Design thinking


In our days, design becomes the cornerstone of digital transformation projects. design takes its leading role not only in addressing client-facing problems but also in humanizing and simplifying complicated structures and technology infrastructures. Design thinking minimizes the uncertainty and risk of innovation by engaging customers or users through a series of prototypes to test and refine concepts. Roger Martin , author of the Design of Business.

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How to Improve your Website Conversion Rate through Better UX Design


What is UX Design? It’s estimated that as many as 70% of online businesses fail simply because they didn’t conduct the necessary testing and work to boost their UX design. Their experience is affected by many factors such as loading speed, quality of content, and graphic design.


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How to Combine UX Design with SEO to Create a Better User Experience


As an experienced digital marketing professional, you know search engine optimization (SEO) should be an integral part of your website development process, rather than an afterthought. UX Design + SEO = Successful Application Development Projects. Guest post by Juno Yates.

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Seven Groups of Tools for Designing and Optimizing Websites


A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. Market changes: New product categories, such as customer experience optimization or customer engagement platforms , need to be supported with educational content. Today, having a responsive, mobile-friendly design is essential.

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Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

The days of "Launch and See" are over. No longer will we exhaust our budgets and then find out if it was money well-spent. This is because the design process is getting smarter. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. We're going to cover a lot of very important ground for digital marketers and business owners.

How To Create Emails That Sell With Conversion-centered Design


While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance.

Tips & Tricks to Optimize your Emails


In this post, we will take a look at email optimization - a range of tools and strategies that will let your messages stand out among competitors. What is Email Optimization? This email with a trigger “Get” went straight to my Spam folder Not optimizing pre-headers.

Should I Design My Demand Gen Landing Pages for SEO?

The Point

However, we argued against the move, contending that SEO should never be a factor in designing (or hosting) demand gen landing pages, and that any SEO efforts should focus on the main site exclusively. Here are the top 3 reasons why demand gen landing pages shouldn’t be designed for SEO: 1. Whereas, a landing page optimized for SEO should instead focus on keywords for which the client wants their site to rank highly.

4 Best Practices for Association Web Design

Marketing Insider Group

You’ll also need effective web design that provides an excellent user experience. We know that designing a great website is easier said than done, especially because you might not be a coding expert or webmaster. One critical component of good web design is accessibility.

B2B Web Design: Tips for Lead Generation

BOP Design

B2B web designs can be lovely and enjoyable, but they should also be functional. In this brief article, we are going to share 5 B2B web design tips for lead generation. Create a Clear Flow in Your Design. Use Design to Guide the Prospect.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

What is responsive web design and how to use it


Luckily, technology has evolved enough to propose a great way to make sure content is displayed correctly no matter what you are using: responsive web design. See below what you will learn while reading this article: What is responsive web design? What is responsive web design?

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Fireproof Optimism


No one would have blamed Eric for letting it fall apart, leaving it there, renouncing optimism for a while. Because optimism, as Eric shares, isn’t the same as happiness. He got a job at an agency that specialized in event design. Eric saw his designs literally get bigger.

The Music of Great Design


Leveraging her classical graphic design background with tactful coding and digital acumen, Shuman positions herself and her work at the hinge of change. This anecdote represents a theme in Shuman’s career, “I tell my design team and everybody, if you don't like change, you're in the wrong business.” Welcome to another edition of the Makers of Modern Marketing at Oracle, our blog series highlighting the people behind the marketing at Oracle.

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Web Design Color Psychology: Optimizing Colors for Maximum Conversions & SEO

They should complement the base color and give you flexibility in your designs and SEO. This is designed to draw your attention to the “product.”. Search Engine Optimization (SEO). Positive feelings include optimism, happiness, fun, and sunshine. Table of Contents. +

What is Responsive Design?


by Jesse Noyes | Tweet this Today’s guest post comes from Richard Hill , VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Responsive Web Design”. 73% of B2B marketers are not even measuring mobile traffic by device, according to SiriusDecisions , let alone creating optimized web experiences for smartphone and tablet visitors. Short answer: Responsive Design.

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Live Optimization Workbook: Newsletters


Live Optimization. It’s our opportunity to gather email marketing and design experts to review real emails… live. Enter: The Live Optimization Workbook. The post Live Optimization Workbook: Newsletters appeared first on Litmus. live optimization Workbook

Getting Started with Optimization


Optimization is the process of serving unique experiences to each individual in your digital space by tailoring content and design to their specific needs and preferences. According to Forrester , continuous optimization is “an analytics-driven approach that seeks to leverage every customer interaction to evolve the understanding of the customer, which is in turn used to evolve and optimize current and future customer experiences.” The Path to Optimization.

11 Email Design Best Practices to Grab Your Reader’s Attention


Simply put, your email marketing strategy goes a long way toward growing your business—and part of the secret to a winning strategy includes effective email design. Why does Email Design Matter? The way your email is designed can positively impact email performance.

6 Tips to Create Effective Graphic Design for your B2B Company

Launch Marketing

Designing graphics that draw them in, rather than deter them, are essential for cultivating an effective online presence. By implementing strategic graphic design practices on the Kimbia website, they experienced a 21% increase in traffic and dropped their bounce rate from 65% to 45%.

