nDash

NOVEMBER 19, 2020

Storytelling is what I do best. Brian’s content marketing experience includes branded microsites, B2B writing, B2C writing, email marketing, e-commerce, sponsored content, and blog and article writing. I have experience in: Higher Education- I designed and taught my own course to undergraduate students. privacy law.

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Contently

JUNE 5, 2017

Its suite of tools give storytellers the data and technology they need to tell important stories. In late May, the United Nations High Commissioner for Refugees did just that, partnering with Google on an elegantly designed microsite that details the political history and humans rights issues in Syria.

Marketing AI 75

Marketing AI Brand Identity Branding Content Marketing 75

Content Standard

MAY 8, 2018

Designing a website requires more than a consideration of aesthetic principles. Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job. Advancing to the Next Piece of Content.

Top of Funnel 48

Top of Funnel Marketing Websites Storytelling Content 48

NuSpark Consulting

APRIL 13, 2012

Flow charts were designed on paper with markers and rulers. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Much of it is poor storytelling toward prospect pain points. And a fax machine.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Bluetext

APRIL 8, 2020

When Bluetext launched the Arlington Capital Partners-backed Centauri, we designed and developed a fully integrated content marketing program to establish the brand in the market and increase word-of-mouth around the launch, prioritizing recruitment and a strong web presence. ” The very first thing a user takes in is the design.

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Their data-driven content strategies are specifically designed to target audiences across the buyer’s journey. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. B2B marketers, in turn, are going to be rethinking the way they approach content experience and design.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. 5 at Content Marketing World: Project of the Year. Play Magazine.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

Bluetext

JANUARY 13, 2019

2019’s copyrights and UX designers are poised and ready to unleash catchier content, worthwhile CTA buttons, and engaging storytelling experiences on the relevant user. The primary reason for falling behind in the race to personalize platforms does not come from a lack of creative personalization ideas.

Personalization 32

Personalization Planning Work Management Marketing Management 32

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. And even more than that, these programs are driving sales.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. And even more than that, these programs are driving sales.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Bluetext

JANUARY 13, 2019

2019’s copyrights and UX designers are poised, ready to unleash catchier content, worthwhile CTA buttons, and engaging storytelling experiences on the relevant user. The primary reason for falling behind in the race to personalize platforms does not come from a lack of creative personalization-ideas.

Personalization 20

Personalization Planning Work Management Paid Search Agency 20

SnapApp

FEBRUARY 24, 2017

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts?

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Contently

MARCH 5, 2020

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. Faced with these growing demands, some companies have tried to adopt by growing their in-house team, putting up job postings for more copywriters, videographers, and designers. The problem with an internal solution.

Advertising Agencies 185

Advertising Agencies Paid Search Agency Top of Funnel Work Management 185

Outgrow

JULY 12, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . You can actually embed PowerPoints on a website, through microsites. It can be little, clips of content.

Work Management 52

Work Management Marketing Management Product Planning 52

The Effective Marketer

NOVEMBER 19, 2013

Includes infographics, videos and resource links in an engaging design. Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign. The Xerox logo is a small image at the top and bottom ofthe page.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

Includes infographics, videos and resource links in an engaging design. Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign. The Xerox logo is a small image at the top and bottom ofthe page.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

Outgrow

MAY 21, 2020

Moreover, it offers marketing automation, web design, digital marketing, and advertising. It also deals with business strategy and user experience design. It told to ban body odour through comical storytelling. With content at its core, Droga5 focusses on strategy, design, marketing, and implementation. Success Stories.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Seismic

MARCH 25, 2021

LiveSend Experiences – A two-way microsite experience that enables collaboration between sellers and buyers for a richer level of interaction. To meet buyer needs at every stage of the journey, sellers need the tools to share the right content in context, at the right time.

Marketing AI 52

Marketing AI Product Marketing Analytics Tools Work Management 52

Content Standard

MARCH 21, 2016

A wise man once told me, or rather reminds me daily, that the only way to create truly meaningful time with your audience is through original, sustainable storytelling. While I wholeheartedly agree with him, it’s recently become clear to me that storytelling doesn’t come easily to most people. This debate is not new.

