The Startup’s 4-step Guide to Building Strong Sales Pipeline


If you’re at a small company or startup, you were probably impressed and inspired by the highly sophisticated and advanced techniques that your peers at large companies with big teams are using to build lead pipeline. As a small startup, the trick is knowing how to use it.

How to Market a Startup, Part 1: Branding, Customer, and Messaging


Most startup founders aren’t marketing professionals. They don’t start out thinking about the intricacies of marketing: how to shoot, edit, and promote a video; how design, test, and optimize landing pages; or how to develop conditional email sequences.

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How to Market a Startup, Part 2: Planning, Staffing, and Measuring


Effective marketing for a startup company is all about focus. You’ve got limited time (you’re likely already working 80+ hours per week!) Google startup marketing plan template and you’ll get dozens of ideas.

5 Startup Marketing Ideas That Actually Work


Are you new to the startup game, and even newer to the content marketing game? With all the work that goes into starting a business, there's little time to think about marketing strategies that prove successful and are feasible for a startup's teams to execute.

The 50 Best Startup Tools For 2016

Marketing Insider Group

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016.

How Smart Startups Are Outsourcing Marketing | 4 Key Areas


Startup founders know marketing matters. Few small teams can afford to hire their own web developer, UX designer, writer, and more. If there is one thing companies need — other than a working product, that is — leads.

Five Actionable Tips for Growing a Successful Startup Business on a Budget


You can learn a great deal and avoid some potentially costly missteps by studying the experiences of modern startups, such as in the founders and entrepreneurs interview series here or the example of Tim Chen. How to Grow and Scale Your Startup Business on a Budget.

Modern Technologies Designed to Benefit Small Businesses


According to CNBC , mobile apps save small business employees 725 million work hours every year! The majority of work small business owners take on consists of collaboration, multiple steps and consistent check-ins with clients, partners and staff. Digital Technology Future of Work

PR for B2B Startups: How to Boost Your Exposure

B2B PR Sense

Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let's consider a couple facts. Every year, around 100 million startups are launched throughout the world. Why PR Is Important for Startup Success.

9 Promising FinTech Startups You Should be Watching

Marketing Envy

And many startups are here to lead us to the new frontiers. A recent MoneyLive Banking Report concluded that a majority of executives in traditional UK financial institutions now see FinTech startups as a “significant threat” to their business model. FinTech Startups FinTech Marketing

Tips to Successfully Oversee a B2B Web Design Project

BOP Design

But what happens when you are tasked with being the point person for your company’s upcoming B2B web design project? We’ve managed hundreds of website projects and continue working on new website concepts, designs, copy, and launches every day. Read more: B2B web design FAQ.

Wednesday Wisdom: Design Thinking Trends for 2019


Design strategy and lean user research are spinning up the most demand.”. Startups that promiser to empower Internet privacy, person-to-person networking, and create new passive income streams are an emerging trend in the blockchain space.

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Graphic Designer Girl Meets ABM Startup World


Editor’s Note: This blog post was written by Dionna Williams, Graphic Design Intern at Terminus. Dionna is a senior studying graphic design at Georgia Southern University. You can learn more about Dionna and her work at The Startup Culture at Terminus.

10 Most Promising B2B Startups in the UK for 2018

Marketing Envy

When it comes to innovation, the UK tech sector is still dominating Europe, with startups popping up across the country. London, the major startup hub, unsurprisingly is being ranked number 1 in the. 2016, was a major year for startups in the UK, and the campaign group Startup Britain has counted over half a million. Ravelin is working to provide real-time fraud analysis and help make the fraud analyst’s job easier. Startup Marketing B2B Marketing

How to Write an Incredible Startup Marketing Budget for 2020


For instance, let's say you're a marketer at a startup, and have decided to propose investing in Twitter Ads to the decision-makers at your company. Marketing Costs for a Startup. If all of those routes don't fit your startup's operations, begin with just one thing: revenue.

7 Steps to Aligning Your B2B Startup Brand


While five years might seem like a short stint for a company in their twenties, five years can feel like a lifetime for a startup. A company’s imagery ought to communicate a startup’s personality. The oversight resulted in a quick fix, and we quickly drew up guidelines on button design.

How to Design Landing Pages that Convert

Single Grain

Even good marketing people don’t always understand how to design landing pages that convert prospects into customers. In this article, we’ll share that process – the keys to designing landing pages that convert from start to finish. How It Works. How does all this work together?

Free Tools for Startups to Boost Social Media Presence


While it’s almost unheard of for businesses to completely ignore social media these days, startups have to be especially mindful of its advantages and uses. Here are some unique tools to help boost the social media presence of your startup. Guest post by Nick Rojas.

The 8 Best Startup Logos From Shark Tank, and Why They Work


If you're a young startup just beginning to find your footing in the business world, having a quality, professional-looking logo can help you look great in front of potential investors and clearly establish what your brand stands for. The 8 Best Startup Logos from Shark Tank Season 8.

