KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. When selecting a white paper topic, make sure it aligns with your overall marketing strategy.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

SendX

JUNE 4, 2020

Need for sophisticated yet easy to use Remote Working Tools in 2020 Until four months ago, remote working was considered a privilege restricted only to an elite few. In fact, COVID-19 compliance laws have made remote working the standard for most industries. How do they accomplish this transition to a remote work culture?

Work Management 195

Work Management Enterprise Management Tools Paid Content 195

Webbiquity

MARCH 16, 2017

Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. As UX designers, you know the value of a good call-to-action (CTA). Guest post by Alex Berg.

Design 235

Design SEO Tips Lead Scoring 235

Content Standard

JANUARY 18, 2018

?. Thank you for your interest in white paper marketing! Business You Work For. Your Work Address. I feel like this is how too many of my white paper experiences begin, and right from the start it leaves a stale taste in my mouth as a reader. Here’s how to clean up your white papers, from entry to distribution.

Paper 92

Paper Planning Eye-Tracking Paid Search Agency 92

Webbiquity

MARCH 29, 2021

Your website’s design may actually be one of the major obstacles standing between your website traffic and the bottom of your sales funnel. Your web design can significantly impact your brand image and credibility among new sales prospects. Implementing and testing these web design principles will provide valuable insights.

Conversion Rate 154

Conversion Rate Design Conversion Top of Funnel 154

Velocity Partners

AUGUST 16, 2023

Generative AI may one day be able to take on a fully-fledged designer — or it could fall flat on its originality-deficient face. But spotlighting the ways AI fails to totally replace creatives obscures how it could help them do better work, faster. Can Midjourney sub in for your designers?

Design 74

Design Generation B2B Ethics 74

BOP Design

JUNE 22, 2023

A guide to crafting a B2B web design that provides a great customer experience and improves conversions. The success of a B2B website design depends on its ability to convert visitors into new clients. The Bop Design team put together this comprehensive guide to help you build an effective new website.

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

Litmus

AUGUST 17, 2020

In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. As well as 3D features within popular design programs, such as Adobe Photoshop and Illustrator, designers are starting to leverage more complex 3D tools. Designmodo.

Design 119

Design Trends Paid Search Agency Trigger Marketing 119

The Forward Observer

APRIL 12, 2024

Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Zak is a Professor of economics, psychology, and management at Claremont Graduate University and is one of the most cited scientists with over 200 published papers and more than 20,000 citations to his research.

Work Management 183

Work Management Marketing Management Wikipedia Click Rate 183

The Point

SEPTEMBER 11, 2017

Here, the Salesforce folks have accomplished a design that is both unique enough to catch the eye as you scroll by, but also informative enough to engage the reader. Why this LinkedIn ad works – 2 Key Tips for Success via @spearmktg. The post Why this LinkedIn Ad Works: 2 Key Tips for Success appeared first on The Point.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

BOP Design

JUNE 24, 2020

In this blog, Bop Design is presenting some of our favorite B2B website designs and providing reasons why we contend they hit client marketing objectives. All of these B2B web designs have one thing in common: each B2B company wanted to generate more leads through their website. Accurate’s web design does this seamlessly.

Marketing Agencies 2 109

Marketing Agencies 2 Design Enterprise Management Work Management 109

B2B Marketing Exchange

JANUARY 6, 2023

Across editorial, sales, design and marketing, the small-but-mighty DGR team works around the clock to deliver a show-stopping event. Next up are our dynamic designers… so without further ado, let’s meet this team: #B2BMX: Who are you and what is your current role? I am a Web Developer and Interactive Designer.

Design 52

Design Work Management Touchpoints Curation 52

Biznology

FEBRUARY 7, 2020

According to CNBC , mobile apps save small business employees 725 million work hours every year! The majority of work small business owners take on consists of collaboration, multiple steps and consistent check-ins with clients, partners and staff. Technology can handle a lot of that work for you. Track Tasks Digitally.

Small Business Marketing 104

Small Business Marketing Design Work Management Marketing Management 104

The Point

NOVEMBER 15, 2023

A good, concise creative brief ensures that all stakeholders — creatives, sponsors, partners, sales, those who will be reviewing and approving copy and design — are aligned and agreed on the key tenets of the campaign, in particular: * goals and objectives * target audience * key messages Sure, you can align on these topics in creative review.

Creativity 173

Creativity Advertising Agencies Paid Search Agency Psychographics 173

AccuData

APRIL 12, 2021

If you’re searching for a excellent way to buy essay papers over the world wide web, legitimate essay authors is where to be. Most websites selling essay papers or materials also have methods to get in contact with pupils and educators so you can get your question answered as soon as possible.

Paper 40

Paper Buy Work Management Marketing Management 40

ClearVoice

APRIL 18, 2022

That’s why seasoned marketers use white papers because they do such a swell job at convincing decision-makers. Sure, white papers might be more challenging to produce than articles or social media posts. But when it comes to lead generation, authority building, and sales, the white paper is king. What is a white paper?

Paper 40

Paper Top of Funnel Planning Business 40

NuSpark Consulting

MARCH 3, 2016

You’ve written, designed and produced a white paper. That was a lot of work. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Valasys

MARCH 10, 2023

Product design animation is an excellent approach to enhancing the customer experience. In some ways, digital goods increase or improve the quality of our lives and work. Great design involves talent, strategy, originality, and other aspects. Using a product design animation on your site can entice customers to visit it.

