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Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go-to-market Leadership?

ANNUITAS

It’s an approach to organizational design akin to taking the Pragmatic Marketing chart and just circling all of the functions. Yet we still found an opportunity for CEOs to engage more deeply with their CMOs and other growth leaders to more effectively work together to unlock growth. What do we mean?

CMO 147
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11 Benefits of Lead Forensics’ Software

Lead Forensics

Lead Forensics is a powerful lead generation tool designed to reveal the businesses visiting your website. For Sales Salespeople work hard, that’s for sure, and there’s nothing worse than investing time and money nurturing leads that take you down a dead end. Target your marketing efforts Work smarter, not harder.

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11 Benefits of Lead Forensics’ IP Tracking Software

Lead Forensics

Lead Forensics is a powerful lead generation tool designed to reveal the identity and contact information of your unknown website visitors. For Sales Salespeople work hard, that’s for sure, and there’s nothing worse than investing time and money nurturing leads that take you down a dead end. Let’s take a closer look.

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KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

The Kickfire’s API has expanded to include Trade Name & expands to include the descriptions from Standard Industrial Classification (SIC) & the North American Industry Classification System (NAICS). Identifying the potential new Markets : The first two digits of NAICS or SIC code is an industry title.

API 40
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Big Updates to the NetLine Portal: What You Need to Know

NetLine

In the past few days, we released three new updates to our Portal — each designed to both enhance your Portal experience and offer greater control over your campaign’s performance. Here’s what we’ve been working on. Lead Enrichment. Your potential buyers are human, just like you. Each layer of Enrichment carries a $0.75

SIC 52
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What is a Chief Revenue Officer? & How to Become One, According to Experts

Hubspot

Although they work in similar departments, a CRO is not to be confused with a VP of Sales. The two roles may work together to develop sales playbooks and set goals and KPIs, but the CRO would bring in insight from other departments based on RevOps knowledge. Work hand-in-hand with leaders of relevant departments.

SIC 83
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Best WordPress Tips and Tools of 2009

Webbiquity

8 ways to make Wordpress easier to use for your clients by Designer Daily. ** 5 stars. Custom Wordpress blog design checklist and walkthrough by The Design Cubicle. 10 Ways to Customize and Personalize your Wordpress Blog by Pro Blog Design. 10 Ways to Customize and Personalize your Wordpress Blog by Pro Blog Design.

Tools 100