Remove range test
article thumbnail

Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 266
article thumbnail

How to Design for Colorblindness: An Email Marketer’s Tips For Accessibility

Litmus

Accessibility, especially in design, is less about flipping a switch—although we do have a switch for that —and more about changing how you think about design in the first place. Today, we’ll look at one very specific aspect of accessibility in email design: how to design for colorblindness. Let’s dive in.

Design 90
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Design for Colorblindness: An Email Marketer’s Tips For Accessibility

Litmus

Accessibility, especially in design, is less about flipping a switch—although we do have a switch for that —and more about changing how you think about design in the first place. Today, we’ll look at one very specific aspect of accessibility in email design: how to design for colorblindness. Let’s dive in.

Design 68
article thumbnail

My Summer as the First Content Design Intern

Salesforce Marketing Cloud

Would you trust an intern to help design a prominent piece of your product experience? This summer, I was Futureforce’s first intern on the Content Design team. I mainly got to work on Salesforce Starter , designing aspects of Starter’s home page. Exploring a breadth of design skills You may be wondering what content design is.

Design 69
article thumbnail

Improving Demand Gen Performance with CRO

The Point

Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels. In the ideal, CRO is an ongoing process of constantly testing new ideas and improvements. Set up and implement tests 8. Set up and implement tests 8.

Demand 130
article thumbnail

Get Hands-on with MuleSoft Automation and Integration Skills with Trailhead

Salesforce Marketing Cloud

Gain access to a free test version of MuleSoft, including the same tools you’ll use on the job, so you can confidently take charge at work, add new skills to your resume, and help your company succeed. With three new Trailhead badges, you can get to know MuleSoft API Designer and MuleSoft Anypoint Platform.

article thumbnail

Five Tips for Creating Landing Pages That Convert

Webbiquity

Here are five critical elements of effective landing page design to drive more conversions. A/B Testing. Content, user interface (UI), user experience (UX), and experience design all come into play regarding how well your landing page converts. That’s why whenever you build out a landing page, you should implement A/B testing.