Marketing Insider Group

MARCH 2, 2023

Design trend changes often feel like the heavy duty cycle on your washing machine. When it comes down to it, design preferences change in the blink of an eye. But, you can’t build a website without making some concrete design decisions. Be bold with your typography and graphic design elements.

Design 225

Design Trends Paid Search Agency Lead Scoring 225

Vision Edge Marketing

DECEMBER 7, 2021

The right website is one of your most effective business marketing tools but, only if it quickly: surfaces early in searches. . Imagine you are sitting at your desk, searching for a new website developer. You land on a high-ranked website and start clicking and reading. You are onto another website in the sea of results.

Design 214

Design Work Management Marketing Management Planning 214

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. With remote work now the norm and AI influencing so many aspects of our professional lives, B2B leaders now expect more from their websites. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Stevens & Tate

MARCH 21, 2024

As we delve into the trends of 2024, it becomes increasingly clear that modern logo designs are pivotal in crafting a memorable brand image. The Evolution of Logo Design The digital age has ushered in a wave of innovation in logo design, with modern aesthetics taking center stage.

Design 91

Design Trends Loyalty Impressions 91

BOP Design

OCTOBER 26, 2023

At Bop Design, we understand that a website isn’t just a digital business card, it’s a potent sales tool that can engage prospects, nurture relationships, and facilitate multiple interactions throughout the buying journey. A staggering 75% of users admit to judging a company’s credibility based on its website design.

Design 107

Design Marketing Websites B2B Ethics 107

Stevens & Tate

APRIL 4, 2023

In this day and age, every business understands the importance of having a company website. Even local mom and pop shops have a web presence, whether it’s a basic website or a social media page. However, not everyone realizes that there are different ways to build your website. What Is A Growth Driven Design?

Design 110

Design Marketing & Strategy Paid Search Agency Marketing Websites 110

seo.co

OCTOBER 18, 2021

Slow sites are punished by both users and search engines. To optimize your site for search engines and users, your site needs to be wicked-fast. In this post, we’ll discuss the how and why for site speed, ways/tools to fix it and how we can help! Let Us Help with Your Site Speed. Minimize HTTP Requests.

Marketing Websites 98

Marketing Websites SEO Efficiency Terms and Conditions 98

BOP Design

JANUARY 26, 2023

Often, marketers come to our B2B web design agency to update or refresh their websites. Many of them simply say, “Our website looks outdated.” But what objectively makes a B2B website design look dated? In this post, we take a close look at 5 things that make any website design look outdated.

Design 119

Design B2B Paid Search Agency Copyright 119

RebelMouse

JANUARY 10, 2024

Imagine browsing a site, and suddenly, a bright, colorful box pops up and sticks to the side of your screen like chewing gum. Sticky elements are design techniques that enhance the user experience on websites and in apps by offering users an easy way to access crucial information and perform essential actions.

Positioning 85

Positioning Design Examples Practices 85

Webbiquity

DECEMBER 6, 2018

A lot of work goes into building a website. No matter if you’re starting from scratch or using a template—creating a unique design, populating your site with compelling content, and optimizing all elements—takes time and energy. What value are people going to get from your site if they have to struggle to read your words?

Design 217

Design Marketing Websites Mobile Marketing Search Marketing 217

BOP Design

OCTOBER 20, 2022

Simply put, a website design system is a strategic approach to having your most important online marketing tool look professional, branded and cohesive. Think of a traditional brand guide but specifically geared towards your website design and user experience. What Should Be Included in a Website Design System?

CMS Development 116

CMS Development Design Marketing Websites Industry CMS 116

Navigate the Channel

DECEMBER 11, 2023

Your website is probably the first thing most people see when it comes to your brand. Creating an Impactful Website You need a site, but just throwing up any old B2B website isn’t enough. Your website is your brand’s digital storefront, crucial for engaging clients and partners.

