Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go-to-market Leadership?
ANNUITAS
NOVEMBER 29, 2023
It’s an approach to organizational design akin to taking the Pragmatic Marketing chart and just circling all of the functions. Yet we still found an opportunity for CEOs to engage more deeply with their CMOs and other growth leaders to more effectively work together to unlock growth. What do we mean?
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