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Mobile Optimization by Channel: Key Tips for Reaching Your Customers

Trade Press Services

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites. Website: Prioritize a responsive design.

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Movable Ink unveils mobile suite

Martech

Movable Ink, the personalized content platform, has announced the launch of a new mobile suite , adding to the range of channels where it can use data to create personalized engagement with users. Dig deeper: Email creation platform Stensul expands its offering to landing pages Based on SMS in beta. and the U.K. Get MarTech!

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Memorial Day Email and SMS Marketing Best Practices

SmartBug Media

With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. In this article, we'll walk you through five best practices to leverage for a winning Memorial Day email and SMS marketing campaign. Optimize for mobile. How can we get our mobile game on point?

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SMS Marketing Platforms: Klaviyo vs. Attentive

SmartBug Media

Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. Among the many SMS platforms out there, the two most frequently used are Attentive and Klaviyo. What Is an SMS Marketing Platform? Both platforms have benefits that the other doesn’t.

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How to Grow SMS (Text) Marketing List on Your Site (5 Ways)

Optinmonster

The good news is, you already have a great way to grow your SMS marketing: your website! With more users than ever on mobile devices, it’s easy to convert website visitors into SMS subscribers. Finally, one simple reason text marketing works so well is because there are so many highly engaged mobile users.

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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). billion people.

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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