KoMarketing Associates

MAY 18, 2021

Many marketers already know the importance of designing an effective customer experience to edge out the competition. However, new research indicates that the majority are still fraught with challenges in this area. Approximately 33% consider it at least “somewhat important.”. Marketing to Enhance the Customer Experience.

Design 205

Design Effectiveness Digital Transformation Statistics 205

KoMarketing Associates

APRIL 3, 2018

Yes Lifecycle Marketing recently published the “Q4 Email Benchmark Report: A Marketer’s Guide to 2018” to better understand the types of emails that yield the best results for marketers. According to the statistics, those who primarily send responsive design emails that adapt based on the device being used have a 15 percent open rate.

Marketing Report 121

Marketing Report Email Marketing Design Open Rate 121

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. In terms of tactics that are growing in importance among marketers, previous research suggests that social is at the top of the list. At the top of the list (5.3)

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. Vendors subscribe in the hopes of being favorably portrayed within a research report.

Enterprise Management 101

Enterprise Management Consulting Work Management Marketing Management 101

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 99

Research Case Studies Case Study Skype 99

Seismic

DECEMBER 6, 2023

I’m proud to share that Seismic has been named a winner of the 2023 Aragon Research Innovation Award for Sales Enablement. Seismic VP of Product Marketing, Eve Alexander, attended Aragon Transform 2023, the annual Aragon Research awards ceremony, on December 5, 2023, to formally accept the award on Seismic’s behalf.

Marketing AI 69

Marketing AI Research Vendors Tagging 69

NetLine

APRIL 11, 2024

Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Salesforce Marketing Cloud

JULY 5, 2023

In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. Design leaders are often the ones who end up determining what an ideal user experience looks like – and what it doesn’t look like.

Design 96

Design Personalization Ethics Ad Exchange 96

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. View the full report. View the full report. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. Follow along! Geo >> Location.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

DECEMBER 12, 2019

Although many marketing teams have developed smaller divisions that are now focused on customer success, new research shows that they are still small in size and face a number of challenges. Nearly 40% have a customer success platform in place. Customer Experience as an Obstacle for Marketers.

Customer Satisfaction 159

Customer Satisfaction Custom Publishing Statistics Planning 159

Thinkers360

FEBRUARY 23, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2024. Congratulations to all our Design Thinking influencers who participated! Join Enterprise Lite to work with all of these Design Thinking influencers! 3 Dr. Mehmet Yildiz Score: 56.60 10 Brian Burton, Ed.

B2B Thought Leadership 62

B2B Thought Leadership Design Thought Leadership Lead Scoring 62

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Hinge Marketing

JULY 29, 2021

Most professional services executives place little value on research. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it. The real importance of research in business growth. In short, primary research will help you grow your firm. Not sure you agree?

Research 150

Research Service Planning B2B Thought Leadership 150

Salesforce Marketing Cloud

APRIL 26, 2022

So, what is a Salesforce Designer? What does a Salesforce Designer do? What kind of designer can I be? How do I become a Salesforce Designer? Career prospects and opportunities for Salesforce Designers Which certifications are necessary for the job? So, what is a Salesforce Designer? HIT THE TRAILS.

Design 97

Design Peer-to-peer Work Management Ethics 97

xiQ

JANUARY 12, 2022

xiQ recognized in 11 categories in G2’s Winter 2022 report for B2B Sales. xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report. Grid® Report for Sales Intelligence. Enterprise Grid® Report for Sales Intelligence.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Curation 118

Unbounce

NOVEMBER 23, 2021

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” ” Designing a landing page can be daunting. But just how important is design? Design isn’t as important as you might think.

Landing Pages 145

Landing Pages Design Conversion Rate Copywriting 145

KoMarketing Associates

NOVEMBER 22, 2017

To learn more about the manufacturing sector in particular, the Content Marketing Institute teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. This includes writers, designers, and video production.

Marketing Report 209

Marketing Report Planning Content Marketing Content 209

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Litmus

JANUARY 12, 2023

What email design trends and best practices do we see on the horizon this year? Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Should you leverage email marketing design trends? ” One way is by leaning into email design trends. Minimalism. Shape trends.

