment and the strength of a city’s startup ecosystem. For many startups, choosing a location is just one of the many difficult decisions on the road to becoming an established company. Startups need to shift strategies and evolve while finding their groove.

How a Tiny Finance Startup Dethroned Fortune 500 Giants in Google Search

Hubspot

Founded in 2009 as a bootstrapped startup, Nerdwallet has grown at an exponential pace, from 283 users per month in 2009 to 2.2 With this singular focus, Tim got to work. And it works.

Jaakko Paalanen – 5 reasons I love working at a startup

Leadfeeder

Nowadays a well-known city for the European startup world, after Slush became one of the biggest startup events in the world. He’s been coding into the night and didn’t think there was any point going home before coming back to work again. Sometimes we work at totally different times of the day, but in a startup that’s not a problem. As your startup company evolves, in the same way your employees need to evolve and scale with it.

Jaakko Paalanen – 5 reasons I love working at a startup

Leadfeeder

Nowadays a well-known city for the European startup world, after Slush became one of the biggest startup events in the world. He’s been coding into the night and didn’t think there was any point going home before coming back to work again. Sometimes we work at totally different times of the day, but in a startup that’s not a problem. As your startup company evolves, in the same way your employees need to evolve and scale with it.

Jaakko Paalanen – 5 reasons I love working at a startup

Leadfeeder

Nowadays a well-known city for the European startup world, after Slush became one of the biggest startup events in the world. He’s been coding into the night and didn’t think there was any point going home before coming back to work again. Sometimes we work at totally different times of the day, but in a startup that’s not a problem. As your startup company evolves, in the same way your employees need to evolve and scale with it.

How Can a Non-tech CEO Lead a Tech-based Startup to Success?

Altitude Branding

It is rare to come across a founding CEO of a startup, who also has the skills to be the growth CEO. However, these times become even more confounding for the employees when the new tech CEO of a company does not code or design a code-based product.

Getting Your First 100 Customers: Strategies That Work

Marketing Insider Group

But, I figured with so many startups popping up plus the fact even the biggest of brands had to start somewhere — now was as good a time as any to share insights and words of wisdom from those who have lived and breathed the experience firsthand.

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How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs

Hubspot

Free Tools & Resources for Startups. Before we dive into our list, we want to make sure you know about our scholarship program HubSpot for Startups. Here’s a list of four common business structures, along with the pros and cons of each and how taxes work for each one.

From the Founders: Keys to Successful and Sustainable Startups

R2C Group

As industries continue to digitize and market transformations accelerate across transportation, energy, agriculture, and DTC, I attended Startup Grind in Silicon Valley to uncover what makes founders successful and startups sustainable in a world where most people fail. When starting up, many entrepreneurs tested their concept while working full-time as a “side project” or the midnight shift.

Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel

Vidyard

Chances are if you’re on a startup team – whether it’s a tech company or a restaurant – this will be familiar territory. Startup Videos Don’t Have to be Perfect. We made this video to explain #FlipMyFunnel to our designer, and it wasn’t supposed to go out to people.”.

Design Thinking for User Centricity: An Interview With HG Data VP of Product Faith Chiang

HG Data

They’re responsible for ensuring the products they build are ahead of the curve, but they also face the ongoing challenge of designing for individual users while applying to the broader market. A startup veteran, Chiang has spent the past 15 years bringing new B2B products into early markets, designing new user interfaces and systems that support platform-based evolution. What inspired you chose this academic focus, and how does it influence your work today?

Here’s what you need to know about startup marketing

Contify

I’ve joined a New Delhi based technology startup called Contify that is doing some groundbreaking work in the areas of web intelligence and monitoring. But when you’re working for a startup, every single hour counts. High growth startups evolve on a daily basis.