Trade Press Services Newsletter

NOVEMBER 2, 2023

Congratulations—you just received an award! Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Share the Award News with Your Existing Network.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Salesforce Marketing Cloud

APRIL 26, 2022

So, what is a Salesforce Designer? What does a Salesforce Designer do? What kind of designer can I be? How do I become a Salesforce Designer? Career prospects and opportunities for Salesforce Designers Which certifications are necessary for the job? So, what is a Salesforce Designer? HIT THE TRAILS.

Design 97

Design Peer-to-peer Work Management Ethics 97

ANNUITAS

NOVEMBER 29, 2023

It’s an approach to organizational design akin to taking the Pragmatic Marketing chart and just circling all of the functions. All of this begs the question: Is the role of the B2B CMO past its prime? Yet it’s tough to answer this with a binary yes or no. The challenge with the modern B2B CMO role is one of positioning.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Salesforce Marketing Cloud

JANUARY 17, 2024

If you’re looking for new ways to connect with your peers, the Salesforce Service Trailblazer Community is a great place to start. It’s a collaborative hub for innovation and continuous learning — a place where your peers can connect, share insights, and stay up-to-date on the latest customer service trends. The answer is yes!

Work Management 132

Work Management Peer-to-peer Service Communities 132

Martech

APRIL 4, 2023

If you work in marketing technology or marketing ops, there’s a good chance you’re better compensated than your peers among general marketers. Source: Scott Brinker Responding to these findings, Scott Brinker said: Marketers design and run campaigns. More maestros promoted. Why we care.

Peer-to-peer 113

Peer-to-peer Work Management Paid Search Agency Customer Surveys 113

Salesforce Marketing Cloud

JULY 26, 2023

So when Smyth began design research for an employee experience (EX) project, he committed to making it inclusive. Learn about ethical design Find out how to incorporate these concepts into your work Embrace the responsibility +300 points Module Ethics by Design Building trust Slack worked in ways that traditional research methods didn’t.

Research 52

Research Design Peer-to-peer Ethics 52

Vision Edge Marketing

NOVEMBER 2, 2021

Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to improve customer experience. Don’t believe it will work. Don’t see their peer group doing it or their peers are doing something different. Believe they tried but it didn’t work for them.

Peer-to-peer 181

Peer-to-peer Work Management Marketing Management Planning 181

Salesforce Marketing Cloud

DECEMBER 1, 2021

Design skills are key Skill up with the Designer role and certification Get to know the Salesforce Designer Ready to get started? Here’s your certification guide Hear from Salesforce Designer Asterisk Loftis Ready, set, go: Dive into your UX Designer Certification. Design skills are key.

Design 98

Design Peer-to-peer Customer Satisfaction Paid Search Agency 98

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. What does lead generation look like today?

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Webbiquity

JUNE 28, 2022

Here are six key points to increase the impact of your case studies, along with a look at several brands utilizing case studies in their own work to show how effective the approach can be. Guest post by Eleanor Hecks. One obvious way to showcase that is through case studies of your clients and their successes. Highlight Your Specialty.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Sprout Social

APRIL 16, 2020

Learning how to navigate the ups and downs of the job is crucial for any employee, but especially for those working in social media. At the same time, however, what makes social media so great can also make it difficult for social marketers to fully disconnect from their work. years ago but somehow the steak stars aligned again.

Work Management 145

Work Management Social Media Marketing Management Peer-to-peer 145

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Video marketing has become a vital and productive tool for businesses in almost every sector.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Gain access to a free test version of MuleSoft, including the same tools you’ll use on the job, so you can confidently take charge at work, add new skills to your resume, and help your company succeed. With three new Trailhead badges, you can get to know MuleSoft API Designer and MuleSoft Anypoint Platform.

Automation 142

Automation API Peer-to-peer Ideal Customer Profiles 142

Hinge Marketing

FEBRUARY 16, 2022

Simply put, high growth AEC firms are utilizing marketing and business development technologies more than their no growth peers—20 percent more, to be exact—and especially when it comes to customer relationship management (CRM), marketing automation and artificial intelligence (AI). infrastructure legislation. About the Study. Technology.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Marketing Insider Group

JULY 20, 2021

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. In the era of social media, individuals increasingly trust the opinions of their online peers more than those that come from large corporation s. What does this mean? Company social media pages are slowly dying out. Here’s why.

Distribution 349

Distribution Tips Peer-to-peer Marketing & Strategy 349

Martech

NOVEMBER 17, 2023

This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers. This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers.

CMO 87

CMO Peer-to-peer Work Management Fulfillment 87

Marketing Insider Group

NOVEMBER 8, 2022

Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. If your strategy ship is sinking, it’s not too late to anchor into a new method. The Importance of Content Marketing. Image Source: Groove HQ.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Martech

OCTOBER 5, 2023

A new, free tool from independent analyst firm Real Story Group is designed to show them just that. While it is free for anyone to use, RSG subscribers can further benchmark against industry-sector peers and download the results in PowerPoint format. One thing every marketer wants to know is how effective their marketing is.

