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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware. Writing, designing , and testing your email campaigns is overwhelming enough. On the contrary—to maintain healthy email deliverability, you must: Avoid emailing people without permission and purchasing email databases.

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Email marketing strategy: A marketer’s guide

Martech

For starters, before you send emails you must ensure that your audience has given you permission to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. URL shorteners are commonly used in phishing attempts, and inbox providers flag shortened URLs as spam.

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7 Golden Principles of Protecting Your Data in the Cloud

Valasys

Applying a “need-to-know” approach by strictly controlling access permissions will reduce the risk of a security breach. When everyone is aware of the signs that point to phishing and social engineering being used to compromise your data it can bolster your defenses and help to resist attacks. Are you fully compliant?

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3 Ways to Maintain Your Website

Heinz Marketing

Regardless of the type of website you have or what it is vulnerable to hacker attacks, phishing, and spambots, it needs to be secured. Maybe your website pages were not designed in a way to show them a path or get them to take action. Website Security. Outside of content, a website should be secure. Here some things to think about.

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5 Types of Data Breaches You Should Know About

Valasys

It is a software designed intentionally to damage a computer, server, client, or computer network. 3) Phishing. Phishing is amongst the most common forms of email malware and amongst the foremost types of data breaches, worth mentioning. DoS attack is designed to shut down a machine or network making it basically inaccessible.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. For starters, before you send emails you must ensure that your audience has given you Permission (P) to send emails to them. That’s it.

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How to Keep Your E-commerce Site Secure Against Cyber Threats in 2020

Single Grain

The darknet [or dark web ] is a network, built on top of the Internet, that is purposefully hidden, meaning it has been designed specifically for anonymity. Phishing is one of the most common forms of cybercrime – and it something that many people are aware of, even if they do not know it by name. Manage User Permissions.

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