Design 52

Design Product Brand Identity Branding 52

Integrated B2B

MARCH 4, 2020

The mention of a ‘white paper’ is likely to send shivers down the spine of any marketing manager today. And it’s no surprise, because the work it takes to produce a good white paper should not be underestimated. But first, what is a white paper? But first, what is a white paper?

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52

Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. With such a dominating presence, of course we want to understand how the YouTube algorithm works. In 2016, YouTube released a paper on its algorithm for its recommendation systems. Do what works for you.

Youtube 120

Youtube Lead Scoring Lead Ranking Ad Frequency 120

Marketing 261

JANUARY 6, 2021

My collection of work notebooks is LARGE. Each brand has different sizes, types of paper, and binding. To make your selection easier, I have compiled a list of the seven best work notebooks suitable for all unique preferences. The 7 Best Work Notebooks Every Marketer Needs in 2021. Printer Paper.

Elasticity 71

Elasticity Planning Best Practices Paper 71

Optinmonster

NOVEMBER 26, 2019

Your holiday marketing design can make a big difference in whether your holiday sales sink or soar. But sometimes creating the perfect design is harder than catching Santa sneaking down the chimney. Holiday Marketing Design Examples. We’re including images, social media, email, video ad examples, and holiday optin designs.

Design 96

Design Examples Paid Search Agency Work Management 96

Marketing Craftmanship

DECEMBER 19, 2012

In a pre-pixilated world in the not too distant past, Ink on Paper ruled the world of marketing. Graphic designers used drafting boards, rulers and glue. But we’ve lost a few things in our exodus from Ink on Paper: Visceral Impact – Pixels on a screen have no weight, no dimension, no texture, no smell.

Paper 100

Paper Press Sample Paid Search Agency 100

Act-On

FEBRUARY 16, 2024

The second is figuring out how to make those lead nurturing campaigns work harder. She looked at the current program metrics to determine which messaging worked and which didn’t. Design reengagement campaigns. As you work to nurture leads, consider asking for input about your products or services. Not bad, right?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

SmartBug Media

APRIL 29, 2021

My personal takeaway from 2020 was the vital importance of two things: toilet paper and online shopping. Whether you are selling shoes or SaaS, we’ve compiled a list of the top web design trends to keep your business “on a roll” for 2021. A few web design trends to create a uniquely beautiful site include: Standout Fonts.

CMS Development 105

CMS Development Trends Design Industry CMS 105

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper?

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper?

Paper 120

Paper Analysis ROI Course 120

Onalytica B2B

MAY 3, 2018

A common topic on people’s minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. Specific questions around this that we get a lot from our clients are: ‘ how many influencers should we be working with?’ Your investment.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

ClearVoice

APRIL 22, 2022

And, if everything works out, you become fast friends. White papers. The types of content that work best at this mid-funnel or MOFU stage are: Educational pieces. White papers (especially content that is gated and can help you gather more information about prospects). Webinars and events designed around case studies.

Top of Funnel 119

Top of Funnel Work Management Digital Marketing Funnels Best Practices 119

Martech

MARCH 2, 2022

As society has struggled to cope with the COVID pandemic, the past year has brought great change to the way people around the world live and work. For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows.

Work Management 98

Work Management Digital Asset Management Marketing Management Organization 98

Marketing 261

NOVEMBER 29, 2020

The concept of a work bestie is something we can relate to. We all have that one person we look forward to seeing every day we go to work. Working from home has put a significant dent in these relationships. So, surprise your work bestie and remind them of good times, when things were still normal, by giving them a special gift.

Jigsaw 118

Jigsaw Bundling Amazon Buzz 118

SmartBug Media

JANUARY 22, 2021

You’ve finished your beautiful/unique/amazing web design after countless hours of debating and laboring over the most minute details. Now you’re on the precipice: That wonderful design is about to become a live, fully interactive web page! How do you avoid having all that hard work be for naught? You did it! Using a Splash Page.

Design 95

Design Intent Buyer Personas Lead Scoring 95

Marketing Insider Group

APRIL 11, 2023

There’s no better way to optimize your website than to work with digital marketing experts. According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Content marketing services like our own primarily consist of: Strategy.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Walker Sands

FEBRUARY 8, 2022

That’s why we’re pleased to announce that the work and expertise of our web and demand generation teams have earned our agency a platinum and two gold AVA Digital Awards in 2022. Our team worked to transition the company to a new WordPress CMS, which enabled seamless integration of content and updates as the company evolved.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Sana Commerce

FEBRUARY 21, 2023

The content delivered is segment-specific and depends on who your client is, where they work, their position, their intentions and preferences. Does personalized marketing really work in B2B e-commerce? Segmented landing pages Landing pages can be designed according to specific topics, promotions or repeat visits.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

The Point

JUNE 27, 2018

Here’s what works: 1. 4 Simple Reasons for Why this Webinar Invitation Works via @spearmktg. For more tips on how to increase Webinar registrations, download our free white paper: “ Top 10 Tips for Webinar Invitation Success. ”. The post 4 Simple Reasons for Why this Webinar Invitation Works appeared first on The Point.

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

Velocity Partners

DECEMBER 13, 2023

The only caveat is that your ABM machine has to be working effectively. So-and-so-from-sales was working on your now mothballed list of prospects before they left (two years ago). Choose attributes carefully here – it’s no good creating an ICP that’s perfect on paper but doesn’t exist in the real world. Obviously, yes.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Account Based Marketing Marketing Budget 59