4 Top Marketing Automation Tools for Startups

A Better Jones

If you’re a startup, this means choosing the right marketing automation tool to help scale your business beyond the size of your team. Drip Drip is a customer relationship management (CRM) software that’s designed specifically for e-commerce.

8 Tips to Protect Your Startup from Cyberattacks

Altitude Branding

That is why, as a startup owner, you need to take serious considerations of the security measures to put in place to evade cybersecurity attacks. The post 8 Tips to Protect Your Startup from Cyberattacks appeared first on Altitude Branding.

Design Disruptors: The Story Behind One Startup's Decision to Produce a Feature-Length Documentary


Not only did the small marketing team from the growing startup take on the challenge of creating a feature-length documentary, but they managed to release a trailer in less than a year's time. Their documentary, Design Disruptors, will be released for free in early 2016.

The 6-Step Unicorn Startup Blueprint: How Tech Superstars Break the Mold


Once upon a time, startups with a billion-dollar valuation were so unique that they were deemed unicorns. However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Unicorn startups tend to move quickly.

Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor


In the 70’s, the phrase “Nobody ever got fired for buying IBM” was anathema to IBM’s startup competitors for good reason. External anxiety causing factors such as a successful track record of a known, established competitor brand are beyond the landing page designer’s control.

A 12 Step New Year’s Resolution Plan for Startups in 2017

HG Data

Declining Trendlines: According to market intelligence firm Mattermark, negative indicators for hiring trends, monthly unique site visits, social activity, app downloads and more suggest a growing group of “zombie unicorns” —VC-backed startups could be hard pressed to raise additional money if the market cools quickly. In June 2016, high-end furniture startup One Kings Lane—valued around $1 billion just two years ago—sold to Bed Bath & Beyond for a paltry $11.8 Working.

Growth Secrets From Canva: How the Design Startup Acquires 30,000 New Users a Day [Podcast]


Turns out, it's working. Visual content: We all know we need it. but many of us don't have the skills, tools, or knowledge of how to do it well. Since 2013, Canva's been on a mission to change that.

How Google Designs Great Content, in 5 Steps


To create this type of content for its global audience, Google, a company whose corporate motto used to be “Don’t be evil,” turns to one of psychology’s best-known constructs for its content design strategy. That brings us to Google’s final step on the design hierarchy.

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6 AI Startups We're Keeping an Eye On


And as research from CB Insights indicates, in 2016, over 500 AI startups raised roughly $5 billion in funding. 6 Artificial Intelligence Startups to Watch. Here’s a peek at how it works: Why We're Paying Attention. Which AI startups are you keeping an eye on?

How to Design the UX of a Website or App to Increase Conversions

Single Grain

Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is the reason behind your software product’s existence. 7 Marketing Strategies that Work to Increase Conversions.

What Is Category Design in Marketing (And Why Is It an Important Strategy)?

Single Grain

This relatively new marketing strategy is known as category design. In the age of digital disruption and rapid innovation, category design is the ultimate business strategy that allows a company to create and develop entirely new categories of products and services.

30 Top Startup Marketing Tools to Build and Scale Your Business


What are the best startup marketing tools to help a company grow from a handful of customers to 100, 1,000, or 10,000 paying customers (or more)? Below, we’ve compiled a list of the best tools we could find to help you grow your startup. Design. Analytics Tools for Startups 7.

Getting Your First 100 Customers: Strategies That Work

Marketing Insider Group

But, I figured with so many startups popping up plus the fact even the biggest of brands had to start somewhere — now was as good a time as any to share insights and words of wisdom from those who have lived and breathed the experience firsthand.

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Here’s How the Cartoon Design Trend Caught Fire and Why Every SaaS Is Rebranding


For example, Jimmy Daly, Marketing Director at Animalz , recently called out this design trend on Twitter. And while we considered illustrations, our design team ultimately decided to go in a different direction. Is it worth a heavy investment in design to look different? Desig

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. Everywhere I’ve worked, I’ve had a low budget , no staff, no resources, and limited access.

What Startups Should Know When Looking for an Agency Partner

Eric Mower + Associates

cities for startups and ranked them among the top 100 cities worldwide. The criteria include quantity of startups, strength of ideas, business environment and the strength of a city’s startup ecosystem. For many startups, choosing a location is just one of the many difficult decisions on the road to becoming an established company. Startups need to shift strategies and evolve while finding their groove.

How Can a Non-tech CEO Lead a Tech-based Startup to Success?

Altitude Branding

It is rare to come across a founding CEO of a startup, who also has the skills to be the growth CEO. However, these times become even more confounding for the employees when the new tech CEO of a company does not code or design a code-based product.

Jaakko Paalanen – 5 reasons I love working at a startup


Nowadays a well-known city for the European startup world, after Slush became one of the biggest startup events in the world. He’s been coding into the night and didn’t think there was any point going home before coming back to work again. Sometimes we work at totally different times of the day, but in a startup that’s not a problem. As your startup company evolves, in the same way your employees need to evolve and scale with it.