Domain 40

Domain CMS Development Storytelling Microsite 40

Content Standard

MARCH 21, 2016

A wise man once told me, or rather reminds me daily, that the only way to create truly meaningful time with your audience is through original, sustainable storytelling. While I wholeheartedly agree with him, it’s recently become clear to me that storytelling doesn’t come easily to most people. This debate is not new.

Domain 40

Domain CMS Development Storytelling Microsite 40

SnapApp

OCTOBER 8, 2015

It utilizes powerful data and strong design to throw our status-quo perceptions to the wayside. With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. Sign up for our DIY Interactive Content Design webinar !

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. The site is not doing an optimal job of storytelling and getting me to offer my email address. Does your website tell a compelling story? Websites themselves tell a more complete story, with the goal to reassure a prospect that your solution is right for them.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. For a brand with a controversial history of food safety, an open platform for storytelling devolved into a Festivus-style airing of grievances. The company asked users to submit original designs to spruce up the brand’s iconic white cup.

User-Generated Content 84

User-Generated Content Generation Microsite Content 84

Buffer

APRIL 22, 2021

As part of the campaign, we created a microsite with Greenhouse PR, with different cooling case studies—from cool rooftops to farming innovations—and provided a nicely illustrated toolkit that can be used by anyone and everyone to start the conversation on sustainable cooling. An eco-town in Singapore????

Social Media 97

Social Media Media Generation Work Management 97

Hubspot

MARCH 18, 2018

After all, CB Insights designs technology for people in the VC space, so it’s tasked with creating content that will appeal to a broad audience: customers, prospective customers, tech enthusiasts, and investors. It knew that the web -- especially within marketing and web design -- was becoming increasingly crowded with content.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

After all, CB Insights designs technology for people in the VC space, so it’s tasked with creating content that will appeal to a broad audience: customers, prospective customers, tech enthusiasts, and investors. It knew that the web -- especially within marketing and web design -- was becoming increasingly crowded with content.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Integrated B2B

MAY 23, 2013

So finding faster, more affordable ways to design and implement employer branding platforms is a must for the vast majority of HR departments. So an online platform is needed that can easily be managed – and re-designed as needs change – without involving technical administrators or software developers. Not enough time.

Work Management 40

Work Management Marketing Management CMS Development Paid Search Agency 40

Hubspot

FEBRUARY 15, 2017

Like AVA, the awards themselves fall into seven major categories: Audio, digital, marketing effectiveness, video, design and print, integrated campaign, and mobile. And in the years since, mobile marketing’s importance has only continued to grow -- from SEO , to responsive design. 7) Content Marketing Awards. 14) Halo Awards.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Convince & Convert

OCTOBER 22, 2013

I then worked with the design team to create the visuals and we brought Dr. Pete on board to do the research and write the content. The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. This started as a simple goal to publish a record of Google updates. Kelsey Libert.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

B2B Marketing Zone Posts

MAY 3, 2010

Occasionally I feature examples of business storytelling that seem particularly effective and I wanted to highlight this 3-minute video by Dan Heath on behalf of the charity The Girl Effect. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

ClearVoice

JULY 12, 2022

Example: The company hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. Hundreds of responses to this effort using the #FriesChallenge hashtag helped Taco Bell involve their consumers in the storytelling as well as in the success of the product.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. The Content Marketing Editor (Storyteller + Strategist). It’s not meaningless. Think about it.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

FEBRUARY 5, 2016

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.” ” The microsite Realize Real Results was born.

Case Studies 54

Case Studies Microsite Case Study Top of Funnel 54

Hubspot

OCTOBER 2, 2013

You may be writing about some boring industry concept, but that doesn''t mean you can''t weave in a little storytelling. Here''s an example of how a colleague of mine, Ginny Soskey, incorporated a personal anecdote to set the stage for the 10 free design tools she highlighted in this post : 2) Crack a Joke. 1) Tell a Story.

Content 28

Content Microsite Creativity CAN-SPAM 28

SnapApp

FEBRUARY 4, 2016

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.”. The microsite Realize Real Results was born. .

Case Studies 48

Case Studies Microsite Case Study Top of Funnel 48