Design 65

Design Marketing Websites B2B Content 65

BOP Design

SEPTEMBER 27, 2023

Many B2B firms view search engine optimization (SEO) and website design are two separate, but equally important, entities. Website Design and Development Tips for SEO First, let’s look at what your B2B website design and development team can do to set the stage for easy search engine crawlability and indexing.

Design 62

Design SEO Tips B2B 62

Stevens & Tate

JANUARY 10, 2023

Your website design is arguably the most important element of a successful inbound marketing strategy. The website is the foundation of all your online marketing efforts, after all. When it comes to designing your website, there are two main ways to go about it. What Is A Growth Driven Design? Launch Pad.

Design 92

Design Buyer Personas Buyer's Journey Inbound Marketing 92

Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. So, what is your website UX like?

Marketing Websites 230

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 230

Stevens & Tate

FEBRUARY 1, 2022

Building a new website is a big under taking for any sized business. You want to make sure that your website looks and feels the way that you imagined it would, while also having incredible content that attracts customers and keeps them coming back for more. What is Growth-Driven Design? Phase Two: Continuous Improvement Cycle.

Design 138

Design Process Buyer Personas Marketing Websites 138

BOP Design

JANUARY 6, 2023

What Is UX Design? The user experience or UX refers to how people feel when navigating a website, using a mobile app or otherwise interacting with a company’s digital products or services. UX design pulls from aspects of branding, design, sociology, psychology, and marketing. Read more: FAQ on B2B website design.

Design 84

Design Marketing Websites Tips B2B 84

BOP Design

JUNE 13, 2023

Lately, there has been significant momentum towards Digital Accessibility for websites. Together, these factors have propelled the importance of Digital Accessibility for B2B websites to new heights. Below are a few simple things that you can do to improve upon the overall accessibility of your B2B site.

Design 62

Design Marketing Websites B2B Guidelines 62

BOP Design

AUGUST 21, 2023

Forms are a critical part of any B2B website design. If you’re using a CRM like Zoho or a marketing automation tool like HubSpot, you’ll eventually decide how to add those forms to your B2B website. But Bop Design is here to help! Login to your website and decide where you want the form to go. What Is a Form?

Design 92

Design Marketing Websites B2B Tips 92

Stevens & Tate

FEBRUARY 7, 2023

In today’s age, keeping your website up to date is incredibly important if you want to remain competitive and maintain visibility. Having a modern, compelling website can open doors for your company and transform your user’s experience in a positive way. The less distractions on your site, the better you’ll be at converting leads.

Design 111

Design Marketing Websites Mobile Advertising Banners 111

BOP Design

DECEMBER 20, 2021

Redesigning your B2B website is always a large undertaking and sometimes it’s hard to know where to start. Next, it’s helpful to see what’s the latest and greatest in B2B websites – do research and find inspiration. Check it out and hopefully, it will get your creative website juices flowing. Keep a running list.

Design 112

Design B2B Thought Leadership B2B Case Study 112

Bluetext

FEBRUARY 26, 2024

Sometimes referred to as “Night Mode”, “Shadow Mode” or “Dark View”, this dark mode is a design term used to describe a low-light user interface that uses a dark color as the primary background color, reversing the default light-on-dark design that designers have used for decades.

Design 46

Design Marketing Websites Trends First-Mover Advantage 46

BOP Design

OCTOBER 26, 2021

B2B web designs can be lovely and enjoyable, but they should also be functional. While award-winning websites explore new trends and take us on an artful journey, websites that drive leads maintain or increase revenue. In this brief article, we are going to share 5 B2B web design tips for lead generation.

Lead Generation 120

Lead Generation Design Generation Tips 120

BOP Design

JUNE 22, 2023

A guide to crafting a B2B web design that provides a great customer experience and improves conversions. The success of a B2B website design depends on its ability to convert visitors into new clients. The Bop Design team put together this comprehensive guide to help you build an effective new website.