Peer-to-peer 103

Peer-to-peer Tools Comparison Advertising Benchmark 103

Hinge Marketing

MAY 22, 2023

What has not changed is perhaps the most valuable portion of the study—analysis of what the fastest growing firms do differently than their slower growing peers. The 50% in the middle were designated as Average Growth firms. The High Growth firms are growing over 5 times faster than their Low Growth peers.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Zoominfo

APRIL 19, 2023

Talent and hard work are vital to success in any field. Coaching salespeople is not a new idea. Good mentoring is one of the quickest ways to ramp up new employees. This is the time-tested practice of sales coaching. A modern sales coaching program is something every sales development leader should have in their arsenal.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Salesforce Marketing Cloud

AUGUST 17, 2022

Working collaboratively in a group setting, you’ll build Salesforce skills and explore different career paths with guidance from mentors and support from peers. Unlock career opportunities with Trailblazer Mentorship Meet Trailblazer Mentee Daphne Zhang Give back to the community as a Trailblazer Mentor Ready to dive in? FIND OUT MORE.

Peer-to-peer 98

Peer-to-peer Communities Consulting Digital Transformation 98

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. 9 Advantages of Customer Advocacy.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Sana Commerce

FEBRUARY 21, 2023

The content delivered is segment-specific and depends on who your client is, where they work, their position, their intentions and preferences. Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Why do users respond to personalization? The RAS decides what we pay attention to.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

BOP Design

AUGUST 25, 2022

There are dozens of options for page builders, but the best ones give you full control over the look and feel of your B2B website design. Adding, removing, or editing any aspect of your website is an easy process , including making those changes work for mobile phones and other devices. and “Which page builder should I use?”

Peer-to-peer 123

Peer-to-peer Paid Search Agency SEO B2B Marketing 123

Litmus

MAY 26, 2023

As email marketing professionals, we recognize the importance of sharing our experiences and techniques with our peers. I had a couple of design jobs on my resume, had learned enough HTML to build a very old-fashioned webpage, and had garnered enough CSS to fancify a MySpace profile. My first time connecting with fellow email geeks.

Peer-to-peer 63

Peer-to-peer Research Service Communities 63

Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. Learn more here. Fourteen hours. TikTok generated around $4.6

Campaigns 142

Campaigns Examples Design Planning 142

Velocity Partners

JANUARY 24, 2024

You may not have any real user data to start working with: If you capture any utilization data at all, it’s hard to draw playful personality-quiz conclusions from the way customers use your billing software. Comparing yourself to peers is a deeply ingrained human instinct. First-party data is the answer. Let’s get into it.

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Scoring 85

Sprout Social

NOVEMBER 1, 2021

Chances are that your employees are already on social media and talking about their work. Employee advocacy is the promotion of a brand or company that an individual works at. Positively share about their experiences and work life, offering an “inside look”. Useful and well-designed swag are always hits with employees.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

Litmus

JANUARY 24, 2024

This month, we’re chatting with Najmah Salam —designer, copywriter, strategist, and former teenage graffiti artist. Everyone is willing to share their knowledge or peer-review things you’re working on. I’ve been a designer and artist longer than I’ve been a marketer. Plus the memes are top-notch. What prompted that?

Communities 87

Communities Copywriting Peer-to-peer Consulting 87

Marketing Insider Group

MAY 4, 2020

When choosing a blog writing service, opt for one that has experience working with tech companies and takes the time to understand your business and needs. Why do content marketers working in the tech industry struggle with these aspects of content marketing more than their peers working in other industries?

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Hubspot

JANUARY 18, 2021

Desires for new and different –– but also reassuring and less overwhelming –– experiences will exert significant influence over customer appetites in 2021, including in visual communications and graphic design. Here, let's dive into the graphic design trends you'll see in 2021. Plus, what design techniques you'll want to avoid.

Design 101

Design Trends Peer-to-peer Opt-out 101

Biznology

JANUARY 19, 2021

The future involves shared data and analytics, e-commerce, value selling, emotionally intelligent customer service, along with the discounts, rebates, and incentives designed to encourage them. Marketing must get involved. I asked Mark Dancer, a deep thinker on the subject, to help us consider the possibilities. Or, what should be the role?

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Engagio

NOVEMBER 14, 2023

A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.” Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Hubspot

FEBRUARY 19, 2024

Teens : They spend 7+ hours per day looking at screens… A fun, animal-inspired workout with peers could be just what they need to improve mental health , posture , and social skills. ?‍?‍?‍? Partner with existing trainers who can design the curriculum. We often compare elite athletes with animals: Fast like a cheetah.

Trends 62

Trends Peer-to-peer Class Advertising Agencies 62

Hinge Marketing

JANUARY 26, 2023

We want to understand how some firms are growing 3X faster than their average growth peers. From following innovation in marketing technology to supporting their firm’s recruiting campaigns, the list of ways they need to manage their marketing budget increases in complexity every year.

Marketing Budget Creation 92

Marketing Budget Creation Marketing Budget Budget Programs Peer-to-peer 92

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. ” Here’s the problem with that mindset.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 113

Salesforce Marketing Cloud

AUGUST 18, 2023

Visit MuleSoft Mountain to connect with peers and hear how they deliver automation with trusted AI within their organizations. Dreamforce is the perfect place to deep dive into automation, integration, and AI. With three full days of content, we’ve put together the top reasons why you won’t want to miss MuleSoft at Dreamforce!

Automation 98

Automation Peer-to-peer API Communities 98