Marketing AI 100

Marketing AI Design Email Marketing Trends 100

Seismic

NOVEMBER 15, 2023

Aragon Research recently took a fresh look at coaching technology with their inaugural report covering the Enterprise Coaching market. Copyright © 2023 Aragon Research Inc. Aragon Research and the Aragon Research Globe are trademarks of Aragon Research Inc. Copyright © 2023 Aragon Research Inc.

Enterprise Management 64

Enterprise Management Marketing Management Research Copyright 64

KoMarketing Associates

DECEMBER 19, 2019

Marketers are constantly striving to provide a consistent customer experience across all of their channels, but new research suggests that many are still struggling to achieve this goal.

Marketing Report 159

Marketing Report Customer Satisfaction Touchpoints Statistics 159

SmartBug Media

JULY 12, 2021

There are somehow even more marketing and reporting tools to help you manage your strategy. Categories of Marketing and Reporting Tools. The categories I counted include: Design and visual. Monitoring and reporting. Fundamental Marketing and Reporting Tools. Monitoring and reporting. Reporting Tools.

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

FMG Suite

FEBRUARY 21, 2024

In 2023, FMG launched its “one-click” AI personalization capability for social media posts, the integration of compliant texting capabilities through the acquisition of MyRepChat, and a redesign of its Premium website build to offer greater creative flexibility and a hands-on partnership with FMG’s designers.

Marketing Management 59

Marketing Management Marketing Automation Services Practices Customer Satisfaction 59

Biznology

OCTOBER 18, 2021

Financial reporting controls trace back to ancient Egyptian grain accounting. Historically, accountants were cautious about applying financial reporting-style controls to business operations. The two types of controls are entirely different in design for entirely different purposes. Overcoming requires a catalyst.

Design 104

Design Work Management Act-On Automation 104

Litmus

MAY 26, 2023

Our State of Email reports have always depended on the kind and generous knowledge-sharing from the email community. The 2023 State of ESPs report is a prime opportunity to cultivate this collaborative spirit: it’s one of the aspects I personally cherish the most about the email geek community, which I’ll share more about below.

Peer-to-peer 63

Peer-to-peer Research Service Communities 63

KoMarketing Associates

MARCH 26, 2019

Although artificial intelligence (AI) is growing as a prominent tactic among marketers, new research suggests that many marketers are still hesitant to turn to it to achieve their top objectives. The majority of respondents (56 percent) said “AI technology will significantly impact the way we plan for and design customer interactions.”.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Vision Edge Marketing

MARCH 26, 2024

According to a Salesforce report , 89% of buyers are more likely to buy from people who understand their mission and goals. Research has found a relationship between emotional intelligence and loyalty. Create Scalable Human Support : Design systems that allow human agents to intervene when needed.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Salesforce Marketing Cloud

DECEMBER 1, 2021

Design skills are key Skill up with the Designer role and certification Get to know the Salesforce Designer Ready to get started? Here’s your certification guide Hear from Salesforce Designer Asterisk Loftis Ready, set, go: Dive into your UX Designer Certification. Design skills are key. SIGN UP FOR FREE.

Design 98

Design Peer-to-peer Customer Satisfaction Paid Search Agency 98

PathFactory

MAY 5, 2021

The result is the industry’s first-ever report on the State of B2B Buyer Enablement, which is available here for free. Highlights include: B2B buyers are doing their own research (and don’t need your sales reps as much). 80% of buyers stay on top of the market with their own research.

Marketing Report 134

Marketing Report Top of Funnel B2B Marketing Enterprise Management 134

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

KoMarketing Associates

JANUARY 3, 2017

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list.

Analytics 243

Analytics CTR Google Reachforce 243

Martech

MAY 6, 2022

That’s where effective reporting comes into play. Six ways email reporting builds your email program. Although it’s a key component of successful email marketing , email reporting can be a major challenge for many email teams. As I noted, email reporting is often something that marketers leave to the last minute.

Budget Programs 93

Budget Programs Work Management Marketing Management Planning 93

The Forward Observer

APRIL 12, 2024

Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.

Work Management 141

Work Management Marketing Management Wikipedia Click Rate 141

KoMarketing Associates

AUGUST 14, 2019

However, new research suggests that they are not harnessing the full power of this form of martech. A new report from Albert and Forrester titled “Harnessing AI’s Potential” found that only 26 percent of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice.

Marketing AI 120

Marketing AI Marketing Report Planning Forrester 120