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Wikipedia Management for Dummies


Ain’t nobody can launch a meme that’s heard ’round the world like reddit and there ain’t no place like Wikipedia to share what you or your client is most passionate about. While I am still scared of my own reddit shadow, I have embraced Wikipedia in a big way.

Personal knowledge management - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

From Wikipedia, the free encyclopedia. 2 Connections to Organizations and Groups. While the focus is the individual, the goal of PKM is to enable individuals to operate better in both formal organizations and in looser work groupings. They need processes and tools by which they can evaluate what they know in a given situation, and then seek out ways to fill the gaps when needed. edit ] Connections to Organizations and Groups. About Wikipedia.

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3 insights from intelligent content conference


And all of the sessions at the conference were about how you transform a marketing organization to be more data-driven. It’s easy enough to run a text extraction program against a large repository of generic content, such as DBPedia —the database of content in Wikipedia.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far


What’s the best process for developing a social media marketing plan? How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable.

Houzz: New Marketing Tool for the Building Construction and Design Industries


What makes that process even better is when my research results in a discovery that either helps us achieve our goals internally, or that might help our clients to achieve their marketing goals. It is essentially like Pinterest but strictly for home design.

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Enterprise gamification is a spoon full of sugar


According to Wikipedia, “Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ contributions.” “Just a spoonful of sugar helps the medicine go down.

Aging 96

The New Social Buyer Ecosystem

Tony Zambito

Image via Wikipedia.   It really is an ongoing almost never ending process of staying on top of the challenges you have and knowing what’s out there."   New platforms such as Jive are influencing the way organizations work and migrate towards being a social business. 

Reinvent B2B Sales With Buyer Personas

Tony Zambito

Image via Wikipedia.   Professionals in B2B Sales must feel like they under assault from the constant dire predictions of outright dissolution in organizations as well as the constant pressure to squeeze more revenue out of the pipeline. 

Link-Builders versus Content Marketers


Circa 2014, organic search engine optimization is going to need both link-building and content marketing strategies and tactics in order to get, and keep, Google’s attention. Google is becoming a Turing test for organic search.

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Social Buyerology: Listening to the Social Buyer

Tony Zambito

Image via Wikipedia.   In this third installment, we look at how Social Buyerology can be designed to listen to revealing insights about the social buyer. One of the first premises of Social Buyerology is that it must reside within a social organization

Use Buyer Personas to Segment by Buying Behavior

Tony Zambito

Image via Wikipedia.   This may have been just fine – that is – until buyers have become fairly self-directed in the buying process as well as enabled by the Internet and social technologies.  The Design of Content Marketing (

Importance of Context to Understanding the New Social Buyer Persona

Tony Zambito

Image via Wikipedia. Since the mid-1990’s, the meaning of context was extended to focus on the understanding of user interactions in design settings which led to personas being a means for communicating contextually-based user behaviors. 

5 Essential Functions for Every B2B Website


Photo credit: Wikipedia. “If Treat that data as an inquiry, and run it through your normal qualification and nurturing process. You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification.

Buyer Interaction Shapes Buyer Experience Design

Tony Zambito

Image via Wikipedia.   Many of today’s modern movements related to experience design, social media, and digital engagement have in their DNA at least a molecule of interactionist theory. 

Your website sucks


They produce swipeable, tablet-optimized sites and make sure that brands that retain Unison for design, branding, development, and strategy are universally-accessible. And not just process or relationships or narrative but also the language of what you do.

Are Your Marketing and Sales Systems Broken?

Tony Zambito

Everything Is Broken (Photo credit: Wikipedia). Technology enables systems and processes. What I am specifically referring to is that companies have built-in systems and processes that have been in existence for years and may not have undergone a serious overhaul in many years.

Using Context for Social Buyer Persona Strategy

Tony Zambito

Image via Wikipedia. Context provides the avenue for organizations to obtain an outside-in perspective.    Identifying goals is a process of interpretation and translation from context.  How Ready is Your Organization for the New Social Buyer Persona?

Why it takes time to see SEO results


Photo credit: Wikipedia. If you learn nothing else about Search Engine Optimization (SEO), know this: SEO is a long-term process. Organic Search Google Search engine optimization Search engine results page Web Design and Development Web search engine Website

5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. Information on how to manage this process can be found here.

Eric Got Me Thinking About The Next Buyer Revolution

Tony Zambito

Image via Wikipedia. Organization Infrastructure. Buyers realizing that they were going to identify themselves in the process. Is your sales function still geared towards that “first” call, designed 25 years ago, under the presumption the buyer knows nothing yet?

