Marketing Graham

JANUARY 3, 2024

It’s tempting to take shortcuts, especially when designing a website. This article will explore why copying a competitor’s website is a terrible idea and why originality should always be prioritised for small business website design. Here are 5 reasons why not.

Small Business Marketing 52

Small Business Marketing Design Marketing Websites Business 52

Scoop.it

AUGUST 10, 2023

Website design is constantly evolving alongside consumer and market trends, but there are some key elements and design pillars that will always stand the test of time. Building the right website architecture First things first, it’s important to keep in mind that good web design starts with good website architecture.

Design 77

Design Effectiveness Paid Search Agency Lead Scoring 77

Webbiquity

DECEMBER 9, 2020

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. SEO impacts the ranking of your content in the search engine results pages (SERPs).

SEO 272

SEO Traffic Tips SERP 272

Brightedge

NOVEMBER 3, 2020

Changes to the SERP Landscape. The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs.

SERP 52

SERP Trends Mobile Marketing Youtube 52

Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. What is biometric technology and how can marketers use it? Data sample. 20 participants.

SERP 66

SERP Google Purchase Intent PPC 66

accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. We’ve drawn together 15 of those quick ways to boost your SERP results below.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Marketing Insider Group

OCTOBER 16, 2023

At its core, BuzzSumo is a tool designed to make your content marketing journey smoother and more informed. It’s designed to help individuals, businesses, and teams manage and streamline their social media activities. It’s efficient, user-friendly, and designed to make our lives as content marketers a bit easier.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Marketing Insider Group

APRIL 17, 2023

And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. 25 Best Marketing Articles No time to sift through Google SERPs? Read ChiefMartec’s article to learn more about the uses and benefits of their interactive site. No problem. Are you ready to convert more leads?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Sharpspring

JULY 9, 2021

For online businesses, it’s crucial to focus on user experience trends (also referred to as UX trends) and maintain a mobile-friendly website in order to keep a high rank in search engine results pages (or SERPs) and generate higher conversion rates. . This design gives digital marketers more real estate to work with on the screen. .

Trends 98

Trends Design Mobile Marketing Ideal Customer Profiles 98

Marketing Insider Group

OCTOBER 11, 2023

Quick Takeaways The hub and spoke content model, inspired by a bicycle wheel’s design, is an efficient way to organize and link related website content. It keeps your content organized and easy to find, promoting a positive content experience for site visitors. As a result, this can help your website rank higher in SERPs.

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

Top Rank Marketing

OCTOBER 30, 2023

SERP (Search Engine Results Page): The page that displays the results of a user’s search query. Ranking higher on the SERP increases the likelihood of your content being clicked and visited. High-quality and relevant backlinks can boost your site’s authority and search engine rankings.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

Top Rank Marketing

MARCH 27, 2024

As with many recent updates, this one is designed to surface genuinely helpful results that align with search intent. Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP). The March update is no different.

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Go Beyond SEO

JUNE 7, 2023

It is a long-game strategy that involves various techniques like optimizing your website’s content, building backlinks, improving site speed, and using targeted keywords. Google Ads is an advertising platform that allows your business to run ads on Google’s search results pages (SERPs).

SEO 78

SEO Ads Google SERP 78

Go Beyond SEO

JUNE 7, 2023

It is a long-game strategy that involves various techniques like optimizing your website’s content, building backlinks, improving site speed, and using targeted keywords. Google Ads is an advertising platform that allows your business to run ads on Google’s search results pages (SERPs).

SEO 78

SEO Ads Google SERP 78

Moz

FEBRUARY 21, 2019

Posted by willcritchlow If you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? This is the two-tiered SERP or what we mean by the two-tiered SERP. So a search engine result page, a SERP, you've got some results at the top and some results further down the page.

SERP 54

SERP Correlation Domain Content 54

Go Beyond SEO

JANUARY 23, 2024

SEO is an acronym for Search Engine Optimization, a series of strategies designed to increase the visibility of your website in search engine results. It’s a delicate balance, but when done correctly, it propels your content to the forefront of search engine results pages (SERPs). How Does SEO Work?

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

Bluetext

JANUARY 21, 2022

Before a user ends up on your site, they typically search for information through one or more Google searches. These Search Engine Result Pages (SERPs) are where users find results that the search engines deem to be the most relevant to the query. This is where SERP Features come in handy. Get in touch with us here.

SERP 26

SERP Features Marketing Agencies 1 Paid Search Agency 26

Hubspot

JULY 25, 2019

In the early days of the web, design and SEO weren't really friends -- websites with good SEO often had a weak design, while websites with impressive design often weren't great for SEO. When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale.

