Remove vendor
article thumbnail

8 questions to ask marketing work management vendors during the demo

Martech

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Whether the vendor seems to understand your business and your needs. If they are showing you your “must-have” features.

article thumbnail

A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Quick Takeaways. Image: FocusVision.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MindMatrix: A Unique Marketing Automation Platform for SMB

NuSpark Consulting

Paul: How does this translate to the SMB market? They may not need all of the functionality of a robust marketing to sales automation platform but there are some basic elements that can make any SMB successful. Most vendors talk about marketing and sales alignment in terms of triggering a sales qualified lead to a CRM system.

article thumbnail

Overcome digital literacy challenges in your small business

SmartBrief - Marketing

Look at it this way: a near majority (85 percent) of SMB workers know that technology plays a critical role in helping them work faster and smarter, so that they can focus on more impactful work. More than half of SMB workers (58 percent) say they lose between two and four hours a day in productivity due to bad technology.

article thumbnail

The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

Marketo COULD HAVE been acquired by one of several enterprise application vendors that simply don’t get marketing. Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. It views design as a strategic component of CX.

Marketo 193
article thumbnail

Fresh Insights in Selling to SMBs

Biznology

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty of testing. Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights.

SMB 80
article thumbnail

Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Given the critical importance of MAP within an enterprise environment – and looking through the lens of strategic deployment of MAP – ANNUITAS|research conducted an extensive analysis of four of the leading, Salesforce-integrated MAP software vendors in late 2020. This analysis focused on the Salesforce ecosystem, given its critical mass.