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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

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PointClear is known for its perseverance. We know that in the lead generation, lead qualification and lead nurturing business, it takes multiple tries, across multiple cycles, to fully work a lead. Here’s What PointClear Persistence Looks Like. Case-in-Point. One billion dollars. A Keep-at-It Story Close to Home.

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The Right Cadence Creates a New Lead with a $1 Billion Healthcare System

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One of PointClear’s business development representatives, working on behalf of a global software company, made 11 touches (calls, voicemails and emails) and his persistence paid off. This is, in fact, the cadence designed for the client in this example. As an example, PointClear targets two contacts within each account location.

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Who We Serve. Why it Matters.

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I’m often asked what kind of companies PointClear serves. The short answer is we work with B2B technology, healthcare, financial services and business services organizations, as well as manufacturers. But there’s a long answer too: PointClear provides lead generation, lead qualification and lead nurturing for a variety of companies.

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What's it take to generate leads that fuel your forecast?

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Over the past two decades we’ve worked hard to crack the code on this. One dictionary defines agile as “relating to a method of project management … characterized by the division of tasks into short phases of work and frequent reassessment and adaptation of plans.”. Let’s start by talking about agile processes.

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Does Your Sales Team Know How to Follow-Up on a Lead?

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Another 20% of leads are ineffectively worked for mostly subjective reasons (i.e., At PointClear, we recommend developing a guide for sales on how lead hand-off is managed and how follow-up should be handled. If no response, the lead goes back to PointClear or the internal business development team for rescheduling.

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Insights on Outbound Conference in Atlanta

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As a sales acceleration specialist he helps sales organizations reach peak performance fast by optimizing talent, leveraging training to cultivate a high-performance sales culture, developing leadership and coaching skills, and applying more effective organizational design. Prospecting sets you up for everything else in sales.”.

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Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource

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He has designed and built inside sales campaigns for numerous Fortune 500 companies. If it is working, don’t change it. My friends over at PointClear have a good comparison guide titled, “ We Can Do It Cheaper.” Ken Murray is a 30 year veteran of the Inside Sales space.