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Designing a Copilot? Start with Basics of Conversational AI

Salesforce Marketing Cloud

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. Going from rule-based, predictable chatbots to designing for generative, open-ended AI technology that handles natural language processing and understanding requires a new mindset. What is conversational AI?

Design 69
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Choosing Your Freelance Writing Samples: 3 Tips to Showcase Client-Winning Work

nDash

Referrals and recommendations will always reign supreme as the best sources of new freelance writing work. But not every content writer is lucky enough to have a steady stream of referral work month to month. And while there are plenty of important elements, the writing samples are your chance to really shine. The second filter?

Sample 52
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Six SEO Tips for UX Designers

Webbiquity

Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. As UX designers, you know the value of a good call-to-action (CTA). Guest post by Alex Berg.

Design 233
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Smarketing: Five Sample Steps to Reach Marketing and Sales Alignment

Golden Spiral

Built on the foundation of open dialogue between teams, smarketing ensures all are working toward a common goal. Save time: Reduce duplication of effort by having marketing and sales work off the same process and in the same database. Work smarter, not harder. Ensure they are working on the right things. Competition.

Sample 62
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15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot

Here's how it works: Situation: Start by describing the situation. For example, if the role requires you to work independently, prepare some examples of when you mastered a project solo. For example, I recently worked with a software company to [Achievement 1] and [Achievement 2]. Why do you want to work for our company?

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What Is A/B Testing? Boost Your Website's Performance

RebelMouse

We will also go over how A/B testing works, ways to implement it in your SEO practices, and common roadblocks that may come up when evaluating test results. How A/B Testing Works In an A/B test, businesses create two versions of a web page or an app element: A and B. Use a sample size calculator to prevent this.

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How to Write a Request for Proposal, with Template and Sample

Hubspot

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. Here, we’ve provided an RFP template you can follow for initial structure, as well as a sample RFP for further inspiration. Project Goals and Scope of Services.

Sample 97