Predictive Buyer Modeling Is Changing the Future of B2B

Tony Zambito

Image via Wikipedia. What matters in today’s B2B climate is having the ability to predict multiple scenarios and more importantly – multiple buying scenarios that will shape the organization’s marketing, sales, product, content, and social strategies.

Why Website Optimization Trumps Search Engine Optimization

The Forward Observer

According to Wikipedia “ Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine''s "natural" or un-paid ("organic") search results.”.

Is Parallax to Blame for Poor SEO?


That''s the first thing I thought when I first saw a site with parallax design. From a design perspective, parallax looks pretty good. But there''s been some chatter about the downsides of parallax web design from a marketing perspective. How Parallax Design Works.

SEO 39

Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform

Customer Experience Matrix

Provenir is organized around process flows, which cover a particular task such as reacting to a Web site visit. Users define each process by building a flow chart, or, as the cool kids call them today, a graph.**

Content Marketing and Sales Enablement Must Get Married

Tony Zambito

Image via Wikipedia.   This is despite recent entrance of social technology enabled systems and processes all professing to be the cure that remedies this debate.     A recent meeting with a B2B organization illustrated this dynamic for me. 

Topics Over Keywords: A Simple Framework for More Effective Content Creation


Updates to the way that the search engines are processing and evaluating content have been tied heavily to the approaches that content publishers have been taking to get results. The Process for Creating a Topic Cluster.

Predictions for B2B digital marketing in 2013


Photo credit: Wikipedia. In fact, I would argue that B2B has been a leading force in this area, in recognition of the importance of prospect education and thought leadership in the complex selling process.

B2B Imperative: Reinvent the Sales Experience

Tony Zambito

Image via Wikipedia. Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations.    For the past thirty to forty years, sales have focused on relationship building, methodology, and processes

48 Phenomenal SEO Guides, Tips & Tactics


Erin Everhart deconstructs Google’s announcement late last summer than SSL may impact organic search rankings. SEO is user experience and design. Does it use responsive design?

SEO 122

Macro Trends Transforming the Buyer Experience

Tony Zambito

Image via Wikipedia.     Putting pressure on B2B leaders to adopt a buyer experience design orientation of their marketing, sales, and support capabilities. 

A Conversation on 7 Buyer and Sales Trends to Watch in 2011

Tony Zambito

Image via Wikipedia.   They come from two plus years of doing qualitative interviews with buyers on behalf of three Fortune 50 organizations.    Many B2B companies still manage from these very same sales processes without regard to the entire buyer experience. 

Knowledge as a service: people as a “de facto” Enterprise Service Bus


A question I often hear when speaking about how social collaboration technologies can make us all more productive is: if the organization becomes more productive, wouldn’t that make workers superfluous? Those platforms just accelerate a process that already exists in your organization.

Should I Hire an Agency? The Impact on Scalability


With an in-house hire, you achieve long-term dependability as well as significantly more control of the entire marketing process. Finally, the odds of your specialist having passion for and dedication to your organization are exponentially higher if they are in-house.

6 SEO Tools to Analyze Your Site Like Google Does


These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important. Think about a site like Wikipedia, for example -- they must have tons of links!

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60 Marketing Acronyms Every Industry Pro Should Know


But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. The most coveted job in the marketing organization chart. A web application designed to make it easy for non-technical users to create, edit, and manage a website.

Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority

Tony Zambito

Image via Wikipedia.   This broader context is essential to viewing in totality the buyer experience one has with their organization.    Many organizations continue to struggle with this issue. 

The 4 B’s of Buyer Experience Innovation (2nd Rendition)

Tony Zambito

Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.  Buyer Journey Mapping and Design.   Buyer Experience Design.

Digital Marketing Glossary, Part 2

Marketing Action

He agreed with Eric’s outcomes, and added: “Simply put, demand generation is the overarching program and process. This link to Wikipedia is outbound from Act-On’s perspective, and inbound from Wikipedia’s. Owned media : These are media that your organization creates or controls.

Cable 27

Buyer Experience Innovation: 5 Management Principles

Tony Zambito

Image via Wikipedia.   This new business landscape is propelling organizations, especially in B2B, to begin thinking about how to create a rewarding buyer experience that fosters engagement and long-term loyalty.  Buyer experience is designed for the digital and social age.

5 Technologies Content Marketers Shouldn’t Ignore

Marketing Action

As content marketers, we need to make some changes in how we approach our craft, including the tools we use to design our content, produce it, and ensure it works optimally to hit our targets. They have software and services and rules and processes … requirements that we have to write for.”.