What Interaction Design is and what are the applications of this design area


Interaction Design is a part of IT that studies, plans, and applies interactivity points in both digital and physical systems. Also known as interaction design or IxD design , it aims to optimize the relationship between user and product. What is Interaction Design?

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Mistakes and Pitfalls in Web Design for Marketers to Avoid

SmartBug Media

Although many web designers understand the basics of CSS and HTML, there are many design and development issues that can easily be overlooked, especially when a website is passed off to a marketer or client who is then in charge of making updates. Avoid choosing design over SEO.

2010s to now: Email design trends that survived the test of time


We asked email experts Lily Worth , our email design and production specialist, and Brian Thies, email developer and owner of Thies Publishing , to dig into the archives and share some insight about their experience through the years, specifically with coding and design.

What is Conversion-Focused Web Design (+ Tips & Examples)


Well, it’s probably because they’ve chosen a conversion-focused web design. Here’s what we’re covering: What conversion-focused website design is and why it’s important. Successful examples of conversion-focused web design. What is Conversion-Focused Web Design?

10 Examples Of Email Newsletter Design [with Tips to Improve your Email Campaigns]


With that said, emails have remained one of the most effective ways to reach customers, which is why any serious business should carefully consider how their newsletter is designed. And although crafting good marketing email copies is important, it goes hand in hand with good email design.

Email Marketing Automation Strategies to Optimize Your Marketing Funnel


While it takes skill to create a lead nurturing campaign via email that is optimized and automated, once you fully understand the basics, it won’t be very hard at all. Some steps for you to take to use email automation to optimize your entire marketing funnel can be found here. One is a CTA that asks your prospects to help achieve the goal you have and two is persuasive design and copy that can sell the CTA you have created.

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Copy or Design: What’s More Important to Your Landing Page Success?


If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” ” Designing a landing page can be daunting. But just how important is design?

How to Avoid Common Website Design Flaws


No matter if you’re starting from scratch or using a template—creating a unique design, populating your site with compelling content, and optimizing all elements—takes time and energy. Do yourself a favor and take some time to make sure you’re avoiding these common website design flaws. Use website design tools to help you find the ideal type faces and icons to meet your design objectives. A poor mobile design will impact overall engagement on your site.

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Six SEO Tips for UX Designers


Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. Below are six simple tips your design team can follow today to ensure your site stays on page one after you throw the switch. As UX designers, you know the value of a good call-to-action (CTA). Guest post by Alex Berg.

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The Difference Between Responsive and Adaptive Design

SmartBug Media

Web development is not a one-and-done process; new design trends and increasing competition mean that organizations must keep the digital face of their brand fresh and optimized for a positive UX. An increase in mobile device usage has also contributed to the web-design boom.

Designing and Optimizing Website Headers: Tips to Help Guide Users Through Your Website


We’ve kept it simple in design, and it includes our logo, a navigational menu, CTA and search function. Should I optimize my website header? While you can take your website header design anywhere, you’ll want to maintain well-optimized, quick loading assets.

6 Steps To Optimizing Your Sales Process


Sales process optimization isn’t a one and done activity. It’s time to optimize. Why you need a sales process: Higher conversions: Conversion rates are dependent upon the design of your sales process. Steps To Optimizing Your Sales Process.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. Continually develop and refine new design iterations that work seamlessly across multiple screen sizes and functionalities (e.g.,

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How to Leverage Display Ad Optimization


There are several different approaches to take, but we’ll focus on display ad optimization in this blog post. Display ad optimization allows you to customize visitor experiences on your website based on specific display ads that have been served, and Oracle Maxymiser’s display ad optimization feature can help take your testing program to the next level. Consumer Expectations for Relevant Advertising.

Tools for Conversion Rate Optimization

There are a number of tools you can use to assist you in your conversion optimization efforts, including tools that analyze your current layout, ones that support you by automating experiments and AB tests, and ones that thoroughly measure your results. Optimizely.

Is Mobile-Only Email Design Appropriate for My Brand?


The growth of mobile email reading upended email design a decade ago and gave rise to responsive email design, which is now the dominant approach to crafting emails. However, some brands now see so many mobile opens that they’re considering adopting mobile-only email design.

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5 Ways to Optimize Your Website to Get More Demos

SmartBug Media

The way your website is built and optimized makes or breaks your ability to convert visitors to demo requests. Always Use Data to Optimize Your Website. Always, always use data to inform how you optimize your website. 5 Ways to Optimize Your Website to Get More Demo Requests.

21 Traits of Poorly Designed Websites

Hinge Marketing

In this article, we’ll explore 21 traits of poorly designed professional services websites that we see on a regular basis. Poor design usually happens long before a single page has been published online. Just make sure your cutting-edge design doesn’t hinder the user experience. .

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A/B testing: how to optimize your conversions and generate more results


Conducting marketing initiatives on Internet platforms requires technical knowledge and versatility to analyze and optimize the performance of several different advertising campaigns simultaneously. The reasons can be several, from the page’s design to the font you use in your texts.

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3 Ways to Improve UX Design for Maximum Conversion Rate


The post 3 Ways to Improve UX Design for Maximum Conversion Rate appeared first on Spiralytics Inc. User Experience conversion rate optimizationThis post will help you understand that improving some basic user experience (UX) elements can do wonders and double your conversions.