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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

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4 Web Design Trends That Will Stand The Test of Time

Marketing Insider Group

Design trend changes often feel like the heavy duty cycle on your washing machine. When it comes down to it, design preferences change in the blink of an eye. But, you can’t build a website without making some concrete design decisions. Be bold with your typography and graphic design elements. The question now is how.

Design 231
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What Works on Social Media for B2B Companies?

BOP Design

What should B2B companies share on social media? Should B2B companies even be active on social media? What social channels are the best for B2B companies? B2B companies should be connecting with their clients and prospects on social media. The social channel that is best for your firm, depends on your audience.

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How to work with social media agencies (and where teams always go wrong)

Sprout Social

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Be specific. Do you need help developing a strategy?

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How To Create Emails That Sell With Conversion-Centered Design (CCD)

Litmus

While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance. What is conversion-centered design?

Design 98
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7 B2B Website Design Trends to Look For in 2024

BOP Design

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. With remote work now the norm and AI influencing so many aspects of our professional lives, B2B leaders now expect more from their websites. This trend has stuck. This is no longer the case.

Design 94
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Should You Consider A Growth Driven Design Strategy?

Stevens & Tate

Even local mom and pop shops have a web presence, whether it’s a basic website or a social media page. If your website is the foundation for all of your online marketing efforts, then consider implementing a growth driven design. It is true that when properly implemented, traditional website designs can still be very effective.

Design 113