Design 69

Design Hubspot SEO Lead Scoring 69

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

Marketing Insider Group

APRIL 25, 2023

Since November of 2020, CNET , a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. There are a few problems with this, one of which being that creating low-quality content specifically designed to rank goes directly against Google’s SEO guidelines. Good idea, right?

Google 229

Google Generation Guidelines High Quality Lead 229

Stevens & Tate

MARCH 26, 2020

You will want to have a professionally designed website to ensure that it’s technically sound, visually appealing, and user-friendly. While you might consider building your website yourself in order to save money, the following are a few reasons why it’s worth investing in a professional web design: 1. Ensure Site Security.

Design 65

Design Business SERP SEO 65

Circle Studio

NOVEMBER 21, 2018

However, many marketers and company executives feel like they are hearing a foreign language when website designers and developers begin meeting with them. If you are considering a website redesign, there are quite a few terms that designers and developers use that you may not be familiar with.

CMS Development 74

CMS Development Design Marketing Management Paid Search Agency 74

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Directive Agency

APRIL 21, 2023

Directories, also known as review sites , are an important source of information for buyers. In fact, 86% of software buyers use peer review sites when buying software. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Enter buyer intent data.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Convert

JULY 28, 2021

It started back in 2010 when Google announced site speed to be a ranking factor, continued in 2016 when Google cautioned webmasters against using “ intrusive interstitials ” (i.e What it means to the future of SEO is that it needs to be better integrated with web design and web development processes. Optimize for the Whole SERPs.

SEO 145

SEO SERP Trends Keywords 145

Brightedge

JANUARY 27, 2022

A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is designed to provide users with a brief summary of the content on your page so they know if the page will answer their question. What is a meta description? How do you write a meta description? Accuracy and quality.

SERP 97

SERP Click Rate CTR Display 97

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. Search engines treat product descriptions like any other content on your site. These descriptions provide what keywords to rank products for in SERPs.

Lead Scoring 71

Lead Scoring Lead Ranking SEO eCommerce 71

EMagine B2B Blog

APRIL 25, 2018

#1 reason to conduct SEO site optimization pre-launch. You only have one opportunity to have Google spiders crawl your site for the first time with your brand-new architecture, design and content you’ve been diligently working on for months. Build SEO site optimization into your web strategy from Day 1. Contact us now.

Optimization 57

Optimization SEO Practices Best Practices 57

Conductor

AUGUST 12, 2021

Strategic and well-thought-out descriptions directly influence your click-throughs in search engines, meaning more organic traffic on your site and higher all-around rankings. It’s worth noting that meta descriptions are often confused with SERP snippets. A SERP snippet is what appears to the searcher as the webpage description.

SEO 122

SEO Optimization SERP Mobile Advertising 122

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP. Mobile-friendly sites will show up higher in search results.

Paid Content 62

Paid Content PPC Traffic SEO 62

Hubspot

AUGUST 30, 2019

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. That’s because your landing page is your site’s “destination page”, or the first page that visitors land on when they open your site.

Landing Pages 77

Landing Pages Design Buyer Personas Paid Search Agency 77

Martech

OCTOBER 22, 2021

Enterprise-level platforms may also provide more extensive link and site audits or analytics that include predictive scoring systems to identify potential opportunities to improve page performance or link authority. what sites should you solicit links from) as part of their base platforms. Custom site crawls/audits.

Enterprise Management 136

Enterprise Management Marketing Management Search Marketing Lead Ranking 136

The Lead Agency

APRIL 2, 2024

Here, we will delve into the changes in search and offer insights into proven techniques that will elevate your content in the SERPs, strike a chord with your readers and edge you closer to every B2B marketing goal: leads, relationships and sales. What follows is your beacon to navigate the complex waters of B2B SEO blogs.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Go Beyond SEO

APRIL 13, 2023

Search engine optimization is the process of refining a website to improve its ranking in search engine results pages (SERPs). By optimizing a website’s content and structure, law firms can increase their visibility in search results and attract more traffic to their site.

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

seo.co

MARCH 14, 2021

SERP Decline and Mobile-First Indexing. Even if your site is still performing well in search results, it’s a good idea to perform a mobile SEO audit to maximize the potential of this market shift. We’ll break down just how to audit and optimize your site for mobile SEO so you’re not left behind. Loading Speed Matters.

SEO 125

SEO SERP Mobile Marketing Marketing Analytics Tools 125

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. Search engines treat product descriptions like any other content on your site. These descriptions provide what keywords to rank products for in SERPs.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Brightedge

FEBRUARY 27, 2020

Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. These results are designed to help people better navigate your site by featuring the different areas of your site that might interest them. […].

SEO 111

SEO SERP Domain Google 111