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

Stevens & Tate

MAY 12, 2023

A well-designed site is vital to the online success of your business. Recent studies show that at least 94% of respondents rarely trust websites with poor designs. On the other hand, a growth driven web design is intuitive and positively impacts brand perception and lead conversion.

Design 94

Design Buyer Personas Top of Funnel Fulfillment 94

BOP Design

OCTOBER 6, 2020

In the era of pandemics, your B2B website is literally the front door to your business operations. Your business has 7 seconds to make a great first impression on a prospect visiting your website—here are 5 tips on how to succeed. Read more: 5 tips to leverage your website during social distancing. Informative Content.

Design 131

Design Marketing Websites Ad Building B2B 131

Stevens & Tate

FEBRUARY 13, 2023

It’s not a stretch to say that your website is one of — if not the — most important element of your inbound marketing strategy. Because of this, it’s essential to make sure that poor web design doesn’t frustrate your visitors. As such, you’ll want to make navigation through your website easy.

Design 87

Design Marketing Websites Mobile Advertising Mobile Marketing 87

The Daily Egg

MAY 27, 2020

Creating a website is simple; anyone can do it. There are so many website builders and other tools out there that make it easy to create a new site from scratch, regardless of your technical skill level. But most websites haven’t been optimized from a design perspective. Why is design so important?

Design 145

Design Marketing Websites Optimization Tools 145

Scoop.it

AUGUST 10, 2023

Website design is constantly evolving alongside consumer and market trends, but there are some key elements and design pillars that will always stand the test of time. Building the right website architecture First things first, it’s important to keep in mind that good web design starts with good website architecture.

Design 77

Design Effectiveness Paid Search Agency Lead Scoring 77

BOP Design

JANUARY 18, 2022

And while I don’t have a pause button or a Hawaiian vacation waiting in the wings to help provide some relief—I do have some helpful B2B web design and marketing insights to share. This year’s digital design trends reflect changes in technology, the environment, and our desire for diversity and inclusion. Inclusive Design.

Design 108

Design Trends Marketing Websites B2B 108

Webbiquity

JULY 25, 2023

Your organization has an awesome website that ranks highly, engages visitor, and produces leads. Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. A website relaunch is an exciting time.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Webbiquity

MARCH 16, 2017

Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. As UX designers, you know the value of a good call-to-action (CTA). Guest post by Alex Berg.

Design 235

Design SEO Tips Lead Scoring 235

Stevens & Tate

MAY 15, 2023

Putting thought into your web design is a must if you have any ambitions to grow your business. While the content that you host on your site and the strength of your SEO strategy will help you attract leads, your web design will play a big part in your ability to convert leads. Keep it simple. Learn more by clicking here!

Design 64

Design Conversion Mobile Advertising Display 64

Marketing Graham

JANUARY 3, 2024

It’s tempting to take shortcuts, especially when designing a website. After all, if a competitor’s website is doing well, why not replicate their formula for success? While copying a competitor’s website may seem appealing at first glance, it’s a strategy fraught with pitfalls and drawbacks.

Small Business Marketing 52

Small Business Marketing Design Marketing Websites Business 52

Marketing Insider Group

NOVEMBER 29, 2022

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Visitors can assess your website’s visual appeal in as little as 50 milliseconds. In today’s digital-first world, your website is a critical tool for driving online engagement. Navigation.

Marketing Websites 285

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 285

Webbiquity

JUNE 30, 2022

Your website is your “online storefront” where prospects will most often form their first impression of your business and learn about your company before proceeding with completing calls-to-action and making purchases, so you need to carefully consider how you can demonstrate to your site visitors that your business is trustworthy.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

Webbiquity

DECEMBER 9, 2021

If you’ve created relevant, high-quality content and implemented a solid search engine optimization (SEO) strategy , it’s likely you’re seeing website traffic growth. While this is great news, it’s important to ensure that your website can handle the traffic you are driving. Website Hosting. Site Speed.

Traffic 266

Traffic Marketing Websites Tips Outgrow 266